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  • Reckless Endangerment_ How Outsized Ambition, Greed, and Corruption Led to Econo.rar
       epub

    本附件包括：
    • Reckless Endangerment_ How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon 2011 Gretchen Morgenson.epub
  • 2.29 MB
  • 2014-12-6

  • SecretClub.zip

    本附件包括：
    • SecretClub.epub
  • 1.76 MB
  • 2014-9-22

  • William Cohan House of Cards_ A Tale of Hubris and Wretched Excess on Wall Stree.rar
       House of Cards: A Tale of Hubris and Wretched Excess on Wall Street

    本附件包括：
    • William Cohan House of Cards_ A Tale of Hubris and Wretched Excess on Wall Street 2009.epub
  • 2.46 MB
  • 2014-2-10

  • JMR.rar

    本附件包括：
    • Brand Extension Strategy Planning-Empirical Estimation of Brand-Category Personality Fit and Atypicality.pdf
    • The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions.pdf
    • The Importance of a General Measure of Brand Engagement on Market Behavior- Development and Validation of a Scale.pdf
    • Brand Portfolio Promotions.pdf
    • A Conjoint Approach for Consumer- and Firm-Level Brand Valuation.pdf
    • Brand Concept Maps- A Methodology for Identifying Brand Association Networks.pdf
    • Field Dependency and Brand Cognitive Structures.pdf
    • Consumer Packaged Goods in the United States- National Brands, Local Branding.pdf
    • the reciprocal effects of brand equity and trivial attributes.pdf
    • National Brands, Local Branding- Conclusions and Future Research Opportunities.pdf
    • Brand Synergy Effects in Multiple Brand Extensions.pdf
    • Brand-Level Effects of Stockkeeping Unit Reductions.pdf
    • Cultural Orientation and Brand Dilution-Impact of Motivation Level and Extension Typicality.pdf
    • “Speed of Replacement”- Modeling Brand Loyalty Using Last-Move Data.pdf
    • How Far Can a Brand Stretch- Understanding the Role of Self-Construal.pdf
    • Perception Spillovers Across Competing Brands-A Disaggregate Model of How and When.pdf
    • Consumer Packaged Goods in France- National Brands, Regional Chains, and Local Branding.pdf
  • 18.08 MB
  • 2010-6-2

  • 157099.rar
       有关幸福学的一些文章与大家分享

    本附件包括：
    • CrossCulturalDifferences_MS.pdf
    • WillProductsLook.pdf
    • RiskAsFeelings.pdf
    • AttributeEvaluability.pdf
    • PreferenceReversal_PB.pdf
    • m11.htm
    • m15.htm
    • m05.htm
    • m12.htm
    • m37.htm
    • m02.htm
    • m36.htm
    • m17.htm
    • m13.htm
    • m21.htm
    • m20.htm
    • m03.htm
    • m01.htm
    • m35.htm
    • m23.htm
    • m14.htm
    • 关于幸福的种种偏见.htm
    • m41.htm
    • 城市幸福调查.htm
    • m34.htm
    • m18.htm
    • m25.htm
    • m09.htm
    • m26.htm
    • m40.htm
    • m24.htm
    • m32.htm
    • m10.htm
    • m08.htm
    • m33.htm
    • m38.htm
    • m42.htm
    • m16.htm
    • 调查幸福.htm
    • m27.htm
    • m31.htm
    • 卡尼曼奚恺元和前景理论.htm
    • m28.htm
    • m29.htm
    • 《锐话题》之中国城市幸福感调查.htm
    • m19.htm
    • DecisionAndExperience.pdf
    • ElasticJustification1996.pdf
    • WhenIsMoreBetter.pdf
    • AffectionEffectInInsurance.pdf
    • StretchingTheTruth.pdf
    • WhyArePeopleSoProne.pdf
    • Internal&SubstantiveInconsistency_v12.pdf
    • WhatFolklore.pdf
    • CrossNationalDifference_JBDM.pdf
    • LayRationalism.pdf
    • MajorityRule.pdf
    • MusicPandas.pdf
    • LessIsBetter.pdf
    • HedonomicsInConsumerBehavior.pdf
    • All_Report_Chinese_v06.pdf
    • MediumMaximization.pdf
    • w从经济学到幸福学.caj
    • EvaluabilityHypothesis.pdf
    • m39.pdf
    • MoneyKisses.pdf
    • RelativeWeightOfPosition&Velocity.pdf
    • DistinctionBias.pdf
    • EffectOfPowerOnSusceptibility.pdf
    • QuasiAcceleration.pdf
    • ElasticJustification1995.pdf
    • Models&Mosaics.pdf
    • NarrowFocusing_v11.pdf
    • ImpactOfVocalFeedback.pdf
    • hsee.pdf
    • FundamentalPredictionError.pdf
  • 21.86 MB
  • 2007-9-23

  • 129370.rar
       幸福学经典论文大搜罗

    本附件包括：
    • CrossCulturalDifferences_MS.pdf
    • WillProductsLook.pdf
    • RiskAsFeelings.pdf
    • AttributeEvaluability.pdf
    • PreferenceReversal_PB.pdf
    • m11.htm
    • m15.htm
    • m05.htm
    • m12.htm
    • m37.htm
    • m02.htm
    • m36.htm
    • m17.htm
    • m13.htm
    • m21.htm
    • m20.htm
    • m03.htm
    • m01.htm
    • m35.htm
    • m23.htm
    • m14.htm
    • 关于幸福的种种偏见.htm
    • m41.htm
    • 城市幸福调查.htm
    • m34.htm
    • m18.htm
    • m25.htm
    • m09.htm
    • m26.htm
    • m40.htm
    • m24.htm
    • m32.htm
    • m10.htm
    • m08.htm
    • m33.htm
    • m38.htm
    • m42.htm
    • m16.htm
    • 调查幸福.htm
    • m27.htm
    • m31.htm
    • 卡尼曼奚恺元和前景理论.htm
    • m28.htm
    • m29.htm
    • 《锐话题》之中国城市幸福感调查.htm
    • m19.htm
    • DecisionAndExperience.pdf
    • ElasticJustification1996.pdf
    • WhenIsMoreBetter.pdf
    • AffectionEffectInInsurance.pdf
    • StretchingTheTruth.pdf
    • WhyArePeopleSoProne.pdf
    • Internal&SubstantiveInconsistency_v12.pdf
    • WhatFolklore.pdf
    • CrossNationalDifference_JBDM.pdf
    • LayRationalism.pdf
    • MajorityRule.pdf
    • MusicPandas.pdf
    • LessIsBetter.pdf
    • HedonomicsInConsumerBehavior.pdf
    • All_Report_Chinese_v06.pdf
    • MediumMaximization.pdf
    • w从经济学到幸福学.caj
    • EvaluabilityHypothesis.pdf
    • m39.pdf
    • MoneyKisses.pdf
    • RelativeWeightOfPosition&Velocity.pdf
    • DistinctionBias.pdf
    • EffectOfPowerOnSusceptibility.pdf
    • QuasiAcceleration.pdf
    • ElasticJustification1995.pdf
    • Models&Mosaics.pdf
    • NarrowFocusing_v11.pdf
    • ImpactOfVocalFeedback.pdf
    • hsee.pdf
    • FundamentalPredictionError.pdf
  • 21.86 MB
  • 2007-6-24

  • 84575.rar
       [推荐]行为经济学家奚元恺教授的最新行为经济学论文！

    本附件包括：
    • Schweitzer, M. E. & Hsee, C. K. (2002). Stretching the truth Elastic justification and motivated communication of uncertain information. Journal of Risk and Uncertainty, 25, 185-201..pdf
  • 87.58 KB
  • 2007-1-15

  • 50757.rar
       [下载]David Taylor-Brand Stretch

  • 456.47 KB
  • 2006-4-30

  • 50756.rar
       [下载]David Taylor-Brand Stretch

  • 488.28 KB
  • 2006-4-30

  • 50755.rar
       [下载]David Taylor-Brand Stretch

  • 488.28 KB
  • 2006-4-30
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