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Digital Marketing & Social Media：JHU学习课件
1 个回复 - 619 次查看 Digital Marketing & Social Media：JHU学习课件 Digital Marketing & Social Media：JHU学习课件主要参考教材： 1>.Implementing Responsive Design Tim Kadlec 2>.Internet Marketing Integrating Onli ...2022-5-14 16:34 - lily-2021 - 现金交易版

Social Media Strategy: Marketing, Advertising, and Public Relations in ..., 2/E
19 个回复 - 5257 次查看 Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition by Keith A. Quesenberry (Author) About the Author Keith A. Quesenberry, assistant pr ...2019-3-4 08:37 - slowry - 金融学（理论版）

【2018新书】Social Media Marketing: Emerging Concepts and Applications
11 个回复 - 2821 次查看 Social Media Marketing: Emerging Concepts and Applications by Githa Heggde (Editor), G. Shainesh (Editor) About the Editor Dr Githa S Heggde is Director, IFIM Business School. She is a corporate ...2018-5-12 07:32 - slowry - 金融学（理论版）

Contemporary Issues in Social Media Marketing
18 个回复 - 1257 次查看 English | 2018 | ISBN: 1138679186 | 349 Pages | PDF | 4.8 MB In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize pr ...2017-12-21 23:48 - igs816 - 经管书评

Behavioural study on advertising and marketing practices in social media-44页
0 个回复 - 546 次查看 Behavioural study on advertising and marketing practices in social media-44页2019-1-9 14:11 - sfbzx - 行业分析报告

求Can Social Media Marketing Improve Customer Relationship Capabilities and Firm
3 个回复 - 1041 次查看【作者(必填)】Z Wang, HG Kim 【文题(必填)】Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective 【年份(必填)】2017 【全文 ...2017-5-9 22:37 - pplain - 求助成功区

【实时社交媒体营销的力量】 The Power of Real-Time Social Media Marketing
12 个回复 - 1855 次查看 The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy (Author), Teri Thompson (Author) ...2016-12-23 10:27 - cmwei333 - 商学院

【社交媒体策略】 Strategic Social Media : From Marketing to Social Change (2016)
27 个回复 - 2805 次查看 Strategic Social Media: From Marketing to Social Change L. Meghan Mahoney, Tang Tang Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and prov ...2016-12-29 12:48 - cmwei333 - 商学院

Introduction to Social Media Marketing A Guide for Absolute Beginners
17 个回复 - 1199 次查看 **** 本内容被作者隐藏 ****2017-9-6 09:55 - Nicolle - winbugs及其他软件专版

Strategic_Social_Media_From_Marketing_to_Social_Change
2 个回复 - 1255 次查看 Amazon https://www.amazon.com/Strategic-Social-Media-Marketing-Change/dp/1118556844/ref=sr_1_1?ie=UTF8&qid=1533449142&sr=8-1&keywords=Strategic_Social_Media_From_Marketing_to_Social_Change ...2018-8-5 14:11 - dongh79 - 金融学（理论版）

Advanced Social Media Marketing - Tom Funk
4 个回复 - 2479 次查看 Advanced Social Media Marketing - Tom Funk 5ed2016-5-26 07:53 - eve444 - 国际商务

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research
1 个回复 - 715 次查看 Lamberton A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry 2016 【全文链接或数据库名称(选填)】2017-10-21 10:06 - wuxianbobo - 求助成功区

Adding Social Media to the Marketing Mix (hbr case)
1 个回复 - 643 次查看 Adding Social Media to the Marketing Mix (hbr case)2017-9-3 16:03 - jxg2352 - 版权审核区（不对外开放）

JM的文章：Thematic Exploration of Digital, Social Media, and Mobile Marketing
2 个回复 - 879 次查看【作者(必填)】Cait Lamberton and Andrew T. Stephen 【文题(必填)】 A ThematicExploration of Digital, Social Media, and Mobile Marketing: Research Evolutionfrom 2000 to 2015 and an Agenda for Future ...2017-2-13 16:09 - vicky_qin - 求助成功区

【卫星营销】 Satellite Marketing : Using Social Media to Create Engagement (2016
12 个回复 - 1725 次查看 Satellite Marketing: Using Social Media to Create Engagement Kevin Popovic Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each sa ...2016-12-8 10:42 - cmwei333 - 商学院

【小企业】 Marketing with Social Media : 10 Easy Steps to Success for Business
7 个回复 - 1606 次查看 Marketing with Social Media: 10 Easy Steps to Success for Business Linda Coles Introduce your business to the world with this essential guide to social media marketing Marketing with Soci ...2016-12-11 12:51 - cmwei333 - 商学院

求 Social Media Marketing: A Literature Review and Implications
2 个回复 - 765 次查看【作者(必填)】H Alves, C Fernandes, M Raposo 【文题(必填)】Social Media Marketing: A Literature Review and Implications 【年份(必填)】2016 【全文链接或数据库名称(选填)】http://onlinelibrary. ...2016-11-18 11:02 - pplain - 求助成功区

【Wiley 商业管理】Strategic Social Media: From Marketing to Social Change (2016)
17 个回复 - 1678 次查看 Strategic Social Media: From Marketing to Social Change L. Meghan Mahoney, Tang Tang Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and prov ...2016-11-2 04:10 - cmwei333 - 商学院

Creating a Measurable Social Media Marketing Strategy: Increasing the Value and
3 个回复 - 933 次查看【作者(必填)】Kumar, V.1 Bhaskaran, Vikram2 Mirchandani, Rohan3 Shah, Milap4 【文题(必填)】Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles ...2016-10-25 13:45 - jessicakou - 求助成功区

求 Creating a Measurable Social Media Marketing Strategy: Increasing the Value a
1 个回复 - 1194 次查看【作者(必填)】Kumar, V.1 vk@gsu.edu Bhaskaran, Vikram2 bhaskaran.vikram@gmail.com Mirchandani, Rohan3 rohan.mirchandani@rossgroup.com Shah, Milap4 milap@drumsfood.com 【文题(必填)】Creating a Me ...2014-2-4 13:07 - pplain - 求助成功区

求 Creating a Measurable Social Media Marketing Strategy: Increasing the Value a
2 个回复 - 1353 次查看【作者(必填)】Kumar, V.1 vk@gsu.edu Bhaskaran, Vikram2 bhaskaran.vikram@gmail.com Mirchandani, Rohan3 rohan.mirchandani@rossgroup.com Shah, Milap4 milap@drumsfood.com 【文题(必填)】Creating a Me ...2014-2-1 23:02 - pplain - 求助成功区

文献求助：The new age of marketing: How social media has changed the marketing l
3 个回复 - 1209 次查看【作者(必填)】R Macdonald 【文题(必填)】The new age of marketing: How social media has changed the marketing landscape 【年份(必填)】2012 【全文链接或数据库名称(选填)】http://www.grin.com/en/ ...2013-8-16 16:46 - allord - 求助成功区

求文献：Social Media as a New Play in a Marketing Channel Strategy
2 个回复 - 1066 次查看【作者(必填)】Leo Huang 【文题(必填)】Social Media as a New Play in a Marketing Channel Strategy: Evidence from Taiwan Travel Agencies' Blogs 【年份(必填)】2011 【全文链接或数据库名称(选填)】 ...2012-11-16 23:30 - allord - 求助成功区

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
2 个回复 - 1668 次查看书名：Inbound Marketing: Get Found Using Google, Social Media, and Blogs 作者：Brian Halligan 出版：Wiley 2009 ISBN：0470499311 格式：PDF；3.2MB；256页免流量地址：http://www.easy-share.com/1908 ...2009-12-30 00:32 - zhaohailei - 市场营销

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