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A Concise Guide to Market Research
4 个回复 - 590 次查看 2020-10-15 09:12 - Amy_Swift - Forum
2019新书_A Concise Guide to Market Research_3ed_edition_Marko SarstedtErik Mooi
10 个回复 - 3012 次查看 IntroductionThis book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of ...2018-9-29 12:44 - nanometer - SPSS论坛
The Market Research Toolbox: A Concise Guide for Beginners(mobi转pdf版)
3 个回复 - 2793 次查看 The Market Research Toolbox: A Concise Guide for Beginners 作者: McQuarrie, Edward F. ISBN13: 9781452291581 类型: 平装 出版日期: 2015-05-08 出版社: Sage Publications, Inc 页数: 400 重量( ...2015-10-27 23:12 - wodhead - 市场营销
【好书不断】A Concise Guide to Market Research: The Process, Data, and Methods
5 个回复 - 2495 次查看 今天继续为大家提供书籍,依然来自Springer,《A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics》,这是一本偏商业应用的一本书籍,对这方面有兴趣的坛友可以下下 ...2014-11-12 23:37 - crystal8832 - SPSS论坛
A Concise Guide to Market Research Using IBM SPSS
2 个回复 - 1624 次查看 附件的书名是A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics 1 Introduction to Market Research . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 ...2014-10-14 15:30 - huangkaiyue9527 - 市场营销
A Concise Guide to Market Research 2nd edition
2 个回复 - 1492 次查看 [attach]1620725[/attach] About this textbook Compact, hands-on and step-by-step introduction to quantitative market research techniques ...2014-8-29 15:29 - herrmayor - SPSS论坛
书评:The Market Research Toolbox: A Concise Guide for Beginners(zz)
1 个回复 - 3244 次查看 The Market Research Toolbox: A Concise Guide for BeginnersEdward F. McQuarrie1996, 154 pages, softcover (0803958579). Many managers tend to dismiss books on marketing research as weighty tomes full ...2006-7-12 17:53 - fyring - 商学院