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量化市场研究教学讲义笔记/消费者行为
0 个回复 - 135 次查看
量化市场研究教学讲义笔记/消费者行为
Maison, Dominika,Qualitative
marketing research: understanding consumer behavior/量化市场研究:懂得消费者行为
香港大学商学院经济学研究生课程资料
Textbook:
Qua ...
2024-2-24 08:21 - 2025TS - 现金交易版
基于 Schiffman/希夫曼,消费者行为学 第12版教学讲义笔记
1 个回复 - 214 次查看
基于 Schiffman/希夫曼,消费者行为学 第12版教学讲义笔记(英文,可编辑的pdf格式)
Textbook
Consumer Behavior 12th Edition
Authors:
Leon G. Schiffman
Joseph Wisenblit
消费者行为学(希夫曼)第12版 ...
2024-2-23 17:48 - 2023D - 现金交易版
Principles of Marketing Global Edition 17E
106 个回复 - 24402 次查看
Title: Principles of Marketing, Global Edition, 17th Edition
Author: Dr. Philip T. Kotler
Length: 736 pages
Edition: 17th edition
Language: English
Publisher: Pearson Education Limited
Publicati ...
2017-8-10 14:49 - shuiyaoziliao - 市场营销
Psychology and Marketing投稿经历
8 个回复 - 6099 次查看
Psychology and Marketing,是wiley公司旗下期刊,是ABS检索3级期刊,ABDC检索A级期刊,以及SSCI心理学2区和商学3区期刊,其名声在学术界特别是做消费者行为的人中反响还是不错,一年12期,中国大陆作者目测应该在5% ...
2021-5-4 10:25 - jettgao - 学术道德监督
现代营销学MARKETING An Introduction
1 个回复 - 196 次查看
现代营销学MARKETING An Introduction
东华大学旭日工商管理学院
教材与参考书Textbook and References
1.苏亚民 主编,现代营销学(第5版)经贸出版社 2007
2. Philip Kotler, Gary Armstrong,Contemporary ...
2024-1-8 20:21 - 2023Hua - 现金交易版
Marketing Innovation市场营销创新讲稿与经验交流
1 个回复 - 190 次查看
Marketing Innovation市场营销创新讲稿与经验交流
Consumer Insights- New Consumer Trend
Workshop Marketing Beliefs-mARTketing and MATHketing
The Road of Omni-Channel Retailing
ТВA
Digital Market ...
2023-11-11 10:24 - 2023D - 现金交易版
Principles of Marketing 18th Global Edition
7 个回复 - 1421 次查看
For principles of
marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketpl ...
2022-10-28 11:02 - oliver560 - 市场营销
Handbook of Service Marketing Research
3 个回复 - 861 次查看
'This is an essential resource for managers and scholars interested in services
marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy t ...
2023-2-16 14:25 - 知行堂小斯 - 市场营销
Marketing Theory: A Student Text
1 个回复 - 692 次查看
As a relatively young, applied discipline, one major challenge for
marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books ...
2023-2-16 14:19 - 知行堂小斯 - 市场营销
Marketing Hacks 2017
10 个回复 - 648 次查看
BookRix GmbH | English | 2017 | ISBN-10: 3743805375 | 109 pages | ePUB
Starting and growing a business is hard work, time consuming and can be expensive. This handbook helps you to master your mar ...
2018-11-21 16:10 - igs816 - 经管书评