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数字化转型英文学习资料34 个回复 - 1386 次查看 本贴为英文的数字化转型系列学习资料，欢迎大家下载参考 UIA-PHG-Webinar-21.11.2022.pdf Update_on_Roadmap_implementation_July_2022.pdf vodafone-fit-for-the-future-cities-report.pdf World-Bank-Ph ...2023-3-13 18:14 - 桜願云 - 现金交易版
Digital Marketing Strategy, An integrated approach to online marketing
12 个回复 - 2101 次查看 本来想集中分享几本优质的有关数字营销方面的书的，不太会操作于是，附件是分享如下该本书，欢迎下载学习 Digital Marketing Strategy, An integrated approach to online marketing2022-10-29 17:23 - 海桐浪迹 - 站务与外事
12 个回复 - 2101 次查看 本来想集中分享几本优质的有关数字营销方面的书的，不太会操作于是，附件是分享如下该本书，欢迎下载学习 Digital Marketing Strategy, An integrated approach to online marketing2022-10-29 17:23 - 海桐浪迹 - 站务与外事
Digital Government Strategy, Government Models and Technology
1 个回复 - 352 次查看 【作者(必填)】 Bernd W. Wirtz 【文题(必填)】 Digital GovernmentStrategy, Government Models and Technology【年份(必填)】 2022 【全文链接或数据库名称(选填)】https://link.springer.com/book/10.1007/9 ...2023-3-26 11:19 - doodad - 求助成功区
1 个回复 - 352 次查看 【作者(必填)】 Bernd W. Wirtz 【文题(必填)】 Digital GovernmentStrategy, Government Models and Technology【年份(必填)】 2022 【全文链接或数据库名称(选填)】https://link.springer.com/book/10.1007/9 ...2023-3-26 11:19 - doodad - 求助成功区
Analytic Activism: Digital Listening and the New Political Strategy
16 个回复 - 1112 次查看 English | 2016 | ISBN: 0190266120, 0190266139 | 224 pages | PDF | 3 MB **** 本内容被作者隐藏 ****2017-6-28 14:33 - igs816 - 经管书评
16 个回复 - 1112 次查看 English | 2016 | ISBN: 0190266120, 0190266139 | 224 pages | PDF | 3 MB **** 本内容被作者隐藏 ****2017-6-28 14:33 - igs816 - 经管书评
Digital Marketing_ Strategy, Implementation and practice 6e Dave Chaffey
1 个回复 - 1292 次查看 Digital Marketing_ Strategy, Implementation and practice 6e Dave Chaffey2020-8-13 22:11 - Fionaforest - 市场营销
1 个回复 - 1292 次查看 Digital Marketing_ Strategy, Implementation and practice 6e Dave Chaffey2020-8-13 22:11 - Fionaforest - 市场营销
“Untact”: a new customer service strategy in the digital age
1 个回复 - 509 次查看 【作者(必填)】 Sang M. Lee & DonHee Lee 【文题(必填)】 “Untact”: a new customer service strategy in the digital age 【年份(必填)】 2020 【全文链接或数据库名称(选填)】https://link.springer.com/ ...2021-7-18 17:24 - timesever - 求助成功区
1 个回复 - 509 次查看 【作者(必填)】 Sang M. Lee & DonHee Lee 【文题(必填)】 “Untact”: a new customer service strategy in the digital age 【年份(必填)】 2020 【全文链接或数据库名称(选填)】https://link.springer.com/ ...2021-7-18 17:24 - timesever - 求助成功区
【高清扫描版】Digital Marketing: Strategy, Implementation and Practice (5e)
8 个回复 - 3555 次查看 Digital Marketing: Strategy, Implementation and Practice 5th Edition by Dave Chaffey (Author), Fiona Ellis-Chadwick (Author) Now in its fifth edition, Digital Marketing (previously Internet Mar ...2016-8-30 12:22 - cmwei333 - 金融学（理论版）
8 个回复 - 3555 次查看 Digital Marketing: Strategy, Implementation and Practice 5th Edition by Dave Chaffey (Author), Fiona Ellis-Chadwick (Author) Now in its fifth edition, Digital Marketing (previously Internet Mar ...2016-8-30 12:22 - cmwei333 - 金融学（理论版）
digital business & electronic commerce: strategy, biz models & tech 2021
0 个回复 - 708 次查看 digital business and electronic commerce - strategy, business models and technology (2021)2021-3-29 21:48 - loneshark - 投资人（实务版）
0 个回复 - 708 次查看 digital business and electronic commerce - strategy, business models and technology (2021)2021-3-29 21:48 - loneshark - 投资人（实务版）
Digital Marketing Strategy: An integrated approach to online marketing
60 个回复 - 6164 次查看 Kogan Page | 2016 | ISBN 978 0 7494 7470 6 | 339 pages | PDF | 4 Mb **** 本内容被作者隐藏 ****2017-3-8 10:36 - igs816 - 市场营销
60 个回复 - 6164 次查看 Kogan Page | 2016 | ISBN 978 0 7494 7470 6 | 339 pages | PDF | 4 Mb **** 本内容被作者隐藏 ****2017-3-8 10:36 - igs816 - 市场营销
Digital Marketing: Strategy, Implementation and Practice 6e
6 个回复 - 4906 次查看 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require ...2017-8-29 10:37 - shuiyaoziliao - 市场营销
6 个回复 - 4906 次查看 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require ...2017-8-29 10:37 - shuiyaoziliao - 市场营销
麦肯锡：A-winning-operating-model-for-digital-strategy
1 个回复 - 970 次查看 2019-7-21 12:02 - Justin915 - 行业分析报告
1 个回复 - 970 次查看 2019-7-21 12:02 - Justin915 - 行业分析报告
【学习笔记】The Business of Platforms: Strategy in the Age of Digital Co ...
5 个回复 - 754 次查看 The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power 求这本书2020-3-2 21:11 - king_monkey - Forum
5 个回复 - 754 次查看 The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power 求这本书2020-3-2 21:11 - king_monkey - Forum
求Strategy in the digital era文章的电子版
0 个回复 - 311 次查看 求Adner R, Puranam P, Zhu F (2018) Strategy in the digital era. Adner R, Puranam P, Zhu F, eds. Strategy Science. Special Issue call for papers: https://pubsonline.informs.org/pbassets/CallStrategyin ...2021-2-10 10:59 - JT君 - 论文版
0 个回复 - 311 次查看 求Adner R, Puranam P, Zhu F (2018) Strategy in the digital era. Adner R, Puranam P, Zhu F, eds. Strategy Science. Special Issue call for papers: https://pubsonline.informs.org/pbassets/CallStrategyin ...2021-2-10 10:59 - JT君 - 论文版
Digital Marketing - Integrating Strategy and Tactics with Values
0 个回复 - 498 次查看 【作者(必填)】 【文题(必填)】 【年份(必填)】 【全文链接或数据库名称(选填)】https://www.amazon.com/Digital-Marketing-Integrating-Guidebook-Executives/dp/0415716756/ref=sr_1_1?dchild=1&keywords ...2020-7-29 10:00 - ID的 - 文献求助专区
0 个回复 - 498 次查看 【作者(必填)】 【文题(必填)】 【年份(必填)】 【全文链接或数据库名称(选填)】https://www.amazon.com/Digital-Marketing-Integrating-Guidebook-Executives/dp/0415716756/ref=sr_1_1?dchild=1&keywords ...2020-7-29 10:00 - ID的 - 文献求助专区
The Business of Platforms: Strategy in the Age of Digital Competition, Innovatio
8 个回复 - 1876 次查看 【作者(必填)】Michael A. Cusumano；Annabelle Gawer ；David B. Yoffie 【文题(必填)】The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power 【年份(必填)】2019.5 ...2019-6-17 08:23 - hhyc - 求助成功区
8 个回复 - 1876 次查看 【作者(必填)】Michael A. Cusumano；Annabelle Gawer ；David B. Yoffie 【文题(必填)】The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power 【年份(必填)】2019.5 ...2019-6-17 08:23 - hhyc - 求助成功区
Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy
24 个回复 - 1171 次查看 2016 | ISBN-10: 0134177282 | 368 pages | PDF Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle ...2018-7-8 21:53 - igs816 - 经管书评
24 个回复 - 1171 次查看 2016 | ISBN-10: 0134177282 | 368 pages | PDF Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle ...2018-7-8 21:53 - igs816 - 经管书评
Optimizing Digital Strategy: How to Make Informed, Tactical Decisions
0 个回复 - 654 次查看 【作者(必填)】by Professor Christopher Bones (Author), ...2019-1-28 13:53 - wirtz72 - 文献求助专区
0 个回复 - 654 次查看 【作者(必填)】by Professor Christopher Bones (Author), ...2019-1-28 13:53 - wirtz72 - 文献求助专区
Book Title: Digital Marketing Strategy
4 个回复 - 1762 次查看 Book Title: Digital Marketing Strategy: An integrated approach to online marketing Author: Simon Kingsnorth Year: 2016 Publisher: KeganPage2018-7-27 02:55 - wmwong - 市场营销
4 个回复 - 1762 次查看 Book Title: Digital Marketing Strategy: An integrated approach to online marketing Author: Simon Kingsnorth Year: 2016 Publisher: KeganPage2018-7-27 02:55 - wmwong - 市场营销
Digital Marketing - Integrating Strategy and Tactics with Values
7 个回复 - 885 次查看 English | ISBN: 0415716748, 0415716756 | 368 pages | EPUB Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactic ...2018-10-25 14:23 - igs816 - 经管书评
7 个回复 - 885 次查看 English | ISBN: 0415716748, 0415716756 | 368 pages | EPUB Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactic ...2018-10-25 14:23 - igs816 - 经管书评
UX Strategy How to Devise Innovative Digital Products That People Want 2015
4 个回复 - 1424 次查看 1.UX Strategy How to Devise Innovative Digital Products That People Want 2015; 2.英文原版，PDF格式; === User Experience (UX) strategy requires a careful blend of business strategy and UX design, bu ...2017-4-1 09:20 - GarlicBoy - 数据可视化
4 个回复 - 1424 次查看 1.UX Strategy How to Devise Innovative Digital Products That People Want 2015; 2.英文原版，PDF格式; === User Experience (UX) strategy requires a careful blend of business strategy and UX design, bu ...2017-4-1 09:20 - GarlicBoy - 数据可视化
China and Cybersecurity: Espionage, Strategy, and Politics in the Digital Domain
7 个回复 - 1073 次查看 China's emergence as a great power in the twenty-first century is strongly enabled by cyberspace. Leveraged information technology integrates Chinese firms into the global economy, modernizes infrastr ...2015-3-3 12:05 - 大家开心 - 经管书评
7 个回复 - 1073 次查看 China's emergence as a great power in the twenty-first century is strongly enabled by cyberspace. Leveraged information technology integrates Chinese firms into the global economy, modernizes infrastr ...2015-3-3 12:05 - 大家开心 - 经管书评
Return on Engagement: Content Strategy and Web Design Techniques for Digital Mar
9 个回复 - 1282 次查看 Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing, 2nd Edition 2015 | ISBN-10: 0415844614 | 266 pages | PDF | 14 MB In the world of web design, ...2017-2-22 14:05 - igs816 - 市场营销
9 个回复 - 1282 次查看 Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing, 2nd Edition 2015 | ISBN-10: 0415844614 | 266 pages | PDF | 14 MB In the world of web design, ...2017-2-22 14:05 - igs816 - 市场营销
Optimal digital content distribution strategy in the presence of the consumer-to
2 个回复 - 752 次查看 【作者(必填)】 Feng, Y.F., Z.L. Guo, W.Y.K. Chiang 【文题(必填)】 Optimal digital content distribution strategy in the presence of theconsumer-to-consumer channel 【年份(必填)】 2009 【全文链接或 ...2016-2-1 15:23 - timesever - 求助成功区
2 个回复 - 752 次查看 【作者(必填)】 Feng, Y.F., Z.L. Guo, W.Y.K. Chiang 【文题(必填)】 Optimal digital content distribution strategy in the presence of theconsumer-to-consumer channel 【年份(必填)】 2009 【全文链接或 ...2016-2-1 15:23 - timesever - 求助成功区
文献求助：Corporate Strategy in the Digital Age
1 个回复 - 898 次查看 【作者(必填)】CV Callahan, BA Pasternack 【文题(必填)】Corporate Strategy in the Digital Age 【年份(必填)】1999 【全文链接或数据库名称(选填)】2012-11-11 16:11 - xhg04238 - 文献求助专区
1 个回复 - 898 次查看 【作者(必填)】CV Callahan, BA Pasternack 【文题(必填)】Corporate Strategy in the Digital Age 【年份(必填)】1999 【全文链接或数据库名称(选填)】2012-11-11 16:11 - xhg04238 - 文献求助专区
