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SBM战略品牌管理4E(中文+英文课件PPT)
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战略品牌管理4E(中文+英文课件PPT)
Strategic Brand
Management Building,Measuring,and Managing Brand Equity Fourth EditionKevin Lane Keller
战略品牌管理4E(中文+英文课件PPT)
Strategic Brand Man ...
2022-4-30 11:53 - Kathy-202109 - 现金交易版
《战略品牌管理(第5版)凯文·莱恩·凯勒 习题答案
0 个回复 - 1311 次查看
图书封面
习题答案
Chapter 1Brands and Brand
ManagementLearning Objectives1. Define “brand,” state how brand differs from a product, andexplain what brand equity is.2. Summarize why brands a ...
2021-9-13 09:40 - zht505540914 - 现金交易版
Strategic Brand Management, Global edition, 4e
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Brand
Management入门用书
[/backcolor]Strategic Brand
Management: Global Edition, 4E[/backcolor]Kevin Keller[/backcolor]ISBN-10: 0273779419[/backcolor]ISBN-13: 9780273779414[/backcolor]Pearson[/backco ...
2015-7-15 11:01 - griko - 市场营销