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  • Green Branding.pdf
       基于可持续品牌和创新管理绿色品牌的成功因素和测量

  • 2.87 MB
  • 2023-10-21

  • 战略品牌管理4E中文PPT.rar
       战略品牌管理4E中文PPT 战略品牌管理Kevin Lane Keller Building, Measuring, and Managing Brand Equity， ...

  • 33.22 MB
  • 2023-4-17

  • 战略品牌管理The luxury brand strategy challenge,Luxury and cosmic management.rar
       战略品牌管理The luxury brand strategy challenge,Luxury and cosmic management

    本附件包括：
    • Okonkwo (2009) - Sustaining the luxury brand on the Internet.pdf
    • Okonkwo (2009) - The luxury brand strategy challenge.pdf
    • 4 5 brand psychoa.pdf
    • The Collective Unconscious in Marketing Teams La marque sur le Divan (03-28-2013).pdf
    • 1 luxury (2).pdf
    • 2 luxury.pdf
    • 3 social networks.pdf
    • 7 logo(2).pdf
    • 8 consumer psychology and pricing distrib.pdf
    • 9 communication .pdf
    • Ambush article.pdf
    • Bibliography 2012 luxury.docx
    • Cartier instructions.pptx
    • Create a LV perfume 2013.ppt
  • 22.71 MB
  • 2022-4-30

  • 2021-01医疗医美.zip

    本附件包括：
    • 医美行业深度研究报告：繁简各异，四地医美产品如何获批？-20210531-华创证券-37页.pdf
    • Brand Finance-最具价值和实力的制药、医疗器械和医疗保健服务品牌年度报告（英文）-2021.6-23页.pdf
    • 医药行业全球新冠疫情、疫苗、药物跟踪系列25：全球疫情继续反复，国内全民免疫继续快速推进-20210524-国盛证券-146页.pdf
    • 医药行业2021年中期投资策略：聚焦强刚需下的持续性优势-20210614-国泰君安-61页.pdf
    • CFLP-2020医药物流智慧化现状及发展趋势-2021.5-22页.pdf
    • 医药行业：CRO&CMO框架研究，外包生态的整合与扩张-20210523-中金公司-38页.pdf
    • 医疗健康行业：Botox引领美丽革命，中国医美有望迈向合规-20210522-中金公司-27页.pdf
    • 毕马威-“十四五”医疗篇报告 就医疗健康产业规划提供建议-2021.5-39页.pdf
    • CB INSIGHTS-生物医药领域的真实世界数据行业研究报告（英文）-2021.5-51页.pdf
    • Mob研究院-2021年互联网医疗行业洞察：砥砺前行，领军企业行则将至-2021.6-43页.pdf
    • 医美行业投资框架：寻找中国医美的艾尔建-20210611-兴业证券-83页.pdf
    • 易凯资本-2021中国健康产业白皮书（医药与生物科技篇）-2021.5-31页.pdf
    • 医药行业2021年中期策略报告：人口结构演变铸造医药长期牛市，建议超配医药-20210525-东吴证券-56页.pdf
    • 医美行业颜值经济系列深度报告之一：变美步履不停，“颜值经济”浪潮来临-20210526-东吴证券-83页.pdf
    • 医美行业投资框架：寻找中国医美的艾尔建-兴业证券-2021.6.11-83页.pdf
    • 全市场科技产业策略报告第112期：数字医疗细分领域之医疗社交平台当前现状和未来发展怎么看？-20210601-安信证券-48页.pdf
    • 医疗健康产业2021年下半年投资策略：百花齐放，关注疫情后时代的医药强势复苏-20210531-中信证券-110页.pdf
  • 91.78 MB
  • 2021-9-4

  • IBM SPSS数据分析与挖掘实战案例精粹数据包.zip
       本地下载完整数据包

    本附件包括：
    • city&brand.sav
    • CCSS_Sample.sav
    • MAH.sav
    • Olympic88.sav
    • SARS.sav
    • 保健品.sav
    • 卖家张三_买家表.sav
    • 卖家张三_交易表.sav
    • 卖家张三_生成重购分析数据集.sps
    • 商品购买关联分析.str
    • 某日顾客商品购买明细.sav
    • 汽车销量预测.sav
    • 激素水平.sav
    • 病案数据.sav
    • 病案数据.sps
    • 迟发颅脑损伤.sav
    • 问卷录入数据(整理后).sav
    • 问卷录入数据.sav
    • 问卷计算权重.sav
    • 顾客满意度.sav
  • 10.45 MB
  • 2021-7-28

  • 高级计量及stata应用第二版数据集.zip

    本附件包括：
    • brand.dta
    • angrist.dta
    • auto.dta
    • cardkrueger1994.dta
    • columbusdata.dta
    • columbusswm.dta
    • consumption_china.dta
    • CRIME1.DTA
    • dow1.dta
    • ema1996.dta
    • eventdates.dta
    • frontier2.dta
    • greene9.dta
    • grilic.dta
    • grunfeld.dta
    • gss_cdvm.dta
    • hmda.dta
    • hmda_short.dta
    • hprice2a.dta
    • hsb2.dta
    • icecream.dta
    • irates4.dta
    • kennan-1985.dta
    • klein.dta
    • labor.dta
    • laborsub.dta
    • laborsup.dta
    • ldw_exper.dta
    • lutkepohl2.dta
    • m1gdp.dta
    • macro_swatson.dta
    • mlogit.dta
    • mpyr.dta
    • mus08cigar.dta
    • mus08psidextract.dta
    • mus14data.dta
    • mus18data.dta
    • mus18data1.dta
    • Nerlove-1963-Original.pdf
    • nerlove.dta
    • nerlove.xls
    • nomadic_conquest.dta
    • nomocc2.dta
    • panel84extract.dta
    • patr7079.dta
    • pe.dta
    • pennxrate.dta
    • poissonreg.dta
    • product.dta
    • recid.dta
    • school.dta
    • sp500.dta
    • stockdata.dta
    • supDem.dta
    • tobacco.dta
    • traffic.dta
    • travel.dta
    • travel2.dta
    • turksales.dta
    • turksales_finished.dta
    • ukrates.dta
    • union.dta
    • uprising.dta
    • usaww.spmat
    • varexample.dta
    • votex.dta
    • womenwk.dta
    • xtfrontier1.dta
  • 24 MB
  • 2020-7-27

  • brand_hb20200501after_cleaning.rar
       世界高端零售品牌数据库

    本附件包括：
    • brand_hb20200501after_cleaning.xlsx
  • 2.57 MB
  • 2020-7-26

  • brand_wsd_20200520after_cleaning.rar

    本附件包括：
    • brand_wsd_20200520after_cleaning.xlsx
  • 25.87 MB
  • 2020-7-26

  • HBS.rar

    本附件包括：
    • 2008 Hyundai CardHyundai Capital and GE Money Re-branding Decisions in a Successful Joint Venture.pdf
    • 2017 The Vanca Reworking Digital Marketing Strategy.pdf
    • 2017 Uber Changing the Way the World Moves.pdf
    • 2018 Dell Upcycling Ocean Plastics Through Supply Chain Innovation.pdf
    • 2018 The Nike School Innovation Fund Scaling for Impact in Oregon Public Schools.pdf
    • 2019 General Electric and Suez Deal or No Deal.pdf
    • 2019 Ride-Hailing Services Forecasting Uber’s Growth.pdf
    • 1982 Johnson & Johnson The Tylenol Tragedy.pdf
    • 1994 Nucleon, Inc..pdf
    • 1997 Silicon Valley of the East Creating Taiwan's Semiconductor Industry.pdf
    • 1998 Perrier, Nestle, and the Agnellis.pdf
    • 1999 How Process Enterprises Really Work.pdf
    • 2000 Cafes Monte Bianco Building a Profit Plan.pdf
    • 2000 Coca-Cola's New Vending Machine (A) Pricing to Capture Value, or Not.pdf
    • 2000 Dell Selling Directly, Globally.pdf
    • 2001 Mountain Dew Selecting New Creative.pdf
    • 2001 Nestle Quality on the Boardroom Agenda (A).pdf
    • 2001 Nike, Inc. Cost of Capital.pdf
    • 2001 Nokia Corp. Innovation and Efficiency in a High-Growth Global Firm.pdf
    • 2002 Compliance, Collaboration, and Codes of Labor Practice The adidas Connection.pdf
    • 2002 Nestle's Globe Program (A) The Early Months.pdf
    • 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
    • 2003 Dell's Dilemma in Brazil Negotiating at the State Level.pdf
    • 2003 General Motors OnStar.pdf
    • 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
    • 2004 Coca-Cola's Marketing Challenges in Brazil The Tubaιnas War.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (B) Deal Design.pdf
    • 2005 Carrefour S.A..pdf
    • 2005 Emerging Business Opportunities at IBM (A).pdf
    • 2005 Executive Compensation at General Electric (A).pdf
    • 2006 FedEx and Environmental Defense Building a Hybrid Delivery Fleet.pdf
    • 2006 GE’s Growth Strategy The Immelt Initiative.pdf
    • 2006 GE's Talent Machine The Making of a CEO.pdf
    • 2007 eBay's Strategy in China Alliance or Acquisition.pdf
    • 2007 Leadership Development at Goldman Sachs.pdf
    • 2008 Research in Motion Managing Explosive Growth.pdf
    • 2009 ATH MicroTechnologies, Inc. (A) Making the Numbers.pdf
    • 2009 Boeing The Fight for Fasteners.pdf
    • 2009 Nestlé in 2008.pdf
    • 2010 Event Sponsorship and Ambush Marketing Lessons from the Beijing Olympics.pdf
    • 2010 Homeless World Cup Social Entrepreneurship, Cause Marketing, and a Partnership with Nike.pdf
    • 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
    • 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
    • 2010 Metabical Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug.pdf
    • 2010 Shanzhai! MediaTek and the White Box Handset Market.pdf
    • 2011 Bombardier Aerospace The CSeries Dilemma.pdf
    • 2011 Finland and Nokia Creating the World's Most Competitive Economy.pdf
    • 2011 GE Healthcare (A) Innovating for Emerging Markets.pdf
    • 2011 Honda (A) + (B).pdf
    • 2011 Keda's SAP Implementation.pdf
    • 2011 Nokia India Battery Recall Logistics.pdf
    • 2011 State Bank of India Transforming a State Owned Giant.pdf
    • 2011 Vertu Nokia's Luxury Mobile Phone for the Urban Rich.pdf
    • 2012 Alphabet Energy.pdf
    • 2012 Coca-Cola in 2011 In Search of a New Model.pdf
    • 2012 Coke and Pepsi from Global to Indian Advertising.pdf
    • 2012 Merck (in 2009) Open for Innovation.pdf
    • 2012 Nestlé SA Nutrition, Health and Wellness Strategy.pdf
    • 2012 Netflix Inc. Streaming Away from DVDs.pdf
    • 2013 Airbus vs. Boeing (A).pdf
    • 2013 Citigroup’s Shareholder Tango in Brazil (A).pdf
    • 2013 Coca-Cola Back in Burma.pdf
    • 2013 Coca-Cola Liquid and Linked.pdf
    • 2013 Governance and Sustainability at Nike (A).pdf
    • 2014 Corporate Governance at Martha Stewart Living Omnimedia Not A Good Thing.pdf
    • 2014 Facebook and WhatsApp Acquire or Ally.pdf
    • 2014 Hyundai Motor Company Design Takes the Driver's Seat.pdf
    • 2014 Microsoft New Wine in an Old Bottle.pdf
    • 2015 Uber An Empire in the Making.pdf
    • 2016 Adidas RussiaCIS and the Russian Crisis Retrench or Double Down (A).pdf
    • 2016 Airbnb, Etsy, Uber Growing from One Thousand to One Million Customers.pdf
    • 2016 Building the Digital Manufacturing Enterprise of the Future at Siemens.pdf
    • 2016 Cisco India (A) Innovation in Emerging Markets.pdf
    • 2016 GE’s Big Bet on Data and Analytics.pdf
    • 2016 Netflix International Expansion.pdf
    • 2016 Patient Room of the Future User-Oriented Innovation.pdf
    • 2016 Pricing the EpiPen This is Going to Sting.pdf
    • 2016 Reach Capital Performance in Education Technology.pdf
    • 2017 Fasten Challenging Uber and Lyft with a New Business Model.pdf
    • 2017 i-flex solutions limited (B) The Oracle Years.pdf
    • 2017 Southeastern Asset Management Challenges Buyout at Dell.pdf
  • 97.59 MB
  • 2019-11-29

  • Harvard Business School case.zip

    本附件包括：
    • 2015 Amgen Inc. Pursuing Innovation and Imitation (A).pdf
    • 2015 Hedging at Porsche.pdf
    • 2015 Mobileye The Future of Driverless Cars.pdf
    • 2015 Nintendo Wii U Lessons Learned for New Strategic Directions.pdf
    • 2015 Wal-Mart In Search of Renewed Growth.pdf
    • 2016 ATB Digital Disruption in the Parking Meter Industry.pdf
    • 2016 Blockchain A New Solution for Supply Integrity.pdf
    • 2016 Disruption in Detroit Ford, Silicon Valley, and Beyond.pdf
    • 2016 Patient Room of the Future User-Oriented Innovation.pdf
    • 2017 Amazon Go Venturing into Traditional Retail.pdf
    • 2017 Curana Managing Open Innovation for Growth in SMEs (A).pdf
    • 2017 The Vanca Reworking Digital Marketing Strategy.pdf
    • 2017 Uber Changing the Way the World Moves.pdf
    • 2017 Volkswagen and Tata Motors A Strategic Alliance in India.pdf
    • 2017 Volkswagen Emission Scandal Reputation Recovery and Recall Strategy.pdf
    • 2017 Walmart’s Emergent Low-Cost Sustainable Product Strategy.pdf
    • 2017 Xiaomi Entering International Markets.pdf
    • 2019 General Electric and Suez Deal or No Deal.pdf
    • 1985 Scenarios Shooting the Rapids.pdf
    • 1985 Scenarios Uncharted Waters Ahead.pdf
    • 1992 Adolph Coors in the Brewing Industry.pdf
    • 1994 Wal-Mart Stores, Inc..pdf
    • 1995 Eastman Kodak Company Funtime Film.pdf
    • 1995 Power Play (A) Nintendo in 8-bit Video Games.pdf
    • 1995 The Body Shop International.pdf
    • 1997 Corporate New Ventures at Procter & Gamble.pdf
    • 1998 New United Motors Manufacturing, Inc. (NUMMI).pdf
    • 1998 Samsung China The Introduction of Color TV.pdf
    • 2000 A Hunderd-Year War Coke vs. Pepsi, 1890s-1990s.pdf
    • 2000 Loblaw Companies Limited Preparing for Wal-Mart Supercenters.pdf
    • 2000 Microsoft, 2000.pdf
    • 2001 Adobe Systems Incorporated.pdf
    • 2001 Hewlett-Packard Co. DeskJet Printer Supply Chain (A).pdf
    • 2001 The Pharmaceutical Industry and the AIDS Crisis in Developing Countries.pdf
    • 2002 Ford Motor Company's Value Enhancement Plan (A).pdf
    • 2002 Sunk Costs The Plan to Dump the Brent Spar (A).pdf
    • 2002 WalMart Stores, Inc..pdf
    • 2003 Blueprint for Ford's Future From Personal Automobiles to Mobility.pdf
    • 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
    • 2003 General Motors OnStar.pdf
    • 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
    • 2004 Hewlett-Packard–Compaq The Merger Decision.pdf
    • 2004 HP and Compaq Combined In Search of Scale and Scope.pdf
    • 2004 Kodak (A).pdf
    • 2004 Matrix Semiconductor Inc. (A) Tackling Challenges of Strategic Dimensions.pdf
    • 2004 The Globalization of CEMEX.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
    • 2005 Apple Computer 2002.pdf
    • 2005 Executive Compensation at General Electric (A).pdf
    • 2005 Kodak and the Digital Revolution (A).pdf
    • 2005 Matrix Semiconductor Inc. (B) Transitioning from Innovation to Execution.pdf
    • 2005 Sony AIBO The World's First Entertainment Robot.pdf
    • 2005 Wal-Mart, 2005.pdf
    • 2006 Executive Decision Making at General Motors.pdf
    • 2006 GE’s Growth Strategy The Immelt Initiative.pdf
    • 2006 Procter & Gamble Organization 2005 (B).pdf
    • 2006 Project Evaluation in Emerging Markets Exxon Mobil, Oil, and Argentina.pdf
    • 2006 Wal-Mart Stores Everyday Low Prices in China.pdf
    • 2007 Apple Computer, 2006.pdf
    • 2007 Development of a Multinational Personnel Selection System.pdf
    • 2007 eBay's Strategy in China Alliance or Acquisition.pdf
    • 2007 Keller Williams Realty (A).pdf
    • 2007 Mountain Man Brewing Company Bringing the Brand to Light.pdf
    • 2007 Strategic Outsourcing at Bharti Airtel Limited.pdf
    • 2007 The Walt Disnet Company Investor Communications Strategy.pdf
    • 2007 TiVo 2007 DVRs and Beyond.pdf
    • 2007 Volkswagen of America Managing IT Priorities.pdf
    • 2008 Design Strategy at Samsung Electronics Becoming a Top-Tier Company.pdf
    • 2008 Mattel and the Toy Recalls (A).pdf
    • 2009 Nestlé in 2008.pdf
    • 2009 Nintendo's Disruptive Strategy Implications for the Video Game Industry.pdf
    • 2009 Porsche, Volkswagen, and CSX Cars, Trains, and Derivatives.pdf
    • 2010 Amazon.com The Brink of Bankruptcy.pdf
    • 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
    • 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
    • 2010 Samsung’s Next Frontier.pdf
    • 2010 Volkswagen do Brasil Driving Strategy with Balanced Scorecard.pdf
    • 2011 Attune Foods Challenging the Goliaths with Authenticity.pdf
    • 2011 China or the World A Financial Reporting Strategy for Hong Kong’s Capital Markets.pdf
    • 2011 Honda (A) + (B).pdf
    • 2011 Keda's SAP Implementation.pdf
    • 2011 Pricing Games Sony PlayStation and Microsoft Xbox.pdf
    • 2011 Wal-Mart Update, 2011.docx
    • 2012 Half a Century of Supply Chain Management at Wal-Mart.pdf
    • 2012 Risk Management at Wellfleet Bank All That Glitters Is Not Gold.pdf
    • 2012 Wal-Mart in China 2012.pdf
    • 2013 Aggregate Planning at Green Mills.pdf
    • 2013 Volkswagen in India.pdf
    • 2014 Apple (in 2013) How to Sustain a Competitive Advantage.pdf
  • 92.72 MB
  • 2019-11-21

  • datasets_2e.zip
       陈强高级计量全部配套数据

    本附件包括：
    • brand.dta
    • angrist.dta
    • auto.dta
    • cardkrueger1994.dta
    • cardkrueger1994_corrected.dta
    • columbusdata.dta
    • columbusswm.dta
    • consumption_china.dta
    • CRIME1.DTA
    • dow1.dta
    • ema1996.dta
    • eventdates.dta
    • frontier2.dta
    • greene9.dta
    • grilic.dta
    • grunfeld.dta
    • gss_cdvm.dta
    • hmda.dta
    • hmda_short.dta
    • hprice2a.dta
    • hsb2.dta
    • icecream.dta
    • irates4.dta
    • jtrain3.dta
    • kennan-1985.dta
    • klein.dta
    • labor.dta
    • laborsub.dta
    • laborsup.dta
    • ldw_exper.dta
    • lutkepohl2.dta
    • m1gdp.dta
    • macro_swatson.dta
    • mlogit.dta
    • mpyr.dta
    • mus08cigar.dta
    • mus08psidextract.dta
    • mus14data.dta
    • mus18data.dta
    • mus18data1.dta
    • Nerlove-1963-Original.pdf
    • nerlove.dta
    • nerlove.xls
    • nomadic_conquest.dta
    • nomocc2.dta
    • panel84extract.dta
    • patr7079.dta
    • pe.dta
    • pennxrate.dta
    • poissonreg.dta
    • product.dta
    • recid.dta
    • school.dta
    • sp500.dta
    • stockdata.dta
    • supDem.dta
    • tobacco.dta
    • traffic.dta
    • travel.dta
    • travel2.dta
    • turksales.dta
    • turksales_finished.dta
    • ukrates.dta
    • union.dta
    • uprising.dta
    • usaww.spmat
    • varexample.dta
    • votex.dta
    • womenwk.dta
    • xtfrontier1.dta
  • 24.19 MB
  • 2019-11-19

  • 酸奶分析.rar

    本附件包括：
    • city&brand.sav
    • 研究背景和要求.docx
  • 14.66 KB
  • 2019-4-9

  • The Future of Chinese Manufacturing 2018.zip
       The Future of Chinese Manufacturing 2018

    本附件包括：
    • Chapter-Seven---Cross-Cultural-Management--A-Glo_2018_The-Future-of-Chinese-.pdf
    • Chapter-Three---FDI-Manufacturers-and-Their-Up_2018_The-Future-of-Chinese-Ma.pdf
    • References_2018_The-Future-of-Chinese-Manufacturing.pdf
    • Chapter-Eight---Conclusion--Reflectio_2018_The-Future-of-Chinese-Manufacturi.pdf
    • Chapter-Four---Branding-in-Reverse-Internationalizat_2018_The-Future-of-Chin.pdf
    • Chapter-Six---Labour-Dispute-and-Conflict-Resolut_2018_The-Future-of-Chinese.pdf
    • Chapter-One---Introduction--China-s-Manufacturin_2018_The-Future-of-Chinese-.pdf
    • Chapter-Five---A-Yin-Yang-Harmony-Cognition-to-Em_2018_The-Future-of-Chinese.pdf
    • Index_2018_The-Future-of-Chinese-Manufacturing.pdf
    • Copyright_2018_The-Future-of-Chinese-Manufacturing.pdf
    • Front-Matter_2018_The-Future-of-Chinese-Manufacturing.pdf
    • Foreword_2018_The-Future-of-Chinese-Manufacturing.pdf
    • Chapter-Two---Challenges-for-Manufacturing_2018_The-Future-of-Chinese-Manufa.pdf
  • 1.81 MB
  • 2019-2-6

  • brand hate - navigating consumer negativity in the digital world (2019).rar
       brand hate - navigating consumer negativity in the digital world (2019)

    本附件包括：
    • brand hate - navigating consumer negativity in the digital world (2019).epub
  • 816.37 KB
  • 2018-11-30

  • 2版数据.zip

    本附件包括：
    • brand.dta
    • CRIME1.DTA
    • Nerlove-1963-Original.pdf
    • angrist.dta
    • auto.dta
    • cardkrueger1994.dta
    • columbusdata.dta
    • columbusswm.dta
    • consumption_china.dta
    • dow1.dta
    • ema1996.dta
    • eventdates.dta
    • frontier2.dta
    • greene9.dta
    • grilic.dta
    • grunfeld.dta
    • gss_cdvm.dta
    • hmda.dta
    • hmda_short.dta
    • hprice2a.dta
    • hsb2.dta
    • icecream.dta
    • irates4.dta
    • kennan-1985.dta
    • klein.dta
    • labor.dta
    • laborsub.dta
    • laborsup.dta
    • ldw_exper.dta
    • lutkepohl2.dta
    • m1gdp.dta
    • macro_swatson.dta
    • mlogit.dta
    • mpyr.dta
    • mus08cigar.dta
    • mus08psidextract.dta
    • mus14data.dta
    • mus18data.dta
    • mus18data1.dta
    • nerlove.dta
    • nerlove.xls
    • nomadic_conquest.dta
    • nomocc2.dta
    • panel84extract.dta
    • patr7079.dta
    • pe.dta
    • pennxrate.dta
    • poissonreg.dta
    • product.dta
    • recid.dta
    • school.dta
    • sp500.dta
    • stockdata.dta
    • supDem.dta
    • tobacco.dta
    • traffic.dta
    • travel.dta
    • travel2.dta
    • turksales.dta
    • turksales_finished.dta
    • ukrates.dta
    • union.dta
    • uprising.dta
    • usaww.spmat
    • varexample.dta
    • votex.dta
    • womenwk.dta
    • xtfrontier1.dta
  • 24.94 MB
  • 2018-4-27

  • emotional banking - fixing culture, leveraging fintech, and transforming retail .rar
       emotional banking - fixing culture, leveraging fintech, and transforming retail banks into brands (2 ...

    本附件包括：
    • emotional banking - fixing culture, leveraging fintech, and transforming retail banks into brands (2018).pdf
    • emotional banking - fixing culture, leveraging fintech, and transforming retail banks into brands (2018).epub
  • 2.19 MB
  • 2018-3-18

  • fusion - how integrating brand and culture powers the world's greatest comp.rar

    本附件包括：
    • fusion - how integrating brand and culture powers the world's greatest companies (2018).epub
  • 1.48 MB
  • 2018-3-14

  • digital branding - a complete step-by-step guide to strategy, tactics, tools and.rar
       digital branding

    本附件包括：
    • digital branding - a complete step-by-step guide to strategy, tactics, tools and measurement (2ed 2018).pdf
  • 1.98 MB
  • 2018-3-12

  • Investigating How Word-of-Mouth Conversations About Brands Influence.zip

    本附件包括：
    • Investigating How Word-of-Mouth Conversations About Brands Influence.pdf
  • 384.24 KB
  • 2018-2-10

  • 《基于SPSS Modeler的数据挖掘(第二版)》数据和流文件.rar
       《基于SPSS Modeler的数据挖掘(第二版)》数据和流文件

    本附件包括：
    • BankBalance.sav
    • BASKETS.txt
    • Brand.sav
    • BuyOrNot.sav
    • Customer.xls
    • DRUG.txt
    • ExportApple.sav
    • K-Means.sav
    • MBA.sav
    • Purchase.xls
    • ReportCard.xls
    • Sequence.sav
    • Students.xls
    • Telephone.sav
    • Transactions.txt
    • WebData.mdb
    • ZipCode.txt
    • 贝叶斯网络.str
    • 读入数据.str
    • 关联规则.str
    • 基本分析.str
    • 聚类分析.str
    • 决策树.str
    • 神经网络.str
    • 数据精简.str
    • 数据理解.str
    • 数据准备.str
    • 统计方法.str
    • 药物研究.str
    • 支持向量机.str
  • 2.52 MB
  • 2017-12-9

  • G(51-89).rar

    本附件包括：
    • Guy Harrison.zip
    • Guy Sajer.zip
    • Gwen Cooper.zip
    • Gyles Brandreth.zip
    • Giles Foden.zip
    • Gillian Flynn.zip
    • Gillian Summers.zip
    • Gin Phillips.zip
    • Giovanni Boccaccio.zip
    • Gita Nazareth.zip
    • Gladys Mitchell.zip
    • Glen Cook.zip
    • Glenn Cooper.zip
    • Glenn Greenwald.zip
    • Glenn Taylor.zip
    • Gord Rollo.zip
    • Gordon Ramsay.zip
    • Grace Lin.zip
    • Graham Bowley.zip
    • Graham Brown.zip
    • Graham Masterton.zip
    • Graham Moore.zip
    • Greg Bear.zip
    • Greg Mortenson.zip
    • Gregg Olsen.zip
    • Gregory A. Boyd.zip
    • Gregory A. Freeman.zip
    • Gregory Benford.zip
    • Gregory Funaro.zip
    • Gregory Maguire.zip
    • Gregory Mcdonald.zip
    • Gregory Zuckerman.zip
    • Grimm Brothers.zip
    • Guillermo del Toro.zip
    • Guillermo Martinez.zip
    • Gus Russo.zip
    • Gustave Flaubert.zip
    • Guy Adams.zip
    • Guy Gavriel Kay.zip
  • 76.49 MB
  • 2017-3-24

  • G(1-50).rar

    本附件包括：
    • George R. R. Martin.zip
    • George W. Bush.zip
    • Georgina Harding.zip
    • Gerald Biss.zip
    • Gerald Durrell.zip
    • Gerald Kolpan.zip
    • Gerald Martin.zip
    • Geraldine Brooks.zip
    • Gerard Chaliand.zip
    • Geri Krotow.zip
    • Gervase Phinn.zip
    • Geza Vermes.zip
    • Gilbert Morris.zip
    • G. J. Meyer.zip
    • Gabriel Garcia Marquez.zip
    • Gabriella Poole.zip
    • Gail Caldwell.zip
    • Gail Carriger.zip
    • Gail Godwin.zip
    • Gail Oust.zip
    • Gaile Parkin.zip
    • Gardner Dozois.zip
    • Garth Nix.zip
    • Garth Stein.zip
    • Gary Birken.zip
    • Gary Chapman.zip
    • Gary Gibson.zip
    • Gary Hansen.zip
    • Gary Jansen.zip
    • Gary Paulsen.zip
    • Gary Rivlin.zip
    • Gary Russell.zip
    • Gary Shteyngart.zip
    • Gary Vaynerchuk.zip
    • Gaston Leroux.zip
    • Gav Thorpe.zip
    • Gay Talese.zip
    • Gayle Brandeis.zip
    • Gayle Forman.zip
    • Gayle Lynds.zip
    • Gene Mustain.zip
    • Gene Wallenstein.zip
    • Gene Wolfe.zip
    • Gennifer Choldenko.zip
    • Geoffrey Jenkins.zip
    • George Bernard Shaw.zip
    • George Bishop.zip
    • George Carlin.zip
    • George Dawes Green.zip
    • George Orwell.zip
  • 99.41 MB
  • 2017-3-24

  • E(1-30).rar

    本附件包括：
    • Elin Hilderbrand.zip
    • Eleanor Moran.zip
    • Elie Wiesel.zip
    • Elisabeth Hyde.zip
    • E. D. Baker.zip
    • E. L. Doctorow.zip
    • E. M. Forster.zip
    • E. Marie Aldrich-creasy.zip
    • E.R. Eddson.zip
    • Earl E. Gobel.zip
    • Earl Mindell.zip
    • Earl W. Emerson.zip
    • Eckhart Tolle.zip
    • Edeet Ravel.zip
    • Edgar Allan Poe.zip
    • Edgar Rice Burroughs.zip
    • Edie Jarolim.zip
    • Edith Nesbit.zip
    • Edith Wharton.zip
    • Edmond Rostand.zip
    • Edward De Bono.zip
    • Edward Gibbon.zip
    • Edward M. Kennedy.zip
    • Edward O. Wilson.zip
    • Edward Rutherfurd.zip
    • Edwin A. Abbott.zip
    • Eileen Clymer Schwab.zip
    • Eileen Wilks.zip
    • Eknath Easwaran.zip
    • Elaine Beale.zip
  • 36.9 MB
  • 2017-3-24

  • B(21-80).rar

    本附件包括：
    • Brian Holden Reid.zip
    • Beatrix Potter.zip
    • Becca Fitzpatrick.zip
    • Becker.zip
    • Ben Goldacre.zip
    • Ben H. Winters.zip
    • Ben Horton.zip
    • Ben Kane.zip
    • Ben Macintyre.zip
    • Ben Sherwood.zip
    • Benjamin Black.zip
    • Benjamin Curt.zip
    • Benton Rain Patterson.zip
    • Bernard Beckett.zip
    • Bernard Cornwell.zip
    • Bernhard Schlink.zip
    • Beryl Bainbridge.zip
    • Beth Hensperger.zip
    • Beth Kery.zip
    • Beth Pattillo.zip
    • Beth Solheim.zip
    • Betty Smith.zip
    • Beverly Barton.zip
    • Beverly Connor.zip
    • Bhante Henepola Gunaratana.zip
    • Bianca D'Arc.zip
    • Bill Bryson.zip
    • Bill Byson.zip
    • Bill Fawcett.zip
    • Bill Myers.zip
    • Bill O'Reilly.zip
    • Bill Simmons.zip
    • Billy Crystal.zip
    • Bittner.zip
    • Blake Charlton.zip
    • Blake Crouch.zip
    • Bob Woodward.zip
    • Bonnie Vanak.zip
    • Boris Akunin.zip
    • Boyd Morrison.zip
    • Brad Herzog.zip
    • Brad Thor.zip
    • Brady Udall.zip
    • Bram Stoker.zip
    • Brandilyn Collins.zip
    • Brandon Mull.zip
    • Brandon Sanderson.zip
    • Brenda Jackson.zip
    • Brenda Joyce.zip
    • Brenda Novak.zip
    • Brenda Wineapple.zip
    • Brenna Yovanoff.zip
    • Brent Weeks.zip
    • Bret Easton Ellis.zip
    • Brett Battles.zip
    • Brian Falkner.zip
    • Brian Gallagher.zip
    • Brian Greene.zip
    • Brian Haig.zip
    • Brian Herbert.zip
  • 87.08 MB
  • 2017-3-24

  • Employer Branding For Dummies.zip

    本附件包括：
    • Employer Branding For Dummies.epub
  • 1.28 MB
  • 2017-1-25

  • Winning the Profit Game_Smarter Pricing, Smarter Branding_Smarter Pricing, Smart.zip

    本附件包括：
    • Winning the Profit Game_Smarter Pricing, Smarter Branding_Smarter Pricing, Smarter Branding.pdf
  • 1.57 MB
  • 2017-1-13

  • Global Brand Strategy_World-wise Marketing in the Age of Branding.zip

    本附件包括：
    • Global Brand Strategy_World-wise Marketing in the Age of Branding.pdf
  • 6.33 MB
  • 2017-1-6

  • Operations Management (7th Edition) - Nigel Slack, Alistair Brandon-Jones, Rober.zip
       Operations Management 7th edition

    本附件包括：
    • Operations Management (7th Edition) - Nigel Slack, Alistair Brandon-Jones, Robert Johnston.pdf
  • 35.02 MB
  • 2017-1-5

  • The Advertising Solution_Influence Prospects, Multiply Sales, and Promote Your Brand.zip

    本附件包括：
    • The Advertising Solution_Influence Prospects, Multiply Sales, and Promote Your Brand.pdf
  • 1.06 MB
  • 2016-12-30

  • Brand Hate_Navigating Consumer Negativity in the Digital World.zip

    本附件包括：
    • Brand Hate_Navigating Consumer Negativity in the Digital World.pdf
    • Brand Hate_Navigating Consumer Negativity in the Digital World.epub
  • 2.66 MB
  • 2016-11-25

  • Wise Family Business_Family Identity Steering Brand Success.zip

    本附件包括：
    • Wise Family Business_Family Identity Steering Brand Success.pdf
    • Wise Family Business_Family Identity Steering Brand Success.epub
  • 8.88 MB
  • 2016-11-23

  • kwak2015.pdf
       Better Not Smile at the Price The Differential Role of Brand Anthropomorphization on Perceived Price ...

  • 620.64 KB
  • 2016-11-20

  • 基于修正后Interbrand模型的品牌价值评估.zip

    本附件包括：
    • 基于修正后Interbrand模型的品牌价值评估.caj
  • 1.08 MB
  • 2016-7-22

  • 140027124853.zip
       高级计量经济学数据集合

    本附件包括：
    • brand.dta
    • angrist.dta
    • auto.dta
    • cardkrueger1994.dta
    • columbusdata.dta
    • columbusswm.dta
    • consumption_china.dta
    • CRIME1.DTA
    • dow1.dta
    • ema1996.dta
    • eventdates.dta
    • frontier2.dta
    • greene9.dta
    • grilic.dta
    • grunfeld.dta
    • gss_cdvm.dta
    • hmda.dta
    • hmda_short.dta
    • hprice2a.dta
    • hsb2.dta
    • icecream.dta
    • irates4.dta
    • kennan-1985.dta
    • klein.dta
    • labor.dta
    • laborsub.dta
    • laborsup.dta
    • ldw_exper.dta
    • lutkepohl2.dta
    • m1gdp.dta
    • macro_swatson.dta
    • mlogit.dta
    • mpyr.dta
    • mus08cigar.dta
    • mus08psidextract.dta
    • mus14data.dta
    • mus18data.dta
    • mus18data1.dta
    • nerlove.dta
    • nerlove.xls
    • nomadic_conquest.dta
    • nomocc2.dta
    • panel84extract.dta
    • patr7079.dta
    • pe.dta
    • pennxrate.dta
    • poissonreg.dta
    • product.dta
    • recid.dta
    • school.dta
    • sp500.dta
    • stockdata.dta
    • supDem.dta
    • tobacco.dta
    • traffic.dta
    • travel.dta
    • travel2.dta
    • turksales.dta
    • turksales_finished.dta
    • ukrates.dta
    • union.dta
    • uprising.dta
    • usaww.spmat
    • varexample.dta
    • votex.dta
    • womenwk.dta
    • xtfrontier1.dta
  • 22.5 MB
  • 2015-12-18

  • MBA career bootcamp.zip
       加拿大top MBA求职培训

    本附件包括：
    • Business Etiquette.pdf
    • Career Transition.pdf
    • Careers in Finance.pdf
    • Case Interview Strategy.pdf
    • Critical Thinking.pdf
    • Image - Breakout for Women.pdf
    • Interviewing Skills.pdf
    • Networking - Unleash the Power.pdf
    • Personal Branding.pdf
    • Research.pdf
    • Schulich MBA - Image For Men.pdf
  • 10.39 MB
  • 2015-12-15

  • Do_political_tensions_take_a_toll_The_effect_of_the_Sino-Japan_relationship_on_s.rar

    本附件包括：
    • Do_political_tensions_take_a_toll_The_effect_of_the_Sino-Japan_relationship_on_sales_of_Japanese-brand_cars_in_China.pdf
  • 171.37 KB
  • 2015-4-7

  • Digital_Metrics_Playbook.rar
       Digital Metrics Playbook: Measuring Your Online Branding Strategies

    本附件包括：
    • Digital Metrics Playbook_ Measu - Enrique Quevedo.pdf
    • Digital Metrics Playbook_ Measu - Enrique Quevedo.azw3
    • Digital Metrics Playbook_ Measu - Enrique Quevedo.epub
    • Digital Metrics Playbook_ Measu - Enrique Quevedo.mobi
  • 4.95 MB
  • 2015-2-26

  • SPSS 张文彤20.0案例数据.rar

    本附件包括：
    • city&brand.sav
    • CCSS_Sample.sav
    • IBMSPSS-Readme.txt
    • MAH.sav
    • Olympic88.sav
    • SARS.sav
    • 保健品.sav
    • 病案数据.sav
    • 病案数据.sps
    • 迟发颅脑损伤.sav
    • 顾客满意度.sav
    • 激素水平.sav
    • 卖家张三_交易表.sav
    • 卖家张三_买家表.sav
    • 卖家张三_生成重购分析数据集.sps
    • 某日顾客商品购买明细.sav
    • 汽车销量预测.sav
    • 商品购买关联分析.str
    • 问卷计算权重.sav
    • 问卷录入数据(整理后).sav
    • 问卷录入数据.sav
  • 16.97 MB
  • 2014-12-31

  • 奢侈品.rar

    本附件包括：
    • 汇丰银行-Multi-baggers？-A-bit-of-caution-Soft-luxury-brands-may-be-carrying-more-baggage-than-you-think.pdf
    • 广发证券-纺织服装-衣冠天下之奢侈品系列一：GUCCI-奢华性感的贵族奢侈品1.pdf
    • 海通证券-批发与零售贸易行业：奢侈品上市公司2001年以来财务分析.pdf
    • 华泰证券-奢侈品行业策略分析框架之一：崛起中的中国奢侈品行业1.pdf
    • 申银万国-中国需求崛起带来的奢侈品行业投资机会：西方奢侈品搭上“东方快车“1.pdf
    • 中信证券-“纺织服饰电商研究“系列之奢侈品电商先行者YOOX1.pdf
    • HSBC-Luxury-Goods-Around-the-world.pdf
    • 毕马威（KPMG）：迈向国际的中国奢侈品市场.pdf
  • 18.19 MB
  • 2014-12-8

  • 珠宝及奢侈品.rar

    本附件包括：
    • 高盛-Europe：-Branded-Consumer-Goods：-Luxury-Goods.pdf
    • 广发证券-纺织服装-衣冠天下之奢侈品系列一：GUCCI-奢华性感的贵族奢侈品.pdf
    • 华泰证券-奢侈品行业策略分析框架之一：崛起中的中国奢侈品行业.pdf
    • 平安证券-黄金珠宝行业专题报告：黄金围城-两强争霸.pdf
    • 申银万国-中国需求崛起带来的奢侈品行业投资机会：西方奢侈品搭上“东方快车“.pdf
    • 中金公司-中国珠宝零售股的评价与衡量标准：关注品牌、渠道和金价.pdf
    • 中信证券-“纺织服饰电商研究“系列之奢侈品电商先行者YOOX.pdf
    • 中信证券-互联网零售系列报告之四-唯品会：尾品垂直电商路.pdf
    • 中信证券-中信纺织服饰电商研究（唯品会）.pdf
    • （奢侈品）HSBC-Luxury-Goods-Around-the-world.pdf
    • 高华证券-中国：零售：-专卖店：掘金珠宝股：六福、亨得利及老凤祥首次评级均为买入；买入周大福摘要.pdf
  • 15.56 MB
  • 2014-12-4

  • Handbook in Monte Carlo Simulation Applications in Financial Engineering, Risk M.rar

    本附件包括：
    • Handbook in Monte Carlo Simulation Applications in Financial Engineering, Risk Management, and Economics by Paolo Brandimarte.pdf
  • 26.5 MB
  • 2014-11-28

  • 11月.rar

    本附件包括：
    • EDF：Reassuring on 2014 EPS DPS, Realistic on 2018 Objective.pdf
    • EM Credit Strategy Comment： Venezuela： Trading Oil Weakness.pdf
    • Energy transfer (ETE-P) organic platforms pick up.pdf
    • European Interest Rate Strategist - Confirmation Day.pdf
    • European Interest Rate Strategist： BTPs - Selling into Strength.pdf
    • Facebook Inc： Follow the Leader - Initiate OW.pdf
    • Fiat Chrysler：The House That Sergio Built： Initiating at OW, EUR13 Target.pdf
    • FX Morning - November 7, 2014.pdf
    • FX Pulse：2014年11月7日号.pdf
    • FX-Tract： Currency Monthly.pdf
    • Global Brands： What’s Trending This Week？ The Rise of eCommerce.pdf
    • Global Brands： What’s Trending This Week？ Three Global Sporting Brands Themes to Watch.pdf
    • Global CLOs： CLO Collateral Fundamentals Tracker - October 2014： Measuring A Manager’s Value(1).pdf
    • Global CLOs： CLO Collateral Fundamentals Tracker - October 2014： Measuring A Manager’s Value.pdf
    • Global EM Morning - October 31, 2014.pdf
    • Greater China Economics： Issues in Focus.pdf
    • India Economics： Inflation Outlook – More Positive Surprises in the Offing.pdf
    • Internet and Media： Bringing It All Together(1).pdf
    • Internet and Media： Bringing It All Together.pdf
    • Investment Perspectives：U.S. and the Americas, November 06, 2014.pdf
    • Key Stock Ideas into the TMT Conference.pdf
    • Large Cap Banks & US Interest Rate Strategy：Weekly Financials Call Recap： What Is Going to Drive US Rates Higher？.pdf
    • Lenovo： Mixed FY2Q Results; Reality Check Begins.pdf
    • Maritime Industries： Gas Shipping Review.pdf
    • Ping An Insurance Company： Potential H-share Private Placement.pdf
    • Positions and Flows Report.pdf
    • Rightmove Plc： Mutual Understanding.pdf
    • Royal Bank of Scotland： 3Q14： Encouraging progress on capital RCR.pdf
    • SA Property： Investing Down Under.pdf
    • Safe Bulkers： Weak Quarter Behind.pdf
    • Siemens： Lowering the Bar Again – but Power Concerns Seem Genuine.pdf
    • South African Equities： Commodity drag on the JSE.pdf
    • Starbucks Corp.：Traffic report： Slowdown, but No Jams.pdf
    • Sunday Start： What Next in the Global Economy (November 02, 2014).pdf
    • Tata Communications Ltd：Premium Data Play; Initiate at Overweight.pdf
    • The Global Macro Analyst： 主要新興国における選挙：騒ぎが収まった後―今後の見通し.pdf
    • Travelport Worldwide Limited： Emerging From Quarantine; Initiate at Overweight.pdf
    • UK Banks & Economics： FPC leverage review - less hard edged than feared; most beneficial for Barclays.pdf
    • US Economics： Fed Focus： Deeper Down the Rabbit Hole.pdf
    • US Economics-AlphaWise Macro - Morgan Stanley ARIA： US Economy Speeding Up (Not Slowing Down).pdf
    • Walt Disney Co： Broadly in-line F4Q, pacings mixed.pdf
    • Weekly Credit Companion： Economy, Elections and Earnings – What’s Next？.pdf
    • Agency MBS Weekly： No Tricks, Only Treats.pdf
    • Airline 3Q14 Review： Super-majors Still Super？.pdf
    • Alcatel-Lucent：Powering on despite US capex slowdown - stay Overweight, 35% upside to PT.pdf
    • Asia Pacific Summit 2014 Presentation： China Banks - When Giants Awake.pdf
    • Autos & Auto-Related： The Calm Before the Yen Storm.pdf
    • AXIS Bank：Strong Earnings + Rerating = 40% Upside.pdf
    • CMBS Credit Tracker： Modification Volumes Fall To 6-year Low.pdf
    • Credit Companion：Weekly Market Thoughts and Strategy.pdf
    • Crop Tracker：Soy Complex： What Goes Up (Usually) Comes Down.pdf
    • Cross-Asset Strategy： Global In the Flow - November 2014.pdf
    • Cross-Asset Strategy：Global In the Flow - November 2014.pdf
    • Crown Castle Corp.：3Q14 Earnings：The Dividend That You Want in Tower Land.pdf
    • Economics and Strategy Insights：USD BRL Headed to 2.80.pdf
  • 53.08 MB
  • 2014-11-15

  • 10月24-30日.rar
       10月24日----31日

    本附件包括：
    • Amazon.com Inc：Focus on Core eCommerce Business; Initiate at OW.pdf
    • Midstream Energy MLPs： Midstream 3Q Sentiment Survey Results.pdf
    • Internet eCommerce： Global Insight： eCommerce Still In Early Innings.pdf
    • Agency MBS Brief：Conventional Drives Refi Index 7% Lower, Average Refi Loan Size Falls to $264K.pdf
    • Video：FX Strategy： EUR：Structural Decline.pdf
    • EUR23bn Net Addition – ECB Tender Tracker.pdf
    • Utilities：UK Winter Energy Outlook; Confidence Justified？.pdf
    • Video： Economics & Strategy： Russia：Oil Risk Returns.pdf
    • Credit Rich & Cheap Watch.pdf
    • Video： Economics & Strategy Insights： Feedback Loops.pdf
    • Mexico Local Market - Rich & Cheap Watch.pdf
    • MBS Analytics Package：Daily Pass-Through Report.pdf
    • US Liquid Rates Tracker.pdf
    • Core Laboratories NV： Positioned to Outperform： Upgrading to Overweight.pdf
    • Salesforce.com：Opportune Time To Buy a Long-term Winner; Added to Morgan Stanley Best Ideas List.pdf
    • Williams Access：Agreement Reached.pdf
    • Global Oil Services, Drilling and Equipment： Offshore Services & Equipment Playbook.pdf
    • German Residential ： Interactive Trend Tracker highlights scope for growth, especially in Berlin.pdf
    • Sanofi SA： Q3 14 results： all the eyes on the Board and Lantus.pdf
    • BG Group： 3Q earnings in-line; Start-up date of QCLNG maintained.pdf
    • Utilities： How do relative yield attractions look today？.pdf
    • Diversified Financials： How sustainable are volatility-driven volumes？.pdf
    • EMEA - Steel： Evidence of Russian market slowdown.pdf
    • Global EM Morning - October 28, 2014.pdf
    • US Interest Rate Strategy： Daily Data Update.pdf
    • European ABS Tracker： Clean-up Calls – Fewer and Lower.pdf
    • Economics & Strategy Insights： Feedback Loops.pdf
    • European Financials： Weekly Bond Tracker.pdf
    • Morgan Stanley FX Positioning Tracker - October 27, 2014.pdf
    • Securitized Market Insights：Risk Retention Final Rules： First Impressions.pdf
    • Credit Derivatives Insights： iBoxx TRS – Liquidity Emerges.pdf
    • Midstream Energy ： Some Stability and Transactions.pdf
    • Retail： Nice Inventory, but Sales Could be Naughty： Cautious on Holiday 2014.pdf
    • Global Oil Services, Drilling & Equipment： Offshore Drillers Positioning; Benchmarking the Big 4.pdf
    • Cross-Asset Strategy： Let’s Pause and Focus on the 10-Year View.pdf
    • European Banks Stress Tests： Cathartic first step in a longer process.pdf
    • Desjardins - LME week highlights - 141027.pdf
    • Video：The Next India： Will India Stumble Like the Rest of the ‘Reform Club’？.pdf
    • Philips： Feedback from Investor Roadshow.pdf
    • Airlines： Updating estimates and 3Q Previews.pdf
    • European Equity Strategy： Strategy Data Gallery.pdf
    • Sunday Start： What Next in the Global Economy (October 26, 2014).pdf
    • Economics and Strategy Insight： Brazil - Trading After the Elections.pdf
    • Economics & Strategy Insights：FOMC Briefing-Morgan Stanley Teal Book.pdf
    • The Commodity Manual： China Demand Improving; Cushing At A Turning Point？.pdf
    • Brands Over Retailers; Skechers Is Top Overweight, DSW Top Underweight.pdf
    • Kraft Foods Group, Inc： Cheese Squeeze： Trade-offs Keep FY Outlook Intact; OW.pdf
    • Visa Inc.： 4Q Signals Rebound in Momentum.pdf
    • Crude Oil： Gamma Effect Reaffirms Financial Origin of Weakness.pdf
    • Economics & Strategy： Greece： Where to from Here.pdf
    • Economics and Strategy： What's Next for the ECB？.pdf
    • Pharmaceuticals：Global implications of Sanofi’s profit warning.pdf
    • Fieldtrip Video：BHP Billiton： Western Australia iron ore：ambitious targets and long life assets.pdf
    • Deutsche Bank： Headwinds to improving Leverage Ratio remain intense from litigation and regulation.pdf
    • Adidas： Support for now but maintain relative UW.pdf
    • Global EM Morning - October 30, 2014.pdf
    • Video US Economics：Fed Focus： October FOMC Meeting.pdf
    • Gilead Sciences Inc.：All Eyes on Harvoni.pdf
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  • 74.79 MB
  • 2014-11-8

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       Motivating employees to “live the brand” a comparative case study of employer brand attractiveness ...

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  • 221.02 KB
  • 2014-10-21

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       陈强老师的计量经济学第二版数据

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    • supDem.dta
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    • travel.dta
    • travel2.dta
    • turksales.dta
    • turksales_finished.dta
    • ukrates.dta
    • union.dta
    • uprising.dta
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    • varexample.dta
    • votex.dta
    • womenwk.dta
    • xtfrontier1.dta
    • angrist.dta
    • auto.dta
    • cardkrueger1994.dta
    • columbusdata.dta
    • columbusswm.dta
    • consumption_china.dta
    • CRIME1.DTA
    • dow1.dta
    • ema1996.dta
    • eventdates.dta
    • frontier2.dta
    • greene9.dta
    • grilic.dta
    • grunfeld.dta
    • gss_cdvm.dta
    • hmda.dta
    • hmda_short.dta
    • hprice2a.dta
    • hsb2.dta
    • icecream.dta
    • irates4.dta
    • kennan-1985.dta
    • klein.dta
    • labor.dta
    • laborsub.dta
    • laborsup.dta
    • ldw_exper.dta
    • lutkepohl2.dta
    • m1gdp.dta
    • macro_swatson.dta
    • mlogit.dta
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    • mus08psidextract.dta
    • mus14data.dta
    • mus18data.dta
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  • 14.21 MB
  • 2014-6-19

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       computational Methods

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    • Quantitative_Methods in_derivatives pricing.pdf
  • 38.71 MB
  • 2014-5-9

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  • 383.66 KB
  • 2014-3-21

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       《品牌洗脑》英文版 (Brandwashed) 作者: Martin Lindstrom

    本附件包括：
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  • 629.51 KB
  • 2014-2-8

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       Measuring perceived brand luxury: an evaluation of the BLI scale

  • 121.86 KB
  • 2014-1-26

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       The anatomy of the luxury fashion brand

  • 191.25 KB
  • 2014-1-26

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       Consuming luxury brands: the relevance of the rarity principle

  • 236.35 KB
  • 2014-1-26

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  • 16.92 MB
  • 2013-12-8

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  • 1.76 MB
  • 2013-12-8

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  • 22.13 MB
  • 2013-12-8

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       Role of Consumer Relationships With a Brand in Brand Extensions: Some Exploratory Findings

  • 3.63 MB
  • 2013-11-4

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       市场管理资料

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    • MM CH 11 PRODUCT STRATEGY.doc
    • MM CH 12 PRICING STRATEGY.doc
    • MM CH 13 STRATEGIC PLACING OR DISTRIBUTION.doc
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  • 356.66 KB
  • 2013-10-21

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    • klein.dta
    • Nerlove-1963-Original.pdf
    • nerlove.xls
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    • consumption_china.dta
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  • 2013-9-5
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