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  • HBS.rar

    本附件包括：
    • 2017 The Vanca Reworking Digital Marketing Strategy.pdf
    • 2017 Uber Changing the Way the World Moves.pdf
    • 2018 Dell Upcycling Ocean Plastics Through Supply Chain Innovation.pdf
    • 2018 The Nike School Innovation Fund Scaling for Impact in Oregon Public Schools.pdf
    • 2019 General Electric and Suez Deal or No Deal.pdf
    • 2019 Ride-Hailing Services Forecasting Uber’s Growth.pdf
    • 1982 Johnson & Johnson The Tylenol Tragedy.pdf
    • 1994 Nucleon, Inc..pdf
    • 1997 Silicon Valley of the East Creating Taiwan's Semiconductor Industry.pdf
    • 1998 Perrier, Nestle, and the Agnellis.pdf
    • 1999 How Process Enterprises Really Work.pdf
    • 2000 Cafes Monte Bianco Building a Profit Plan.pdf
    • 2000 Coca-Cola's New Vending Machine (A) Pricing to Capture Value, or Not.pdf
    • 2000 Dell Selling Directly, Globally.pdf
    • 2001 Mountain Dew Selecting New Creative.pdf
    • 2001 Nestle Quality on the Boardroom Agenda (A).pdf
    • 2001 Nike, Inc. Cost of Capital.pdf
    • 2001 Nokia Corp. Innovation and Efficiency in a High-Growth Global Firm.pdf
    • 2002 Compliance, Collaboration, and Codes of Labor Practice The adidas Connection.pdf
    • 2002 Nestle's Globe Program (A) The Early Months.pdf
    • 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
    • 2003 Dell's Dilemma in Brazil Negotiating at the State Level.pdf
    • 2003 General Motors OnStar.pdf
    • 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
    • 2004 Coca-Cola's Marketing Challenges in Brazil The Tubaιnas War.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (B) Deal Design.pdf
    • 2005 Carrefour S.A..pdf
    • 2005 Emerging Business Opportunities at IBM (A).pdf
    • 2005 Executive Compensation at General Electric (A).pdf
    • 2006 FedEx and Environmental Defense Building a Hybrid Delivery Fleet.pdf
    • 2006 GE’s Growth Strategy The Immelt Initiative.pdf
    • 2006 GE's Talent Machine The Making of a CEO.pdf
    • 2007 eBay's Strategy in China Alliance or Acquisition.pdf
    • 2007 Leadership Development at Goldman Sachs.pdf
    • 2008 Hyundai CardHyundai Capital and GE Money Re-branding Decisions in a Successful Joint Venture.pdf
    • 2008 Research in Motion Managing Explosive Growth.pdf
    • 2009 ATH MicroTechnologies, Inc. (A) Making the Numbers.pdf
    • 2009 Boeing The Fight for Fasteners.pdf
    • 2009 Nestlé in 2008.pdf
    • 2010 Event Sponsorship and Ambush Marketing Lessons from the Beijing Olympics.pdf
    • 2010 Homeless World Cup Social Entrepreneurship, Cause Marketing, and a Partnership with Nike.pdf
    • 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
    • 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
    • 2010 Metabical Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug.pdf
    • 2010 Shanzhai! MediaTek and the White Box Handset Market.pdf
    • 2011 Bombardier Aerospace The CSeries Dilemma.pdf
    • 2011 Finland and Nokia Creating the World's Most Competitive Economy.pdf
    • 2011 GE Healthcare (A) Innovating for Emerging Markets.pdf
    • 2011 Honda (A) + (B).pdf
    • 2011 Keda's SAP Implementation.pdf
    • 2011 Nokia India Battery Recall Logistics.pdf
    • 2011 State Bank of India Transforming a State Owned Giant.pdf
    • 2011 Vertu Nokia's Luxury Mobile Phone for the Urban Rich.pdf
    • 2012 Alphabet Energy.pdf
    • 2012 Coca-Cola in 2011 In Search of a New Model.pdf
    • 2012 Coke and Pepsi from Global to Indian Advertising.pdf
    • 2012 Merck (in 2009) Open for Innovation.pdf
    • 2012 Nestlé SA Nutrition, Health and Wellness Strategy.pdf
    • 2012 Netflix Inc. Streaming Away from DVDs.pdf
    • 2013 Airbus vs. Boeing (A).pdf
    • 2013 Citigroup’s Shareholder Tango in Brazil (A).pdf
    • 2013 Coca-Cola Back in Burma.pdf
    • 2013 Coca-Cola Liquid and Linked.pdf
    • 2013 Governance and Sustainability at Nike (A).pdf
    • 2014 Corporate Governance at Martha Stewart Living Omnimedia Not A Good Thing.pdf
    • 2014 Facebook and WhatsApp Acquire or Ally.pdf
    • 2014 Hyundai Motor Company Design Takes the Driver's Seat.pdf
    • 2014 Microsoft New Wine in an Old Bottle.pdf
    • 2015 Uber An Empire in the Making.pdf
    • 2016 Adidas RussiaCIS and the Russian Crisis Retrench or Double Down (A).pdf
    • 2016 Airbnb, Etsy, Uber Growing from One Thousand to One Million Customers.pdf
    • 2016 Building the Digital Manufacturing Enterprise of the Future at Siemens.pdf
    • 2016 Cisco India (A) Innovation in Emerging Markets.pdf
    • 2016 GE’s Big Bet on Data and Analytics.pdf
    • 2016 Netflix International Expansion.pdf
    • 2016 Patient Room of the Future User-Oriented Innovation.pdf
    • 2016 Pricing the EpiPen This is Going to Sting.pdf
    • 2016 Reach Capital Performance in Education Technology.pdf
    • 2017 Fasten Challenging Uber and Lyft with a New Business Model.pdf
    • 2017 i-flex solutions limited (B) The Oracle Years.pdf
    • 2017 Southeastern Asset Management Challenges Buyout at Dell.pdf
  • 97.59 MB
  • 2019-11-29

  • Harvard Business School case.zip

    本附件包括：
    • 2015 Amgen Inc. Pursuing Innovation and Imitation (A).pdf
    • 2015 Hedging at Porsche.pdf
    • 2015 Mobileye The Future of Driverless Cars.pdf
    • 2015 Nintendo Wii U Lessons Learned for New Strategic Directions.pdf
    • 2015 Wal-Mart In Search of Renewed Growth.pdf
    • 2016 ATB Digital Disruption in the Parking Meter Industry.pdf
    • 2016 Blockchain A New Solution for Supply Integrity.pdf
    • 2016 Disruption in Detroit Ford, Silicon Valley, and Beyond.pdf
    • 2016 Patient Room of the Future User-Oriented Innovation.pdf
    • 2017 Amazon Go Venturing into Traditional Retail.pdf
    • 2017 Curana Managing Open Innovation for Growth in SMEs (A).pdf
    • 2017 The Vanca Reworking Digital Marketing Strategy.pdf
    • 2017 Uber Changing the Way the World Moves.pdf
    • 2017 Volkswagen and Tata Motors A Strategic Alliance in India.pdf
    • 2017 Volkswagen Emission Scandal Reputation Recovery and Recall Strategy.pdf
    • 2017 Walmart’s Emergent Low-Cost Sustainable Product Strategy.pdf
    • 2017 Xiaomi Entering International Markets.pdf
    • 2019 General Electric and Suez Deal or No Deal.pdf
    • 1985 Scenarios Shooting the Rapids.pdf
    • 1985 Scenarios Uncharted Waters Ahead.pdf
    • 1992 Adolph Coors in the Brewing Industry.pdf
    • 1994 Wal-Mart Stores, Inc..pdf
    • 1995 Eastman Kodak Company Funtime Film.pdf
    • 1995 Power Play (A) Nintendo in 8-bit Video Games.pdf
    • 1995 The Body Shop International.pdf
    • 1997 Corporate New Ventures at Procter & Gamble.pdf
    • 1998 New United Motors Manufacturing, Inc. (NUMMI).pdf
    • 1998 Samsung China The Introduction of Color TV.pdf
    • 2000 A Hunderd-Year War Coke vs. Pepsi, 1890s-1990s.pdf
    • 2000 Loblaw Companies Limited Preparing for Wal-Mart Supercenters.pdf
    • 2000 Microsoft, 2000.pdf
    • 2001 Adobe Systems Incorporated.pdf
    • 2001 Hewlett-Packard Co. DeskJet Printer Supply Chain (A).pdf
    • 2001 The Pharmaceutical Industry and the AIDS Crisis in Developing Countries.pdf
    • 2002 Ford Motor Company's Value Enhancement Plan (A).pdf
    • 2002 Sunk Costs The Plan to Dump the Brent Spar (A).pdf
    • 2002 WalMart Stores, Inc..pdf
    • 2003 Blueprint for Ford's Future From Personal Automobiles to Mobility.pdf
    • 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
    • 2003 General Motors OnStar.pdf
    • 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
    • 2004 Hewlett-Packard–Compaq The Merger Decision.pdf
    • 2004 HP and Compaq Combined In Search of Scale and Scope.pdf
    • 2004 Kodak (A).pdf
    • 2004 Matrix Semiconductor Inc. (A) Tackling Challenges of Strategic Dimensions.pdf
    • 2004 The Globalization of CEMEX.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
    • 2005 Apple Computer 2002.pdf
    • 2005 Executive Compensation at General Electric (A).pdf
    • 2005 Kodak and the Digital Revolution (A).pdf
    • 2005 Matrix Semiconductor Inc. (B) Transitioning from Innovation to Execution.pdf
    • 2005 Sony AIBO The World's First Entertainment Robot.pdf
    • 2005 Wal-Mart, 2005.pdf
    • 2006 Executive Decision Making at General Motors.pdf
    • 2006 GE’s Growth Strategy The Immelt Initiative.pdf
    • 2006 Procter & Gamble Organization 2005 (B).pdf
    • 2006 Project Evaluation in Emerging Markets Exxon Mobil, Oil, and Argentina.pdf
    • 2006 Wal-Mart Stores Everyday Low Prices in China.pdf
    • 2007 Apple Computer, 2006.pdf
    • 2007 Development of a Multinational Personnel Selection System.pdf
    • 2007 eBay's Strategy in China Alliance or Acquisition.pdf
    • 2007 Keller Williams Realty (A).pdf
    • 2007 Mountain Man Brewing Company Bringing the Brand to Light.pdf
    • 2007 Strategic Outsourcing at Bharti Airtel Limited.pdf
    • 2007 The Walt Disnet Company Investor Communications Strategy.pdf
    • 2007 TiVo 2007 DVRs and Beyond.pdf
    • 2007 Volkswagen of America Managing IT Priorities.pdf
    • 2008 Design Strategy at Samsung Electronics Becoming a Top-Tier Company.pdf
    • 2008 Mattel and the Toy Recalls (A).pdf
    • 2009 Nestlé in 2008.pdf
    • 2009 Nintendo's Disruptive Strategy Implications for the Video Game Industry.pdf
    • 2009 Porsche, Volkswagen, and CSX Cars, Trains, and Derivatives.pdf
    • 2010 Amazon.com The Brink of Bankruptcy.pdf
    • 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
    • 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
    • 2010 Samsung’s Next Frontier.pdf
    • 2010 Volkswagen do Brasil Driving Strategy with Balanced Scorecard.pdf
    • 2011 Attune Foods Challenging the Goliaths with Authenticity.pdf
    • 2011 China or the World A Financial Reporting Strategy for Hong Kong’s Capital Markets.pdf
    • 2011 Honda (A) + (B).pdf
    • 2011 Keda's SAP Implementation.pdf
    • 2011 Pricing Games Sony PlayStation and Microsoft Xbox.pdf
    • 2011 Wal-Mart Update, 2011.docx
    • 2012 Half a Century of Supply Chain Management at Wal-Mart.pdf
    • 2012 Risk Management at Wellfleet Bank All That Glitters Is Not Gold.pdf
    • 2012 Wal-Mart in China 2012.pdf
    • 2013 Aggregate Planning at Green Mills.pdf
    • 2013 Volkswagen in India.pdf
    • 2014 Apple (in 2013) How to Sustain a Competitive Advantage.pdf
  • 92.72 MB
  • 2019-11-21

  • HBS.rar

    本附件包括：
    • 1976 Cash Flow and the Time Value of Money.pdf
    • 1979 Note on Theory of Optimal Capital Structure.pdf
    • 1981 Minolta Camera Co., Ltd..pdf
    • 1987 Learning by the Case Method.pdf
    • 1990 CIBA-GEIGY Pharmaceuticals Pharma International.pdf
    • 1992 Kentucky Fried Chicken (Japan) Limited.pdf
    • 1992 Xerox and Fuji Xerox.pdf
    • 1993 Beta Management Company.pdf
    • 1993 Depreciation at Delta and Pan Am.pdf
    • 1993 Note on Bank Loans.pdf
    • 1993 Rohm and Haas( A) New Product Marketing Strategy.pdf
    • 1994 Note on Adjusted Present Value.pdf
    • 1994 Philip Morris Companies and Kraft, Inc..pdf
    • 1995 Arbitrage in the Government Bond Market.pdf
    • 1995 Capital Projects as Real Options An Introduction.pdf
    • 1995 City Year National Expansion Strategy (A).pdf
    • 1995 Crédit Géneral, SA.pdf
    • 1995 State Street Boston Corporation Leading with Information Technology.pdf
    • 1995 The Venture Capital Method - Valuation Problem Set.pdf
    • 1996 Standard Costs and Variance Analysis.pdf
    • 1997 A Bankurptcy Problem from the Talmud.pdf
    • 1997 Manzana Insurance - Fruitvale Branch (Abridged).pdf
    • 1997 The Co-operative Bank.pdf
    • 1998 First Direct (A).pdf
    • 1998 Statements of Cash Flows Tree Examples.pdf
    • 1999 An Overview of the Project Finance Market.pdf
    • 2000 Honeywell, Inc. and Integrated Risk Management.pdf
    • 2000 McKinsey & Company Managing Knowledge and Learning.pdf
    • 2000 Microsoft's Financial Reporting Strategy.pdf
    • 2000 Note on Marketing Strategy.pdf
    • 2000 Shock Therapy in Eastern Europe Supplement.pdf
    • 2000 The Boston Beer Company, Inc..pdf
    • 2000 The Coca-Cola Company (A).pdf
    • 2000 The U.S. Export-Import Bank and the Three Gorges Dam (A).pdf
    • 2000 Tree Values.pdf
    • 2001 Millennium Pharmaceuticals, Inc. (A).pdf
    • 2001 Term Sheet Negotiations for Trendsetter.com, Inc..pdf
    • 2002 Acme Investment Trust.pdf
    • 2002 Akamai's Underwater Options (A).pdf
    • 2002 Dell—New Horizons.pdf
    • 2002 Ford Motor Company's Value Enhancement Plan (A).pdf
    • 2002 Li & Fung (A) Internet Issues.pdf
    • 2002 Robert Mondavi & The Wine Industry.pdf
    • 2002 Sara's Options.pdf
    • 2002 Strategic Captial Management, LLC(A).pdf
    • 2002 The Indian Software Industry in 2002.pdf
    • 2003 2009 Zappos.com 2009 Clothing Customer Service and Company Culture, 2002.pdf
    • 2003 At the T. Rowe Price Trading Desk (A).pdf
    • 2003 Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A).pdf
    • 2003 Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (B).pdf
    • 2003 Group Process in the Challenger Launch Decision (B).pdf
    • 2003 Internet Customer Acquisition Strategy at Bankinter.pdf
    • 2003 Internet Customer Acquisition Strategy at.pdf
    • 2003 Merck & Company Evaluating a Drug Licensing Opportunity.pdf
    • 2004 Deferred Taxes and the Valuation Allowance at Lucent Technologies, Inc. (A).pdf
    • 2004 Dividend Policy at Linear Technology.pdf
    • 2004 PetroChina.pdf
    • 2004 Strategic Inflection TiVo in 2003 (A).pdf
    • 2005 Gobi Partners October 2004.pdf
    • 2005 KAMCO and the Cross-Border Securitization of Korean Non-Performing Loans.pdf
    • 2005 Zipcar.pdf
    • 2006 Accounting for Pensions and Employee Benefits at Ford and Toyota.pdf
    • 2006 Chemalite, Inc..pdf
    • 2006 Harley-Davidson, Inc. Motorcycle Manufacturer or Financing Company.pdf
    • 2006 Investment Banking at Thomas Weisel Partners.pdf
    • 2006 Market Segmentation, Target Market Selectiorn, and Positioning.pdf
    • 2006 The Children's Investment Fund, 2005.pdf
    • 2006 Understanding Economic Value Added.pdf
    • 2007 GE’s Imagination Breakthroughs The Evo Project.pdf
    • 2007 HCL Technologies (A) (Abridged).pdf
    • 2007 McDonald’s Corporation Managing a Sustainable Supply Chain.pdf
    • 2007 PolyMedica Corporation (A).pdf
    • 2008 Banc One Corporation.pdf
    • 2008 Barilla SpA (A).pdf
    • 2008 Berkshire Partners Bidding for Carter's.pdf
    • 2008 Shareholder Activists at Friendly Ice Cream (A).pdf
    • 2008 Structuring Real Estate Deals An Investor’s Perspective.pdf
    • 2008 The Allstate Corporation.pdf
    • 2008 The Talbots, Inc., and Subsidiaries Accounting for Goodwill.pdf
    • 2009 Mary Kay Cosmetics Asian Market Entry (A).pdf
    • 2009 Midland Energy Resources, Inc. Cost of Capital.pdf
    • 2009 New Century Financial Corporation.pdf
    • 2009 RFID at the Metro Group.pdf
    • 2009 Tottenham Hotspur plc.pdf
    • 2009 Zappos.com 2009 Clothing Customer Service and Company Culture.pdf
    • 2010 Flash Memory, Inc..pdf
    • 2010 Google in China (A).pdf
    • 2010 Jones Electrical Distribution.pdf
    • 2010 The NFL’s Digital Media Strategy.pdf
    • 2011 Accounting for the iPhone at Apple Inc..pdf
    • 2011 Big Spaceship Ready to Go Big.pdf
    • 2011 Roche’s Acquisition of Genentech.pdf
    • 2011 The Tip of the Iceberg JP Morgan Chase and Bear Stearns (A).pdf
    • 2012 Apple Inc. in 2012.pdf
    • 2012 Credit Rating Agency Reform in the US and EU.pdf
    • 2013 Diamond Foods, Inc..pdf
    • 2015 Note on the Leveraged Loan Market.pdf
    • 2016 Alibaba’s Taobao (2009).pdf
  • 90.66 MB
  • 2019-11-10

  • 小米战略.zip
       相当全了，应该满意了

    本附件包括：
    • 2015 A Smartphone Challenger’s Competitive Strategy The Case of Xiaomi.pdf
    • INTERNATIONAL MARKETING STRATEGY FOR XIAOMI.pdf
    • Newcomers Xiaomi and LeEco.pdf
    • Newcomers Xiaomi and LeEco2.pdf
    • Strategic Planning for Xiaomi Smart Phones Crisis Turning Point.pdf
    • The Analysis of Xiaomi Mobile Phone Marketing Strategy-3998.pdf
    • The Problem Faced and the Solution of Xiaomi Company in India.pdf
    • Xiaomi's Globalization Strategy and Challenges Case Study Analysis & Solution.pdf
    • Xiaomi’s Global Expansion Plan Is Steered By Patents – A Patent Portfolio Analysis.pdf
    • Xiaomi’s Globalization Strategy and Challenges Case Study Solution & Analysis.pdf
  • 11.97 MB
  • 2018-11-17

  • marketing strategy - based on first principles and data analytics (2017).rar
       marketing strategy - based on first principles and data analytics (2017)

    本附件包括：
    • marketing strategy - based on first principles and data analytics (2017).pdf
  • 7.89 MB
  • 2018-4-2

  • Content That Converts_How to Build a Profitable and Predictable B2B Content Mark.zip

    本附件包括：
    • Content That Converts_How to Build a Profitable and Predictable B2B Content Marketing Strategy.epub
  • 208.79 KB
  • 2017-1-2

  • Mind Genomics (pdf).zip

    本附件包括：
    • Mind Genomics_A Guide to Data-Driven Marketing Strategy.pdf
  • 10.24 MB
  • 2016-12-1

  • Mind Genomics (epub).zip

    本附件包括：
    • Mind Genomics_A Guide to Data-Driven Marketing Strategy.epub
  • 6.14 MB
  • 2016-12-1

  • Mind Genomics (pdf epub).zip

    本附件包括：
    • Mind Genomics_A Guide to Data-Driven Marketing Strategy.pdf
    • Mind Genomics_A Guide to Data-Driven Marketing Strategy.epub
  • 16.38 MB
  • 2016-12-1

  • Digital Marketing Strategy, Implementation and Practice 5th.rar
       Digital Marketing Strategy, Implementation and Practice 5th

    本附件包括：
    • Digital Marketing Strategy, Implementation and Practice 5th.pdf
  • 87.19 MB
  • 2016-6-14

  • Consumer Behavior-Building Marketing Strategy -McGraw-Hill Irwin (2009)(1).zip

    本附件包括：
    • Consumer Behavior-Building Marketing Strategy -McGraw-Hill Irwin (2009)(1).pdf
  • 25.65 MB
  • 2015-1-17

  • Red bull.pdf
       Red Bull marketing strategy analysis

  • 579.73 KB
  • 2013-11-22

  • strategic marketing.rar
        战略市场营销 marketing strategy 英文原版 lecture PPT

    本附件包括：
    • SMK 1.ppt
    • SMK 2.ppt
    • SMK 3.ppt
    • SMK 4.ppt
    • SMK 5.ppt
    • SMK 6.ppt
    • SMK 7.ppt
    • SMK 8.ppt
    • SMK 9.ppt
    • SMK 10.ppt
    • SMK 11.ppt
  • 4.02 MB
  • 2011-10-5

  • 原版ppt.rar
       战略市场营销 marketing strategy PPT tutorial questions&answers

    本附件包括：
    • Chapter 1.ppt
    • Chapter 2.ppt
    • Chapter 3.ppt
    • Chapter 4.ppt
    • Chapter 5.ppt
    • Chapter 6.ppt
    • Chapter 7.ppt
    • Chapter 8.ppt
    • Chapter 9.ppt
    • Chapter 10.ppt
    • Chapter 11.ppt
    • Chapter 12.ppt
  • 26.78 MB
  • 2011-10-5

  • Harvard Cases.rar

    本附件包括：
    • Harvard Business School - case study - Millenium Pharmaceuticals Inc.pdf
    • Harvard Business School - Case Study - The Tug-of-War_Set05.pdf
    • Harvard Business School - Management Consulting Club - Case Interview Guide.pdf
    • Harvard Business School (Case) - Robert Mondavi And The Wine Industry.pdf
    • Harvard Business School Press - Iridium Llc Case Study.pdf
    • Internet Customer Acquisition Strategy at Bankinter (Harvard Business School HBS Case).pdf
    • Standard Costs and Variance Analysis (Harvard Business School HBS Case).pdf
    • The Co-operative Bank (Harvard Business School HBS Case).pdf
    • Venture Capital Method - Valuation Problem Set (Harvard Business School HBS Case).pdf
    • Venture Capital Method - Valuation Problem Set (Harvard Business School HBS Case)_unlocked.pdf
    • 10.Flightsafety (A-B). Harvard Business School Cases.pdf
    • 11.Wal-Mart Stores, Inc. Harvard Business School Case.pdf
    • 19.Fox. Harvard Business School Case.pdf
    • 22.Costco Companies. Harvard Business School Case.pdf
    • 23 Newell Harvard Business School Case.pdf
    • Bankruptcy From Talmud (Harvard Business School Hbs Case).pdf
    • First Direct (A) (Harvard Business School HBS Case)--E22E336C1AC0E01D1A442D65751CC8CE--.pdf
    • Hang Seng Bank's e-Banking - Leveraging an Established Brand for New Relationships (Harvard Business School HBS Case).pdf
    • Harvard Business School - An Overview Of The Project Finance Market (Case Study) (S 21).pdf
    • Harvard Business School - Case Rohm & Haas New Product Marketing Strategy.pdf
    • Harvard Business School - Case Study - All The Wrong Moves, 2006.pdf
    • Harvard Business School - Case Study - Left on a Mountainside_Jan04.pdf
  • 13.94 MB
  • 2010-2-2

  • 武汉科技大学：市场营销学.zip

    本附件包括：
    • 03marketing strategy plan4.ppt
    • 02marketing enviroment3.ppt
    • 04marketing competition3.ppt
    • 02customer satisfaction2.ppt
    • 01introduction 4.ppt
    • 05arketing research and information management2.ppt
    • 09new product development2.ppt
    • 07industry market 2.ppt
    • 06segmentation target market position6.ppt
    • 07consumer market2.ppt
    • 08product and brand4.ppt
    • 12promotion4.ppt
    • 11price4.ppt
    • 10distribution4.ppt
  • 8.1 MB
  • 2009-8-5

  • 334922.pdf
       [下载]哈佛案例 Marketing Strategy - An Overview

  • 263.19 KB
  • 2009-6-9

  • 297108.pdf
       Third-party Product Review and Firm Marketing Strategy_MkS2005.pdf

  • 248.22 KB
  • 2009-2-25

  • 297027.pdf
       MkS1983_Defensive marketing strategy_Hauser John

  • 3.57 MB
  • 2009-2-25

  • 210503.pdf
       Successful Marketing Strategy for High-Tech Firms

  • 1.98 MB
  • 2008-5-5
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