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  • HBS.rar

    本附件包括：
    • 2017 The Vanca Reworking Digital Marketing Strategy.pdf
    • 2017 Uber Changing the Way the World Moves.pdf
    • 2018 Dell Upcycling Ocean Plastics Through Supply Chain Innovation.pdf
    • 2018 The Nike School Innovation Fund Scaling for Impact in Oregon Public Schools.pdf
    • 2019 General Electric and Suez Deal or No Deal.pdf
    • 2019 Ride-Hailing Services Forecasting Uber’s Growth.pdf
    • 1982 Johnson & Johnson The Tylenol Tragedy.pdf
    • 1994 Nucleon, Inc..pdf
    • 1997 Silicon Valley of the East Creating Taiwan's Semiconductor Industry.pdf
    • 1998 Perrier, Nestle, and the Agnellis.pdf
    • 1999 How Process Enterprises Really Work.pdf
    • 2000 Cafes Monte Bianco Building a Profit Plan.pdf
    • 2000 Coca-Cola's New Vending Machine (A) Pricing to Capture Value, or Not.pdf
    • 2000 Dell Selling Directly, Globally.pdf
    • 2001 Mountain Dew Selecting New Creative.pdf
    • 2001 Nestle Quality on the Boardroom Agenda (A).pdf
    • 2001 Nike, Inc. Cost of Capital.pdf
    • 2001 Nokia Corp. Innovation and Efficiency in a High-Growth Global Firm.pdf
    • 2002 Compliance, Collaboration, and Codes of Labor Practice The adidas Connection.pdf
    • 2002 Nestle's Globe Program (A) The Early Months.pdf
    • 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
    • 2003 Dell's Dilemma in Brazil Negotiating at the State Level.pdf
    • 2003 General Motors OnStar.pdf
    • 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
    • 2004 Coca-Cola's Marketing Challenges in Brazil The Tubaιnas War.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (B) Deal Design.pdf
    • 2005 Carrefour S.A..pdf
    • 2005 Emerging Business Opportunities at IBM (A).pdf
    • 2005 Executive Compensation at General Electric (A).pdf
    • 2006 FedEx and Environmental Defense Building a Hybrid Delivery Fleet.pdf
    • 2006 GE’s Growth Strategy The Immelt Initiative.pdf
    • 2006 GE's Talent Machine The Making of a CEO.pdf
    • 2007 eBay's Strategy in China Alliance or Acquisition.pdf
    • 2007 Leadership Development at Goldman Sachs.pdf
    • 2008 Hyundai CardHyundai Capital and GE Money Re-branding Decisions in a Successful Joint Venture.pdf
    • 2008 Research in Motion Managing Explosive Growth.pdf
    • 2009 ATH MicroTechnologies, Inc. (A) Making the Numbers.pdf
    • 2009 Boeing The Fight for Fasteners.pdf
    • 2009 Nestlé in 2008.pdf
    • 2010 Event Sponsorship and Ambush Marketing Lessons from the Beijing Olympics.pdf
    • 2010 Homeless World Cup Social Entrepreneurship, Cause Marketing, and a Partnership with Nike.pdf
    • 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
    • 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
    • 2010 Metabical Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug.pdf
    • 2010 Shanzhai! MediaTek and the White Box Handset Market.pdf
    • 2011 Bombardier Aerospace The CSeries Dilemma.pdf
    • 2011 Finland and Nokia Creating the World's Most Competitive Economy.pdf
    • 2011 GE Healthcare (A) Innovating for Emerging Markets.pdf
    • 2011 Honda (A) + (B).pdf
    • 2011 Keda's SAP Implementation.pdf
    • 2011 Nokia India Battery Recall Logistics.pdf
    • 2011 State Bank of India Transforming a State Owned Giant.pdf
    • 2011 Vertu Nokia's Luxury Mobile Phone for the Urban Rich.pdf
    • 2012 Alphabet Energy.pdf
    • 2012 Coca-Cola in 2011 In Search of a New Model.pdf
    • 2012 Coke and Pepsi from Global to Indian Advertising.pdf
    • 2012 Merck (in 2009) Open for Innovation.pdf
    • 2012 Nestlé SA Nutrition, Health and Wellness Strategy.pdf
    • 2012 Netflix Inc. Streaming Away from DVDs.pdf
    • 2013 Airbus vs. Boeing (A).pdf
    • 2013 Citigroup’s Shareholder Tango in Brazil (A).pdf
    • 2013 Coca-Cola Back in Burma.pdf
    • 2013 Coca-Cola Liquid and Linked.pdf
    • 2013 Governance and Sustainability at Nike (A).pdf
    • 2014 Corporate Governance at Martha Stewart Living Omnimedia Not A Good Thing.pdf
    • 2014 Facebook and WhatsApp Acquire or Ally.pdf
    • 2014 Hyundai Motor Company Design Takes the Driver's Seat.pdf
    • 2014 Microsoft New Wine in an Old Bottle.pdf
    • 2015 Uber An Empire in the Making.pdf
    • 2016 Adidas RussiaCIS and the Russian Crisis Retrench or Double Down (A).pdf
    • 2016 Airbnb, Etsy, Uber Growing from One Thousand to One Million Customers.pdf
    • 2016 Building the Digital Manufacturing Enterprise of the Future at Siemens.pdf
    • 2016 Cisco India (A) Innovation in Emerging Markets.pdf
    • 2016 GE’s Big Bet on Data and Analytics.pdf
    • 2016 Netflix International Expansion.pdf
    • 2016 Patient Room of the Future User-Oriented Innovation.pdf
    • 2016 Pricing the EpiPen This is Going to Sting.pdf
    • 2016 Reach Capital Performance in Education Technology.pdf
    • 2017 Fasten Challenging Uber and Lyft with a New Business Model.pdf
    • 2017 i-flex solutions limited (B) The Oracle Years.pdf
    • 2017 Southeastern Asset Management Challenges Buyout at Dell.pdf
  • 97.59 MB
  • 2019-11-29

  • 小米战略.zip
       相当全了，应该满意了

    本附件包括：
    • 2015 A Smartphone Challenger’s Competitive Strategy The Case of Xiaomi.pdf
    • INTERNATIONAL MARKETING STRATEGY FOR XIAOMI.pdf
    • Newcomers Xiaomi and LeEco.pdf
    • Newcomers Xiaomi and LeEco2.pdf
    • Strategic Planning for Xiaomi Smart Phones Crisis Turning Point.pdf
    • The Analysis of Xiaomi Mobile Phone Marketing Strategy-3998.pdf
    • The Problem Faced and the Solution of Xiaomi Company in India.pdf
    • Xiaomi's Globalization Strategy and Challenges Case Study Analysis & Solution.pdf
    • Xiaomi’s Global Expansion Plan Is Steered By Patents – A Patent Portfolio Analysis.pdf
    • Xiaomi’s Globalization Strategy and Challenges Case Study Solution & Analysis.pdf
  • 11.97 MB
  • 2018-11-17

  • Allan Dib The 1-Page Marketing Plan Get New Customers, Make More Money, And Stan.rar

    本附件包括：
    • Allan Dib The 1-Page Marketing Plan Get New Customers, Make More Money, And Stand out From The Crowd.epub
  • 1.41 MB
  • 2017-5-15

  • Quantitative Marketing and Marketing Management_Marketing Models and Methods in .zip

    本附件包括：
    • Quantitative Marketing and Marketing Management_Marketing Models and Methods in Theory and Practice.pdf
  • 5.44 MB
  • 2017-1-9

  • Creating Marketing Magic and Innovative Future Marketing Trends.zip

    本附件包括：
    • Creating Marketing Magic and Innovative Future Marketing Trends.pdf
  • 19.19 MB
  • 2017-1-8

  • Global Brand Strategy_World-wise Marketing in the Age of Branding.zip

    本附件包括：
    • Global Brand Strategy_World-wise Marketing in the Age of Branding.pdf
  • 6.33 MB
  • 2017-1-6

  • Satellite Marketing_Using Social Media to Create Engagement.zip

    本附件包括：
    • Satellite Marketing_Using Social Media to Create Engagement.pdf
  • 9.32 MB
  • 2016-12-8

  • Chapter 20.doc
       Chapter 20. Sustainable Marketing: Social Responsibility and Ethics

  • 132.5 KB
  • 2015-12-23

  • Chapter 3.doc
       Chapter 3. Analyzing the Marketing Environment

  • 125.5 KB
  • 2015-12-23

  • 企业市场营销.zip

    本附件包括：
    • 决胜千里—市场营销战略与战术.pdf
    • 实战MBA养成系列之实战市场营销.pdf
    • 市场营销-菲利普.科特勒 英文.pdf
    • 跨文化市场营销.pdf
    • 《企业市场营销管理》萨顿（英文版）Wiley - Enterprise Marketing Management - The New Science Of Marketing - 20.pdf
  • 43.56 MB
  • 2014-11-2

  • The marketing manufacturing interface.zip

    本附件包括：
    • The marketing-manufacturing interface and manufacturing flexibility.pdf
  • 1.04 MB
  • 2013-8-17

  • HBS Case Marketing 2004－2013.zip

    本附件包括：
    • Allstate Insurance -2008.pdf
    • Coca-Cola on Facebook -2011.pdf
    • Dove Evolution of a Brand -2008.PDF
    • IKEA Invades America -2004.pdf
    • Lowe's Companies, Inc._Optimizing the Marketing Communications Mix -2011.pdf
    • Marquee The Business of Nightlife -2009.pdf
    • Nestle -2012.pdf
    • Sany Going Global -2013.pdf
    • Saxonville Sausage Company -2007.pdf
    • Social Media -2011.pdf
    • What Is Luxury Without Variety -2006.pdf
  • 7.91 MB
  • 2013-5-15

  • HBS Case Marketing 2008-2013.zip

    本附件包括：
    • Allstate Insurance -2008.pdf
    • Coca-Cola on Facebook -2011.pdf
    • Dove Evolution of a Brand -2008.PDF
    • Lowe's Companies, Inc._Optimizing the Marketing Communications Mix -2011.pdf
    • Marquee The Business of Nightlife -2009.pdf
    • Nestle -2012.pdf
    • Sany Going Global -2013.pdf
    • Social Media -2011.pdf
  • 7.52 MB
  • 2013-5-14

  • 王建国教授.zip

    本附件包括：
    • 王建国教授\1 marketing mgt.ppt
    • 王建国教授\10 price strategy.ppt
    • 王建国教授\11 Distribution Strategy-f.ppt
    • 王建国教授\12 Promotion Strategy.ppt
    • 王建国教授\13 Service Marketing.ppt
    • 王建国教授\14、Competive Strategy.ppt
    • 王建国教授\15、international marketing.ppt
    • 王建国教授\16、Global marketing.ppt
    • 王建国教授\1P讲义.rar
    • 王建国教授\2 market Planing.ppt
    • 王建国教授\3 Analysis of Marketing Enviroment-1.ppt
    • 王建国教授\4 Custermor Analysis.ppt
    • 王建国教授\5 Marketing Segamentation.ppt
    • 王建国教授\6 Marketing Segamentation and position-2.ppt
    • 王建国教授\7 Marketing Segamentation and position-2-b.ppt
    • 王建国教授\8 Product Strategy.ppt
    • 王建国教授\9 New Product Develpment.ppt
    • 王建国教授\
  • 6.67 MB
  • 2011-4-16

  • service marketing-wyg.rar

    本附件包括：
    • chapter 7 .ppt
    • chapter 8.ppt
    • chapter 9.ppt
    • chapter10.ppt
    • chapter11.ppt
    • chapter12.ppt
    • chapter13.ppt
    • chapter 1.ppt
    • chapter 2.ppt
    • chapter 3.ppt
    • chapter 4.ppt
    • chapter 5.ppt
    • chapter 6.ppt
  • 2.31 MB
  • 2010-11-29

  • 161-181.rar

    本附件包括：
    • Italian Consumer Acceptance of Nutritionally Enhanced GM Food.pdf
    • Monitoring of Public Spending in Agriculture in Southern Africa.pdf
    • NONPARAMETRIC ANALYSIS OF ATTITUDES TOWARD RISKY CROPS：A PLANT MOLECULAR FARMING CASE STUDY.pdf
    • Price-based Valuation of Rice Genetic Diversity in Nepal.pdf
    • Rapid urbanization and food security：Using food density maps to identify future food security hotspots.pdf
    • REGIONAL ECONOMIC EFFECTS OF THE WATER FRAMEWORK DIRECTIVE IN THE EMSLAND，NORTH GERMANY.pdf
    • Smallholder Incomes, Vegetable Marketing and Food Safety：Evidence from China.pdf
    • The Impact of Agricultural Technology Adoption on Poverty：The case of NERICA rice varieties in Benin.pdf
    • Trade Liberalization and Agricultural Terms of Trade in China：Price Scissors Revisited.pdf
    • What Does Liberalization without Price Competition Achieve？The Case of Cocoa in Ghana.pdf
    • A non-compensatory choice modeling analysis of Japanese consumers’ preferences for beef：A choice experiment approach.pdf
    • An Economy-wide Analysis of Impacts on Taiwan of Reducing Tariff Escalation on Agriculture-Related Products in WTO Doha Round Negotiations.pdf
    • Borrowing Amongst Friends：The Economics of Informal Credit in Rural China.pdf
    • Contract Designs and Participation in the Conservation Reserve Program in the Era of Biofuel Production.pdf
    • Determinants of productivity change of crop and dairy farms in Germany，the Netherlands and Sweden in 1995-2004.pdf
    • Dynamics of the restructuring fresh produce food markets in the southern African region.pdf
    • Efficiency Measurements in Multi-activity Data Envelopment Analysis with Shared Inputs：An Application to Farmers’ Organizations in Taiwan.pdf
    • Estimation of Actual and potential adoption rates and determinants of a new technology not universally known in the population：The case of NERICA rice varieties in Guinea.pdf
    • Fluctuation and Cycle of Pork Price in China.pdf
    • Impact of Land Institutional Factors on Farm Management and Soil Quality.pdf
  • 5.59 MB
  • 2010-1-26

  • 50th Anniversay Articles from MS.rar

    本附件包括：
    • Organizational Behavior, Strategy, Performance,.pdf
    • Selection, Provisioning, Shared Fixed Costs, Maximum Closure, and Implications on Algorithmic Methods Today.pdf
    • Stochastic Simulation Research in Management Science.pdf
    • Technological Innovation, Product Development, and Entrepreneurship in Management Science.pdf
    • The Evolution of Research on Information Systems.pdf
    • The Marketing Department in Management Science.pdf
    • The Strategy Field from the Perspective of.pdf
  • 834.6 KB
  • 2010-1-9

  • abbr_59af58cb9fa92f7228af244be163c212.rar

    本附件包括：
    • chapman - Statistical Modeling and Analysis for Database Marketing. Effective Techniques for Mining Big Data (2003 05) [Bruce Ratner].pdf
  • 1.82 MB
  • 2009-12-15

  • moriarty8e_media_pack_Ch11--Ch15.rar
       (打包，请勿重复购买下载)

    本附件包括：
    • moriarty8e_media_12__The Creative Side and Message Strategy.ppt
    • moriarty8e_media_13__Copywriting.ppt
    • moriarty8e_media_14__Design and Production.ppt
    • moriarty8e_media_15__Direct-Response Marketing.ppt
    • moriarty8e_media_11__Media Planning and Buying.ppt
  • 13.32 MB
  • 2009-12-3

  • Is Science Marketing.rar

    本附件包括：
    • Is Science Marketing.doc
  • 180.7 KB
  • 2009-9-9

  • 企业市场营销管理萨顿（英文）.rar
       企业市场营销管理萨顿（英文

    本附件包括：
    • 《企业市场营销管理》萨顿（英文版）Wiley - Enterprise Marketing Management - The New Science Of Marketing - 20.pdf
  • 1.21 MB
  • 2009-7-23

  • 297027.pdf
       MkS1983_Defensive marketing strategy_Hauser John

  • 3.57 MB
  • 2009-2-25

  • 261792.rar
       11篇会计学最经典外文文献，省下了你去搜索下载的时间

    本附件包括：
    • The Impact of Accounting Standards-Implications for the FASB.pdf
    • The Importance of High Quality Accounting Standards.pdf
    • The Importance of High Quality Standards.pdf
    • The Marketing of Accounting Standards.pdf
    • The politicization of accounting.pdf
    • Towards A Positive Theory of The Determination of Accounting Standards.pdf
    • What are the Best and the Worst Accounting Standards.pdf
    • “Political”Lobbying on Proposed Standards.pdf
    • Congress looks at accounting for business combination.pdf
    • Corporate financial statements,a product of the market and political process.pdf
    • The demand for and supply of accounting theory A market for excuses.pdf
  • 18.23 MB
  • 2008-10-31

  • 259157.pdf
       [求助]急需JSTOR文献一篇 Measuring the Importance of Transaction Costs in Cattle Marketing

  • 1.95 MB
  • 2008-10-23

  • 257495.pdf
       [下载]Pay Per Click Search Engine Marketing For Dummies

  • 12.71 MB
  • 2008-10-18

  • 210940.pdf
       顶尖情感营销之作：《The Marketing Power of Emotion》

  • 10.96 MB
  • 2008-5-6

  • 210514.pdf
       Enterprise Marketing Management

  • 1.45 MB
  • 2008-5-5

  • 167947.pdf
       [Wiley] Enterprise Marketing Management

  • 1.45 MB
  • 2007-10-26

  • 134927.rar
       Intercative Marketing

    本附件包括：
    • E-business models.ppt
    • IMM 04-05 HC1.ppt
    • IMM 04-05 HC2 Direct Mail.ppt
    • IMM 04-05 HC3 Telemarketing.ppt
    • IMM 04-05 HC4 Briefing.ppt
    • IMM 04-05 HC4 Direct Response.ppt
    • IMM 04-05 HC5 Interactive media.ppt
    • Information marketing.ppt
    • Introduction of IM.ppt
    • webevaluation.ppt
  • 973.61 KB
  • 2007-7-10

  • 134123.zip
       Developing an effective marketing plan

    本附件包括：
    • TRC Marketing plan.doc
    • Marketing Plan Overview and Template.doc
    • layout.doc
    • Marketing%20plan[1].ppt
  • 256.9 KB
  • 2007-7-7

  • 118252.pdf
       Customer Share Marketing: How the Worlds Great Marketers Unlock Profits from Customer Loy

  • 2.29 MB
  • 2007-5-19

  • 117884.rar
       [下载]Online Marketing Research

    本附件包括：
    • talk[1].ppt
  • 813.35 KB
  • 2007-5-18

  • 117874.rar
       [下载]Applying Quantitative Marketing Techniques to the

    本附件包括：
    • 06Applying Quantitative Marketing Techniques to the Internet.pdf
  • 200.83 KB
  • 2007-5-18
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