结果:找到“Brand management”相关内容41个,排序为按回复时间降序,搜索更多相关帖子请点击“高级
SCA战略品牌管理_ENG&CH战略与商业品牌管理
1 个回复 - 315 次查看 SCA战略品牌管理_ENG&CH战略与商业品牌管理Strategic & Commercial Brand Management P387 战略与商业品牌管理 SCA战略品牌管理_ENG&CH战略与商业品牌管理Strategic & Commercial Brand Management SCA战略 ...2023-4-17 21:00 - Lala-20200 - 现金交易版
Branding and Marketing Communication:JHU学习课件,Keller Strategic Brand Manag
2 个回复 - 1129 次查看 Branding and Marketing Communication:JHU学习课件 主要参考教材: Keller Strategic Brand ManagementBuilding,Measuring,and Managing Brand Equity Global Edition Branding and Marketing Communic ...2022-5-15 17:25 - Lala-20200 - 现金交易版
SBM战略品牌管理4E(中文+英文课件PPT)
2 个回复 - 1531 次查看 战略品牌管理4E(中文+英文课件PPT) Strategic Brand Management Building,Measuring,and Managing Brand Equity Fourth EditionKevin Lane Keller 战略品牌管理4E(中文+英文课件PPT) Strategic Brand Man ...2022-4-30 11:53 - Kathy-202109 - 现金交易版
战略品牌管理The luxury brand strategy challenge,Luxury and cosmic management
3 个回复 - 1388 次查看 战略品牌管理The luxury brand strategy challenge,Luxury and cosmic management 1 luxury(2)。pdf 2 luxury.pdf 3 social networks.pdf 4 5 brand psychoa.pdf 7 logo(2)。pdf 8 consumer psycholog ...2022-4-30 12:01 - Kathy-202109 - 现金交易版
Brand Management Research, theory and practice (Tilde Heding, Charlotte F. Knudt
1 个回复 - 436 次查看 Brand Management Research, theory and practice (Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre) Brand Management Research, theory and practice (Tilde Heding, Charlotte F. Knudtzen, Mogens Bje ...2022-7-16 22:50 - hugohugo0000 - Forum
战略品牌管理第四版(Strategic Brand Management)书和课件
29 个回复 - 17631 次查看 【作者(必填)】凯文·莱恩·凯勒 【文题(必填)】战略品牌管理第四版(Strategic Brand Management)书和课件 书最好是PDF版(最好是中文,英文也可) 最重要的是课件!书都可以是次要的!我想要课件!拜托啦 ...2015-3-21 14:24 - lilpan - 求助成功区
[超级爆]品牌管理Strategic Brand Management, 4 edition_Kevin Lane Keller
134 个回复 - 24864 次查看 [超级爆系列]品牌管理(第4版的国际版) Kevin Lane Keller, "Strategic Brand Management, 4 edition(Global edition)" English | ISBN: 0132664259, 0273779419 | 2012 | 600 pages | PDF | 20 MB 【作者简 ...2014-4-11 13:25 - saintsophia - 商学院
【B2B 品牌管理】B2B Brand Management
2 个回复 - 1336 次查看 书籍信息: 标题: B2B Brand Management 语言: English 格式: pdf 大小: 5.0M 页数: 367 年份: 2006 作者: Philip Kotler, Waldemar Pfoertsch 版次: 1 出版社: Springer2017-11-20 11:10 - 瘦瘦三国 - 市场营销
【免费英文好书】B2B Brand Management[美] 科特勒,[德] 弗沃德
83 个回复 - 10644 次查看 B2B Brand Management 作者: Philip Koter / Waldemar Pfoertsch 出版社: Springer Verlag 出版年: 2006 页数: 357 ISBN: 9783540253600 Book Contents This is one of the first books to probe deeply ...2015-4-30 09:26 - inankai - 市场营销
【独家发布】【2016】The Routledge Companion to Contemporary Brand Management
25 个回复 - 2740 次查看 【2016】The Routledge Companion to Contemporary Brand Management Book 图书名称:The Routledge Companion to Contemporary Brand Management Author 作者: Francesca Dall’Olmo Riley, Jaywant Singh, Ch ...2018-5-7 09:22 - kychan - 市场营销
Kevin_Lane_Keller-Strategic_Brand_Management品牌管理(第4版 全球版)
4 个回复 - 2516 次查看 品牌管理(第4版 全球版) Kevin_Lane_Keller-Strategic_Brand_Management__Building,_Measuring,_and_Managing_Brand_Equity,_4th_Edition-(Global edition)Prentice_Hall_(2012)2017-9-25 17:51 - jeffyangsir - 市场营销
Luxury Brand Management download 下载
0 个回复 - 1177 次查看 Luxury Brand Management: A World of Privilege Michel Chevalier 很经典的一般关于luxury的书,法国行业基础书。目前只有前面部分,完全可以对这个产业有明确认知,它全面系统的阐述了这个行业理解,很准 ...2016-10-22 17:32 - rebeccawinner - 市场营销
【免费帝】Keller_strategic brand management_4th书&资料
20 个回复 - 5326 次查看 【以下资料皆为自网络,仅供个人学习使用,不得用于商业用途。如若喜欢,请购买正版。】 strategic brand management_keller第4版,包括英文教材、英文教师手册、英文PPT、中文PPT共4个资料。 下载地址: http:// ...2016-3-3 08:25 - yuanlicun - 市场营销
2022《Journal of Brand Management》录用流程
18 个回复 - 3809 次查看 第一次撰写英文并投稿,顺利录用。 研究主题:知识产权相关 研究方法:文献综述 审稿时间: 投稿 2021.10.21 初审 2021.10.21-2021.11.21 第一轮外审 2021.11.21-2021.12.21 退修 2022.1.4-2022.2.11 第二轮 ...2022-7-13 21:19 - 18756443163 - 学术道德监督
Elliot, R., Percy, L. and S. Pervan (2015) Strategic Brand Management, (3rd Ed.)
1 个回复 - 1309 次查看 求Elliot, R., Percy, L. and S. Pervan (2015) Strategic Brand Management, (3rd Ed.) Oxford University Press: Oxford. 电子版,不是第三版也可以,谢谢!2018-12-8 17:32 - gxy66 - 市场营销
Strategic Brand Management Building Measuring and Managing Brand Equity4
2 个回复 - 1241 次查看 Strategic Brand Management Building, Measuring, and Managing Brand Equity Global Edition2018-5-21 14:03 - 天丶奇 - MBA专版
Brand Management Research, theory and practice
1 个回复 - 1664 次查看 Brand Management Research, theory and practice Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre First published 2009 by Routledge2015-11-13 19:01 - toughxiaoqiang - 商学院
Advanced Brand Management:Managing Brands in a Changing World 2E 2010
0 个回复 - 776 次查看 找了好久的一本书,分享2016-5-3 03:35 - pierreleetop - 金融学(理论版)
The New Strategic Brand Management (Kapferer, 2012)
1 个回复 - 677 次查看 2012版,共18章,有详细内容。2016-3-3 20:42 - 活在岩缝中 - 经管书评
Strategic Brand Management, Keller K
1 个回复 - 951 次查看 Strategic Brand Management, Keller K 很難找根本找不到啊~2015-10-19 05:52 - Dylanlam - 休闲灌水
Understanding the interplay between brand and innovation management
6 个回复 - 1194 次查看 【作者(必填)】 [*]Tim Oliver Brexendorf, Barry Bayus, Kevin Lane Keller 【文题(必填)】Understanding the interplay between brand and innovation management: findings and future research directions ...2015-10-9 23:44 - rockaby - 求助成功区
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management
12 个回复 - 1771 次查看 Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies ...2015-2-19 21:45 - 大家开心 - 创新与战略管理
Strategic Brand Management, Global edition, 4e
1 个回复 - 2106 次查看 Brand Management入门用书 [/backcolor]Strategic Brand Management: Global Edition, 4E[/backcolor]Kevin Keller[/backcolor]ISBN-10: 0273779419[/backcolor]ISBN-13: 9780273779414[/backcolor]Pearson[/backco ...2015-7-15 11:01 - griko - 市场营销
大众汽车金融(中国)有限公司招聘Brand Management Intern(北京)
0 个回复 - 1286 次查看 Brand Management Intern(北京总部,Brand Relationship and Corpo) [*]工作地点:北京 [*]有效日期:2014年12月08日 至 2015年01月07日 [*]招聘人数:多人 [*]职位性质:兼职/实习 ...2014-12-9 09:00 - easy_zj - 经管类求职与招聘
Strategic Brand Management (Kevin Lane Keller)
11 个回复 - 9388 次查看 Strategic Brand Management (Kevin Lane Keller) [*] [*]Hardcover: 600 pages [*]Publisher: Prentice ...2013-9-12 13:26 - landlord21 - 市场营销
求strategic brand management (kevin lane keller)
4 个回复 - 2579 次查看 各位有没有strategic brand management kevin lane keller,考试要用2014-5-23 01:39 - 偶尔犯犯罪 - 市场营销
【精彩讲义】Strategic Brand Management-英语课件
4 个回复 - 3303 次查看 【精彩讲义】Strategic Brand Management-英语课件全部PPT!2010-3-29 21:19 - rockaby - 市场营销
B2B Brand Management (Kotler)
3 个回复 - 2238 次查看 Kotler英文版品牌管理最新著作B2B Brand Management2009-12-10 03:33 - heaven_fan - 市场营销
The New Strategic Brand Management 4th edition
12 个回复 - 5621 次查看 The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition by Kapferer, Jean-Noël.2009-8-22 11:47 - only1023 - 市场营销
Towards Effective Place Brand Management: Branding European Cities and Regions
4 个回复 - 1395 次查看 Towards Effective Place Brand Management: Branding European Cities and Regions2011-11-19 21:55 - liao.jinhong - 市场营销
【管理】Brand Management and Strategies Against Counterfeits
71 个回复 - 8904 次查看 1 论文标题:Brand Management and Strategies Against Counterfeits 2 作者信息:Yi Qian 3 出处和链接(比如,NBER working paper No.11000):Issued in March 2012 4 摘要:In this paper, I provide a ...2012-3-8 00:34 - kmrd - 论文版
international brand management of Chinese companies
4 个回复 - 1601 次查看 1 Introduction.............................................................................................1 1.1 Problem statement .................................................................... ...2012-5-30 06:21 - justinyangyang - 市场营销
Complete Idiot's Guide to Brand Management
1 个回复 - 1489 次查看 【资料名称】:Complete Idiot's Guide to Brand Management 【资料作者】:Patricia F. Nicolino (Author) 【资料来源】:Alpha 【出版时间】: 2000 【资源格式】: PDF 【发表原因】: 论坛首发,搜索无重复 ...2010-4-7 20:59 - tombell - 商学院
customer-centered brand management
0 个回复 - 2164 次查看 哈佛商业评论四十年最佳文章——《customer-centered brand management》[/backcolor] [/backcolor]2012-3-9 21:22 - hbdldx - 市场营销
Brand_Management
0 个回复 - 890 次查看 Brand_Management2012-1-18 16:25 - lzx0210 - 金融学(理论版)
[下载]strategic brand management
16 个回复 - 6917 次查看     ------------------------------------------------------------------ 是个很有用的PPT,美中不足的是没有书籍。 1.       Name 2.    &n ...2007-3-23 07:54 - MEI眼泪 - 商学院
Hilton Hotels: Brand Differentiation through Customer Relationship Management
0 个回复 - 2731 次查看 【案例名称】Hilton Hotels: Brand Differentiation through Customer Relationship Management 【作者】Lynda M. Applegate, Gabriele Piccoli, Chekitan S. Dev 【页数】18 【格式】PDF 【语言】英语 ...2011-8-17 12:42 - 案例库 - 案例库
Does brand management of corporate reputation translate into higher value?
3 个回复 - 1141 次查看 Does brand management of corporate reputation translate into higher market value? Authors:Smith, Katherine Taken1 Smith, Murphy2 Kun Wang3 Source:Journal of Strategic Marketing; Jun2010, Vol ...2011-3-7 12:02 - Elisa129 - 文献求助专区
Vault - Marketing and Brand Management
2 个回复 - 1503 次查看 Chapter 1: Functional Overview 5 Brand Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Advertising . . . . . . . . . . . . . . . . . . . . . . . . ...2010-12-20 05:37 - swjswj11 - 金融学(理论版)
Handbook on Brand and Experience Management
2 个回复 - 1574 次查看 Handbook on Brand and Experience Management2009-10-1 15:49 - 草原的苍狼 - 运营管理(物流与供应链管理)