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求助英文文献附件一篇 online appendix
2 个回复 - 1703 次查看 【作者(必填)】Corsi, Fulvio And Roberto Renò 【文题(必填)】the online appendix of Discrete-time volatility forecasting with persistent leverage effect and the link with continuous-time volatility mo ...2018-2-27 06:09 - 晨熹村人 - 求助成功区
2 个回复 - 1703 次查看 【作者(必填)】Corsi, Fulvio And Roberto Renò 【文题(必填)】the online appendix of Discrete-time volatility forecasting with persistent leverage effect and the link with continuous-time volatility mo ...2018-2-27 06:09 - 晨熹村人 - 求助成功区
英文文献 1篇
1 个回复 - 174 次查看 【作者(必填)】Yaru Chen ,Jin Hu ,Hao Chen ,Zhongzhu Chu &Mingjun Hu 【文题(必填)】Public attention, big data technology, and green innovation efficiency: empirical analysis based on spatial ...2024-4-17 19:29 - caoqiang06 - 求助成功区
1 个回复 - 174 次查看 【作者(必填)】Yaru Chen ,Jin Hu ,Hao Chen ,Zhongzhu Chu &Mingjun Hu 【文题(必填)】Public attention, big data technology, and green innovation efficiency: empirical analysis based on spatial ...2024-4-17 19:29 - caoqiang06 - 求助成功区
英文文献1篇
1 个回复 - 351 次查看 【作者(必填)】 Behera, P. , Haldar, A. and Sethi, N. 2023.. 【文题(必填)】Achieving carbon neutrality target in the emerging economies: Role of renewable energy and green technology 【年份(必填)】 ...2024-4-6 21:09 - caoqiang06 - 求助成功区
1 个回复 - 351 次查看 【作者(必填)】 Behera, P. , Haldar, A. and Sethi, N. 2023.. 【文题(必填)】Achieving carbon neutrality target in the emerging economies: Role of renewable energy and green technology 【年份(必填)】 ...2024-4-6 21:09 - caoqiang06 - 求助成功区
英文文献1篇
1 个回复 - 141 次查看 【作者(必填)】Zibiao Li ,Di Chen ,Siwei Wang ,Jin Nie ,Xue Lu &Meng Wang 【文题(必填)】The inverted U relationship between industrial intelligence and green innovation efficiency: evidence ...2024-3-29 15:44 - caoqiang06 - 求助成功区
1 个回复 - 141 次查看 【作者(必填)】Zibiao Li ,Di Chen ,Siwei Wang ,Jin Nie ,Xue Lu &Meng Wang 【文题(必填)】The inverted U relationship between industrial intelligence and green innovation efficiency: evidence ...2024-3-29 15:44 - caoqiang06 - 求助成功区
英文文献一篇
1 个回复 - 160 次查看 【作者(必填)】Robert O’Brien 【文题(必填)】A random forests quantile classifier for class imbalanced data 【年份(必填)】2019 【全文链接或数据库名称(选填)】https://www.sciencedirect.com/scien ...2024-1-27 12:56 - 黑暗的造访 - 求助成功区
1 个回复 - 160 次查看 【作者(必填)】Robert O’Brien 【文题(必填)】A random forests quantile classifier for class imbalanced data 【年份(必填)】2019 【全文链接或数据库名称(选填)】https://www.sciencedirect.com/scien ...2024-1-27 12:56 - 黑暗的造访 - 求助成功区
【求英文文献】Why is Corporate Virtue in the Eye of The Beholder?
7 个回复 - 363 次查看 【作者(必填)】Dane M. Christensen; George Serafeim; Anywhere Sikochi 【文题(必填)】Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings 【年份(必填)】The Accounting Review (20 ...2023-12-25 23:30 - greenbean - 求助成功区
7 个回复 - 363 次查看 【作者(必填)】Dane M. Christensen; George Serafeim; Anywhere Sikochi 【文题(必填)】Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings 【年份(必填)】The Accounting Review (20 ...2023-12-25 23:30 - greenbean - 求助成功区
英文文献一篇
2 个回复 - 404 次查看 【作者(必填)】Orth, U. R., Spielmann, N., & Meyer, C. 【文题(必填)】Ambient Temperature in Online Service Environments. Journal of Service Research, 26(2), 155-172. 【年份(必填)】(2023). 【 ...2023-7-25 18:59 - dongying2009 - 求助成功区
2 个回复 - 404 次查看 【作者(必填)】Orth, U. R., Spielmann, N., & Meyer, C. 【文题(必填)】Ambient Temperature in Online Service Environments. Journal of Service Research, 26(2), 155-172. 【年份(必填)】(2023). 【 ...2023-7-25 18:59 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 360 次查看 【作者(必填)】Agnihotri, A., & Bhattacharya, S. 【文题(必填)】The market value of celebrity endorsement: Evidence from India reveals factors that can influence stock-market returns. Journal of Adv ...2023-7-26 13:35 - dongying2009 - 求助成功区
2 个回复 - 360 次查看 【作者(必填)】Agnihotri, A., & Bhattacharya, S. 【文题(必填)】The market value of celebrity endorsement: Evidence from India reveals factors that can influence stock-market returns. Journal of Adv ...2023-7-26 13:35 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 501 次查看 【作者(必填)】Bernritter, S. F., Loermans, A. C., W. Eigenraam, A., & Verlegh, P. W. 【文题(必填)】 I am not what I like: Endorsing brands on social media negatively affects consumers’ self-evalua ...2023-5-22 20:50 - dongying2009 - 求助成功区
3 个回复 - 501 次查看 【作者(必填)】Bernritter, S. F., Loermans, A. C., W. Eigenraam, A., & Verlegh, P. W. 【文题(必填)】 I am not what I like: Endorsing brands on social media negatively affects consumers’ self-evalua ...2023-5-22 20:50 - dongying2009 - 求助成功区
英文文献一篇
7 个回复 - 570 次查看 【作者(必填)】Mulier, L., Slabbinck, H., & Vermeir, I. 【文题(必填)】 This way up: The effectiveness of mobile vertical video marketing. Journal of Interactive Marketing, 55(1), 1-15. 【年份(必 ...2023-5-25 18:59 - dongying2009 - 求助成功区
7 个回复 - 570 次查看 【作者(必填)】Mulier, L., Slabbinck, H., & Vermeir, I. 【文题(必填)】 This way up: The effectiveness of mobile vertical video marketing. Journal of Interactive Marketing, 55(1), 1-15. 【年份(必 ...2023-5-25 18:59 - dongying2009 - 求助成功区
英文文献1篇
2 个回复 - 321 次查看 【作者(必填)】 Behera, P. , Haldar, A. and Sethi, N. 【文题(必填)】Achieving Carbon Neutrality Target in the Emerging Economies: Role of Renewable Energy and Green Technology 【年份(必填)】2023 ...2024-4-6 21:07 - caoqiang06 - 文献求助专区
2 个回复 - 321 次查看 【作者(必填)】 Behera, P. , Haldar, A. and Sethi, N. 【文题(必填)】Achieving Carbon Neutrality Target in the Emerging Economies: Role of Renewable Energy and Green Technology 【年份(必填)】2023 ...2024-4-6 21:07 - caoqiang06 - 文献求助专区
求英文文献Digital financial inclusion and illegal fundraising in China
2 个回复 - 371 次查看 求英文文献Digital financial inclusion and illegal fundraising in China[/backcolor]2024-1-21 16:01 - Lionel丨Messi - 求助成功区
2 个回复 - 371 次查看 求英文文献Digital financial inclusion and illegal fundraising in China[/backcolor]2024-1-21 16:01 - Lionel丨Messi - 求助成功区
英文文献一篇
2 个回复 - 410 次查看 【作者(必填)】Orth, U. R., Spielmann, N., & Meyer, C. 【文题(必填)】Ambient Temperature in Online Service Environments. Journal of Service Research, 26(2), 155-172. 【年份(必填)】 (2023). 【 ...2023-7-24 22:21 - dongying2009 - 求助成功区
2 个回复 - 410 次查看 【作者(必填)】Orth, U. R., Spielmann, N., & Meyer, C. 【文题(必填)】Ambient Temperature in Online Service Environments. Journal of Service Research, 26(2), 155-172. 【年份(必填)】 (2023). 【 ...2023-7-24 22:21 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 411 次查看 【作者(必填)】Labrecque, L. I., Markos, E., Yuksel, M., & Khan, T. A. 【文题(必填)】 Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on Brand Social Media ...2023-5-22 20:48 - dongying2009 - 求助成功区
2 个回复 - 411 次查看 【作者(必填)】Labrecque, L. I., Markos, E., Yuksel, M., & Khan, T. A. 【文题(必填)】 Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on Brand Social Media ...2023-5-22 20:48 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 431 次查看 【作者(必填)】Giuffredi-Kähr, A., Petrova, A., & Malär, L. 【文题(必填)】 Sponsorship disclosure of influencers–a curse or a blessing?. Journal of Interactive Marketing, 57(1), 18-34. ...2023-5-22 20:43 - dongying2009 - 求助成功区
2 个回复 - 431 次查看 【作者(必填)】Giuffredi-Kähr, A., Petrova, A., & Malär, L. 【文题(必填)】 Sponsorship disclosure of influencers–a curse or a blessing?. Journal of Interactive Marketing, 57(1), 18-34. ...2023-5-22 20:43 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 494 次查看 【作者(必填)】Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D., & de Ruyter, K. 【文题(必填)】 Bridging imagination gaps on the path to purchase with augmented reality: Field and ex ...2023-5-22 20:40 - dongying2009 - 求助成功区
2 个回复 - 494 次查看 【作者(必填)】Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D., & de Ruyter, K. 【文题(必填)】 Bridging imagination gaps on the path to purchase with augmented reality: Field and ex ...2023-5-22 20:40 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 438 次查看 【作者(必填)】Waqas, M., Salleh, N. A. M., & Hamzah, Z. L. 【文题(必填)】Branded content experience in social media: Conceptualization, scale development, and validation. Journal of Interactive Ma ...2023-5-23 19:35 - dongying2009 - 求助成功区
3 个回复 - 438 次查看 【作者(必填)】Waqas, M., Salleh, N. A. M., & Hamzah, Z. L. 【文题(必填)】Branded content experience in social media: Conceptualization, scale development, and validation. Journal of Interactive Ma ...2023-5-23 19:35 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 416 次查看 【作者(必填)】Halloran, T. J., & Lutz, R. J. 【文题(必填)】 Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?. Journal of Interactive Marketing, 5 ...2023-5-23 19:25 - dongying2009 - 求助成功区
3 个回复 - 416 次查看 【作者(必填)】Halloran, T. J., & Lutz, R. J. 【文题(必填)】 Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?. Journal of Interactive Marketing, 5 ...2023-5-23 19:25 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 457 次查看 【作者(必填)】Pamuksuz, U., Yun, J. T., & Humphreys, A. 【文题(必填)】 A brand-new look at you: predicting brand personality in social media networks with machine learning. Journal of Interactive M ...2023-5-23 19:21 - dongying2009 - 求助成功区
4 个回复 - 457 次查看 【作者(必填)】Pamuksuz, U., Yun, J. T., & Humphreys, A. 【文题(必填)】 A brand-new look at you: predicting brand personality in social media networks with machine learning. Journal of Interactive M ...2023-5-23 19:21 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 414 次查看 【作者(必填)】Zheng, H., & Huang, L. 【文题(必填)】Owned Social Media Advertising: Cannibalization and Competition. Journal of Interactive Marketing, 57(3), 442-456. 【年份(必填)】(2022). 【 ...2023-5-22 20:07 - dongying2009 - 求助成功区
3 个回复 - 414 次查看 【作者(必填)】Zheng, H., & Huang, L. 【文题(必填)】Owned Social Media Advertising: Cannibalization and Competition. Journal of Interactive Marketing, 57(3), 442-456. 【年份(必填)】(2022). 【 ...2023-5-22 20:07 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 389 次查看 【作者(必填)】Swaminathan, V., Schwartz, H. A., Menezes, R., & Hill, S. 【文题(必填)】The language of brands in social media: Using topic modeling on social media conversations to drive brand stra ...2023-5-22 20:20 - dongying2009 - 求助成功区
4 个回复 - 389 次查看 【作者(必填)】Swaminathan, V., Schwartz, H. A., Menezes, R., & Hill, S. 【文题(必填)】The language of brands in social media: Using topic modeling on social media conversations to drive brand stra ...2023-5-22 20:20 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 409 次查看 【作者(必填)】Wen, T. J., Chuan, C. H., Tsai, W. S., & Yang, J. 【文题(必填)】 Decoding Emotional (In) Congruency: A Computational Approach Toward Ad Placement on YouTube. Journal of interactive m ...2023-5-22 20:02 - dongying2009 - 求助成功区
3 个回复 - 409 次查看 【作者(必填)】Wen, T. J., Chuan, C. H., Tsai, W. S., & Yang, J. 【文题(必填)】 Decoding Emotional (In) Congruency: A Computational Approach Toward Ad Placement on YouTube. Journal of interactive m ...2023-5-22 20:02 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 395 次查看 【作者(必填)】van Ooijen, I. 【文题(必填)】When disclosures backfire: Aversive source effects for personalization disclosures on less trusted platforms. Journal of Interactive Marketing, 57(2), 17 ...2023-5-22 20:14 - dongying2009 - 求助成功区
3 个回复 - 395 次查看 【作者(必填)】van Ooijen, I. 【文题(必填)】When disclosures backfire: Aversive source effects for personalization disclosures on less trusted platforms. Journal of Interactive Marketing, 57(2), 17 ...2023-5-22 20:14 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 404 次查看 【作者(必填)】Sundermann, G., & Munnukka, J. 【文题(必填)】 Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effective ...2023-5-22 20:17 - dongying2009 - 求助成功区
3 个回复 - 404 次查看 【作者(必填)】Sundermann, G., & Munnukka, J. 【文题(必填)】 Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effective ...2023-5-22 20:17 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 557 次查看 【作者(必填)】Montaguti, E., Valentini, S., & Vecchioni, F. 【文题(必填)】Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media. Journal of Interactive Ma ...2023-5-20 15:01 - dongying2009 - 求助成功区
3 个回复 - 557 次查看 【作者(必填)】Montaguti, E., Valentini, S., & Vecchioni, F. 【文题(必填)】Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media. Journal of Interactive Ma ...2023-5-20 15:01 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 533 次查看 【作者(必填)】Waltenrath, A., Brenner, C., & Hinz, O. 【文题(必填)】Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement an ...2023-5-20 15:09 - dongying2009 - 求助成功区
3 个回复 - 533 次查看 【作者(必填)】Waltenrath, A., Brenner, C., & Hinz, O. 【文题(必填)】Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement an ...2023-5-20 15:09 - dongying2009 - 求助成功区
英文文献一篇
5 个回复 - 495 次查看 【作者(必填)】Lacan, C., Le Nagard, E., & Desmet, P. 【文题(必填)】 Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer. Journal of Interactive Marketing, 57 ...2023-5-22 20:23 - dongying2009 - 求助成功区
5 个回复 - 495 次查看 【作者(必填)】Lacan, C., Le Nagard, E., & Desmet, P. 【文题(必填)】 Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer. Journal of Interactive Marketing, 57 ...2023-5-22 20:23 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 418 次查看 【作者(必填)】Pittman, M., & Abell, A. 【文题(必填)】More trust in fewer followers: Diverging effects of popularity metrics and green orientation social media influencers. Journal of Interactive Ma ...2023-5-23 19:23 - dongying2009 - 求助成功区
4 个回复 - 418 次查看 【作者(必填)】Pittman, M., & Abell, A. 【文题(必填)】More trust in fewer followers: Diverging effects of popularity metrics and green orientation social media influencers. Journal of Interactive Ma ...2023-5-23 19:23 - dongying2009 - 求助成功区
Baron（1986） 的英文文献：社会心理学中调节变量和中介变量的区别：全文翻译4 个回复 - 9375 次查看 Reuben M. Baron（1986） 的期刊文献： The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations （社会心理学中调节变量和中介变 ...2017-12-11 17:23 - 夜寂歌 - 现金交易版
英文文献一篇
3 个回复 - 361 次查看 【作者(必填)】Steils, N., Martin, A., & Toti, J. F. 【文题(必填)】Managing the transparency paradox of social-media influencer disclosures: How to improve authenticity and engagement when disclosi ...2023-6-14 21:20 - dongying2009 - 求助成功区
3 个回复 - 361 次查看 【作者(必填)】Steils, N., Martin, A., & Toti, J. F. 【文题(必填)】Managing the transparency paradox of social-media influencer disclosures: How to improve authenticity and engagement when disclosi ...2023-6-14 21:20 - dongying2009 - 求助成功区
英文文献一篇
1 个回复 - 263 次查看 【作者(必填)】Aparna 【文题(必填)】Assessing U.S. insurance firms' climate change impact and response 【年份(必填)】2023 【全文链接或数据库名称(选填)】https://link.springer.com/article/10.105 ...2023-9-23 16:41 - 黑暗的造访 - 求助成功区
1 个回复 - 263 次查看 【作者(必填)】Aparna 【文题(必填)】Assessing U.S. insurance firms' climate change impact and response 【年份(必填)】2023 【全文链接或数据库名称(选填)】https://link.springer.com/article/10.105 ...2023-9-23 16:41 - 黑暗的造访 - 求助成功区
求一篇有关FDI和粮食安全的英文文献：The Impact of Foreign Direct Investment and..
0 个回复 - 149 次查看 求英文文献：题目：The Impact of Foreign Direct Investment and Political Stability on Food Security: Evidence from Sub-Saharan African Countries作者：Zouhaier Aloui & Samir Maktouf 年份：2023 来源：C ...2023-9-2 11:49 - 若朝霞举 - Forum
0 个回复 - 149 次查看 求英文文献：题目：The Impact of Foreign Direct Investment and Political Stability on Food Security: Evidence from Sub-Saharan African Countries作者：Zouhaier Aloui & Samir Maktouf 年份：2023 来源：C ...2023-9-2 11:49 - 若朝霞举 - Forum
求英文文献Large-scale land deals in Ethiopia: Scale, trends, features and outcom
5 个回复 - 663 次查看 求英文文献：题目：Large-scale land deals in Ethiopia: Scale, trends, features and outcomes to date 作者：Keeley, J. 年份：2014 来源：International Institute for Environment and Development2023-8-24 16:57 - 若朝霞举 - 求助成功区
5 个回复 - 663 次查看 求英文文献：题目：Large-scale land deals in Ethiopia: Scale, trends, features and outcomes to date 作者：Keeley, J. 年份：2014 来源：International Institute for Environment and Development2023-8-24 16:57 - 若朝霞举 - 求助成功区
用noteexpress生成的英文文献格式能直接投稿英文期刊吗0 个回复 - 201 次查看 用noteexpress生成的英文文献格式能直接投稿英文期刊吗" \4 {4 x/ g+ ]5 K9 }, S* L # {7 w$ I; d4 r8 F3 U) J @! `8 m NoteExpress是一款文献管理软件，它提供了各种引文格式的生成功能，包括英文期刊所需的格式 ...2023-8-4 15:34 - jkc1111 - 现金交易版
英文文献求助
0 个回复 - 266 次查看 https://doi.org/10.5465/AMBPP.2021.12025abstract2023-8-2 16:52 - kuangan1988 - 悬赏大厅
0 个回复 - 266 次查看 https://doi.org/10.5465/AMBPP.2021.12025abstract2023-8-2 16:52 - kuangan1988 - 悬赏大厅
英文文献求助
3 个回复 - 696 次查看 标题为：Corporate Diplomacy in the Age of U.S.–China Rivalry2023-8-1 12:06 - kuangan1988 - 悬赏大厅
3 个回复 - 696 次查看 标题为：Corporate Diplomacy in the Age of U.S.–China Rivalry2023-8-1 12:06 - kuangan1988 - 悬赏大厅
Melitz(2003)英文文献+个人整理主要推导步骤
9 个回复 - 6228 次查看 个人推导Melitz(2003)中的主要计算过程+英文原文，供同行参考，交流为主，象征性收币。2017-8-3 17:48 - anhuiabcdefg - 世界经济与国际贸易
9 个回复 - 6228 次查看 个人推导Melitz(2003)中的主要计算过程+英文原文，供同行参考，交流为主，象征性收币。2017-8-3 17:48 - anhuiabcdefg - 世界经济与国际贸易
用noteexpress生成的英文文献格式能直接投稿英文期刊吗
0 个回复 - 189 次查看 用noteexpress生成的英文文献格式能直接投稿英文期刊吗 NoteExpress是一款文献管理软件，它提供了各种引文格式的生成功能，包括英文期刊所需的格式。然而，仅仅使用NoteExpress生成的引文格式并不能保证您的投稿满 ...2023-7-26 15:20 - Yotoo编译 - Forum
0 个回复 - 189 次查看 用noteexpress生成的英文文献格式能直接投稿英文期刊吗 NoteExpress是一款文献管理软件，它提供了各种引文格式的生成功能，包括英文期刊所需的格式。然而，仅仅使用NoteExpress生成的引文格式并不能保证您的投稿满 ...2023-7-26 15:20 - Yotoo编译 - Forum
英文文献一篇
0 个回复 - 350 次查看 【作者(必填)】Takeda, F. 【文题(必填)】Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?: Comparing the Stock Returns of Sponsors And Their Rivals in the United State ...2023-7-26 11:35 - dongying2009 - 文献求助专区
0 个回复 - 350 次查看 【作者(必填)】Takeda, F. 【文题(必填)】Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?: Comparing the Stock Returns of Sponsors And Their Rivals in the United State ...2023-7-26 11:35 - dongying2009 - 文献求助专区
英文文献一篇
0 个回复 - 319 次查看 【作者(必填)】Davis, S., & Davis, F. 【文题(必填)】The Effect of Guerrilla Marketing On Company Share Prices: An Event Study Analysis. Journal of Advertising Research, 61(3), 346-361. 【年份(必 ...2023-7-26 11:07 - dongying2009 - 文献求助专区
0 个回复 - 319 次查看 【作者(必填)】Davis, S., & Davis, F. 【文题(必填)】The Effect of Guerrilla Marketing On Company Share Prices: An Event Study Analysis. Journal of Advertising Research, 61(3), 346-361. 【年份(必 ...2023-7-26 11:07 - dongying2009 - 文献求助专区
英文文献一篇
1 个回复 - 285 次查看 【作者(必填)】Kwon, E. S., King, K. W., Nyilasy, G., & Reid, L. N. 【文题(必填)】Impact of media context on advertising memory: A meta-analysis of advertising effectiveness. Journal of Advertising ...2023-6-21 11:31 - dongying2009 - 求助成功区
1 个回复 - 285 次查看 【作者(必填)】Kwon, E. S., King, K. W., Nyilasy, G., & Reid, L. N. 【文题(必填)】Impact of media context on advertising memory: A meta-analysis of advertising effectiveness. Journal of Advertising ...2023-6-21 11:31 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 543 次查看 【作者(必填)】Abell, A., & Biswas, D. 【文题(必填)】Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes. Journal of Interactive Mar ...2023-5-20 14:52 - dongying2009 - 求助成功区
2 个回复 - 543 次查看 【作者(必填)】Abell, A., & Biswas, D. 【文题(必填)】Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes. Journal of Interactive Mar ...2023-5-20 14:52 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 552 次查看 【作者(必填)】Lauren I. Labrecque[/backcolor], Kunal Swani[/backcolor], Andrew T. Stephen[/backcolor] 【文题(必填)】The impact of pronoun choices on consumer engagement actions: Exploring top globa ...2023-5-18 20:31 - dongying2009 - 求助成功区
4 个回复 - 552 次查看 【作者(必填)】Lauren I. Labrecque[/backcolor], Kunal Swani[/backcolor], Andrew T. Stephen[/backcolor] 【文题(必填)】The impact of pronoun choices on consumer engagement actions: Exploring top globa ...2023-5-18 20:31 - dongying2009 - 求助成功区
英文文献一篇
5 个回复 - 519 次查看 【作者(必填)】Martin Heinberg[/backcolor], H Erkan Ozkaya[/backcolor] & Markus Taube[/backcolor] 【文题(必填)】The influence of global and local iconic brand positioning on advertising persuasion ...2023-5-18 09:21 - dongying2009 - 求助成功区
5 个回复 - 519 次查看 【作者(必填)】Martin Heinberg[/backcolor], H Erkan Ozkaya[/backcolor] & Markus Taube[/backcolor] 【文题(必填)】The influence of global and local iconic brand positioning on advertising persuasion ...2023-5-18 09:21 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 603 次查看 【作者(必填)】Nunes, Joseph C.; Ordanini, Andrea; Valsesia, Francesca. 【文题(必填)】The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success. 【 ...2023-5-12 15:08 - dongying2009 - 求助成功区
4 个回复 - 603 次查看 【作者(必填)】Nunes, Joseph C.; Ordanini, Andrea; Valsesia, Francesca. 【文题(必填)】The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success. 【 ...2023-5-12 15:08 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 530 次查看 【作者(必填)】Buffy Mosley, David A Schweidel, Kunpeng Zhang 【文题(必填)】When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media 【年 ...2023-5-17 20:22 - dongying2009 - 求助成功区
2 个回复 - 530 次查看 【作者(必填)】Buffy Mosley, David A Schweidel, Kunpeng Zhang 【文题(必填)】When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media 【年 ...2023-5-17 20:22 - dongying2009 - 求助成功区
英文文献一篇
1 个回复 - 481 次查看 【作者(必填)】Letheren, K., Jetten, J., Roberts, J., & Donovan, J. 【文题(必填)】Robots should be seen and not heard… sometimes: Anthropomorphism and AI service robot interactions. Psychology & Ma ...2023-6-18 19:28 - dongying2009 - 求助成功区
1 个回复 - 481 次查看 【作者(必填)】Letheren, K., Jetten, J., Roberts, J., & Donovan, J. 【文题(必填)】Robots should be seen and not heard… sometimes: Anthropomorphism and AI service robot interactions. Psychology & Ma ...2023-6-18 19:28 - dongying2009 - 求助成功区
英文文献一篇
1 个回复 - 419 次查看 【作者(必填)】Tyrväinen, O., Karjaluoto, H., & Ukpabi, D. 【文题(必填)】Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm- ...2023-6-14 21:11 - dongying2009 - 文献求助专区
1 个回复 - 419 次查看 【作者(必填)】Tyrväinen, O., Karjaluoto, H., & Ukpabi, D. 【文题(必填)】Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm- ...2023-6-14 21:11 - dongying2009 - 文献求助专区
英文文献一篇
1 个回复 - 323 次查看 【作者(必填)】Han, B., Deng, X., & Fan, H. 【文题(必填)】Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots. Journal of Se ...2023-6-15 09:47 - dongying2009 - 求助成功区
1 个回复 - 323 次查看 【作者(必填)】Han, B., Deng, X., & Fan, H. 【文题(必填)】Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots. Journal of Se ...2023-6-15 09:47 - dongying2009 - 求助成功区
英文文献一篇
1 个回复 - 299 次查看 【作者(必填)】Evans, N. J., Balaban, D. C., Naderer, B., & Mucundorfeanu, M. 【文题(必填)】How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Le ...2023-6-14 21:40 - dongying2009 - 求助成功区
1 个回复 - 299 次查看 【作者(必填)】Evans, N. J., Balaban, D. C., Naderer, B., & Mucundorfeanu, M. 【文题(必填)】How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Le ...2023-6-14 21:40 - dongying2009 - 求助成功区
英文文献一篇
1 个回复 - 235 次查看 【作者(必填)】Leung, E., Lenoir, A. S. I., Puntoni, S., & van Osselaer, S. M. 【文题(必填)】Consumer preference for formal address and informal address from warm brands and competent brands. Journ ...2023-6-13 21:42 - dongying2009 - 求助成功区
1 个回复 - 235 次查看 【作者(必填)】Leung, E., Lenoir, A. S. I., Puntoni, S., & van Osselaer, S. M. 【文题(必填)】Consumer preference for formal address and informal address from warm brands and competent brands. Journ ...2023-6-13 21:42 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 339 次查看 【作者(必填)】Namkoong, J. E., Ro, J. H., & Henderson, M. D. 【文题(必填)】Responding to causal uncertainty in the Twitterverse: When abstract language and social prominence increase message engag ...2023-6-7 21:43 - dongying2009 - 求助成功区
4 个回复 - 339 次查看 【作者(必填)】Namkoong, J. E., Ro, J. H., & Henderson, M. D. 【文题(必填)】Responding to causal uncertainty in the Twitterverse: When abstract language and social prominence increase message engag ...2023-6-7 21:43 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 396 次查看 【作者(必填)】Moldovan, S., Steinhart, Y., & Lehmann, D. R. 【文题(必填)】Propagators, creativity, and informativeness: What helps ads go viral. Journal of Interactive Marketing, 47(1), 102-114. ...2023-6-7 21:30 - dongying2009 - 求助成功区
3 个回复 - 396 次查看 【作者(必填)】Moldovan, S., Steinhart, Y., & Lehmann, D. R. 【文题(必填)】Propagators, creativity, and informativeness: What helps ads go viral. Journal of Interactive Marketing, 47(1), 102-114. ...2023-6-7 21:30 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 313 次查看 【作者(必填)】Zablocki, A., Makri, K., & Houston, M. J. 【文题(必填)】 Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand. Journal of interactive ...2023-6-7 21:45 - dongying2009 - 求助成功区
3 个回复 - 313 次查看 【作者(必填)】Zablocki, A., Makri, K., & Houston, M. J. 【文题(必填)】 Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand. Journal of interactive ...2023-6-7 21:45 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 305 次查看 【作者(必填)】Visentin, M., Pizzi, G., & Pichierri, M. 【文题(必填)】Fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers’ behavioral intent ...2023-6-7 21:44 - dongying2009 - 求助成功区
3 个回复 - 305 次查看 【作者(必填)】Visentin, M., Pizzi, G., & Pichierri, M. 【文题(必填)】Fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers’ behavioral intent ...2023-6-7 21:44 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 258 次查看 【作者(必填)】Hollebeek, L. D., & Macky, K. 【文题(必填)】Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications ...2023-6-7 21:41 - dongying2009 - 求助成功区
3 个回复 - 258 次查看 【作者(必填)】Hollebeek, L. D., & Macky, K. 【文题(必填)】Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications ...2023-6-7 21:41 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 412 次查看 【作者(必填)】Van Noort, G., & Van Reijmersdal, E. A. 【文题(必填)】Branded apps: Explaining effects of brands’ mobile phone applications on brand responses. Journal of Interactive Marketing, 45( ...2023-6-7 21:40 - dongying2009 - 求助成功区
3 个回复 - 412 次查看 【作者(必填)】Van Noort, G., & Van Reijmersdal, E. A. 【文题(必填)】Branded apps: Explaining effects of brands’ mobile phone applications on brand responses. Journal of Interactive Marketing, 45( ...2023-6-7 21:40 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 224 次查看 【作者(必填)】Zhu, J., Jiang, L., Dou, W., & Liang, L. 【文题(必填)】Post, eat, change: The effects of posting food photos on consumers’ dining experiences and brand evaluation. Journal of Intera ...2023-6-7 21:39 - dongying2009 - 求助成功区
3 个回复 - 224 次查看 【作者(必填)】Zhu, J., Jiang, L., Dou, W., & Liang, L. 【文题(必填)】Post, eat, change: The effects of posting food photos on consumers’ dining experiences and brand evaluation. Journal of Intera ...2023-6-7 21:39 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 230 次查看 【作者(必填)】Lu, Q. S., & Miller, R. 【文题(必填)】How social media communications combine with customer loyalty management to boost green retail sales. Journal of Interactive Marketing, 46(1), 8 ...2023-6-7 21:38 - dongying2009 - 求助成功区
3 个回复 - 230 次查看 【作者(必填)】Lu, Q. S., & Miller, R. 【文题(必填)】How social media communications combine with customer loyalty management to boost green retail sales. Journal of Interactive Marketing, 46(1), 8 ...2023-6-7 21:38 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 241 次查看 【作者(必填)】Liu, A. X., Xie, Y., & Zhang, J. 【文题(必填)】 It's not just what you say, but how you say it: The effect of language style matching on perceived quality of consumer reviews. Journa ...2023-6-7 21:37 - dongying2009 - 求助成功区
3 个回复 - 241 次查看 【作者(必填)】Liu, A. X., Xie, Y., & Zhang, J. 【文题(必填)】 It's not just what you say, but how you say it: The effect of language style matching on perceived quality of consumer reviews. Journa ...2023-6-7 21:37 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 199 次查看 【作者(必填)】Sheng, J. 【文题(必填)】Being active in online communications: Firm responsiveness and customer engagement behaviour. Journal of Interactive Marketing, 46(1), 40-51. 【年份(必填)】 ...2023-6-7 21:36 - dongying2009 - 求助成功区
3 个回复 - 199 次查看 【作者(必填)】Sheng, J. 【文题(必填)】Being active in online communications: Firm responsiveness and customer engagement behaviour. Journal of Interactive Marketing, 46(1), 40-51. 【年份(必填)】 ...2023-6-7 21:36 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 229 次查看 【作者(必填)】Jeon, Y. A., Son, H., Chung, A. D., & Drumwright, M. E. 【文题(必填)】Temporal certainty and skippable in-stream commercials: Effects of ad length, timer, and skip-ad button on irrit ...2023-6-7 21:32 - dongying2009 - 求助成功区
3 个回复 - 229 次查看 【作者(必填)】Jeon, Y. A., Son, H., Chung, A. D., & Drumwright, M. E. 【文题(必填)】Temporal certainty and skippable in-stream commercials: Effects of ad length, timer, and skip-ad button on irrit ...2023-6-7 21:32 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 404 次查看 【作者(必填)】Quesenberry, K. A., & Coolsen, M. K. 【文题(必填)】Drama goes viral: Effects of story development on shares and views of online advertising videos. Journal of Interactive Marketing, 4 ...2023-6-2 10:52 - dongying2009 - 求助成功区
4 个回复 - 404 次查看 【作者(必填)】Quesenberry, K. A., & Coolsen, M. K. 【文题(必填)】Drama goes viral: Effects of story development on shares and views of online advertising videos. Journal of Interactive Marketing, 4 ...2023-6-2 10:52 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 288 次查看 【作者(必填)】Eigenraam, A. W., Eelen, J., & Verlegh, P. W. 【文题(必填)】Let me entertain you? The importance of authenticity in online customer engagement. Journal of Interactive Marketing, 54(1 ...2023-6-2 09:20 - dongying2009 - 求助成功区
3 个回复 - 288 次查看 【作者(必填)】Eigenraam, A. W., Eelen, J., & Verlegh, P. W. 【文题(必填)】Let me entertain you? The importance of authenticity in online customer engagement. Journal of Interactive Marketing, 54(1 ...2023-6-2 09:20 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 377 次查看 【作者(必填)】Kurtz, O. T., Wirtz, B. W., & Langer, P. F. 【文题(必填)】An empirical analysis of location-based mobile advertising—Determinants, success factors, and moderating effects. Journal o ...2023-6-2 09:22 - dongying2009 - 求助成功区
3 个回复 - 377 次查看 【作者(必填)】Kurtz, O. T., Wirtz, B. W., & Langer, P. F. 【文题(必填)】An empirical analysis of location-based mobile advertising—Determinants, success factors, and moderating effects. Journal o ...2023-6-2 09:22 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 298 次查看 【作者(必填)】McShane, L., Pancer, E., Poole, M., & Deng, Q. 【文题(必填)】Emoji, playfulness, and brand engagement on twitter. Journal of Interactive Marketing, 53(1), 96-110. 【年份(必填)】(2 ...2023-6-2 09:25 - dongying2009 - 求助成功区
3 个回复 - 298 次查看 【作者(必填)】McShane, L., Pancer, E., Poole, M., & Deng, Q. 【文题(必填)】Emoji, playfulness, and brand engagement on twitter. Journal of Interactive Marketing, 53(1), 96-110. 【年份(必填)】(2 ...2023-6-2 09:25 - dongying2009 - 求助成功区
英文文献一篇
1 个回复 - 283 次查看 【作者(必填)】Ifie, K. 【文题(必填)】Excellent product… But too early to say: Consumer reactions to tentative product reviews. Journal of Interactive Marketing, 52(1), 35-51. 【年份(必填)】(20 ...2023-6-2 09:27 - dongying2009 - 求助成功区
1 个回复 - 283 次查看 【作者(必填)】Ifie, K. 【文题(必填)】Excellent product… But too early to say: Consumer reactions to tentative product reviews. Journal of Interactive Marketing, 52(1), 35-51. 【年份(必填)】(20 ...2023-6-2 09:27 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 266 次查看 【作者(必填)】Grigsby, J. L., & Mellema, H. N. 【文题(必填)】Negative consequences of storytelling in native advertising. Journal of Interactive Marketing, 52(1), 61-78. 【年份(必填)】(2020). ...2023-6-2 10:11 - dongying2009 - 求助成功区
2 个回复 - 266 次查看 【作者(必填)】Grigsby, J. L., & Mellema, H. N. 【文题(必填)】Negative consequences of storytelling in native advertising. Journal of Interactive Marketing, 52(1), 61-78. 【年份(必填)】(2020). ...2023-6-2 10:11 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 294 次查看 【作者(必填)】Buzeta, C., De Pelsmacker, P., & Dens, N. 【文题(必填)】 Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs). Jou ...2023-6-2 10:27 - dongying2009 - 求助成功区
2 个回复 - 294 次查看 【作者(必填)】Buzeta, C., De Pelsmacker, P., & Dens, N. 【文题(必填)】 Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs). Jou ...2023-6-2 10:27 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 258 次查看 【作者(必填)】Zhao, H., Jiang, L., & Su, C. 【文题(必填)】To defend or not to defend? how responses to negative customer review affect prospective customers’ distrust and purchase intention. Jour ...2023-6-2 10:29 - dongying2009 - 求助成功区
3 个回复 - 258 次查看 【作者(必填)】Zhao, H., Jiang, L., & Su, C. 【文题(必填)】To defend or not to defend? how responses to negative customer review affect prospective customers’ distrust and purchase intention. Jour ...2023-6-2 10:29 - dongying2009 - 求助成功区
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3 个回复 - 321 次查看 【作者(必填)】Hoeck, L., & Spann, M. 【文题(必填)】 An experimental analysis of the effectiveness of multi-screen advertising. Journal of Interactive Marketing, 50(1), 81-99. 【年份(必填)】(202 ...2023-6-2 10:31 - dongying2009 - 求助成功区
3 个回复 - 321 次查看 【作者(必填)】Hoeck, L., & Spann, M. 【文题(必填)】 An experimental analysis of the effectiveness of multi-screen advertising. Journal of Interactive Marketing, 50(1), 81-99. 【年份(必填)】(202 ...2023-6-2 10:31 - dongying2009 - 求助成功区
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3 个回复 - 245 次查看 【作者(必填)】Javornik, A., Filieri, R., & Gumann, R. 【文题(必填)】 “Don't forget that others are watching, too!” The effect of conversational human voice and reply length on observers’ percep ...2023-6-2 10:37 - dongying2009 - 求助成功区
3 个回复 - 245 次查看 【作者(必填)】Javornik, A., Filieri, R., & Gumann, R. 【文题(必填)】 “Don't forget that others are watching, too!” The effect of conversational human voice and reply length on observers’ percep ...2023-6-2 10:37 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 250 次查看 【作者(必填)】Kübler, R. V., Colicev, A., & Pauwels, K. H. 【文题(必填)】 Social media's impact on the consumer mindset: When to use which sentiment extraction tool?. Journal of Interactive Marke ...2023-6-2 10:41 - dongying2009 - 求助成功区
4 个回复 - 250 次查看 【作者(必填)】Kübler, R. V., Colicev, A., & Pauwels, K. H. 【文题(必填)】 Social media's impact on the consumer mindset: When to use which sentiment extraction tool?. Journal of Interactive Marke ...2023-6-2 10:41 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 286 次查看 【作者(必填)】Nanne, A. J., Antheunis, M. L., Van Der Lee, C. G., Postma, E. O., Wubben, S., & Van Noort, G. 【文题(必填)】The use of computer vision to analyze brand-related user generated image ...2023-6-2 10:44 - dongying2009 - 求助成功区
4 个回复 - 286 次查看 【作者(必填)】Nanne, A. J., Antheunis, M. L., Van Der Lee, C. G., Postma, E. O., Wubben, S., & Van Noort, G. 【文题(必填)】The use of computer vision to analyze brand-related user generated image ...2023-6-2 10:44 - dongying2009 - 求助成功区
英文文献一篇
3 个回复 - 259 次查看 【作者(必填)】Rietveld, R., Van Dolen, W., Mazloom, M., & Worring, M. 【文题(必填)】 What you feel, is what you like influence of message appeals on customer engagement on Instagram. Journal of In ...2023-6-2 10:47 - dongying2009 - 求助成功区
3 个回复 - 259 次查看 【作者(必填)】Rietveld, R., Van Dolen, W., Mazloom, M., & Worring, M. 【文题(必填)】 What you feel, is what you like influence of message appeals on customer engagement on Instagram. Journal of In ...2023-6-2 10:47 - dongying2009 - 求助成功区
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3 个回复 - 376 次查看 【作者(必填)】Aleti, T., Pallant, J. I., Tuan, A., & Van Laer, T. 【文题(必填)】Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer ...2023-6-2 10:56 - dongying2009 - 求助成功区
3 个回复 - 376 次查看 【作者(必填)】Aleti, T., Pallant, J. I., Tuan, A., & Van Laer, T. 【文题(必填)】Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer ...2023-6-2 10:56 - dongying2009 - 求助成功区
英文文献一篇
2 个回复 - 322 次查看 【作者(必填)】Srivastava, V., & Kalro, A. D. 【文题(必填)】Enhancing the helpfulness of online consumer reviews: the role of latent (content) factors. Journal of Interactive Marketing, 48(1), 33-50 ...2023-6-2 10:59 - dongying2009 - 求助成功区
2 个回复 - 322 次查看 【作者(必填)】Srivastava, V., & Kalro, A. D. 【文题(必填)】Enhancing the helpfulness of online consumer reviews: the role of latent (content) factors. Journal of Interactive Marketing, 48(1), 33-50 ...2023-6-2 10:59 - dongying2009 - 求助成功区
英文文献一篇
4 个回复 - 397 次查看 【作者(必填)】Kim, H., Song, R., & Kim, Y. 【文题(必填)】Newspapers’ content policy and the effect of paywalls on pageviews. Journal of Interactive Marketing, 49(1), 54-69. 【年份(必填)】(2020 ...2023-6-2 10:50 - dongying2009 - 文献求助专区
4 个回复 - 397 次查看 【作者(必填)】Kim, H., Song, R., & Kim, Y. 【文题(必填)】Newspapers’ content policy and the effect of paywalls on pageviews. Journal of Interactive Marketing, 49(1), 54-69. 【年份(必填)】(2020 ...2023-6-2 10:50 - dongying2009 - 文献求助专区
