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  • Chapter 12.doc
       Chapter 12. Marketing Channels: Delivering Customer Value

  • 117.5 KB
  • 2015-12-23
  • 悉尼大学营销管理课件.rar
       悉尼大学营销管理课件

    本附件包括:
    • Lecture 3.B2B and B2C Marketing.ppt
    • Lecture 4.Goods, Services and Other Kinds of Products.ppt
    • Lecture 5. Brand Equity and Brand Positioning.ppt
    • Lecture 7.Marketing Channels and Logistics.ppt
    • Lecture 8. Price Incentives and Pricing Decisions.ppt
    • Lecture 9.Marketing Communications.ppt
    • Lecture 10. Marketing, Ethics and Society.ppt
    • Lecture11.Marketing Research.ppt
    • Lecture 1.What Marketing Is.ppt
    • Lecture 2.Why and How Marketers Segment Markets.ppt
  • 6.8 MB
  • 2010-6-25
  • 悉尼大学硕士课程营销管理课件.rar

    本附件包括:
    • Lecture 4.Goods, Services and Other Kinds of Products.ppt
    • Lecture 5. Brand Equity and Brand Positioning.ppt
    • Lecture 7.Marketing Channels and Logistics.ppt
    • Lecture 8. Price Incentives and Pricing Decisions.ppt
    • Lecture 9.Marketing Communications.ppt
    • Lecture 10. Marketing, Ethics and Society.ppt
    • Lecture11.Marketing Research.ppt
    • Lecture 1.What Marketing Is.ppt
    • Lecture 2.Why and How Marketers Segment Markets.ppt
    • Lecture 3.B2B and B2C Marketing.ppt
  • 6.81 MB
  • 2010-4-3
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