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Marketing Theory:A Student Text
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The first edition of Marketing Theory: A Student Text first appeared in 2000 in
order to fulfil the need for an advanced text to be used in capstone courses in
marketing by
students who had studied ...
2014-5-25 13:30 - ccfenghuang - 市场营销
Marketing Theory: A Student Text
1 个回复 - 754 次查看
As a relatively young, applied discipline, one major challenge for
marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many
students find books ...
2023-2-16 14:19 - 知行堂小斯 - 市场营销