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  • HBS.rar

    本附件包括：
    • 2017 The Vanca Reworking Digital Marketing Strategy.pdf
    • 2017 Uber Changing the Way the World Moves.pdf
    • 2018 Dell Upcycling Ocean Plastics Through Supply Chain Innovation.pdf
    • 2018 The Nike School Innovation Fund Scaling for Impact in Oregon Public Schools.pdf
    • 2019 General Electric and Suez Deal or No Deal.pdf
    • 2019 Ride-Hailing Services Forecasting Uber’s Growth.pdf
    • 1982 Johnson & Johnson The Tylenol Tragedy.pdf
    • 1994 Nucleon, Inc..pdf
    • 1997 Silicon Valley of the East Creating Taiwan's Semiconductor Industry.pdf
    • 1998 Perrier, Nestle, and the Agnellis.pdf
    • 1999 How Process Enterprises Really Work.pdf
    • 2000 Cafes Monte Bianco Building a Profit Plan.pdf
    • 2000 Coca-Cola's New Vending Machine (A) Pricing to Capture Value, or Not.pdf
    • 2000 Dell Selling Directly, Globally.pdf
    • 2001 Mountain Dew Selecting New Creative.pdf
    • 2001 Nestle Quality on the Boardroom Agenda (A).pdf
    • 2001 Nike, Inc. Cost of Capital.pdf
    • 2001 Nokia Corp. Innovation and Efficiency in a High-Growth Global Firm.pdf
    • 2002 Compliance, Collaboration, and Codes of Labor Practice The adidas Connection.pdf
    • 2002 Nestle's Globe Program (A) The Early Months.pdf
    • 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
    • 2003 Dell's Dilemma in Brazil Negotiating at the State Level.pdf
    • 2003 General Motors OnStar.pdf
    • 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
    • 2004 Coca-Cola's Marketing Challenges in Brazil The Tubaιnas War.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (B) Deal Design.pdf
    • 2005 Carrefour S.A..pdf
    • 2005 Emerging Business Opportunities at IBM (A).pdf
    • 2005 Executive Compensation at General Electric (A).pdf
    • 2006 FedEx and Environmental Defense Building a Hybrid Delivery Fleet.pdf
    • 2006 GE’s Growth Strategy The Immelt Initiative.pdf
    • 2006 GE's Talent Machine The Making of a CEO.pdf
    • 2007 eBay's Strategy in China Alliance or Acquisition.pdf
    • 2007 Leadership Development at Goldman Sachs.pdf
    • 2008 Hyundai CardHyundai Capital and GE Money Re-branding Decisions in a Successful Joint Venture.pdf
    • 2008 Research in Motion Managing Explosive Growth.pdf
    • 2009 ATH MicroTechnologies, Inc. (A) Making the Numbers.pdf
    • 2009 Boeing The Fight for Fasteners.pdf
    • 2009 Nestlé in 2008.pdf
    • 2010 Event Sponsorship and Ambush Marketing Lessons from the Beijing Olympics.pdf
    • 2010 Homeless World Cup Social Entrepreneurship, Cause Marketing, and a Partnership with Nike.pdf
    • 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
    • 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
    • 2010 Metabical Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug.pdf
    • 2010 Shanzhai! MediaTek and the White Box Handset Market.pdf
    • 2011 Bombardier Aerospace The CSeries Dilemma.pdf
    • 2011 Finland and Nokia Creating the World's Most Competitive Economy.pdf
    • 2011 GE Healthcare (A) Innovating for Emerging Markets.pdf
    • 2011 Honda (A) + (B).pdf
    • 2011 Keda's SAP Implementation.pdf
    • 2011 Nokia India Battery Recall Logistics.pdf
    • 2011 State Bank of India Transforming a State Owned Giant.pdf
    • 2011 Vertu Nokia's Luxury Mobile Phone for the Urban Rich.pdf
    • 2012 Alphabet Energy.pdf
    • 2012 Coca-Cola in 2011 In Search of a New Model.pdf
    • 2012 Coke and Pepsi from Global to Indian Advertising.pdf
    • 2012 Merck (in 2009) Open for Innovation.pdf
    • 2012 Nestlé SA Nutrition, Health and Wellness Strategy.pdf
    • 2012 Netflix Inc. Streaming Away from DVDs.pdf
    • 2013 Airbus vs. Boeing (A).pdf
    • 2013 Citigroup’s Shareholder Tango in Brazil (A).pdf
    • 2013 Coca-Cola Back in Burma.pdf
    • 2013 Coca-Cola Liquid and Linked.pdf
    • 2013 Governance and Sustainability at Nike (A).pdf
    • 2014 Corporate Governance at Martha Stewart Living Omnimedia Not A Good Thing.pdf
    • 2014 Facebook and WhatsApp Acquire or Ally.pdf
    • 2014 Hyundai Motor Company Design Takes the Driver's Seat.pdf
    • 2014 Microsoft New Wine in an Old Bottle.pdf
    • 2015 Uber An Empire in the Making.pdf
    • 2016 Adidas RussiaCIS and the Russian Crisis Retrench or Double Down (A).pdf
    • 2016 Airbnb, Etsy, Uber Growing from One Thousand to One Million Customers.pdf
    • 2016 Building the Digital Manufacturing Enterprise of the Future at Siemens.pdf
    • 2016 Cisco India (A) Innovation in Emerging Markets.pdf
    • 2016 GE’s Big Bet on Data and Analytics.pdf
    • 2016 Netflix International Expansion.pdf
    • 2016 Patient Room of the Future User-Oriented Innovation.pdf
    • 2016 Pricing the EpiPen This is Going to Sting.pdf
    • 2016 Reach Capital Performance in Education Technology.pdf
    • 2017 Fasten Challenging Uber and Lyft with a New Business Model.pdf
    • 2017 i-flex solutions limited (B) The Oracle Years.pdf
    • 2017 Southeastern Asset Management Challenges Buyout at Dell.pdf
  • 97.59 MB
  • 2019-11-29

  • Harvard Business School case.zip

    本附件包括：
    • 2017 The Vanca Reworking Digital Marketing Strategy.pdf
    • 2015 Amgen Inc. Pursuing Innovation and Imitation (A).pdf
    • 2015 Hedging at Porsche.pdf
    • 2015 Mobileye The Future of Driverless Cars.pdf
    • 2015 Nintendo Wii U Lessons Learned for New Strategic Directions.pdf
    • 2015 Wal-Mart In Search of Renewed Growth.pdf
    • 2016 ATB Digital Disruption in the Parking Meter Industry.pdf
    • 2016 Blockchain A New Solution for Supply Integrity.pdf
    • 2016 Disruption in Detroit Ford, Silicon Valley, and Beyond.pdf
    • 2016 Patient Room of the Future User-Oriented Innovation.pdf
    • 2017 Amazon Go Venturing into Traditional Retail.pdf
    • 2017 Curana Managing Open Innovation for Growth in SMEs (A).pdf
    • 2017 Uber Changing the Way the World Moves.pdf
    • 2017 Volkswagen and Tata Motors A Strategic Alliance in India.pdf
    • 2017 Volkswagen Emission Scandal Reputation Recovery and Recall Strategy.pdf
    • 2017 Walmart’s Emergent Low-Cost Sustainable Product Strategy.pdf
    • 2017 Xiaomi Entering International Markets.pdf
    • 2019 General Electric and Suez Deal or No Deal.pdf
    • 1985 Scenarios Shooting the Rapids.pdf
    • 1985 Scenarios Uncharted Waters Ahead.pdf
    • 1992 Adolph Coors in the Brewing Industry.pdf
    • 1994 Wal-Mart Stores, Inc..pdf
    • 1995 Eastman Kodak Company Funtime Film.pdf
    • 1995 Power Play (A) Nintendo in 8-bit Video Games.pdf
    • 1995 The Body Shop International.pdf
    • 1997 Corporate New Ventures at Procter & Gamble.pdf
    • 1998 New United Motors Manufacturing, Inc. (NUMMI).pdf
    • 1998 Samsung China The Introduction of Color TV.pdf
    • 2000 A Hunderd-Year War Coke vs. Pepsi, 1890s-1990s.pdf
    • 2000 Loblaw Companies Limited Preparing for Wal-Mart Supercenters.pdf
    • 2000 Microsoft, 2000.pdf
    • 2001 Adobe Systems Incorporated.pdf
    • 2001 Hewlett-Packard Co. DeskJet Printer Supply Chain (A).pdf
    • 2001 The Pharmaceutical Industry and the AIDS Crisis in Developing Countries.pdf
    • 2002 Ford Motor Company's Value Enhancement Plan (A).pdf
    • 2002 Sunk Costs The Plan to Dump the Brent Spar (A).pdf
    • 2002 WalMart Stores, Inc..pdf
    • 2003 Blueprint for Ford's Future From Personal Automobiles to Mobility.pdf
    • 2003 Costco Wholesale Corp. Financial Statement Analysis (A).pdf
    • 2003 General Motors OnStar.pdf
    • 2003 Hero Honda (India) Ltd. Is it 'Honda' that Makes It a 'Hero'.pdf
    • 2004 Hewlett-Packard–Compaq The Merger Decision.pdf
    • 2004 HP and Compaq Combined In Search of Scale and Scope.pdf
    • 2004 Kodak (A).pdf
    • 2004 Matrix Semiconductor Inc. (A) Tackling Challenges of Strategic Dimensions.pdf
    • 2004 The Globalization of CEMEX.pdf
    • 2004 The Merger of Hewlett-Packard and Compaq (A) Strategy and Valuation.pdf
    • 2005 Apple Computer 2002.pdf
    • 2005 Executive Compensation at General Electric (A).pdf
    • 2005 Kodak and the Digital Revolution (A).pdf
    • 2005 Matrix Semiconductor Inc. (B) Transitioning from Innovation to Execution.pdf
    • 2005 Sony AIBO The World's First Entertainment Robot.pdf
    • 2005 Wal-Mart, 2005.pdf
    • 2006 Executive Decision Making at General Motors.pdf
    • 2006 GE’s Growth Strategy The Immelt Initiative.pdf
    • 2006 Procter & Gamble Organization 2005 (B).pdf
    • 2006 Project Evaluation in Emerging Markets Exxon Mobil, Oil, and Argentina.pdf
    • 2006 Wal-Mart Stores Everyday Low Prices in China.pdf
    • 2007 Apple Computer, 2006.pdf
    • 2007 Development of a Multinational Personnel Selection System.pdf
    • 2007 eBay's Strategy in China Alliance or Acquisition.pdf
    • 2007 Keller Williams Realty (A).pdf
    • 2007 Mountain Man Brewing Company Bringing the Brand to Light.pdf
    • 2007 Strategic Outsourcing at Bharti Airtel Limited.pdf
    • 2007 The Walt Disnet Company Investor Communications Strategy.pdf
    • 2007 TiVo 2007 DVRs and Beyond.pdf
    • 2007 Volkswagen of America Managing IT Priorities.pdf
    • 2008 Design Strategy at Samsung Electronics Becoming a Top-Tier Company.pdf
    • 2008 Mattel and the Toy Recalls (A).pdf
    • 2009 Nestlé in 2008.pdf
    • 2009 Nintendo's Disruptive Strategy Implications for the Video Game Industry.pdf
    • 2009 Porsche, Volkswagen, and CSX Cars, Trains, and Derivatives.pdf
    • 2010 Amazon.com The Brink of Bankruptcy.pdf
    • 2010 Mass Production and Vertical Integration at Ford in the 1920s.pdf
    • 2010 Metabical Positioning and CommunicationsStrategy for a New Weight-Loss Drug.pdf
    • 2010 Samsung’s Next Frontier.pdf
    • 2010 Volkswagen do Brasil Driving Strategy with Balanced Scorecard.pdf
    • 2011 Attune Foods Challenging the Goliaths with Authenticity.pdf
    • 2011 China or the World A Financial Reporting Strategy for Hong Kong’s Capital Markets.pdf
    • 2011 Honda (A) + (B).pdf
    • 2011 Keda's SAP Implementation.pdf
    • 2011 Pricing Games Sony PlayStation and Microsoft Xbox.pdf
    • 2011 Wal-Mart Update, 2011.docx
    • 2012 Half a Century of Supply Chain Management at Wal-Mart.pdf
    • 2012 Risk Management at Wellfleet Bank All That Glitters Is Not Gold.pdf
    • 2012 Wal-Mart in China 2012.pdf
    • 2013 Aggregate Planning at Green Mills.pdf
    • 2013 Volkswagen in India.pdf
    • 2014 Apple (in 2013) How to Sustain a Competitive Advantage.pdf
  • 92.72 MB
  • 2019-11-21

  • Direct and Digital Marketing in Practice,3ed.rar

    本附件包括：
    • Direct and Digital Marketing in Practice,3ed.azw3
  • 6.62 MB
  • 2017-6-29

  • DMFD (pdf epub mobi).zip

    本附件包括：
    • Digital Marketing For Dummies.mobi
    • Digital Marketing For Dummies.pdf
    • Digital Marketing For Dummies.epub
  • 70.81 MB
  • 2017-1-8

  • DMFD (pdf).zip

    本附件包括：
    • Digital Marketing For Dummies.pdf
  • 24.93 MB
  • 2017-1-8

  • DMFD (mobi).zip

    本附件包括：
    • Digital Marketing For Dummies.mobi
  • 30.14 MB
  • 2017-1-8

  • DMFD (epub).zip

    本附件包括：
    • Digital Marketing For Dummies.epub
  • 15.73 MB
  • 2017-1-8

  • Digital Marketing Strategy, Implementation and Practice 5th.rar
       Digital Marketing Strategy, Implementation and Practice 5th

    本附件包括：
    • Digital Marketing Strategy, Implementation and Practice 5th.pdf
  • 87.19 MB
  • 2016-6-14

  • Internet Marketing Essentials A Comprehensive Digital Marketing Textbook.zip
       Internet Marketing Essentials A Comprehensive Digital Marketing Textbook

    本附件包括：
    • Internet Marketing Essentials A Comprehensive Digital Marketing Textbook.epub
  • 5.12 MB
  • 2015-4-30
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