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  • Cunard Line, Ltd..pdf
       Cunard Line Ltd.: Managing Integrated Marketing Communications

  • 4.26 MB
  • 2016-11-2
  • Cunard.pdf
       Cunard Line Ltd.: Managing Integrated Marketing Communications

  • 3.48 MB
  • 2016-11-2
  • 2003 Advertising and Promotion_ An Integrated Marketing Communications Perspecti.rar

    本附件包括:
    • 2003 Advertising and Promotion_ An Integrated Marketing Communications Perspective, Sixth Edition [6th ed.].pdf
  • 6.01 MB
  • 2015-9-4
  • Advertising Promotion and Other Aspects of Integrated Marketing Communications.zip

    本附件包括:
    • Advertising Promotion and Other Aspects of Integrated Marketing Communications.pdf
  • 33.37 MB
  • 2015-8-3
  • HBS Case Marketing 2004-2013.zip

    本附件包括:
    • Allstate Insurance -2008.pdf
    • Coca-Cola on Facebook -2011.pdf
    • Dove Evolution of a Brand -2008.PDF
    • IKEA Invades America -2004.pdf
    • Lowe's Companies, Inc._Optimizing the Marketing Communications Mix -2011.pdf
    • Marquee The Business of Nightlife -2009.pdf
    • Nestle -2012.pdf
    • Sany Going Global -2013.pdf
    • Saxonville Sausage Company -2007.pdf
    • Social Media -2011.pdf
    • What Is Luxury Without Variety -2006.pdf
  • 7.91 MB
  • 2013-5-15
  • HBS Case Marketing 2008-2013.zip

    本附件包括:
    • Allstate Insurance -2008.pdf
    • Coca-Cola on Facebook -2011.pdf
    • Dove Evolution of a Brand -2008.PDF
    • Lowe's Companies, Inc._Optimizing the Marketing Communications Mix -2011.pdf
    • Marquee The Business of Nightlife -2009.pdf
    • Nestle -2012.pdf
    • Sany Going Global -2013.pdf
    • Social Media -2011.pdf
  • 7.52 MB
  • 2013-5-14
  • 悉尼大学营销管理课件.rar
       悉尼大学营销管理课件

    本附件包括:
    • Lecture 3.B2B and B2C Marketing.ppt
    • Lecture 4.Goods, Services and Other Kinds of Products.ppt
    • Lecture 5. Brand Equity and Brand Positioning.ppt
    • Lecture 7.Marketing Channels and Logistics.ppt
    • Lecture 8. Price Incentives and Pricing Decisions.ppt
    • Lecture 9.Marketing Communications.ppt
    • Lecture 10. Marketing, Ethics and Society.ppt
    • Lecture11.Marketing Research.ppt
    • Lecture 1.What Marketing Is.ppt
    • Lecture 2.Why and How Marketers Segment Markets.ppt
  • 6.8 MB
  • 2010-6-25
  • 悉尼大学硕士课程营销管理课件.rar

    本附件包括:
    • Lecture 4.Goods, Services and Other Kinds of Products.ppt
    • Lecture 5. Brand Equity and Brand Positioning.ppt
    • Lecture 7.Marketing Channels and Logistics.ppt
    • Lecture 8. Price Incentives and Pricing Decisions.ppt
    • Lecture 9.Marketing Communications.ppt
    • Lecture 10. Marketing, Ethics and Society.ppt
    • Lecture11.Marketing Research.ppt
    • Lecture 1.What Marketing Is.ppt
    • Lecture 2.Why and How Marketers Segment Markets.ppt
    • Lecture 3.B2B and B2C Marketing.ppt
  • 6.81 MB
  • 2010-4-3
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