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  • Evolution of firms' product strategy over the life cycle of technology-base.rar

    本附件包括：
    • Evolution of firms' product strategy over the life cycle of technology-based industries A case study of the global mobile phone industry, 1980–2009.pdf
  • 556.78 KB
  • 2024-8-28

  • Evolution of firms' product strategy over the life cycle of technology-base.rar

    本附件包括：
    • Evolution of firms' product strategy over the life cycle of technology-based industries A case study of the global mobile phone industry, 1980–2009.pdf
  • 556.78 KB
  • 2024-8-26

  • Harvard Business School case.zip

    本附件包括：
    • 2015 Amgen Inc. Pursuing Innovation and Imitation (A).pdf
    • 2015 Hedging at Porsche.pdf
    • 2015 Mobileye The Future of Driverless Cars.pdf
    • 2015 Nintendo Wii U Lessons Learned for New Strategic Directions.pdf
    • 2015 Wal-Mart In Search of Renewed Growth.pdf
    • 2016 ATB Digital Disruption in the Parking Meter Industry.pdf
    • 2016 Blockchain A New Solution for Supply Integrity.pdf
    • 2016 Disruption in Detroit Ford, Silicon Valley, and Beyond.pdf
    • 2016 Patient Room of the Future User-Oriented Innovation.pdf
    • 2017 Amazon Go Venturing into Traditional Retail.pdf
    • 2017 Curana Managing Open Innovation for Growth in SMEs (A).pdf
    • 2017 The Vanca Reworking Digital Marketing Strategy.pdf
    • 2017 Uber Changing the Way the World Moves.pdf
    • 2017 Volkswagen and Tata Motors A Strategic Alliance in India.pdf
    • 2017 Volkswagen Emission Scandal Reputation Recovery and Recall Strategy.pdf
    • 2017 Walmart’s Emergent Low-Cost Sustainable Product Strategy.pdf
    • 2017 Xiaomi Entering International Markets.pdf
    • 2019 General Electric and Suez Deal or No Deal.pdf
    • 1985 Scenarios Shooting the Rapids.pdf
    • 1985 Scenarios Uncharted Waters Ahead.pdf
    • 1992 Adolph Coors in the Brewing Industry.pdf
    • 1994 Wal-Mart Stores, Inc..pdf
    • 1995 Eastman Kodak Company Funtime Film.pdf
    • 1995 Power Play (A) Nintendo in 8-bit Video Games.pdf
    • 1995 The Body Shop International.pdf
    • 1997 Corporate New Ventures at Procter & Gamble.pdf
    • 1998 New United Motors Manufacturing, Inc. (NUMMI).pdf
    • 1998 Samsung China The Introduction of Color TV.pdf
    • 2000 A Hunderd-Year War Coke vs. Pepsi, 1890s-1990s.pdf
    • 2000 Loblaw Companies Limited Preparing for Wal-Mart Supercenters.pdf
    • 2000 Microsoft, 2000.pdf
    • 2001 Adobe Systems Incorporated.pdf
    • 2001 Hewlett-Packard Co. DeskJet Printer Supply Chain (A).pdf
    • 2001 The Pharmaceutical Industry and the AIDS Crisis in Developing Countries.pdf
    • 2002 Ford Motor Company's Value Enhancement Plan (A).pdf
    • 2002 Sunk Costs The Plan to Dump the Brent Spar (A).pdf
    • 2002 WalMart Stores, Inc..pdf
    • 2003 Blueprint for Ford's Future From Personal Automobiles to Mobility.pdf
    • 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
    • 2003 General Motors OnStar.pdf
    • 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
    • 2004 Hewlett-Packard–Compaq The Merger Decision.pdf
    • 2004 HP and Compaq Combined In Search of Scale and Scope.pdf
    • 2004 Kodak (A).pdf
    • 2004 Matrix Semiconductor Inc. (A) Tackling Challenges of Strategic Dimensions.pdf
    • 2004 The Globalization of CEMEX.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
    • 2005 Apple Computer 2002.pdf
    • 2005 Executive Compensation at General Electric (A).pdf
    • 2005 Kodak and the Digital Revolution (A).pdf
    • 2005 Matrix Semiconductor Inc. (B) Transitioning from Innovation to Execution.pdf
    • 2005 Sony AIBO The World's First Entertainment Robot.pdf
    • 2005 Wal-Mart, 2005.pdf
    • 2006 Executive Decision Making at General Motors.pdf
    • 2006 GE’s Growth Strategy The Immelt Initiative.pdf
    • 2006 Procter & Gamble Organization 2005 (B).pdf
    • 2006 Project Evaluation in Emerging Markets Exxon Mobil, Oil, and Argentina.pdf
    • 2006 Wal-Mart Stores Everyday Low Prices in China.pdf
    • 2007 Apple Computer, 2006.pdf
    • 2007 Development of a Multinational Personnel Selection System.pdf
    • 2007 eBay's Strategy in China Alliance or Acquisition.pdf
    • 2007 Keller Williams Realty (A).pdf
    • 2007 Mountain Man Brewing Company Bringing the Brand to Light.pdf
    • 2007 Strategic Outsourcing at Bharti Airtel Limited.pdf
    • 2007 The Walt Disnet Company Investor Communications Strategy.pdf
    • 2007 TiVo 2007 DVRs and Beyond.pdf
    • 2007 Volkswagen of America Managing IT Priorities.pdf
    • 2008 Design Strategy at Samsung Electronics Becoming a Top-Tier Company.pdf
    • 2008 Mattel and the Toy Recalls (A).pdf
    • 2009 Nestlé in 2008.pdf
    • 2009 Nintendo's Disruptive Strategy Implications for the Video Game Industry.pdf
    • 2009 Porsche, Volkswagen, and CSX Cars, Trains, and Derivatives.pdf
    • 2010 Amazon.com The Brink of Bankruptcy.pdf
    • 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
    • 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
    • 2010 Samsung’s Next Frontier.pdf
    • 2010 Volkswagen do Brasil Driving Strategy with Balanced Scorecard.pdf
    • 2011 Attune Foods Challenging the Goliaths with Authenticity.pdf
    • 2011 China or the World A Financial Reporting Strategy for Hong Kong’s Capital Markets.pdf
    • 2011 Honda (A) + (B).pdf
    • 2011 Keda's SAP Implementation.pdf
    • 2011 Pricing Games Sony PlayStation and Microsoft Xbox.pdf
    • 2011 Wal-Mart Update, 2011.docx
    • 2012 Half a Century of Supply Chain Management at Wal-Mart.pdf
    • 2012 Risk Management at Wellfleet Bank All That Glitters Is Not Gold.pdf
    • 2012 Wal-Mart in China 2012.pdf
    • 2013 Aggregate Planning at Green Mills.pdf
    • 2013 Volkswagen in India.pdf
    • 2014 Apple (in 2013) How to Sustain a Competitive Advantage.pdf
  • 92.72 MB
  • 2019-11-21

  • MM FOR SUSTAINABILITYr.zip
       市场管理资料

    本附件包括：
    • MM CH 1 SUSTAINABILITY MANAGEMENT.docx
    • MM CH 10 BRAND BUILDING AND BRAND MANAGEMENT.doc
    • MM CH 11 PRODUCT STRATEGY.doc
    • MM CH 12 PRICING STRATEGY.doc
    • MM CH 13 STRATEGIC PLACING OR DISTRIBUTION.doc
    • MM CH 14 PROMOTION STRATEGY.doc
    • MM CH 15 ENTERING FOREIGN MARKETS.doc
    • MM CH 16 GMA AND ASEAN MARKETS.doc
    • MM CH 17 GLOBALIZATION AND THE GLOBAL MARKETPLACE.doc
    • MM CH 2 MARKETING CONCEPTS.doc
    • MM CH 3 MARKETING ENVIRONMENT ANALYSIS.doc
    • MM CH 4 STRATEGIC PLANNING FOR MARKETING.doc
    • MM CH 5 CUSTOMER VALUE, CUSTOMER SATISFACTION, CUSTOMER LOYALTY, AND CUSTOMER RELATIONSHIP MANAGEMENT.doc
    • MM CH 6 CONSUMER MARKETS AND CONSUMER BEHAVIR.doc
    • MM CH 7 BUSINESS MARKETS AND BUSINESS PRODUCTS.doc
    • MM CH 8 GOVERNMENT AND NON-GOVERNMENT ORGANIZATIONS MARKETS.doc
    • MM CH 9 SEGMENTATION, TARGETING, AND POSITIONING.doc
    • MM REFERENCES.doc
  • 356.66 KB
  • 2013-10-21

  • 王建国教授.zip

    本附件包括：
    • 王建国教授\1 marketing mgt.ppt
    • 王建国教授\10 price strategy.ppt
    • 王建国教授\11 Distribution Strategy-f.ppt
    • 王建国教授\12 Promotion Strategy.ppt
    • 王建国教授\13 Service Marketing.ppt
    • 王建国教授\14、Competive Strategy.ppt
    • 王建国教授\15、international marketing.ppt
    • 王建国教授\16、Global marketing.ppt
    • 王建国教授\1P讲义.rar
    • 王建国教授\2 market Planing.ppt
    • 王建国教授\3 Analysis of Marketing Enviroment-1.ppt
    • 王建国教授\4 Custermor Analysis.ppt
    • 王建国教授\5 Marketing Segamentation.ppt
    • 王建国教授\6 Marketing Segamentation and position-2.ppt
    • 王建国教授\7 Marketing Segamentation and position-2-b.ppt
    • 王建国教授\8 Product Strategy.ppt
    • 王建国教授\9 New Product Develpment.ppt
    • 王建国教授\
  • 6.67 MB
  • 2011-4-16

  • 297106.pdf
       Product Strategy for Innovators in Markets with Network Effects_MkS2004.pdf

  • 174.41 KB
  • 2009-2-25

  • 297093.pdf
       Product Strategy for Innovators in Markets with Network effects_MkS2004.pdf

  • 174.41 KB
  • 2009-2-25
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