Strategic Integrated Marketing Communications, Third Edition 1 个回复 - 653 次查看
Routledge | English | 2018 | ISBN-10: 1138058327 | 320 pages | PDF
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a discip ...2018-6-30 21:59 - igs816 - 经管书评
Marketing Communications A European Perspective, 5 edition 3 个回复 - 2277 次查看Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.
The book covers ...2014-5-29 14:52 - 大家开心 - 市场营销