- 1.09 MB
- 2024-9-29
- 1.62 MB
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Statistics for management and economics -- Gerald Keller -- 8th ed_, instructor&.pdf
- 60.75 MB
- 2024-8-20
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Statistics for management and economics -- Keller, Gerald -- 2009 -- Australia S.pdf
- 12.94 MB
- 2024-8-20
- 614.66 KB
- 2023-12-12
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Kellermann-Financial Supervision in the 21st Century.pdf
经典书籍 - 1.87 MB
- 2023-6-9
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战略品牌管理4E中文PPT.rar
战略品牌管理4E中文PPT 战略品牌管理Kevin Lane Keller Building, Measuring, and Managing Brand Equity， ... - 33.22 MB
- 2023-4-17
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Keller, Kevin Lane_ Kotler, Philip - Marketing management-Pearson Education (2016).pdf
- 48.32 MB
- 2021-3-6
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Statistics for Management and Economics 10e by Gerald Keller：我在国外留学时的学.rar
SATA7055 - 63.12 MB
- 2021-2-4
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A Framework for Marketing Management by Philip T Kotler, Kevin Lane Keller (z-lib.org).pdf
A Framework for Marketing Mmanagement - 7.29 MB
- 2020-11-11
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Marketing_Management_15e.pdf
marketing management kotler keller global edition 15e - 41.02 MB
- 2020-5-30
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Harvard Business School case.zip
本附件包括：- 2015 Amgen Inc. Pursuing Innovation and Imitation (A).pdf
- 2015 Hedging at Porsche.pdf
- 2015 Mobileye The Future of Driverless Cars.pdf
- 2015 Nintendo Wii U Lessons Learned for New Strategic Directions.pdf
- 2015 Wal-Mart In Search of Renewed Growth.pdf
- 2016 ATB Digital Disruption in the Parking Meter Industry.pdf
- 2016 Blockchain A New Solution for Supply Integrity.pdf
- 2016 Disruption in Detroit Ford, Silicon Valley, and Beyond.pdf
- 2016 Patient Room of the Future User-Oriented Innovation.pdf
- 2017 Amazon Go Venturing into Traditional Retail.pdf
- 2017 Curana Managing Open Innovation for Growth in SMEs (A).pdf
- 2017 The Vanca Reworking Digital Marketing Strategy.pdf
- 2017 Uber Changing the Way the World Moves.pdf
- 2017 Volkswagen and Tata Motors A Strategic Alliance in India.pdf
- 2017 Volkswagen Emission Scandal Reputation Recovery and Recall Strategy.pdf
- 2017 Walmart’s Emergent Low-Cost Sustainable Product Strategy.pdf
- 2017 Xiaomi Entering International Markets.pdf
- 2019 General Electric and Suez Deal or No Deal.pdf
- 1985 Scenarios Shooting the Rapids.pdf
- 1985 Scenarios Uncharted Waters Ahead.pdf
- 1992 Adolph Coors in the Brewing Industry.pdf
- 1994 Wal-Mart Stores, Inc..pdf
- 1995 Eastman Kodak Company Funtime Film.pdf
- 1995 Power Play (A) Nintendo in 8-bit Video Games.pdf
- 1995 The Body Shop International.pdf
- 1997 Corporate New Ventures at Procter & Gamble.pdf
- 1998 New United Motors Manufacturing, Inc. (NUMMI).pdf
- 1998 Samsung China The Introduction of Color TV.pdf
- 2000 A Hunderd-Year War Coke vs. Pepsi, 1890s-1990s.pdf
- 2000 Loblaw Companies Limited Preparing for Wal-Mart Supercenters.pdf
- 2000 Microsoft, 2000.pdf
- 2001 Adobe Systems Incorporated.pdf
- 2001 Hewlett-Packard Co. DeskJet Printer Supply Chain (A).pdf
- 2001 The Pharmaceutical Industry and the AIDS Crisis in Developing Countries.pdf
- 2002 Ford Motor Company's Value Enhancement Plan (A).pdf
- 2002 Sunk Costs The Plan to Dump the Brent Spar (A).pdf
- 2002 WalMart Stores, Inc..pdf
- 2003 Blueprint for Ford's Future From Personal Automobiles to Mobility.pdf
- 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
- 2003 General Motors OnStar.pdf
- 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
- 2004 Hewlett-Packard–Compaq The Merger Decision.pdf
- 2004 HP and Compaq Combined In Search of Scale and Scope.pdf
- 2004 Kodak (A).pdf
- 2004 Matrix Semiconductor Inc. (A) Tackling Challenges of Strategic Dimensions.pdf
- 2004 The Globalization of CEMEX.pdf
- 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
- 2005 Apple Computer 2002.pdf
- 2005 Executive Compensation at General Electric (A).pdf
- 2005 Kodak and the Digital Revolution (A).pdf
- 2005 Matrix Semiconductor Inc. (B) Transitioning from Innovation to Execution.pdf
- 2005 Sony AIBO The World's First Entertainment Robot.pdf
- 2005 Wal-Mart, 2005.pdf
- 2006 Executive Decision Making at General Motors.pdf
- 2006 GE’s Growth Strategy The Immelt Initiative.pdf
- 2006 Procter & Gamble Organization 2005 (B).pdf
- 2006 Project Evaluation in Emerging Markets Exxon Mobil, Oil, and Argentina.pdf
- 2006 Wal-Mart Stores Everyday Low Prices in China.pdf
- 2007 Apple Computer, 2006.pdf
- 2007 Development of a Multinational Personnel Selection System.pdf
- 2007 eBay's Strategy in China Alliance or Acquisition.pdf
- 2007 Keller Williams Realty (A).pdf
- 2007 Mountain Man Brewing Company Bringing the Brand to Light.pdf
- 2007 Strategic Outsourcing at Bharti Airtel Limited.pdf
- 2007 The Walt Disnet Company Investor Communications Strategy.pdf
- 2007 TiVo 2007 DVRs and Beyond.pdf
- 2007 Volkswagen of America Managing IT Priorities.pdf
- 2008 Design Strategy at Samsung Electronics Becoming a Top-Tier Company.pdf
- 2008 Mattel and the Toy Recalls (A).pdf
- 2009 Nestlé in 2008.pdf
- 2009 Nintendo's Disruptive Strategy Implications for the Video Game Industry.pdf
- 2009 Porsche, Volkswagen, and CSX Cars, Trains, and Derivatives.pdf
- 2010 Amazon.com The Brink of Bankruptcy.pdf
- 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
- 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
- 2010 Samsung’s Next Frontier.pdf
- 2010 Volkswagen do Brasil Driving Strategy with Balanced Scorecard.pdf
- 2011 Attune Foods Challenging the Goliaths with Authenticity.pdf
- 2011 China or the World A Financial Reporting Strategy for Hong Kong’s Capital Markets.pdf
- 2011 Honda (A) + (B).pdf
- 2011 Keda's SAP Implementation.pdf
- 2011 Pricing Games Sony PlayStation and Microsoft Xbox.pdf
- 2011 Wal-Mart Update, 2011.docx
- 2012 Half a Century of Supply Chain Management at Wal-Mart.pdf
- 2012 Risk Management at Wellfleet Bank All That Glitters Is Not Gold.pdf
- 2012 Wal-Mart in China 2012.pdf
- 2013 Aggregate Planning at Green Mills.pdf
- 2013 Volkswagen in India.pdf
- 2014 Apple (in 2013) How to Sustain a Competitive Advantage.pdf
- 92.72 MB
- 2019-11-21
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本附件包括：
- 2016 Starbucks' Loyalty Reigns.pdf
- 2016 The Fall of Enron.pdf
- 2016 The Maggi Noodle Safety Crisis in India (A).pdf
- 2016 Unilever’s New Global Strategy Competing through Sustainability.pdf
- 2017 Climate Change in 2017 Implications for Business.pdf
- 2017 India’s Amul Keeping Up with the Times.pdf
- 2018 Alphabet Eyes New Frontiers.pdf
- 2018 Amazon.com, 2018.pdf
- 2018 Predicting Consumer Tastes with Big Data at Gap.pdf
- 2018 Voice War Hey Google vs. Alexa vs. Siri.pdf
- 1985 The Disposable Diaper Industry in 1974.pdf
- 1990 Otisline (A).pdf
- 1991 The Investment Detective.pdf
- 1993 Euro Disney The First 100 Days.pdf
- 1996 McDonald’s Corporation.pdf
- 1996 Private Equity Investment in Russia Alliance Cellulose Limited.pdf
- 1996 Warren E. Buffett, 1995 (v. 1.7).pdf
- 1997 Komatsu Ltd. and Project G (A).pdf
- 1999 Matching Dell.pdf
- 2000 Leadership Online Barnes & Noble vs. Amazon.com (A).pdf
- 2000 Microsoft's Financial Reporting Strategy.pdf
- 2002 BMW The 7-Series Project (A).pdf
- 2002 Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL).pdf
- 2002 Ocean Carriers.pdf
- 2003 Accel Partners' European Launch.pdf
- 2003 BRL Hardy Globalizing an Australian Wine Company.pdf
- 2003 Dell's Working Capital.pdf
- 2003 Sampa Video, Inc..pdf
- 2004 Internet Securities, Ins Financing Growth.pdf
- 2004 Starbucks and Conservation International.pdf
- 2004 The Globalization of CEMEX.pdf
- 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
- 2004 The Merger of Hewlett-Packard and Compaq (B) Deal Design.pdf
- 2005 Deutsche Bank Finding Relative-Value Trades.pdf
- 2005 GE’s Two-Decade Transformation Jack Welch’s Leadership.pdf
- 2005 Kodak and the Digital Revolution (A).pdf
- 2005 Newell Rubbermaid Strategy in Transition.pdf
- 2005 Sonoco Products Company (A) Building a World-Class HR Organization.pdf
- 2006 Cisco Systems Managing the Go-to-Market Evolution.pdf
- 2006 Hewlett-Packard The Flight of the Kittyhawk (A).pdf
- 2006 IKEA’s Global Sourcing Challenge Indian Rugs and Child Labor (A).pdf
- 2006 Introduction to International Strategy.pdf
- 2006 SG Cowen N ew Recruits.pdf
- 2007 A Tale of two Electronic Components Distributors.pdf
- 2007 Best Practices Decision Making Among Venture Capital Firms.PDF
- 2007 IDEO Product Development.pdf
- 2007 Innovation Without Walls Alliance Management at Eli Lilly and Company.pdf
- 2007 The Fashion Channel.pdf
- 2007 Westin Hotels and Resorts Operations of a Lifestyle Experience.pdf
- 2008 A Crack in the Mug Can Starbucks Mend It.pdf
- 2008 Apple Inc., 2008.pdf
- 2008 Harrington Collection Harrington Collection.pdf
- 2008 Tata Motors The Tata Ace.pdf
- 2008 Wolfgang Keller at Konigsbrau-TAK (A).pdf
- 2009 Biovail Corporation Revenue Recognition and FOB Sales Accounting.pdf
- 2009 IBM's Decade of Transformation Turnaround to Growth.pdf
- 2009 Midland Energy Resources, Inc. Cost of Capital.pdf
- 2010 A Profile of Toyota’s Production System.pdf
- 2010 Disney Losing Magic in the Middle Kingdom.pdf
- 2010 Intel Corporation 1968–2003.PDF
- 2010 Metabical Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug.pdf
- 2010 Monmouth, Inc..pdf
- 2011 China Construnction America (B) The Baha Mar Resort Deal.pdf
- 2011 Hewlett-Packard Company CEO Succession in 2000.pdf
- 2011 Levendary Café The China Challenge.pdf
- 2011 Marvel Enterprises, Inc. (Abridged).pdf
- 2011 Raleigh & Rosse Measures to Motivate Exceptional Service.pdf
- 2011 Sustainable Tea at Unilever.pdf
- 2012 Hill Country Snack Foods Co..pdf
- 2012 Nestle SA Nutrition, Health and Wellness Strategy.pdf
- 2012 PV Technologies, Inc. Were They Asleep at the Switch.pdf
- 2012 Sir Alex Ferguson Managing Manchester United.pdf
- 2012 Valuation of AirThread Connections.pdf
- 2013 Clique Pens The Writing Implements Division of U.S. Home.pdf
- 2014 Andreessen Horowitz.PDF
- 2014 Apple Inc. Managing a Global Supply Chain.pdf
- 2014 Don Valentine and Sequoia Capital.PDF
- 2014 Houston, We Have a Problem NASA and Open Innovation (A).pdf
- 2014 Starbucks coffee company Transformation and Renewal.pdf
- 2014 The Role of the Government in the Early Development of American Venture Capital.PDF
- 2015 Amazon.com, Inc..pdf
- 2015 Burger King Developing a Marketing Mix for Growth.pdf
- 2015 Sustainability at IKEA Group.pdf
- 2015 Teaming at Disney Animation.pdf
- 2015 Tesla Motors (in 2013) - Will Sparks Fly in the Automobile Industry.pdf
- 2015 Trouble at Tessei.pdf
- 2016 Amazon.com, 2016.pdf
- 2016 Coca-Cola Goes Green The Launch of Coke Life.pdf
- 69.02 MB
- 2019-11-14
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Propagation of chaos for the Keller–Segel equation over bounded domains.pdf
- 469.46 KB
- 2019-8-2
- 29.88 MB
- 2019-5-13
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Aaron Keller, Renee Marino, Dan Wallace, 崔学海 - 品牌物理学_隐藏在创意与故事背后.epub
- 6.52 MB
- 2019-1-6
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(2004)Asset Pricing_Modeling and Estimation_Dr. B. Philipp Kellerhals.rar
本附件包括：- (2004)Asset Pricing_Modeling and Estimation_Dr. B. Philipp Kellerhals.pdf
- 7.34 MB
- 2018-11-1
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MarketingManagement(15thEdition)2016-Kotler&Keller[Dr.Soc].pdf
- 49.13 MB
- 2018-9-3
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[Gerald_Keller]_Statistics_for_Management_and_Econ(b-ok.xyz).rar
英文原版 第十版本附件包括：- [Gerald_Keller]_Statistics_for_Management_and_Econ(b-ok.xyz).pdf
- 17.28 MB
- 2018-7-15
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The full Keller–Segel model is well-posed on nonsmooth domains.pdf
- 1.95 MB
- 2018-6-17
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Kellermann-Financial Supervision in the 21st Century.pdf
Financial Supervision in the 21st Century - 2.11 MB
- 2018-4-1
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Statistics for Management and Economics 10E - Keller - SM.zip
本附件包括：- SME10e_SM_App13.doc
- SME10e_SM_App14.doc
- SME10e_SM_App15.doc
- SME10e_SM_App16.doc
- SME10e_SM_App17.doc
- SME10e_SM_App19.doc
- SME10e_SM_ch02.docx
- SME10e_SM_ch03.docx
- SME10e_SM_ch04.docx
- SME10e_SM_ch05.doc
- SME10e_SM_ch06.docx
- SME10e_SM_ch07.docx
- SME10e_SM_ch08.docx
- SME10e_SM_ch09.docx
- SME10e_SM_ch10.docx
- SME10e_SM_ch11.docx
- SME10e_SM_ch12.docx
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- SME10e_SM_ch14.docx
- SME10e_SM_ch15.docx
- SME10e_SM_ch16.docx
- SME10e_SM_ch17.docx
- SME10e_SM_ch18.docx
- SME10e_SM_ch19.docx
- SME10e_SM_ch20.docx
- SME10e_SM_ch21.docx
- SME10e_SM_ch22.docx
- 23.36 MB
- 2018-3-7
- 1.2 MB
- 2018-3-1
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Blow-up for a three dimensional Keller–Segel model with consumption.pdf
- 415.01 KB
- 2018-2-28
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Finite-time blow-up for quasilinear degenerate Keller–Segel systems.pdf
- 1.07 MB
- 2018-2-28
- 769.99 KB
- 2018-2-27
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Miron-Spektor E, Ingram A, Keller J, et al. Microfoundations of organizational p.pdf
- 684.59 KB
- 2018-2-24
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Statistics for Management and Economics 11e- Gerald Keller.pdf
- 25.72 MB
- 2018-1-12
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dfp_follow_money_kellermann.pdf
Very Good Report - 6.32 MB
- 2018-1-3
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KellerPaper.pdf
Innovation responses to import competition - 620.4 KB
- 2017-12-10
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本附件包括：
- keller1976.pdf
- 463.5 KB
- 2017-11-7
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Statistics＋for＋Management＋and＋Economics＋10th＋ed.＋by＋Gerald＋.zip
Statistics for management and economics 10e Gerald Keller本附件包括：- Statistics＋for＋Management＋and＋Economics＋10th＋ed.＋by＋Gerald＋.pdf
- 19.53 MB
- 2017-7-12
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Marketing Management (15th Edition) 2016 - Kotler & Keller [Dr.Soc].pdf
15版营销管理 - 41.16 MB
- 2017-3-12
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Keller -战略品牌管理（第3版）中英文对照.zip
欢迎大家下载 - 3.48 MB
- 2017-3-8
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KellerMeet2005.pdf
美式期权定价 - 128.37 KB
- 2017-2-21
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【506】[Dr._B._Philipp_Kellerhals_(auth.)]_Financial_Pric(BookZZ.org).pdf
- 6.39 MB
- 2017-1-15
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Marketing Management - Global Edition - 15th - Kotler, Keller.rar
本附件包括：- Marketing Management - Global Edition - 15th - Kotler, Keller.pdf
- 37.37 MB
- 2016-10-6
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Marketing Management 15th - Kotler, Keller.rar
本附件包括：- Marketing Management 15th - Kotler, Keller.pdf
- 35.21 MB
- 2016-10-6
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Tableau Training Manual 9.0 Basic Version - Larry Keller.pdf
- 19.16 MB
- 2016-8-18
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[Eugene_Isaacson,_Herbert_Bishop_Keller]_Analysis_.rar
本附件包括：- [Eugene_Isaacson,_Herbert_Bishop_Keller]_Analysis_.djvu
- 3.89 MB
- 2016-7-29
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Prof. Hans Kellerer, Prof. Ulrich Pferschy, Prof. David Pisinger (auth.)-Knapsac.pdf
- 20.93 MB
- 2016-5-7
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Kevin Lane Keller-Strategic Brand Management_ Building, Measuring, and Managing .pdf
- 19.56 MB
- 2015-12-3
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Keller_SBM4 PPTs-english.zip
凯勒 战略品牌管理 第四版 英文课件本附件包括：- Chapter 3.ppt
- Chapter 4.ppt
- Chapter 5.ppt
- Chapter 6.ppt
- Chapter 7.ppt
- Chapter 8.ppt
- Chapter 9.ppt
- Chapter 10.ppt
- Chapter 11.ppt
- Chapter 12.ppt
- Chapter 13.ppt
- Chapter 14.ppt
- Chapter 15.ppt
- Chapter 1.ppt
- Chapter 2.ppt
- 36.67 MB
- 2015-9-28
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Keller_SBM4 teacher manual.zip
凯勒 战略品牌管理 第四版 教师手册 英文本附件包括：- Keller_SBM4_IM_05.doc
- Keller_SBM4_IM_01.doc
- Keller_SBM4_IM_02.doc
- Keller_SBM4_IM_03.doc
- Keller_SBM4_IM_04.doc
- Keller_SBM4_IM_06.doc
- Keller_SBM4_IM_07.doc
- Keller_SBM4_IM_08.doc
- Keller_SBM4_IM_09.doc
- Keller_SBM4_IM_10.doc
- Keller_SBM4_IM_11.doc
- Keller_SBM4_IM_12.doc
- Keller_SBM4_IM_13.doc
- Keller_SBM4_IM_14.doc
- Keller_SBM4_IM_15.doc
- 298.21 KB
- 2015-9-28
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Statistics for Management and Economics 9th - Keller & Student Solutions Manual.rar
Statistics for Management and Economics 9e Keller & Student Solutions Manual本附件包括：- keller-9e-stu-sol-man.pdf
- Statistics for Management and Economics 9th - Keller.pdf
- 17.14 MB
- 2015-7-24
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Keller Strategic Brand Management.pdf
strategic brand management - 19.57 MB
- 2015-7-15
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Keller - Statistics for Management and Economics 10th c2014 txtbk.pdf
Keller - Statistics for Management and Economics 10th - 21.65 MB
- 2015-5-6
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Marketing Management,14th Edition,Philip Kotler&Kevin Lane Keller.PDF.zip
营销管理第14版本附件包括：- Marketing Management,14th Edition,Philip Kotler&Kevin Lane Keller.PDF
- 27.21 MB
- 2015-4-8
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Gerald Keller-Statistics for Management and Economics-Cengage Learning (2014).pdf
Statistics for Management and Economics 10e - 22.49 MB
- 2015-2-5
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Keller K, Lehmann D. How Do Brands Create Value_. Marketing Management [serial o.pdf
- 2.71 MB
- 2015-1-5
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Keller K, Lehmann D. Brands and Branding_ Research Findings and Future Prioritie.pdf
- 2.22 MB
- 2015-1-5
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Breakthroughs in Technical Analysis by David Keller 2007.pdf
- 13.44 MB
- 2014-7-27
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Journal of Leadership & Organizational Studies-2014-Keller-1548051814524598.pdf
- 381.69 KB
- 2014-4-30
- 403.64 KB
- 2014-3-22
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- 2014-3-22
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- 2014-3-22
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- 2013-12-18
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- 2013-9-12
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- 2013-7-24
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- 2013-7-24
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The shadow banking system economic characteristics and regulatory issues.pdf
作者是Joachim Keller，典型的学术文章 - 407.49 KB
- 2013-1-12
- 29.46 MB
- 2013-1-12
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Statistics for Management and Economics[2011]Gerald Keller.pdf
- 19.62 MB
- 2012-8-30
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Marketing Management, 14th edition.rar
Marketing Management 14th ed. (Kotler&Keller)本附件包括：- Marketing Management, 14th edition.pdf
- 27.48 MB
- 2012-6-23
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Keller_1999_Brand mantras Rationale.pdf
Keller_1999_Brand Mantras - 2.95 MB
- 2012-2-9
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- 2012-1-13
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- 2012-1-13
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- 2012-1-13
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- 2012-1-13
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- 2012-1-13
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- 2012-1-13
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marketing management 12th edition (12e) by kotler and keller.rar
- 43 MB
- 2010-12-30
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Marketing Management 12th edition (12e) by Kotler and Keller.pdf
- 17.62 MB
- 2010-4-11
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本附件包括：
- EngelRogersPresentation.pdf
- DFSPresentation.pdf
- HOPresentation.pdf
- EatonKortumPresentation.pdf
- UnevenPresentation.pdf
- EmpiricalHOPresentation.pdf
- HOTaskTrade.pdf
- MonopolisticCompetition.pdf
- DPI.pdf
- MelitzPresentation.pdf
- DPII.pdf
- AtkesonBurstein.pdf
- GeneticDiversity.pdf
- MelitzOttaviano(Laura).pdf
- Behrens(Maria).pdf
- GravityEquation.pdf
- EvenettKellerPresentation.pdf
- HMRPresentation.pdf
- AndersonVanWincoopPresentation.pdf
- 4.41 MB
- 2010-2-6
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Keller 2007__ Strategic Brand Management.rar
1.教學PPT＋2.(教學分析大綱＋案例分析)本附件包括：- Keller_SBM3_01.ppt
- Keller_SBM3_02.ppt
- Keller_SBM3_03.ppt
- Keller_SBM3_04.ppt
- Keller_SBM3_05.ppt
- Keller_SBM3_06.ppt
- Keller_SBM3_07.ppt
- Keller_SBM3_08.ppt
- Keller_SBM3_09.ppt
- Keller_SBM3_10.ppt
- Keller_SBM3_11.ppt
- Keller_SBM3_12.ppt
- Keller_SBM3_13.ppt
- Keller_SBM3_14.ppt
- Keller_SBM3_15.ppt
- Keller_SBM3_Casenotes.doc
- Keller_SBM3_IM_01.doc
- Keller_SBM3_IM_02.doc
- Keller_SBM3_IM_03.doc
- Keller_SBM3_IM_04.doc
- Keller_SBM3_IM_05.doc
- Keller_SBM3_IM_06.doc
- Keller_SBM3_IM_07.doc
- Keller_SBM3_IM_08.doc
- Keller_SBM3_IM_09.doc
- Keller_SBM3_IM_10.doc
- Keller_SBM3_IM_11.doc
- Keller_SBM3_IM_12.doc
- Keller_SBM3_IM_13.doc
- Keller_SBM3_IM_14.doc
- Keller_SBM3_IM_15.doc
- Keller_SBM3_IM_intro.doc
- Keller_SBM3_IM_toc.doc
- 1.32 MB
- 2009-9-2
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Keller_SBM3_IM_Doc.rar
2.教學分析大綱＋案例分析本附件包括：- Keller_SBM3_Casenotes.doc
- Keller_SBM3_IM_01.doc
- Keller_SBM3_IM_02.doc
- Keller_SBM3_IM_03.doc
- Keller_SBM3_IM_04.doc
- Keller_SBM3_IM_05.doc
- Keller_SBM3_IM_06.doc
- Keller_SBM3_IM_07.doc
- Keller_SBM3_IM_08.doc
- Keller_SBM3_IM_09.doc
- Keller_SBM3_IM_10.doc
- Keller_SBM3_IM_11.doc
- Keller_SBM3_IM_12.doc
- Keller_SBM3_IM_13.doc
- Keller_SBM3_IM_14.doc
- Keller_SBM3_IM_15.doc
- Keller_SBM3_IM_intro.doc
- Keller_SBM3_IM_toc.doc
- 286.78 KB
- 2009-9-2
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Keller_SBM03__PPT.rar
1.教學PPT本附件包括：- Keller_SBM3_01.ppt
- Keller_SBM3_02.ppt
- Keller_SBM3_03.ppt
- Keller_SBM3_04.ppt
- Keller_SBM3_05.ppt
- Keller_SBM3_06.ppt
- Keller_SBM3_07.ppt
- Keller_SBM3_08.ppt
- Keller_SBM3_09.ppt
- Keller_SBM3_10.ppt
- Keller_SBM3_11.ppt
- Keller_SBM3_12.ppt
- Keller_SBM3_13.ppt
- Keller_SBM3_14.ppt
- Keller_SBM3_15.ppt
- 1.04 MB
- 2009-9-2
- 501.23 KB
- 2009-7-24
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335224.pdf
[下载]市场营销经典书籍Marketing Management (13 edition) Kotler Keller (英文原版） - 3.09 MB
- 2009-6-10
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320079.rar
Aaker 关于品牌经典文章本附件包括：- Aaker-A Measure of Brand Acceptance.pdf
- Aaker and Kevin Lane Keller--Consumer Evaluations of Brand Extensions.pdf
- Kevin Lane Keller and David A. Aaker-The Effects of Sequential Introduction of Brand Extensions.pdf
- Aaker-The New-Trier Stochastic Model of Brand Choice.pdf
- 2.03 MB
- 2009-4-29
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315860.rar
Aaker 关于品牌经典文章本附件包括：- Aaker-A Measure of Brand Acceptance.pdf
- Aaker and Kevin Lane Keller--Consumer Evaluations of Brand Extensions.pdf
- Kevin Lane Keller and David A. Aaker-The Effects of Sequential Introduction of Brand Extensions.pdf
- Aaker-The New-Trier Stochastic Model of Brand Choice.pdf
- 2.03 MB
- 2009-4-16
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293217.rar
只需1个金币，KELLER的《战略品牌管理》教师资料（含PPT、案例分析、每章分析总结等） - 501.23 KB
- 2009-2-13
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253701.pdf
Aaker and Kevin Lane Keller--Consumer Evaluations of Brand Extensions - 522.86 KB
- 2008-10-7
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230072.rar
品牌大师David Aaker的经典英文文章本附件包括：- Aaker-A Measure of Brand Acceptance.pdf
- Aaker and Kevin Lane Keller--Consumer Evaluations of Brand Extensions.pdf
- Kevin Lane Keller and David A. Aaker-The Effects of Sequential Introduction of Brand Extensions.pdf
- Aaker-The New-Trier Stochastic Model of Brand Choice.pdf
- 2.03 MB
- 2008-7-23
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218213.rar
[下载]David Keller-Breakthroughs in Technical Analysis本附件包括：- David Keller-Breakthroughs in Technical Analysis.pdf
- 9.54 MB
- 2008-6-9
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98152.zip
科特勒 营销管理课件 12版本附件包括：- kotlerkeller01_basic.ppt
- kotlerkeller02_basic.ppt
- kotlerkeller03_basic.ppt
- kotlerkeller04_basic.ppt
- kotlerkeller05_basic.ppt
- kotlerkeller06_basic.ppt
- kotlerkeller07_basic.ppt
- kotlerkeller08_basic.ppt
- kotlerkeller09_basic.ppt
- kotlerkeller10_basic.ppt
- kotlerkeller11_basic.ppt
- kotlerkeller12_basic.ppt
- kotlerkeller13_basic.ppt
- kotlerkeller14_basic.ppt
- kotlerkeller15_basic.ppt
- kotlerkeller16_basic.ppt
- kotlerkeller17_basic.ppt
- kotlerkeller18_basic.ppt
- kotlerkeller19_basic.ppt
- kotlerkeller20_basic.ppt
- kotlerkeller21_basic.ppt
- kotlerkeller22_basic.ppt
- 435.69 KB
- 2007-3-12
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81458.rar
著名学者之符国群本附件包括：- 产品危害事件对品牌资产变动的影响.pdf
- 产品溢价的经济学解释.pdf
- 从两个方面看发展驰名商标的重要性.pdf
- 当市场“不良竞争”突显，你该怎么办？——真名牌反击“傍”名牌五大策略.pdf
- 关于市场营销的道德界限.pdf
- 论从管理决策角度评估商标资产.pdf
- 论商标资产投资.pdf
- 美国的儿童营销活动及其规制.pdf
- 美国消费者满意指数：原理、方法与启示.pdf
- 名牌六谈.pdf
- 品牌、价格和原产地如何影响消费者的购买选择.pdf
- 品牌定位在市场营销战略中的地位.pdf
- 品牌延伸研究：回顾与展望.pdf
- 商标资产管理的组织形式及其演变.pdf
- 商标资产评估的几种基本思路.pdf
- 谈谈品牌忠诚.pdf
- 西方的零商标商标.pdf
- 西方零售商品牌给制造商带来的机会和挑战.pdf
- 西方学者对市场营销道德界限的判定.pdf
- 消费者对品牌延伸的评价：运用残差中心化方法检验Aaker和Keller模型.pdf
- 一种结合道义论与目的论的营销道德理论.pdf
- 原产地形象——一个国际高超上影响消费者选择的重要因素.pdf
- 3.95 MB
- 2006-12-31
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