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Advertising and Promotion:An Integrated Marketing Communications Perspective 11E
2 个回复 - 1467 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - Has ...2020-9-4 12:47 - 白馒头 - 教师之家与经管教育
2 个回复 - 1467 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - Has ...2020-9-4 12:47 - 白馒头 - 教师之家与经管教育
广告失败对品牌的影响The Failure of Advertising design impacts on Brand1 个回复 - 177 次查看 广告失败对品牌的影响The Failure of Advertising design impacts on Brand（英文，可编辑的pdf文档） 主要内容： 1. The Consumerization Of Media And Marketing 2. Advertising, As We Know It, Really ...2023-8-31 16:34 - 2025Li - 现金交易版
Advertising Format and Content Provision on Revenue-Sharing Content Platforms
2 个回复 - 639 次查看 【作者(必填)】Yuansheng Wei, Lin Tian, Baojun Jiang 【文题(必填)】Advertising Format and Content Provision on Revenue-Sharing Content Platforms 【年份(必填)】2023 【全文链接或数据库名称(选填)】2023-4-6 21:58 - dongying2009 - 求助成功区
2 个回复 - 639 次查看 【作者(必填)】Yuansheng Wei, Lin Tian, Baojun Jiang 【文题(必填)】Advertising Format and Content Provision on Revenue-Sharing Content Platforms 【年份(必填)】2023 【全文链接或数据库名称(选填)】2023-4-6 21:58 - dongying2009 - 求助成功区
Targeting Advertising Spending and Price on the Hotelling Line
2 个回复 - 245 次查看 【作者(必填)】 xx 【文题(必填)】 Targeting Advertising Spending and Price on the Hotelling Line【年份(必填)】 2023 【全文链接或数据库名称(选填)】https://pubsonline.informs.org/doi/suppl/10.1287/m ...2023-2-5 11:18 - 下雨就打伞 - 求助成功区
2 个回复 - 245 次查看 【作者(必填)】 xx 【文题(必填)】 Targeting Advertising Spending and Price on the Hotelling Line【年份(必填)】 2023 【全文链接或数据库名称(选填)】https://pubsonline.informs.org/doi/suppl/10.1287/m ...2023-2-5 11:18 - 下雨就打伞 - 求助成功区
Advertising and Promotion: An Integrated Marketing Communication Perspective
0 个回复 - 325 次查看 求pdf电子书2023-1-17 14:38 - Hendy3 - 新手入门区
0 个回复 - 325 次查看 求pdf电子书2023-1-17 14:38 - Hendy3 - 新手入门区
Advertising and Promotion: An Integrated Marketing Communication Perspective
0 个回复 - 376 次查看 求pdf电子书2023-1-17 14:37 - Hendy3 - 新手入门区
0 个回复 - 376 次查看 求pdf电子书2023-1-17 14:37 - Hendy3 - 新手入门区
Advertising value and advertising on the Web
1 个回复 - 356 次查看 【作者(必填)】 Ducoffe（1996） 【文题(必填)】Advertising value and advertising on the Web 【年份(必填)】 Ducoffe（1996） 【全文链接或数据库名称(选填)】2022-10-20 23:36 - ablefly - 文献求助专区
1 个回复 - 356 次查看 【作者(必填)】 Ducoffe（1996） 【文题(必填)】Advertising value and advertising on the Web 【年份(必填)】 Ducoffe（1996） 【全文链接或数据库名称(选填)】2022-10-20 23:36 - ablefly - 文献求助专区
The influence of perceived ad relevance on social media advertising
1 个回复 - 272 次查看 【作者(必填)】A-ReumJung 【文题(必填)】The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern 【年份(必填)】2017 ...2022-6-29 15:26 - hpeng520 - 求助成功区
1 个回复 - 272 次查看 【作者(必填)】A-ReumJung 【文题(必填)】The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern 【年份(必填)】2017 ...2022-6-29 15:26 - hpeng520 - 求助成功区
Benefits of bilateral participation in cooperative advertising
1 个回复 - 584 次查看 【作者(必填)】Jihua Zhang, Bintong Chen & Jinxing Xie 【文题(必填)】Benefits of bilateral participation in cooperative[/backcolor] advertising[/backcolor] 【年份(必填)】2020 【全文链接或数据库 ...2022-5-23 22:58 - ljzx - 求助成功区
1 个回复 - 584 次查看 【作者(必填)】Jihua Zhang, Bintong Chen & Jinxing Xie 【文题(必填)】Benefits of bilateral participation in cooperative[/backcolor] advertising[/backcolor] 【年份(必填)】2020 【全文链接或数据库 ...2022-5-23 22:58 - ljzx - 求助成功区
A game theoretic approach to coordination of pricing, advertising, and inventory
1 个回复 - 381 次查看 【作者(必填)】Ali Naimi Sadigh[/backcolor],[/backcolor]S. Kamal Chaharsooghi[/backcolor] and[/backcolor] [/backcolor]Majid Sheikhmohammady[/backcolor][/backcolor] 【文题(必填)】A game theoretic app ...2022-5-22 20:44 - ljzx - 求助成功区
1 个回复 - 381 次查看 【作者(必填)】Ali Naimi Sadigh[/backcolor],[/backcolor]S. Kamal Chaharsooghi[/backcolor] and[/backcolor] [/backcolor]Majid Sheikhmohammady[/backcolor][/backcolor] 【文题(必填)】A game theoretic app ...2022-5-22 20:44 - ljzx - 求助成功区
Computational Advertising: Techniques for Targeting Relevant Ads
9 个回复 - 2726 次查看 【作者(必填)】Kushal Dave and Vasudeva Varma 【文题(必填)】Computational Advertising: Techniques for Targeting Relevant Ads 【年份(必填)】2014 【全文链接或数据库名称(选填)】http://www.nowpubl ...2015-12-25 01:35 - violinangel - 求助成功区
9 个回复 - 2726 次查看 【作者(必填)】Kushal Dave and Vasudeva Varma 【文题(必填)】Computational Advertising: Techniques for Targeting Relevant Ads 【年份(必填)】2014 【全文链接或数据库名称(选填)】http://www.nowpubl ...2015-12-25 01:35 - violinangel - 求助成功区
Advertising An Integrated Marketing Communications Perspective 4th Australian Ed
6 个回复 - 1276 次查看 Advertising An Integrated Marketing Communications Perspective 4th Australian Edition2020-8-6 09:33 - Fionaforest - 市场营销
6 个回复 - 1276 次查看 Advertising An Integrated Marketing Communications Perspective 4th Australian Edition2020-8-6 09:33 - Fionaforest - 市场营销
Advertising and Promotion:An Integrated Marketing Communications Perspective 11e
1 个回复 - 1091 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - H ...2020-9-3 23:30 - 白馒头 - 市场营销
1 个回复 - 1091 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - H ...2020-9-3 23:30 - 白馒头 - 市场营销
Advertising and Promotion:An Integrated Marketing Communications Perspective 11e
1 个回复 - 1623 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective 11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - H ...2020-9-3 23:43 - 白馒头 - 市场营销
1 个回复 - 1623 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective 11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - H ...2020-9-3 23:43 - 白馒头 - 市场营销
【2018休闲读物】Storynomics_Story-Driven Marketing in the Post-Advertising World
11 个回复 - 2853 次查看 Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert Mckee (Author), Tom Gerace (Author) About the Author Robert McKee, a Fulbright Scholar, member of the Hollywood Hall o ...2018-5-5 16:48 - slowry - 金融学（理论版）
11 个回复 - 2853 次查看 Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert Mckee (Author), Tom Gerace (Author) About the Author Robert McKee, a Fulbright Scholar, member of the Hollywood Hall o ...2018-5-5 16:48 - slowry - 金融学（理论版）
Cooperative advertising programs: are accrual constraints necessary?
1 个回复 - 597 次查看 【作者(必填)】 P Chatterjee[/backcolor]，S Karray[/backcolor]，SP Sigué[/backcolor] 【文题(必填)】Cooperative advertising programs: are accrual constraints necessary?[/backcolor] 【年份(必填)】201 ...2021-5-11 17:58 - david398121 - 文献求助专区
1 个回复 - 597 次查看 【作者(必填)】 P Chatterjee[/backcolor]，S Karray[/backcolor]，SP Sigué[/backcolor] 【文题(必填)】Cooperative advertising programs: are accrual constraints necessary?[/backcolor] 【年份(必填)】201 ...2021-5-11 17:58 - david398121 - 文献求助专区
Shades of Green: A Multidimensional Analysis of Environmental Advertising
2 个回复 - 512 次查看 【作者(必填)】E Iyer 【文题(必填)】Shades of Green: A Multidimensional Analysis of Environmental Advertising 【年份(必填)】 《Journal of Advertising》, 1995 , 24 (2) :21-31 【全文链接或数据库名 ...2018-7-26 09:14 - hmnhmn - 求助成功区
2 个回复 - 512 次查看 【作者(必填)】E Iyer 【文题(必填)】Shades of Green: A Multidimensional Analysis of Environmental Advertising 【年份(必填)】 《Journal of Advertising》, 1995 , 24 (2) :21-31 【全文链接或数据库名 ...2018-7-26 09:14 - hmnhmn - 求助成功区
Social Media Strategy: Marketing, Advertising, and Public Relations in ..., 2/E
19 个回复 - 4953 次查看 Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition by Keith A. Quesenberry (Author) About the Author Keith A. Quesenberry, assistant pr ...2019-3-4 08:37 - slowry - 金融学（理论版）
19 个回复 - 4953 次查看 Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition by Keith A. Quesenberry (Author) About the Author Keith A. Quesenberry, assistant pr ...2019-3-4 08:37 - slowry - 金融学（理论版）
Journal of Advertising 有在这个期刊发文章的吗
1 个回复 - 2028 次查看 有在这个期刊发表过文章的吗？涨的太快了 Journal of Advertising 属于什么性质的期刊，影响因子是挺高，认可度不怎么样吧？ 算管理综合类的顶级期刊吗？ ournal of Advertising，2020年，影响因子6.3 新闻 ...2020-7-10 09:51 - 数据寿司 - 学术道德监督
1 个回复 - 2028 次查看 有在这个期刊发表过文章的吗？涨的太快了 Journal of Advertising 属于什么性质的期刊，影响因子是挺高，认可度不怎么样吧？ 算管理综合类的顶级期刊吗？ ournal of Advertising，2020年，影响因子6.3 新闻 ...2020-7-10 09:51 - 数据寿司 - 学术道德监督
Is Investor Attention for Sale? The Role of Advertising in Financial Markets
0 个回复 - 723 次查看 Is Investor Attention for Sale? The Role of Advertising in Financial Markets J O S H U A M A D S E N∗ AND M A R I N A N I E S S N E R† Received 20 February 2018; accepted 7 January 2019 ...2020-6-26 21:35 - 2464_1576338390 - 论文版
0 个回复 - 723 次查看 Is Investor Attention for Sale? The Role of Advertising in Financial Markets J O S H U A M A D S E N∗ AND M A R I N A N I E S S N E R† Received 20 February 2018; accepted 7 January 2019 ...2020-6-26 21:35 - 2464_1576338390 - 论文版
Excel 2019 for Advertising Statistics_A Guide to Solving Practical Problems, 2/E
35 个回复 - 6663 次查看 Excel 2019 for Advertising Statistics: A Guide to Solving Practical Problems, 2nd Edition by Thomas J. Quirk (Author), Eric Rhiney (Author) About the Author Prof. Thomas J. Quirk is currently a P ...2020-3-13 14:08 - slowry - 金融学（理论版）
35 个回复 - 6663 次查看 Excel 2019 for Advertising Statistics: A Guide to Solving Practical Problems, 2nd Edition by Thomas J. Quirk (Author), Eric Rhiney (Author) About the Author Prof. Thomas J. Quirk is currently a P ...2020-3-13 14:08 - slowry - 金融学（理论版）
Brand New China_ Advertising, Media, and Commercial Culture-Harvard University P
0 个回复 - 1067 次查看 Brand New China_ Advertising, Media, and Commercial Culture-Harvard University Press (2008) JING WANG Preface ix Introduction: Framing Chinese Advertising 1 1 Local Content 36 2 Positioni ...2018-6-14 16:16 - vickyww2001 - 宏观经济学
0 个回复 - 1067 次查看 Brand New China_ Advertising, Media, and Commercial Culture-Harvard University Press (2008) JING WANG Preface ix Introduction: Framing Chinese Advertising 1 1 Local Content 36 2 Positioni ...2018-6-14 16:16 - vickyww2001 - 宏观经济学
Advertising: A problem in industrial dynamics
2 个回复 - 488 次查看 【作者(必填)】J.W. Forrester 【文题(必填)】Advertising: A problem in industrial dynamics 【年份(必填)】1959 【全文链接或数据库名称(选填)】https://www.researchgate.net/pub ... industrial_dynamic ...2019-9-4 03:53 - victorbian - 文献求助专区
2 个回复 - 488 次查看 【作者(必填)】J.W. Forrester 【文题(必填)】Advertising: A problem in industrial dynamics 【年份(必填)】1959 【全文链接或数据库名称(选填)】https://www.researchgate.net/pub ... industrial_dynamic ...2019-9-4 03:53 - victorbian - 文献求助专区
Advertising and Promotion: An Integrated Marketing Communications Perspective
31 个回复 - 2924 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective by George E Belch English | 20 Feb. 2017 | ISBN: 1259548147 | 897 Pages | PDF | 428.65 MB To effectively plan, imple ...2017-3-11 15:14 - igs816 - 版权审核区（不对外开放）
31 个回复 - 2924 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective by George E Belch English | 20 Feb. 2017 | ISBN: 1259548147 | 897 Pages | PDF | 428.65 MB To effectively plan, imple ...2017-3-11 15:14 - igs816 - 版权审核区（不对外开放）
求Advertising, Promotion, and other aspects of Integrated Marketing 10th
0 个回复 - 576 次查看 [*]Paperback: 635页 [*]出版社: Cengage Learning; 10 (2017年8月7日) [*]语种： English [*]ISBN-10: 9781337282659 [*]ISBN-13: 978-1337282659 [*]ASIN: 1337282650 [*]产品尺寸及重量: 21.6 x 2.5 x 27 ...2019-8-6 13:08 - 1302202030 - 市场营销
0 个回复 - 576 次查看 [*]Paperback: 635页 [*]出版社: Cengage Learning; 10 (2017年8月7日) [*]语种： English [*]ISBN-10: 9781337282659 [*]ISBN-13: 978-1337282659 [*]ASIN: 1337282650 [*]产品尺寸及重量: 21.6 x 2.5 x 27 ...2019-8-6 13:08 - 1302202030 - 市场营销
Native Advertising: Advertorial Disruption in the 21st-Century News Feed
4 个回复 - 471 次查看 【作者(必填)】by Lisa Lynch (Author) 【文题(必填)】Native Advertising: Adve ...2019-7-25 17:34 - wirtz72 - 求助成功区
4 个回复 - 471 次查看 【作者(必填)】by Lisa Lynch (Author) 【文题(必填)】Native Advertising: Adve ...2019-7-25 17:34 - wirtz72 - 求助成功区
Measuring the Return to Online Advertising: Estimation and Inference of Endogeno
1 个回复 - 872 次查看 Measuring the Return to Online Advertising:Estimation and Inference of Endogenous Treatment EffectsShakeeb Khan1, Denis Nekipelov2, Justin Rao3AbstractIn this paper we aim to conduct inference on the ...2019-6-16 00:42 - xuehe - 计量经济学与统计软件
1 个回复 - 872 次查看 Measuring the Return to Online Advertising:Estimation and Inference of Endogenous Treatment EffectsShakeeb Khan1, Denis Nekipelov2, Justin Rao3AbstractIn this paper we aim to conduct inference on the ...2019-6-16 00:42 - xuehe - 计量经济学与统计软件
Analysis of advertising and a points-exchange incentive in a reverse supply chai
1 个回复 - 447 次查看 【作者(必填)】Meina Hua, Ivan Ka Wai Lai, Huajun Tang 【文题(必填)】Analysis of advertising and a points-exchange incentive in a reverse supply chain for unwanted medications in households based on G ...2019-5-18 11:18 - timesever - 求助成功区
1 个回复 - 447 次查看 【作者(必填)】Meina Hua, Ivan Ka Wai Lai, Huajun Tang 【文题(必填)】Analysis of advertising and a points-exchange incentive in a reverse supply chain for unwanted medications in households based on G ...2019-5-18 11:18 - timesever - 求助成功区
The role of advertising in word of mouth
3 个回复 - 424 次查看 Keller E, Fay B. The role of advertising in word of mouth[J]. Journal of Advertising Research, 2009, 49(2): 154-158.2019-5-14 23:04 - 3nimble - 求助成功区
3 个回复 - 424 次查看 Keller E, Fay B. The role of advertising in word of mouth[J]. Journal of Advertising Research, 2009, 49(2): 154-158.2019-5-14 23:04 - 3nimble - 求助成功区
Can Advertising Investments Counter the Negative Impact of Shareholder Complaint
3 个回复 - 433 次查看 【作者(必填)】 【文题(必填)】 Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? 【年份(必填)】 【全文链接或数据库名称(选填)】 http ...2019-5-8 16:02 - auirzxp - 求助成功区
3 个回复 - 433 次查看 【作者(必填)】 【文题(必填)】 Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? 【年份(必填)】 【全文链接或数据库名称(选填)】 http ...2019-5-8 16:02 - auirzxp - 求助成功区
Effect of Brand Loyalty on Advertising and Trade Promotions:
1 个回复 - 387 次查看 【作者(必填)】 Deepak Agrawal 【文题(必填)】 Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence【年份(必填)】 1996 【全文链接或数据库名 ...2019-4-24 17:21 - 下雨就打伞 - 求助成功区
1 个回复 - 387 次查看 【作者(必填)】 Deepak Agrawal 【文题(必填)】 Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence【年份(必填)】 1996 【全文链接或数据库名 ...2019-4-24 17:21 - 下雨就打伞 - 求助成功区
Optimal advertising/ordering policy and finance mode selection for a capital-con
3 个回复 - 904 次查看 【作者(必填)】 Yong-Wu Zhou, Bin Cao, Yuanguang Zhong Email author , Yongzhong Wu 【文题(必填)】 Optimal advertising/ordering policy and finance mode selection for a capital-constrained ret ...2017-3-6 21:39 - timesever - 求助成功区
3 个回复 - 904 次查看 【作者(必填)】 Yong-Wu Zhou, Bin Cao, Yuanguang Zhong Email author , Yongzhong Wu 【文题(必填)】 Optimal advertising/ordering policy and finance mode selection for a capital-constrained ret ...2017-3-6 21:39 - timesever - 求助成功区
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes.
1 个回复 - 788 次查看 【作者(必填)】 Brackett, Lana K.[/backcolor]1[/backcolor] Carr Jr., Benjamin N.[/backcolor]1[/backcolor] 【文题(必填)】Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes[ ...2019-2-17 19:35 - 古都秦岭 - 求助成功区
1 个回复 - 788 次查看 【作者(必填)】 Brackett, Lana K.[/backcolor]1[/backcolor] Carr Jr., Benjamin N.[/backcolor]1[/backcolor] 【文题(必填)】Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes[ ...2019-2-17 19:35 - 古都秦岭 - 求助成功区
Retail Pricing and Advertising Strategies
1 个回复 - 317 次查看 【作者(必填)】 Rajiv Lal and Carmen Matutes 【文题(必填)】 Retail Pricing and Advertising Strategies 【年份(必填)】 1994 【全文链接或数据库名称(选填)】https://www.jstor.org/stable/2353132?seq=1# ...2019-1-11 13:55 - timesever - 求助成功区
1 个回复 - 317 次查看 【作者(必填)】 Rajiv Lal and Carmen Matutes 【文题(必填)】 Retail Pricing and Advertising Strategies 【年份(必填)】 1994 【全文链接或数据库名称(选填)】https://www.jstor.org/stable/2353132?seq=1# ...2019-1-11 13:55 - timesever - 求助成功区
Behavioural study on advertising and marketing practices in social media-44页
0 个回复 - 514 次查看 Behavioural study on advertising and marketing practices in social media-44页2019-1-9 14:11 - sfbzx - 行业分析报告
0 个回复 - 514 次查看 Behavioural study on advertising and marketing practices in social media-44页2019-1-9 14:11 - sfbzx - 行业分析报告
求助文献：Optimal Advertising and Optimal Quality
1 个回复 - 543 次查看 【作者(必填)】 Robert Dorfman and Peter O. Steiner 【文题(必填)】 Optimal Advertising and Optimal Quality 【年份(必填)】 1954 【全文链接或数据库名称(选填)】https://www.jstor.org/stable/1807704?s ...2019-1-3 01:27 - simpleeyelid - 求助成功区
1 个回复 - 543 次查看 【作者(必填)】 Robert Dorfman and Peter O. Steiner 【文题(必填)】 Optimal Advertising and Optimal Quality 【年份(必填)】 1954 【全文链接或数据库名称(选填)】https://www.jstor.org/stable/1807704?s ...2019-1-3 01:27 - simpleeyelid - 求助成功区
英文版牛津通识读本：Advertising: A Very Short Introduction
2 个回复 - 1781 次查看 牛津通识读本系列，英文原版，标题为Advertising: A Very Short Introduction2018-7-28 23:17 - 公子喜 - 市场营销
2 个回复 - 1781 次查看 牛津通识读本系列，英文原版，标题为Advertising: A Very Short Introduction2018-7-28 23:17 - 公子喜 - 市场营销
求書 Confessions of an Advertising Man
0 个回复 - 231 次查看 求書 Confessions of an Advertising Man 英文版2018-11-10 20:36 - chunchunyenyen - 休闲灌水
0 个回复 - 231 次查看 求書 Confessions of an Advertising Man 英文版2018-11-10 20:36 - chunchunyenyen - 休闲灌水
Advertising and IMC Principles and Practice 10th
8 个回复 - 1215 次查看 English | 2014 | ISBN: 1292017392 | 674 pages | PDF For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the ...2018-10-29 14:17 - igs816 - 市场营销
8 个回复 - 1215 次查看 English | 2014 | ISBN: 1292017392 | 674 pages | PDF For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the ...2018-10-29 14:17 - igs816 - 市场营销
Advertising and Societies
1 个回复 - 548 次查看 Advertising and Societies2018-9-14 22:19 - kawazhang - 管理科学
1 个回复 - 548 次查看 Advertising and Societies2018-9-14 22:19 - kawazhang - 管理科学
求Advertising and Integrated Brand Promotion
3 个回复 - 1933 次查看 Advertising and Integrated Brand Promotion [Hardcover] Thomas O'Guinn (Author), Chris Allen (Author), Richard J. Semenik (Author)2014-1-27 11:02 - 鲛人泣月 - 求助成功区
3 个回复 - 1933 次查看 Advertising and Integrated Brand Promotion [Hardcover] Thomas O'Guinn (Author), Chris Allen (Author), Richard J. Semenik (Author)2014-1-27 11:02 - 鲛人泣月 - 求助成功区
求英文版Advertising and Promotion 9th edition 电子版
0 个回复 - 590 次查看 求大神发资源！2018-9-11 18:51 - gcheryl6 - 爱问频道
0 个回复 - 590 次查看 求大神发资源！2018-9-11 18:51 - gcheryl6 - 爱问频道
求：Advertising Research: Theory & Practice
3 个回复 - 1262 次查看 ~ Joel J. Davis (作者) [*]出版社: Prentice Hall; 2 (2011年5月23日) [*]精装: 704页 [*]语种： 英语 [*]开本: 7" x 9-1/8" [*]ISBN: 0132128322 [*]条形码: 97801321283222014-4-21 14:59 - 唐宋元清 - 悬赏大厅
3 个回复 - 1262 次查看 ~ Joel J. Davis (作者) [*]出版社: Prentice Hall; 2 (2011年5月23日) [*]精装: 704页 [*]语种： 英语 [*]开本: 7" x 9-1/8" [*]ISBN: 0132128322 [*]条形码: 97801321283222014-4-21 14:59 - 唐宋元清 - 悬赏大厅
Advertising Research Theory & Practice 2nd Edition by Davis, Joel J
1 个回复 - 774 次查看 Advertising Research Theory & Practice 2nd Edition by Davis, Joel J2018-8-30 14:31 - Batmaaaaan - 行为经济学与实验经济学
1 个回复 - 774 次查看 Advertising Research Theory & Practice 2nd Edition by Davis, Joel J2018-8-30 14:31 - Batmaaaaan - 行为经济学与实验经济学
Social Networks, Personalized Advertising, and Privacy
3 个回复 - 600 次查看 【作者(必填)】Catherine E. Tucker* 【文题(必填)】Social Networks, Personalized Advertising, and Privacy 【年份(必填)】2014 【全文链接或数据库名称(选填)。http://journals.ama.org/doi/abs/10.1 ...2018-7-18 20:14 - 古都秦岭 - 求助成功区
3 个回复 - 600 次查看 【作者(必填)】Catherine E. Tucker* 【文题(必填)】Social Networks, Personalized Advertising, and Privacy 【年份(必填)】2014 【全文链接或数据库名称(选填)。http://journals.ama.org/doi/abs/10.1 ...2018-7-18 20:14 - 古都秦岭 - 求助成功区
The influence of perceived ad relevance on social media advertising: An empirica
3 个回复 - 578 次查看 【作者(必填)】A-ReumJung[/backcolor] 【文题(必填)】The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern 【年份(必填) ...2018-7-18 14:47 - 古都秦岭 - 求助成功区
3 个回复 - 578 次查看 【作者(必填)】A-ReumJung[/backcolor] 【文题(必填)】The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern 【年份(必填) ...2018-7-18 14:47 - 古都秦岭 - 求助成功区
behavior-based advertising
1 个回复 - 462 次查看 【作者(必填)】Qiaowei Shen[/backcolor] , [/backcolor]J. Miguel Villas-Boas[/backcolor] 【文题(必填)】behavior-based advertising 【年份(必填)】2017 【全文链接或数据库名称(选填)】https://pub ...2018-7-15 18:57 - mzpzjh - 求助成功区
1 个回复 - 462 次查看 【作者(必填)】Qiaowei Shen[/backcolor] , [/backcolor]J. Miguel Villas-Boas[/backcolor] 【文题(必填)】behavior-based advertising 【年份(必填)】2017 【全文链接或数据库名称(选填)】https://pub ...2018-7-15 18:57 - mzpzjh - 求助成功区
Pricing Models in Web Advertising
2 个回复 - 558 次查看 【作者(必填)】 [*]Subodha Kumar 【文题(必填)】 Pricing Models in Web Advertising【年份(必填)】2015 【全文链接或数据库名称(选填)】 https://link.springer.com/chapter/10.1007/978-3-319-18645-0_2 ...2018-7-3 17:21 - timesever - 求助成功区
2 个回复 - 558 次查看 【作者(必填)】 [*]Subodha Kumar 【文题(必填)】 Pricing Models in Web Advertising【年份(必填)】2015 【全文链接或数据库名称(选填)】 https://link.springer.com/chapter/10.1007/978-3-319-18645-0_2 ...2018-7-3 17:21 - timesever - 求助成功区
Guilt appeals in advertising: an exploratory study.
2 个回复 - 581 次查看 【作者(必填)】 Pinto, M. B. Priest, S. 【文题(必填)】 Guilt appeals in advertising: an exploratory study. 【年份(必填)】 1991 【全文链接或数据库名称(选填)】Psychological Reports. Oct.1991, Vol. ...2018-4-9 19:46 - bailin8019 - 求助成功区
2 个回复 - 581 次查看 【作者(必填)】 Pinto, M. B. Priest, S. 【文题(必填)】 Guilt appeals in advertising: an exploratory study. 【年份(必填)】 1991 【全文链接或数据库名称(选填)】Psychological Reports. Oct.1991, Vol. ...2018-4-9 19:46 - bailin8019 - 求助成功区
[Valut] Guide to Advertising and Marketing Jobs （Epub/Mobi版）
0 个回复 - 573 次查看 Vault Guide to Advertising and Marketing Jobs, 其中包括（Epub版）适合电子书或是亚马逊Kindle的Mobi版 Vault Guide to Advertising and Marketing Jobs covers the following 24 jobs: [*]Advertisi ...2018-5-18 12:26 - CHReich - 金融学（理论版）
0 个回复 - 573 次查看 Vault Guide to Advertising and Marketing Jobs, 其中包括（Epub版）适合电子书或是亚马逊Kindle的Mobi版 Vault Guide to Advertising and Marketing Jobs covers the following 24 jobs: [*]Advertisi ...2018-5-18 12:26 - CHReich - 金融学（理论版）
[Vault]1论坛币抛售Investment Management, Business School, Advertising Employer
0 个回复 - 543 次查看 Vault Guide to Investment Management Top Advertising Employers Business School Information 1论坛币抛售, 感谢经管之家的朋友么的种种资源分享。2018-5-18 08:59 - CHReich - 金融学（理论版）
0 个回复 - 543 次查看 Vault Guide to Investment Management Top Advertising Employers Business School Information 1论坛币抛售, 感谢经管之家的朋友么的种种资源分享。2018-5-18 08:59 - CHReich - 金融学（理论版）
How guilt level affects green advertising effectiveness
1 个回复 - 727 次查看 【作者(必填)】 Jimenez M and Yang KCC 【文题(必填)】 How guilt level affects green advertising effectiveness 【年份(必填)】 2008 【全文链接或数据库名称(选填)】Journal of Creative Communication ...2018-4-22 07:56 - bailin8019 - 求助成功区
1 个回复 - 727 次查看 【作者(必填)】 Jimenez M and Yang KCC 【文题(必填)】 How guilt level affects green advertising effectiveness 【年份(必填)】 2008 【全文链接或数据库名称(选填)】Journal of Creative Communication ...2018-4-22 07:56 - bailin8019 - 求助成功区
How guilt level affects green advertising effectiveness
0 个回复 - 469 次查看 【作者(必填)】 Jimenez M and Yang KCC 【文题(必填)】 How guilt level affects green advertising effectiveness 【年份(必填)】 2008 【全文链接或数据库名称(选填)】Journal of Creative Communication ...2018-4-21 21:38 - bailin8019 - 文献求助专区
0 个回复 - 469 次查看 【作者(必填)】 Jimenez M and Yang KCC 【文题(必填)】 How guilt level affects green advertising effectiveness 【年份(必填)】 2008 【全文链接或数据库名称(选填)】Journal of Creative Communication ...2018-4-21 21:38 - bailin8019 - 文献求助专区
Note on guilt appeals in advertising: Covariate effects of self-esteem and locus
1 个回复 - 434 次查看 【作者(必填)】 Pinto-Duschinsky, M. Worobetz, N.D. 【文题(必填)】 Note on guilt appeals in advertising: Covariate effects of self-esteem and locus of control. 【年份(必填)】 1992 【全文链接或数 ...2018-4-9 19:47 - bailin8019 - 求助成功区
1 个回复 - 434 次查看 【作者(必填)】 Pinto-Duschinsky, M. Worobetz, N.D. 【文题(必填)】 Note on guilt appeals in advertising: Covariate effects of self-esteem and locus of control. 【年份(必填)】 1992 【全文链接或数 ...2018-4-9 19:47 - bailin8019 - 求助成功区
Integrated Advertising, Promotion and Marketing Communications, Global 8th ed
11 个回复 - 1123 次查看 Pearson | English | 2018 | ISBN-10: 1292222697 | 509 Pages | PDF | 59.94 mb by Kenneth E. Clow (Author), Donald E. Baack (Author) Integrated advertising and marketing communications taught thr ...2018-1-8 13:28 - igs816 - 经管书评
11 个回复 - 1123 次查看 Pearson | English | 2018 | ISBN-10: 1292222697 | 509 Pages | PDF | 59.94 mb by Kenneth E. Clow (Author), Donald E. Baack (Author) Integrated advertising and marketing communications taught thr ...2018-1-8 13:28 - igs816 - 经管书评
Fraud Prevention in Online Digital Advertising
7 个回复 - 579 次查看 English | PDF | 2017 | 61 Pages | ISBN : 3319567926 The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this br ...2018-3-15 10:36 - igs816 - 经管书评
7 个回复 - 579 次查看 English | PDF | 2017 | 61 Pages | ISBN : 3319567926 The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this br ...2018-3-15 10:36 - igs816 - 经管书评
求助电子书：Advertising Principles and Practices
7 个回复 - 1949 次查看 【数据名称】：Advertising: Principles and Practices 【资料作者】：Sandra Moriarty, Nancy Mitchell, William D. Wells 【资料语言】：英文 【档案格式】：PDF2010-10-10 16:17 - jun-wang - 商学院
7 个回复 - 1949 次查看 【数据名称】：Advertising: Principles and Practices 【资料作者】：Sandra Moriarty, Nancy Mitchell, William D. Wells 【资料语言】：英文 【档案格式】：PDF2010-10-10 16:17 - jun-wang - 商学院
Cooperative Advertising Models in Supply Chain Management: A Review
5 个回复 - 660 次查看 【作者(必填)】Aust G 【文题(必填)】Cooperative Advertising Models in Supply Chain Management: A Review 【年份(必填)】2015 【全文链接或数据库名称(选填)】https://link.springer.com/chapter/10.10 ...2018-3-2 09:21 - david398121 - 求助成功区
5 个回复 - 660 次查看 【作者(必填)】Aust G 【文题(必填)】Cooperative Advertising Models in Supply Chain Management: A Review 【年份(必填)】2015 【全文链接或数据库名称(选填)】https://link.springer.com/chapter/10.10 ...2018-3-2 09:21 - david398121 - 求助成功区
Entertainment, Media & Advertising Market Research Handbook 2017-2018
19 个回复 - 795 次查看 Richard K Miller | English | 2017 | ISBN-10: 1577832361 | 368 Pages | PDF | 1.47 mb by Richard K. Miller (Author),? Kelli Washington (Author) Media and advertising market data are scattered thro ...2018-2-11 22:30 - igs816 - 经管书评
19 个回复 - 795 次查看 Richard K Miller | English | 2017 | ISBN-10: 1577832361 | 368 Pages | PDF | 1.47 mb by Richard K. Miller (Author),? Kelli Washington (Author) Media and advertising market data are scattered thro ...2018-2-11 22:30 - igs816 - 经管书评
THE EFFECT OF MIXED EMOTIONS IN ADVERTISING
1 个回复 - 387 次查看 【作者(必填)】 Janssens, Wim de Peismacker, Patrick Weverbergh, Marcel 【文题(必填)】 THE EFFECT OF MIXED EMOTIONS IN ADVERTISING: THE MODERATING ROLE OF DISCOMFORT WITH AMBIGUITY. 【年份(必填)】 ...2018-1-29 11:22 - bailin8019 - 求助成功区
1 个回复 - 387 次查看 【作者(必填)】 Janssens, Wim de Peismacker, Patrick Weverbergh, Marcel 【文题(必填)】 THE EFFECT OF MIXED EMOTIONS IN ADVERTISING: THE MODERATING ROLE OF DISCOMFORT WITH AMBIGUITY. 【年份(必填)】 ...2018-1-29 11:22 - bailin8019 - 求助成功区
Cooperative Advertising Models in Supply Chain Management: A Review
1 个回复 - 440 次查看 【作者(必填)】Aust G 【文题(必填)】Cooperative Advertising Models in Supply Chain Management: A Review 【年份(必填)】2015 【全文链接或数据库名称(选填)】https://link.springer.com/chapter/10.10 ...2018-1-19 18:12 - david398121 - 求助成功区
1 个回复 - 440 次查看 【作者(必填)】Aust G 【文题(必填)】Cooperative Advertising Models in Supply Chain Management: A Review 【年份(必填)】2015 【全文链接或数据库名称(选填)】https://link.springer.com/chapter/10.10 ...2018-1-19 18:12 - david398121 - 求助成功区
Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initia
5 个回复 - 289 次查看 【作者(必填)】kim 【文题(必填)】Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of 【年份(必填)】2017 【全文链接或数据库名称(选填)】https://www.scienc ...2020-1-18 09:40 - pplain - 求助成功区
5 个回复 - 289 次查看 【作者(必填)】kim 【文题(必填)】Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of 【年份(必填)】2017 【全文链接或数据库名称(选填)】https://www.scienc ...2020-1-18 09:40 - pplain - 求助成功区
The Complete Guide to Facebook Advertising
0 个回复 - 1003 次查看 【作者(必填)】Brian Meert 【文题(必填)】The Complete Guide to Facebook Advertising 【年份(必填)】2017 【全文链接或数据库名称(选填)】2018-1-11 10:54 - tina.xue - 文献求助专区
0 个回复 - 1003 次查看 【作者(必填)】Brian Meert 【文题(必填)】The Complete Guide to Facebook Advertising 【年份(必填)】2017 【全文链接或数据库名称(选填)】2018-1-11 10:54 - tina.xue - 文献求助专区
Integrated Advertising, Promotion, and Marketing Communications 8e
3 个回复 - 2195 次查看 Pearson | English | 2018 | ISBN-10: 1292222697 | 509 Pages | PDF | 59.94 mb by Kenneth E. Clow (Author), Donald E. Baack (Author) Integrated advertising and marketing communications taught through ...2018-1-8 00:05 - shuiyaoziliao - 市场营销
3 个回复 - 2195 次查看 Pearson | English | 2018 | ISBN-10: 1292222697 | 509 Pages | PDF | 59.94 mb by Kenneth E. Clow (Author), Donald E. Baack (Author) Integrated advertising and marketing communications taught through ...2018-1-8 00:05 - shuiyaoziliao - 市场营销
How category advertising norms and consumer
1 个回复 - 579 次查看 【作者(必填)】 MJ Barone， RD Jewell 【文题(必填)】How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness 【年份(必填)】2012 【全文链接或 ...2018-1-3 18:09 - tuming468 - 求助成功区
1 个回复 - 579 次查看 【作者(必填)】 MJ Barone， RD Jewell 【文题(必填)】How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness 【年份(必填)】2012 【全文链接或 ...2018-1-3 18:09 - tuming468 - 求助成功区
Excel 2016 for Advertising Statistics: A Guide to Solving Practical Problems
25 个回复 - 2671 次查看 English | PDF | 2017 | 265 Pages | ISBN : 3319721038 | 12.8 MB This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and ...2017-12-31 19:47 - igs816 - Excel
25 个回复 - 2671 次查看 English | PDF | 2017 | 265 Pages | ISBN : 3319721038 | 12.8 MB This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and ...2017-12-31 19:47 - igs816 - Excel
Spillovers in Attribute Advertising
1 个回复 - 601 次查看 【作者(必填)】Steven Schmeiser[/backcolor] 【文题(必填)】Spillovers in Attribute Advertising 【年份(必填)】2016 【全文链接或数据库名称(选填)】https://www.degruyter.com/view/j/roms.2016.14.iss ...2018-1-3 09:34 - mzpzjh - 求助成功区
1 个回复 - 601 次查看 【作者(必填)】Steven Schmeiser[/backcolor] 【文题(必填)】Spillovers in Attribute Advertising 【年份(必填)】2016 【全文链接或数据库名称(选填)】https://www.degruyter.com/view/j/roms.2016.14.iss ...2018-1-3 09:34 - mzpzjh - 求助成功区
【广告与消费者思维】Advertising the Mind of the Consumer
2 个回复 - 748 次查看 书籍信息: 标题: Advertising and the Mind of the Consumer 语言: English 格式: pdf 大小: 1.5M 页数: 379 年份: 2009 作者: Max Sutherland 版次: Third edition 出版社: Allen & Unwin2017-11-20 11:48 - 瘦瘦三国 - 市场营销
2 个回复 - 748 次查看 书籍信息: 标题: Advertising and the Mind of the Consumer 语言: English 格式: pdf 大小: 1.5M 页数: 379 年份: 2009 作者: Max Sutherland 版次: Third edition 出版社: Allen & Unwin2017-11-20 11:48 - 瘦瘦三国 - 市场营销
【非广告营销】Marketing Without Advertising
0 个回复 - 791 次查看 书籍信息: 标题: Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success 语言: English 格式: pdf 大小: 4.8M 页数: 328 年份: 2005 作者: Michael P ...2017-11-20 11:41 - 瘦瘦三国 - 市场营销
0 个回复 - 791 次查看 书籍信息: 标题: Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success 语言: English 格式: pdf 大小: 4.8M 页数: 328 年份: 2005 作者: Michael P ...2017-11-20 11:41 - 瘦瘦三国 - 市场营销
【报告精选】THE IMPACTS OF BANNING ADVERTISING DIRECTED AT CHILDREN IN BRAZIL
19 个回复 - 2012 次查看 **** 本内容被作者隐藏 ****2017-10-5 10:52 - william9225 - 真实世界经济学(含财经时事)
19 个回复 - 2012 次查看 **** 本内容被作者隐藏 ****2017-10-5 10:52 - william9225 - 真实世界经济学(含财经时事)
Machine learning for targeted display advertising: transfer learning in action
0 个回复 - 482 次查看 摘要：This paper presents the design of a fully deployed multistage transfer learning system for targeted display advertising, highlighting the important role of...原文链接:http://dl.acm.org/citation. ...2017-9-18 08:30 - a智多星 - 人工智能论文版
0 个回复 - 482 次查看 摘要：This paper presents the design of a fully deployed multistage transfer learning system for targeted display advertising, highlighting the important role of...原文链接:http://dl.acm.org/citation. ...2017-9-18 08:30 - a智多星 - 人工智能论文版
The newsvendor problem with advertising: an overview with extensions
1 个回复 - 370 次查看 【作者(必填)】 [*]Dušan Hrabec， Kjetil K. Haugen【文题(必填)】 The newsvendor problem with advertising: an overview with extensions【年份(必填)】 2017 【全文链接或数据库名称(选填)】https: ...2017-8-30 20:54 - timesever - 求助成功区
1 个回复 - 370 次查看 【作者(必填)】 [*]Dušan Hrabec， Kjetil K. Haugen【文题(必填)】 The newsvendor problem with advertising: an overview with extensions【年份(必填)】 2017 【全文链接或数据库名称(选填)】https: ...2017-8-30 20:54 - timesever - 求助成功区
Coordination contracts of dual-channel with cooperation advertising
3 个回复 - 669 次查看 【作者(必填)】 JiaPingXiea. Numbers and letters correspond to the affiliation list. Click to expose these in author workspaceOpens the author workspace. Author links open the author workspace.LingLia ...2017-8-28 10:23 - 下雨就打伞 - 求助成功区
3 个回复 - 669 次查看 【作者(必填)】 JiaPingXiea. Numbers and letters correspond to the affiliation list. Click to expose these in author workspaceOpens the author workspace. Author links open the author workspace.LingLia ...2017-8-28 10:23 - 下雨就打伞 - 求助成功区
Advertising versus payper- view in electronic media
5 个回复 - 430 次查看 【作者(必填)】AshutoshPrasad VijayMahajan and BartBronnenberg 【文题(必填)】Advertising versus payper-view in electronic media 【年份(必填)】2003 【全文链接或数据库名称(选填)】http://www.sc ...2017-8-18 09:15 - mzpzjh - 求助成功区
5 个回复 - 430 次查看 【作者(必填)】AshutoshPrasad VijayMahajan and BartBronnenberg 【文题(必填)】Advertising versus payper-view in electronic media 【年份(必填)】2003 【全文链接或数据库名称(选填)】http://www.sc ...2017-8-18 09:15 - mzpzjh - 求助成功区
Advertising and Media Market Concentration
1 个回复 - 379 次查看 【作者(必填)】Jonas Häckner and Sten Nyberg 【文题(必填)】 Advertising and Media Market Concentration 【年份(必填)】2008 【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/a ...2017-8-17 16:23 - mzpzjh - 求助成功区
1 个回复 - 379 次查看 【作者(必填)】Jonas Häckner and Sten Nyberg 【文题(必填)】 Advertising and Media Market Concentration 【年份(必填)】2008 【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/a ...2017-8-17 16:23 - mzpzjh - 求助成功区
How Brand Reputation Affects the Advertising-Brand Equity Link
5 个回复 - 960 次查看 【作者(必填)】Arjun Chaudhuri 【文题(必填)】How Brand Reputation Affects the Advertising-Brand Equity Link 【年份(必填)】2002 【全文链接或数据库名称(选填)】http://www.journalofadvertisingrese ...2017-4-24 10:50 - kissthesnow - 求助成功区
5 个回复 - 960 次查看 【作者(必填)】Arjun Chaudhuri 【文题(必填)】How Brand Reputation Affects the Advertising-Brand Equity Link 【年份(必填)】2002 【全文链接或数据库名称(选填)】http://www.journalofadvertisingrese ...2017-4-24 10:50 - kissthesnow - 求助成功区
Advertising Promotion and Other Aspects of Integrated Marketing Communications
7 个回复 - 4379 次查看 Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence A. Shimp (Author), J. Craig Andrews (Author) Hardcover: 752 pages Publisher: South-Western C ...2015-8-3 23:42 - behappie - 市场营销
7 个回复 - 4379 次查看 Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence A. Shimp (Author), J. Craig Andrews (Author) Hardcover: 752 pages Publisher: South-Western C ...2015-8-3 23:42 - behappie - 市场营销
新手想求一份vault guide to advertising
0 个回复 - 728 次查看 搜vault guide发现了经管之家，想求一份vault guide to advertising（second edition）2017-7-5 19:25 - yangmtruc2015 - 新手入门区
0 个回复 - 728 次查看 搜vault guide发现了经管之家，想求一份vault guide to advertising（second edition）2017-7-5 19:25 - yangmtruc2015 - 新手入门区
