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- 2024-6-14
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Brand Management Research, theory and practice (Tilde Heding, Charlotte F. Knudt.rar
Brand Management Research, theory and practice (Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre) - 5.43 MB
- 2022-7-16
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Branding and Marketing Communication：JHU学习课件.rar
Strategic Brand Management - 23.62 MB
- 2022-5-15
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- 2022-1-19
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- 2020-1-6
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User Generated Branding Integrating User Generated Content into Brand Management.pdf
- 19.58 MB
- 2018-12-18
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The Routledge Companion to Contemporary Brand Management.pdf
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- 2018-5-7
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- 2017-11-21
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B2B Brand Management -[1]-[Philip Kotler, Waldemar Pfoertsch].pdf
- 8.39 MB
- 2017-11-20
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B2B Brand Management.pdf
B2B 电子商务 品牌管理 科特勒 - 5.33 MB
- 2017-3-26
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Advanced Brand Management：Managing Brands in a Changing World 2E 2010.pdf
关于品牌管理、品牌策略 - 1.56 MB
- 2016-5-3
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The Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management.pdf
The Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management - 6.17 MB
- 2016-4-15
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Vault Career Guide to Marketing & Brand Management (2001).pdf
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- 2016-3-5
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The New Strategic Brand Management (KAPFERER, 2012).pdf
brand management, Kapferer, with every page - 7.14 MB
- 2016-3-3
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Kevin Lane Keller-Strategic Brand Management_ Building, Measuring, and Managing .pdf
- 19.56 MB
- 2015-12-3
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Being known or being one of many the need for brand management for business‐to‐.pdf
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- 2015-7-24
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Keller Strategic Brand Management.pdf
strategic brand management - 19.57 MB
- 2015-7-15
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Philip Kotler-B2B Brand Management.pdf
倡议尊重作者知识产权，敬请支持购买正版图书！ - 5.9 MB
- 2015-4-30
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rtical Brand Portfolio Management_ Strategies for Integrated Brand Management be.pdf
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturer ... - 2.2 MB
- 2015-2-19
- 301.18 KB
- 2015-2-10
- 799.34 KB
- 2014-9-23
- 19.56 MB
- 2014-4-11
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MM FOR SUSTAINABILITYr.zip
市场管理资料本附件包括：- MM CH 1 SUSTAINABILITY MANAGEMENT.docx
- MM CH 10 BRAND BUILDING AND BRAND MANAGEMENT.doc
- MM CH 11 PRODUCT STRATEGY.doc
- MM CH 12 PRICING STRATEGY.doc
- MM CH 13 STRATEGIC PLACING OR DISTRIBUTION.doc
- MM CH 14 PROMOTION STRATEGY.doc
- MM CH 15 ENTERING FOREIGN MARKETS.doc
- MM CH 16 GMA AND ASEAN MARKETS.doc
- MM CH 17 GLOBALIZATION AND THE GLOBAL MARKETPLACE.doc
- MM CH 2 MARKETING CONCEPTS.doc
- MM CH 3 MARKETING ENVIRONMENT ANALYSIS.doc
- MM CH 4 STRATEGIC PLANNING FOR MARKETING.doc
- MM CH 5 CUSTOMER VALUE, CUSTOMER SATISFACTION, CUSTOMER LOYALTY, AND CUSTOMER RELATIONSHIP MANAGEMENT.doc
- MM CH 6 CONSUMER MARKETS AND CONSUMER BEHAVIR.doc
- MM CH 7 BUSINESS MARKETS AND BUSINESS PRODUCTS.doc
- MM CH 8 GOVERNMENT AND NON-GOVERNMENT ORGANIZATIONS MARKETS.doc
- MM CH 9 SEGMENTATION, TARGETING, AND POSITIONING.doc
- MM REFERENCES.doc
- 356.66 KB
- 2013-10-21
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Strategic Brand Management 4e.pdf
战略品牌管理第四版凯勒英文原版PDF可复制 - 21.45 MB
- 2013-10-8
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Brand Management.zip
利群品牌案例本附件包括：- 附件：“利群”品牌建设纪实.doc
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- 12.72 MB
- 2013-2-4
- 986.5 KB
- 2012-5-30
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customer-centered brand management).pdf
哈佛商业评论四十年最佳文章 - 259.07 KB
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- 2011-11-19
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- 2011-3-17
- 2.6 MB
- 2010-12-20
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- 2010-9-23
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本附件包括：
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- Lect3_presentation.ppt
- Lect4_presentation.ppt
- Lect5_presentation.ppt
- Lect7_presentation NPD.ppt
- Lect_6presentation Product & brand Management.ppt
- revision.ppt
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- 1.34 MB
- 2010-8-13
- 456.05 KB
- 2010-5-12
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Advertising vs sales promotion a brand management perspective.pdf
- 214.11 KB
- 2010-5-5
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Advertising vs sales promotion a brand management perspective.PDF
- 214.11 KB
- 2010-5-5
- 29.05 MB
- 2010-4-7
- 1.09 MB
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- 2010-2-9
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本附件包括：
- New Strategic Brand Management.PDF
- 2.74 MB
- 2009-12-22
- 5.06 MB
- 2009-12-18
- 13.48 MB
- 2009-12-10
- 13.48 MB
- 2009-12-10
- 6.4 MB
- 2009-12-10
- 2.6 MB
- 2009-10-25
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Keller 2007__ Strategic Brand Management.rar
1.教學PPT＋2.(教學分析大綱＋案例分析)本附件包括：- Keller_SBM3_01.ppt
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- Keller_SBM3_04.ppt
- Keller_SBM3_05.ppt
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- Keller_SBM3_07.ppt
- Keller_SBM3_08.ppt
- Keller_SBM3_09.ppt
- Keller_SBM3_10.ppt
- Keller_SBM3_11.ppt
- Keller_SBM3_12.ppt
- Keller_SBM3_13.ppt
- Keller_SBM3_14.ppt
- Keller_SBM3_15.ppt
- Keller_SBM3_Casenotes.doc
- Keller_SBM3_IM_01.doc
- Keller_SBM3_IM_02.doc
- Keller_SBM3_IM_03.doc
- Keller_SBM3_IM_04.doc
- Keller_SBM3_IM_05.doc
- Keller_SBM3_IM_06.doc
- Keller_SBM3_IM_07.doc
- Keller_SBM3_IM_08.doc
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- Keller_SBM3_IM_14.doc
- Keller_SBM3_IM_15.doc
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- 1.32 MB
- 2009-9-2
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101976.zip
[下载]strategic brand management本附件包括：- strategic brand management.ppt
- 449.47 KB
- 2007-3-23
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