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基于可持续品牌和创新管理绿色品牌的成功因素和测量，Green Branding, Green Brand
4 个回复 - 301 次查看基于可持续品牌和创新管理绿色品牌的成功因素和测量 Lecture Note on Green Branding Success Factors and Instruments for Sustainable Brand and Innovation Management(某国际知名大学（TOP100)教学讲义，以研讨 ...2023-10-21 07:12 - 2023Hua - 现金交易版

战略品牌管理（第5版）凯文·莱恩·凯勒习题答案
0 个回复 - 366 次查看 Discussion Questions and Answers1. What do brands mean to you? What are your favorite brands and why? Check to see how your perceptions of brands might differ from those of others.Answers will vary ...2022-11-19 18:50 - zht505540914 - 现金交易版

Branding and Marketing Communication：JHU学习课件，Keller Strategic Brand Manag
2 个回复 - 1129 次查看 Branding and Marketing Communication：JHU学习课件主要参考教材： Keller Strategic Brand ManagementBuilding,Measuring,and Managing Brand Equity Global Edition Branding and Marketing Communic ...2022-5-15 17:25 - Lala-20200 - 现金交易版

互联网Plus时代品牌战略与品牌创新，Branding strategy and innovation
3 个回复 - 1257 次查看互联网Plus时代品牌战略与品牌创新，Branding strategy and innovation 中国企业所犯的最大、最普遍的错误是战略错误，而更可怕的错误是我们的企业家们根本不知道自己所犯的错误是战略性错误而一直在细节上找原因 ...2020-1-7 10:54 - Mujahida - 现金交易版

Branding Conspicuous Goods: An Analysis of the Effects of Social Influence
3 个回复 - 459 次查看【作者(必填)】 Wilfred Amaldoss[/backcolor] , Sanjay Jain[/backcolor] 【文题(必填)】 Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition【年份(必填)】 201 ...2022-11-6 15:34 - 下雨就打伞 - 求助成功区

digital branding (2018)
3 个回复 - 944 次查看 digital branding - a complete step-by-step guide to strategy, tactics, tools and measurement (2018) (.pdf)2018-3-12 07:33 - loneshark - 投资人（实务版）

【2019新书】Platform: The Art and Science of Personal Branding
17 个回复 - 3195 次查看 Platform: The Art and Science of Personal Branding by Cynthia Johnson (Author) About the Author CYNTHIA JOHNSON is the cofounder of the Los Angeles–based branding agency Bell + Ivy and has 1.7 ...2019-2-10 04:12 - slowry - 金融学（理论版）

AOM:Third Party Employment Branding: Human Capital Inflows and Outflows
2 个回复 - 325 次查看【作者(必填)】 Brian R. Dineen and David G. Allen 【文题(必填)】 Third Party Employment Branding: Human Capital Inflows and Outflows Following “Best Places to Work” Certifications 【年份(必填)】 ...2020-1-5 04:44 - yinhezhiwang - 求助成功区

【2019版】Branding with Powerful Stories_The Villains, Victims, and Heroes Model
13 个回复 - 2641 次查看 Branding with Powerful Stories: The Villains, Victims, and Heroes Model by Greg Stone (Author) About the Author Greg Stone, founder of Stone Communications, is a highly sought after media strateg ...2019-2-23 18:28 - slowry - 金融学（理论版）

Trademarks’ relatedness to product and service innovation: A branding strategy
2 个回复 - 564 次查看求助两篇文献【作者(必填)】 ChristosTsinopoulos[/backcolor] 【文题(必填)】 Abandoning innovation activities and performance: The moderating role of openness【年份(必填)】2019 【全文链接或数据库名 ...2019-10-14 22:15 - 雪碧6384 - 求助成功区

沃顿的一本营销教材 Global Brand Power: Leveraging Branding for Long-Term Growth
4 个回复 - 466 次查看沃顿商学院教材全球品牌力量：利用品牌推动实现长期增长[/backcolor]英文版 Global Brand Power: Leveraging Branding for Long-Term Growth 2013年出版2019-4-5 19:08 - shelly-ice - 经管书评

Branding Cultural Products in International Markets: A Study of Hollywo
1 个回复 - 669 次查看【作者(必填)】gao 【文题(必填)】Branding Cultural Products in International Markets: A Study of Hollywood Movies in China 【年份(必填)】2020 【全文链接或数据库名称(选填)】https://journals.sa ...2020-4-13 22:59 - pplain - 求助成功区

产品市场营销战略、品牌战略、品牌策划、品牌路演推广与研讨-Branding strategy
0 个回复 - 712 次查看品牌战略、品牌策划、品牌路演与研讨-Branding strategy 这是全球著名品牌眼镜提供商（AX公司，基于商业性，是我定义的），在全球市场、特别是经对中国市场展开品牌攻式，让你了解：国际品牌是如何策划？ ...2019-11-21 16:54 - Mujahida - 现金交易版

求User Generated Branding : Integrating User Generated Content into Brand Manag
9 个回复 - 639 次查看【作者(必填)】Ulrike Arnhold 【文题(必填)】User Generated Branding: Integrating User Generated Content into Brand Management 【年份(必填)】2010 【全文链接或数据库名称(选填)】https://link.spri ...2018-12-18 05:04 - 咚呱呱 - 求助成功区

求：Advances in Corporate Branding 的电子版
1 个回复 - 421 次查看【作者(必填)】John M. T. Balmer，Shaun M. Powell，Joachim Kernstock，Tim Oliver Brexendorf 【文题(必填)】Advances in Corporate Branding 【年份(必填)】2017 【全文链接或数据库名称(选填)】Publishe ...2018-12-3 15:00 - daibaohfut - 求助成功区

From Geographical Indications to Collective Place Branding in France and Morocco
1 个回复 - 520 次查看【作者(必填)】Mechthild ,Donner Fatiha Fort,Sietze Vellema 【文题(必填)】From Geographical Indications to Collective Place Branding in France and Morocco[/backcolor] 【年份(必填)】2017 【全文 ...2018-11-23 19:19 - bwhbwh - 求助成功区

market entry in china - case studies on strategy, marketing, and branding (2016)
5 个回复 - 1336 次查看 market entry in china - case studies on strategy, marketing, and branding (2016)2016-7-24 09:59 - loneshark - 投资人（实务版）

Practical SharePoint 2010 Branding and Customization
2 个回复 - 1423 次查看 2011 Practical SharePoint 2010 Branding and CustomizationAuthors: [*]Erik Swenson [*]…show all 1hide ISBN: 978-1-4302-4026-6 (Print) 978-1-4302-4027-3 (Online) Swenson, Erik 2011, XX ...2013-4-10 18:01 - Toyotomi - 数据分析与数据挖掘

【2013】 Branding the Nation: The Global Business of National Identity
32 个回复 - 4140 次查看【2013】 Branding the Nation: The Global Business of National Identity Book 图书名称： Branding the Nation: The Global Business of National Identity Author 作者： Melissa Aronczyk Publisher 出 ...2015-8-31 10:00 - kychan - 商学院

【雇主品牌，Dummies 丛书】 Employer Branding For Dummies (2017)
11 个回复 - 2284 次查看 Employer Branding For Dummies Richard Mosley, Lars Schmidt Attract the very best talent with a compelling employer brand Employer Branding For Dummies is the clear, no-nonsense guide to r ...2017-1-25 08:06 - cmwei333 - 商学院

戴维艾克新书 David Aaker ：Aaker on Branding: 20 Principle 下载
4 个回复 - 3273 次查看《戴维艾克论品牌：20条原则》，这是艾克2014年的新作！ Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled ...2014-9-25 23:20 - wangxiaobo123 - 市场营销

求书：Winning the Profit Game: Smarter Pricing, Smarter Branding
3 个回复 - 1693 次查看 Winning the Profit Game: Smarter Pricing, Smarter Branding ~ Robert G. Docters (Author), Michael R. Reopel (Author), Jeanne-Mey Sun (Author), Stephen M. Tanny (Author) "Rock 'n roll finds power ...2010-1-3 11:05 - michalyuan - 求助成功区

【在利润游戏中获胜】 Winning the Profit Game : Smarter Pricing, Smarter Branding
13 个回复 - 1755 次查看 Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding by Robert Docters (Author), Michael Reopel (Author), Jeanne-Mey Sun (Author), Stephen Tanny (Author) ...2017-1-13 13:21 - cmwei333 - 金融学（理论版）

corparate strategic branding
6 个回复 - 1192 次查看【作者(必填)】Đorđević, Bojan 【文题(必填)】 CORPORATE STRATEGIC BRANDING: HOW COUNTRY AND CORPORATE BRANDS COME TOGETHER【年份(必填)】2008 【全文链接或数据库名称(选填)】http:// ...2016-9-9 09:02 - rockaby - 求助成功区

《Kellogg on Branding》西北大学Kellogg商学院关于品牌定位的圣经
20 个回复 - 7816 次查看我是复旦大学市场营销的学生此书是我们的必读补充教材深刻经典 Contents Foreword by Philip Kotler ix Preface xi Alice M.Tybout and Tim Calkins Acknowledgments xvii Introduction The Challenge ...2009-4-29 20:03 - haosang - 市场营销

Understanding brands, branding and brand equity
1 个回复 - 600 次查看【作者(必填)】 Keller, Kevin Lane 【文题(必填)】Understanding brands, branding and brand equity 【年份(必填)】2003 【全文链接或数据库名称(选填)】http://www.ingentaconnect.com/content/pal/im/200 ...2016-3-10 09:24 - rockaby - 求助成功区

Digital Metrics Playbook: Measuring Your Online Branding Strategies
10 个回复 - 2903 次查看 Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being stro ...2015-2-26 04:40 - 大家开心 - 市场营销

Determinants of innovation and creativity in corporate branding
1 个回复 - 831 次查看【作者(必填)】Morten Bach Jensen1 and Suzanne C Beckmann 【文题(必填)】Determinants of innovation and creativity in corporate branding: Findings from Denmark 【年份(必填)】2009 【全文链接或数 ...2015-10-10 09:41 - rockaby - 求助成功区

The Strategy of Global Branding and Brand Equity
15 个回复 - 2509 次查看 Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will p ...2015-8-5 02:30 - 大家开心 - 市场营销

A literature review and future agenda for B2B branding
1 个回复 - 2063 次查看【作者(必填)】 Sheena Leek, Author Vitae, George Christodoulides 【文题(必填)】A literature review and future agenda for B2B branding: Challenges of branding in a B2B context 【年份(必填)】2011 ...2015-8-7 10:42 - rockaby - 求助成功区

Winning Hearts and Minds: Business-to-Business Branding and
1 个回复 - 2456 次查看【作者(必填)】Joanne Lynch & Leslie de Chernatony 【文题(必填)】Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson 【年份(必填)】 2007 【全文链接或数据库名称(选 ...2015-8-6 16:41 - rockaby - 求助成功区

The impact of entrepreneurial orientation on B2B branding and business growth
1 个回复 - 2441 次查看【作者(必填)】Helen Reijonen, Saku Hirvonen, Gábor Nagy, Tommi Laukkanen, Mika Gabrielsson 【文题（必填）】The impact of entrepreneurial orientation on B2B branding and business growth in emerging m ...2015-8-6 16:37 - rockaby - 求助成功区

B2B branding in emerging markets: A sustainability perspective
1 个回复 - 2288 次查看【作者(必填)】 [*]Jagdish N. Shetha, [*]Mona Sinha 【文题(必填)】B2B branding in emerging markets: A sustainability perspective 【年份(必填)】 2015 【全文链接或数据库名称(选填)】http://www.sci ...2015-8-6 16:35 - rockaby - 求助成功区

Systematic review on B2B branding
1 个回复 - 714 次查看【作者(必填)】 Joona Keränen (Lappeenranta University of Technology, Lappeenranta, Finland)Kalle A. Piirainen (Ramboll Consulting, Helsinki, Finland)Risto T. Salminen (Lappeenranta University of ...2015-7-24 22:12 - rockaby - 求助成功区

【独家发布】Branding For Dummies
0 个回复 - 409 次查看 2015-6-10 10:17 - jiilcumt - 经管书评

The Branding of Next-Generation Products.跪求帮忙下这篇文献！！！
2 个回复 - 693 次查看【作者(必填)】 Bertini, Marco[/backcolor]1[/backcolor] Gourville, John T.[/backcolor]2[/backcolor] Ofek, Elie[/backcolor]2[/backcolor] 【文题(必填)】 The Branding of Next-Generation Products. 【 ...2014-12-16 23:47 - 我是好人9760 - 文献求助专区

Digital Darwinism: Branding and Business Models in Jeopardy
13 个回复 - 2496 次查看 Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption ...2014-10-8 18:30 - 大家开心 - 商学院

欧美广告PPTBranding
2 个回复 - 1337 次查看 2013-3-9 00:12 - yanghaiting - 休闲灌水

求：Global Brand Power: Leveraging Branding for Long-Term Growth
0 个回复 - 1054 次查看 ~ Barbara E. Kahn (作者) [*]出版社: Wharton Digital Press (2013年9月15日) [*]丛书名: Wharton Executive Essentials [*]平装: 134页 [*]语种：英语 [*]ISBN: 1613630263 [*]条形码: 9781613630266 ...2014-4-25 16:51 - 唐宋元清 - 悬赏大厅

求Merging the Brands and Branding the Merger |
0 个回复 - 715 次查看 2014-2-14 11:03 - kingvern - 悬赏大厅

7th International Conferenceby Asian Centre for Branding & Marketing
1 个回复 - 1434 次查看 Call for Papers 7th International Conference organized by Asian Centre for Branding & Marketing (ACBM) The Hong Kong Polytechnic University ‘Branding and Marketing in a Global Mar ...2014-1-12 20:32 - feather3891 - 市场营销

Place Branding英文pdf，经典！！
4 个回复 - 2888 次查看 International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding Place Branding: Glocal ...2011-11-19 21:47 - liao.jinhong - 市场营销

Booz&Co. Branding – China’s Achilles Heel
27 个回复 - 2859 次查看 In the context of China’s changing economy, international competition and the development of domestic markets, branding will be increasingly important to Chinese firms. To compete, these companies w ...2013-5-21 09:35 - just_tonight - 行业分析报告

Branding Public Service The New PBS and the Privatization of Public Television
2 个回复 - 2576 次查看【作者(必填)】William Hoynes 【文题(必填)】Branding Public Service The "New PBS" and the Privatization of Public Television 【年份(必填)】2003 【全文链接或数据库名称(选填)】http://tvn.sagepub ...2013-6-19 16:33 - mzpzjh - 求助成功区

Towards Effective Place Brand Management: Branding European Cities and Regions
4 个回复 - 1395 次查看 Towards Effective Place Brand Management: Branding European Cities and Regions2011-11-19 21:55 - liao.jinhong - 市场营销

Personal Branding Strategy
0 个回复 - 1034 次查看 Personal Branding Strategy What does it take to steer your way to the top? It’s by building your personal branding strategy. Imagine yourself in the middle of thousands of MBA Applicants and Job ...2013-4-8 12:28 - wqh0731 - 人力资源管理

Power_of_branding
0 个回复 - 747 次查看 2012-2-3 11:51 - bijim - 行业分析报告

City Branding Theory and Cases
2 个回复 - 1286 次查看 City Branding Theory and Cases2011-11-19 22:02 - liao.jinhong - 市场营销

Take a global branding
0 个回复 - 1373 次查看 <BR>2007-2-28 15:44 - MIKE008 - 商学院

IMBA讲义：BRANDING
1 个回复 - 1678 次查看国际MBA课程中有关品牌的最经典的讲义。Price=Perceived Quality=Branding Equity2007-2-9 14:14 - shazi - 商学院

Branding for dummies
1 个回复 - 1311 次查看 by Bill Chiaravalle and Barbara Findlay Schenck Copyright © 2007 by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada2011-2-25 21:45 - yt7836 - 市场营销

Branding Campaign Tries To Improve Image Of "Made In China"
1 个回复 - 1934 次查看 http://www.brandchannel.com/home/post/2009/12/03/Branding-Campaign-Tries-To-Improve-Image-Of-Made-In-China.aspx If the video does not work, watch it here: http://www.56.com/u62/v_NDgwMDAyNjc.ht ...2009-12-6 11:28 - coopetition - 市场营销

Is global branding Chinas next competitive ？：battleground latest research persp
0 个回复 - 1713 次查看 2009-3-22 23:49 - tyn - 世界经济与国际贸易

Product And Branding Innovations In The Australian Beef Marketing System
0 个回复 - 478 次查看 2006-5-29 20:12 - 政治论文688 - Forum

Children’s purchase behavior in the snack market: Can branding or low price...
0 个回复 - 272 次查看 2006-4-15 16:26 - 税务申报264 - Forum

Evaluating the Marketing Impact of a Regional Branding Program Using Contin...
0 个回复 - 298 次查看 2006-4-11 15:48 - 工业设计概论624 - Forum

Branding and Performance in the Global Beer Market
0 个回复 - 426 次查看 2004-6-17 11:27 - 晕轮效应962 - Forum

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