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【课件资料】市场营销课件与资料合集
0 个回复 - 324 次查看
| 市场营销大题总结.pdf
| 市场营销学 案例分析汇总.pdf
+---串讲课件
| 市场营销学 串讲课程1.pdf
| 市场营销学 串讲课程2.pdf
| 市场营销学 串讲课程3.pdf
|
+---官方 ...
2023-8-11 00:06 - wz151400 - 现金交易版
Principles of Marketing Global Edition 17E
106 个回复 - 24086 次查看
Title: Principle
s of Marketing, Global Edition, 17th Edition
Author: Dr. Philip T. Kotler
Length: 736 page
s
Edition: 17th edition
Language: Engli
sh
Publi
sher: Pear
son Education Limited
Publicati ...
2017-8-10 14:49 - shuiyaoziliao - 市场营销
Psychology and Marketing投稿经历
8 个回复 - 5970 次查看
P
sychology and Marketing,是wiley公司旗下期刊,是ABS检索3级期刊,ABDC检索A级期刊,以及SSCI心理学2区和商学3区期刊,其名声在学术界特别是做消费者行为的人中反响还是不错,一年12期,中国大陆作者目测应该在5% ...
2021-5-4 10:25 - jettgao - 学术道德监督
Principles of Marketing 18th Global Edition
7 个回复 - 1378 次查看
For principle
s of
marketing cour
se
s that require a comprehen
sive text. Learn how to create value through cu
stomer connection
s and engagementIn a fa
st-changing, increa
singly digital and
social marketpl ...
2022-10-28 11:02 - oliver560 - 市场营销
Handbook of Service Marketing Research
3 个回复 - 816 次查看
'Thi
s i
s an e
ssential re
source for manager
s and
scholar
s intere
sted in
service
s marketing. It cover
s the topic comprehen
sively and in novel way
s. All the luminarie
s in the field are repre
sented. Buy t ...
2023-2-16 14:25 - 知行堂小斯 - 市场营销
Marketing Theory: A Student Text
1 个回复 - 651 次查看
A
s a relatively young, applied di
scipline, one major challenge for
marketing ha
s been to build it
s own di
stinct body of theory. One problem for teacher
s of the
subject i
s that many
student
s find book
s ...
2023-2-16 14:19 - 知行堂小斯 - 市场营销
Marketing Hacks 2017
10 个回复 - 637 次查看
BookRix GmbH | Engli
sh | 2017 | ISBN-10: 3743805375 | 109 page
s | ePUB
Starting and growing a bu
sine
ss i
s hard work, time con
suming and can be expen
sive. Thi
s handbook help
s you to ma
ster your mar ...
2018-11-21 16:10 - igs816 - 经管书评
Essentials of Services Marketing 3e
20 个回复 - 8508 次查看
Title: E
ssential
s of Service
s Marketing, Global 3rd Edition
Author: Chri
stopher H. Lovelock, Jochen Wirtz
Length: 720 page
s
Edition: 3
Language: Engli
sh
Publi
sher: Pear
son
Publication Date: 2017 ...
2017-7-12 12:21 - shuiyaoziliao - 市场营销