AConciseGuidetoMarketResearch Using IBM SPSS 2 个回复 - 1624 次查看
附件的书名是AConciseGuidetoMarketResearch The Process, Data, and Methods Using IBM SPSS Statistics
1 Introduction toMarketResearch . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2 ...2014-10-14 15:30 - huangkaiyue9527 - 市场营销
AConciseGuidetoMarketResearch 2nd edition 2 个回复 - 1492 次查看
[attach]1620725[/attach]
About this textbook
Compact, hands-on and step-by-step introduction to quantitative market research techniques
...2014-8-29 15:29 - herrmayor - SPSS论坛
书评:The MarketResearch Toolbox: AConciseGuide for Beginners(zz) 1 个回复 - 3244 次查看
The MarketResearch Toolbox: AConciseGuide for BeginnersEdward F. McQuarrie1996, 154 pages, softcover (0803958579).
Many managers tend to dismiss books on marketing research as weighty tomes full ...2006-7-12 17:53 - fyring - 商学院