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求Business Marketing: Connecting Strategy, Relationships, and Learning 第4版
3 个回复 - 840 次查看【作者(F.Robert Dwyer , John Tanner 】[/url] 【文题(Business Marketing: Connecting Strategy, Relationships, & Learning)】【年份(2008)】 ISBN-13: 978-0073529905 【全文链接或数据库名称(选填) ...2015-3-28 02:48 - monkeysc - 求助成功区

【2019版】Inter-Organizational Culture: Linking Relationship Marketing with ...
29 个回复 - 4077 次查看 Inter-Organizational Culture: Linking Relationship Marketing with Organizational Behavior by Fabiano Larentis (Author), Claudia Simone Antonello (Author), Luiz Antonio Slongo (Author) About the A ...2018-12-22 11:45 - slowry - 金融学（理论版）

The relationship between marketing orientation and entrepreneurial orientation
4 个回复 - 492 次查看【作者(必填)】Miles MP, Arnold DR. 【文题(必填)】The relationship between marketing orientation and entrepreneurial orientation 【年份(必填)】1991 【全文链接或数据库名称(选填)】https://journa ...2019-11-17 21:07 - 金鱼fish - 求助成功区

Data Mining Techniques For Marketing, Sales, and Customer Relationship Managemen
1 个回复 - 697 次查看 2020-9-19 09:30 - yjycxf - 数据分析与数据挖掘

【2019版】Cultural Heritage Marketing: A Relationship Marketing Approach ...
15 个回复 - 2863 次查看 Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services by Izabella Parowicz (Author) About the Author Izabella Parowicz currently works at the Chair of Strategies ...2018-12-1 23:28 - slowry - 金融学（理论版）

Marketing and Seduction: Building Exchange Relationships by Managing Social Cons
2 个回复 - 468 次查看【作者(必填)】John Deighton,Kent Grayson 【文题(必填)】Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus 【年份(必填)】1995 【全文链接或数据库名称(选填)】h ...2019-2-27 09:38 - hpeng520 - 求助成功区

求Can Social Media Marketing Improve Customer Relationship Capabilities and Firm
3 个回复 - 1020 次查看【作者(必填)】Z Wang, HG Kim 【文题(必填)】Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective 【年份(必填)】2017 【全文 ...2017-5-9 22:37 - pplain - 求助成功区

[推荐]Data Mining Techniques : For Marketing, Sales, and Customer Relationship Man
129 个回复 - 27006 次查看 Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management by Michael J. A. Berry, Gordon S. Linoff (Paperback - April 5, 2004) Editorial Reviews Review "The book thorou ...2005-1-14 10:00 - hanszhu - 计量经济学与统计软件

[推荐]Data Mining Techniques -For Marketing, Sales, and Customer Relationship Mana
15 个回复 - 8025 次查看 Data Mining Techniques -For Marketing, Sales, and Customer Relationship Management [Money=30][/Money]2005-7-30 18:43 - OKEY - 计量经济学与统计软件

Relationship Marketing Exploring relational strategies in marketing 4e
5 个回复 - 1757 次查看 by John Egan (Author) Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analy ...2015-11-23 10:58 - shuiyaoziliao - 市场营销

【学习笔记】询两本关系营销Book 1. Relationship marketing: a consumer e ...
1 个回复 - 393 次查看询两本关系营销Book 1. Relationship marketing: a consumer experience approach （2010） by Baron, Steve; Conway, Tony; Warnaby, Gary 2.Relationship marketing for competitive advantage (1998) 英文版 A ...2019-9-3 19:10 - 2669_1566304179 - Forum

【学习笔记】询两本关系营销Book 1. Relationship marketing: a consumer e ...
0 个回复 - 478 次查看询两本关系营销Book 1. Relationship marketing: a consumer experience approach （2010） by Baron, Steve; Conway, Tony; Warnaby, Gary 2.Relationship marketing for competitive advantage (1998) 英文版 A ...2019-9-2 17:41 - 2669_1566304179 - Forum

【学习笔记】询一本书关系营销Book Relationship marketing: a consumer exp ...
0 个回复 - 535 次查看询一本书关系营销Book Relationship marketing: a consumer experience approach by Baron, Steve; Conway, Tony; Warnaby, Gary2019-9-2 15:50 - 2669_1566304179 - Forum

Payne Relationship Marketing for Competitive Advantage
1 个回复 - 934 次查看 share a classical RM book from Payne, A., Christopher, M., Clark, M. &Peck, H. (1999), Relationship Marketing for CompetitiveAdvantage: Winning and Keeping Customers. i believe, many s ...2016-4-2 23:42 - wane023 - 市场营销

求Relationship marketing and brand involvement of professionals through web-enha
3 个回复 - 1021 次查看【作者(必填)】Poul Houman Andersen 【文题(必填)】Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast 【年份(必填)】2005 ...2012-9-28 00:24 - dayunan - 求助成功区

Specific Investments in Marketing Relationships: Expropriation and Bonding Effec
2 个回复 - 848 次查看【作者(必填)】Aksel I. Rokkan 【文题(必填)】Specific Investments in Marketing Relationships: Expropriation and Bonding Effec 【年份(必填)】2003 【全文链接或数据库名称(选填)】http://journals.a ...2016-2-22 21:38 - 金鱼fish - 求助成功区

Marketing Management: A Relationship Approach
16 个回复 - 2748 次查看 Marketing Management: A Relationship Approach by Svend Hollensen English | 16 Oct. 2014 | ISBN: 0273778854 | 720 Pages | PDF | 15.5 MB Marketing Management: A Relationship Approach, Third Edition, ...2015-11-25 15:04 - igs816 - 市场营销

Reciprocity in Relationship Marketing:A Cross-Cultural Examination of the
1 个回复 - 572 次查看【作者(必填)】 Jessica J. Hoppner, David A. Griffith, and Ryan C 【文题(必填)】 Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Re ...2015-10-19 11:17 - 依水伊伊 - 求助成功区

关系营销大师著作：Total Relationship Marketing 2nd Edition
4 个回复 - 4217 次查看 Total Relationship Marketing By Evert Gummesson [hr] [*]Publisher: Butterworth-Heinemann [*]Number Of Pages: 320 [*]Publication Date: 2002-07-15 [*]ISBN-10 / ASIN: 0750654074 [*] ...2012-3-10 17:12 - davidldy - 市场营销

关系营销－顶级期刊学术论文－Relationship Marketing
2 个回复 - 2938 次查看 RelationshipMarketing Palmatier, Robert, Rajiv Dant, Dhruv Grewal, and KennethEvans (2006), “Factors Influencing the Effectiveness of Relationship Marketing:A Meta-analysis,” Journal of Marketing,7 ...2014-11-20 05:35 - tonetone - 市场营销

求Business Marketing: Connecting Strategy, Relationships, and Learning
3 个回复 - 1018 次查看 Business Marketing: Connecting Strategy, Relationships, and Learning (McGraw-Hill/Irwin Series in Marketing) [Hardcover] F. Robert Dwyer (Author), John Tanner (Author)2014-2-11 15:05 - 鲛人泣月 - 求助成功区

Business Relationship Management and Marketing: Mastering Business Markets
15 个回复 - 2582 次查看 Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concept ...2014-11-12 16:10 - 大家开心 - 市场营销

Relationship Marketing – Who Benefits? An Exploratory Study of Buyer-seller
1 个回复 - 740 次查看【作者(必填)】David Webb, Jillian C. Sweeney 【文题(必填)】Relationship Marketing – Who Benefits? An Exploratory Study of Buyer-seller Dyads 【年份(必填)】2014 【全文链接或数据库名称(选填)】ht ...2014-12-4 11:09 - 依水伊伊 - 求助成功区

Dependence and interdependence in marketing relationships: meta-analytic insight
2 个回复 - 898 次查看【作者(必填)】Lisa K. Scheer, C. Fred Miao, Robert W. Palmatier 【文题(必填)】Dependence and interdependence in marketing relationships: meta-analytic insight 【年份(必填)】2014 【全文链接或数据 ...2014-12-4 10:38 - 依水伊伊 - 求助成功区

求文献The relationship marketing process: A conceptualization and application
1 个回复 - 631 次查看【作者(必填)】 Joel R. Evans 【文题(必填)】 The relationship marketing process: A conceptualization and application 【年份(必填)】 1994 【全文链接或数据库名称(选填)】 http://www.sciencedirect.c ...2014-6-14 11:05 - 周唯实 - 求助成功区

The New Marketing Developing Long- term Interactive Relationships Long Range Pla
2 个回复 - 1195 次查看【作者(必填)】Gummesson E. 【文题(必填)】The New Marketing Developing Long- term Interactive Relationships Long Range Planning 【年份(必填)】1987 【全文链接或数据库名称(选填)】http://www.scie ...2012-7-29 11:53 - two-knight - 求助成功区

Relationship marketing logic
1 个回复 - 1321 次查看 Elsevier Grönroos, C. (1996). Relationship marketing logic. Asia-Australia Marketing Journal, 4(1), 7-18.2014-4-9 19:01 - fancymarshal - 求助成功区

Relationship marketing of services—growing interest, emerging perspectives
1 个回复 - 1741 次查看 Springer Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of marketing science, 23(4), 236-245.2014-4-9 17:56 - fancymarshal - 求助成功区

Relationship approach to marketing in service contexts
1 个回复 - 1267 次查看 Elsevier Gronroos, C. (1990). Relationship approach to marketing in service contexts: the marketing and organizational behavior interface. Journal of business research, 20(1), 3-11.2014-4-9 18:00 - fancymarshal - 求助成功区

Leveraging Relationship Marketing in Service Industries
2 个回复 - 902 次查看【作者(必填)】Mende, Martin 【文题(必填)】Leveraging Relationship Marketing in Service Industries in Light of Customer Attachment Styles 【年份(必填)】2008 【全文链接或数据库名称(选填)】http: ...2013-7-20 09:10 - rockaby - 求助成功区

求 Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'
1 个回复 - 705 次查看【作者(必填)】Helm 【文题(必填)】Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse' 【年份(必填)】2000 【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/ ...2013-7-13 23:07 - pplain - 求助成功区

Exploring customer switching intentions through relationship marketing paradigm
2 个回复 - 879 次查看【作者(必填)】 [*]Kaur, G., Sharma, R.D., Mahajan, N 【文题(必填)】 [*]Exploring customer switching intentions through relationship marketing paradigm 【年份(必填)】 [*]2012 【全文链 ...2012-11-29 20:20 - jyjkshuai - 求助成功区

Relationship marketing and consumer switching behavior
2 个回复 - 950 次查看【作者(必填)】Chiu, H.-C.a, Hsieh, Y.-C.b, Li, Y.-C.c, Lee, M.d 【文题(必填)】Relationship marketing and consumer switching behavior 【年份(必填)】Volume 58, Issue 12, December 2005, Pages 1681- ...2012-11-27 21:51 - jyjkshuai - 求助成功区

Normsandpowerinmarketingrelationships: Alternative theories and empirical eviden
1 个回复 - 727 次查看【作者(必填)】 Pierre Berthon, a, , Leyland F. Pittb, Michael T. Ewingb, Gunnar Bakkeland 【文题(必填)】 Normsandpowerinmarketingrelationships: Alternative theories and empirical evidence 【年份(必 ...2012-11-2 20:43 - goodluck_2_you - 求助成功区

The Identity Salience Model of Relationship Marketing Success
1 个回复 - 1170 次查看【作者(必填)】Dennis B. Arnett, Steve D. German and Shelby D. Hunt 【文题(必填)】The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing 【年份(必填)】20 ...2012-4-26 15:53 - beulahwish - 求助成功区

relationship marketing
0 个回复 - 1661 次查看 brief introduction of RM,prepaired for freshman of marketing RM is marketing with relationships,networks and interaction in focus.(Sweden)2007-7-6 09:09 - MEI眼泪 - 商学院

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