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经典品牌战略规划案例分析
1 个回复 - 948 次查看经典品牌战略规划案例分析Brand Strategy Planning Case Study关键词：品牌，市场营销，品牌战略，品牌战略先于公司战略，Brand,Marketing strategy, brand strategy， brand strategy precedesenterprise one. 上 ...2019-4-28 10:29 - Mujahida - 现金交易版

互联网Plus时代品牌战略与品牌创新，Branding strategy and innovation
3 个回复 - 1238 次查看互联网Plus时代品牌战略与品牌创新，Branding strategy and innovation 中国企业所犯的最大、最普遍的错误是战略错误，而更可怕的错误是我们的企业家们根本不知道自己所犯的错误是战略性错误而一直在细节上找原因 ...2020-1-7 10:54 - Mujahida - 现金交易版

战略品牌管理The luxury brand strategy challenge,Luxury and cosmic management
3 个回复 - 1374 次查看战略品牌管理The luxury brand strategy challenge,Luxury and cosmic management 1 luxury（2）。pdf 2 luxury.pdf 3 social networks.pdf 4 5 brand psychoa.pdf 7 logo（2）。pdf 8 consumer psycholog ...2022-4-30 12:01 - Kathy-202109 - 现金交易版

Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.
0 个回复 - 663 次查看 Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr ...2020-12-13 22:24 - 1469508885 - 现金交易版

【全球品牌策略】 Global Brand Strategy : World-wise Marketing (2017)
19 个回复 - 3762 次查看 Global Brand Strategy World-wise Marketing in the Age of Branding Authors: Jan-Benedict Steenkamp Equips executives with the tools for launching, strengthening and reviving global brands in ...2017-1-6 08:10 - cmwei333 - 商学院

Trademarks’ relatedness to product and service innovation: A branding strategy
2 个回复 - 538 次查看求助两篇文献【作者(必填)】 ChristosTsinopoulos[/backcolor] 【文题(必填)】 Abandoning innovation activities and performance: The moderating role of openness【年份(必填)】2019 【全文链接或数据库名 ...2019-10-14 22:15 - 雪碧6384 - 求助成功区

品牌经理的经营管理战略(Brand manager's operation strategy)
0 个回复 - 639 次查看品牌经理的经营管理战略 Brand manager's operation strategy Agenda:1. 部门职能2. 组织结构3. 岗位职责4. S.O.P5. 方案分类6. 目标任务7. 作业原则2019-7-24 21:17 - Mujahida - 现金交易版

Brand Loyalty and Marketing Strategy: An Application to Home Appliances
1 个回复 - 385 次查看【作者(必填)】 Barry L. Bayus[/backcolor] 【文题(必填)】 Brand Loyalty and Marketing Strategy: An Application to Home Appliances【年份(必填)】 1992 【全文链接或数据库名称(选填)】https:/ ...2019-4-24 20:44 - 下雨就打伞 - 求助成功区

market entry in china - case studies on strategy, marketing, and branding (2016)
5 个回复 - 1336 次查看 market entry in china - case studies on strategy, marketing, and branding (2016)2016-7-24 09:59 - loneshark - 投资人（实务版）

A Private-Public Strategy for International Marketing Through Collective Brands
1 个回复 - 606 次查看【作者(必填)】Brian G. Innes[/backcolor], William A. Kerr[/backcolor]& Jill E. Hobbs[/backcolor] 【文题(必填)】A Private-Public Strategy for International Marketing Through Collective Brands: Canad ...2017-2-23 09:29 - bwhbwh - 求助成功区

急求 <Managerial Economics and Strategy> Perloff , Brand 300论坛币
7 个回复 - 2031 次查看求 Managerial Economics and Strategy 英文电子版，pdf 或epub.[/backcolor] 作者: [/backcolor]Jeffrey M. Perloff[/backcolor] [/backcolor](Author)[/backcolor], [/backcolor]James A. Brander[/backcolor ...2013-8-28 14:26 - 王gc - 悬赏大厅

产品市场营销战略、品牌战略、品牌策划、品牌路演推广与研讨-Branding strategy
0 个回复 - 696 次查看品牌战略、品牌策划、品牌路演与研讨-Branding strategy 这是全球著名品牌眼镜提供商（AX公司，基于商业性，是我定义的），在全球市场、特别是经对中国市场展开品牌攻式，让你了解：国际品牌是如何策划？ ...2019-11-21 16:54 - Mujahida - 现金交易版

Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
0 个回复 - 486 次查看【作者(必填)】 Rahel Anne Bailie ,‎ Noz Urbina 【文题(必填)】 Content Strategy: Connecting the Dots Between Business, Brand, and Benefits 【年份(必填)】 2012 【全文链接或数据库名称(选填)】2017-11-9 12:26 - shamei62 - 文献求助专区

跪求《The luxury strategy : break the rules of marketing to build luxury brands
20 个回复 - 3546 次查看本帖最后由 wanghaidong918 于 2013-1-13 02:10 编辑2012-4-13 22:54 - 路途卑客 - 悬赏大厅

The Strategy of Global Branding and Brand Equity
15 个回复 - 2481 次查看 Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will p ...2015-8-5 02:30 - 大家开心 - 市场营销

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
0 个回复 - 1563 次查看有同学要是对 The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 有兴趣。可以看看这份PPT和书。可惜没有又整本书。要是有找到的同学麻烦给一个给我。2015-8-24 18:09 - ioncego1 - MBA专版

Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doct
1 个回复 - 669 次查看 Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff (epub) In a cultural climate saturated by technology, marketing professionals have focused their energies on ...2015-8-21 09:05 - -Nathan - 经管书评

73 Copies Of City Brand Strategy Report[The new version]
1 个回复 - 1299 次查看说明：[/backcolor]在下小咨询顾问一枚，专门做品牌策划，近期加入人大经济论坛，看上了几个报告，但都是天价呀！偶买不起，所以呢，把一些公司收集的案例、做过的客户神马的都放上了，有的有点旧，有的别的地方也有 ...2013-12-21 19:31 - gcyswufe - 行业分析报告

求 <Managerial Economics and Strategy> Perloff , Brand 200论坛币奖励
0 个回复 - 1512 次查看求 Managerial Economics and Strategy 电子版，pdf 或epub. 作者: Jeffrey M. Perloff (Author), James A. Brander (Author) http://www.amazon.ca/Managerial-Economics-Strategy-Jeffrey-Perloff/dp/03215 ...2013-8-27 06:01 - 王gc - 会计与财务管理

The luxury strategy break the rules of marketing to build luxury brands
1 个回复 - 1361 次查看是作者的PPT，被编辑成了PDF。共60多页。2013-7-22 23:26 - vanhongbin - 创新与战略管理

【enjoy n share】Brand Strategy
2 个回复 - 1575 次查看 2010-6-28 14:07 - enjoynshare - 休闲灌水

Personal Branding Strategy
0 个回复 - 1026 次查看 Personal Branding Strategy What does it take to steer your way to the top? It’s by building your personal branding strategy. Imagine yourself in the middle of thousands of MBA Applicants and Job ...2013-4-8 12:28 - wqh0731 - 人力资源管理

求《哈佛商业评论》“Talk About Brand Strategy”
0 个回复 - 707 次查看 Talk About Brand Strategy - Harvard Business ReviewOctober 2005谢谢！2012-7-1 14:28 - leonor - 文献求助专区

National Brand and Private Label Pricing and Promotional Strategy-国家品牌和自有标签...
0 个回复 - 144 次查看 2006-1-23 23:43 - 行政工作146 - Forum

National Brand and Private Label Pricing and Promotional Strategy
0 个回复 - 201 次查看 2006-1-23 18:05 - 影子价格638 - Forum

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