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Gordon C. Bruner II - Marketing Scales Handbook, Volume 10_ Multi-Item Measures
0 个回复 - 521 次查看 Gordon C. Bruner II - Marketing Scales Handbook, Volume 10_ Multi-Item Measures for Consumer Insight Research-GCBII Productions2023-4-22 00:24 - zhenlinning - 新手入门区

Marketing Scales Handbook 第五版
5 个回复 - 1020 次查看被迫营业，20个币确实有点贵，但是没有办法，我的币下载文档不够了！这个量表非常棒，CB研究不可或缺2023-3-23 19:41 - 半半先生 - 市场营销

Handbook of Service Marketing Research
3 个回复 - 818 次查看 'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy t ...2023-2-16 14:25 - 知行堂小斯 - 市场营销

【独家发布】【2015新书】The Handbook of Persuasion and Social Marketing
38 个回复 - 3181 次查看【2015新书】The Handbook of Persuasion and Social Marketing Book 图书名称：The Handbook of Persuasion and Social Marketing Author 作者：David W. Stewart Publisher 出版社：Praeger Page 页数： 10 ...2015-7-12 18:40 - kychan - 经管书评

Handbook on Ethics and Marketing
3 个回复 - 3195 次查看 Handbook on Ethics and Marketing About the AuthorEdited by Alexander Nill, Professor of Marketing and International Business, University of Nevada, Las Vegas, US [*]出版社 ‏ : ‎ ...2022-4-11 13:16 - 知行堂小斯 - 市场营销

The SAGE Handbook of Marketing Ethics
2 个回复 - 3137 次查看 The SAGE Handbook of Marketing EthicsEdited by: [*]Lynne Eagle - James Cook University, Australia [*]Stephan Dahl - James Cook University, Australia [*]Patrick De Pelsmacker - University of Antwerp ...2022-4-12 19:11 - 知行堂小斯 - 市场营销

【经典教材系列】The Handbook of Persuasion and Social Marketing
104 个回复 - 15317 次查看 2014年最新教材（共1028页）降价出售期已过！想要随时跟踪最新降价好书，请点击头像下方“加关注”。关注成功后，查看这里即可：三步走把千本好书“一网打尽”！。 [相关阅读] 【经典教材系列】（资料汇总帖，附 ...2015-7-12 18:04 - wwqqer - 市场营销

Handbook of Research Methods for Marketing Management (2021)
6 个回复 - 1123 次查看书籍Handbook of Research Methods for Marketing Management (2021) 作者： Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle 出版时间：2021年10月出版社：Edward Elgar Publishing 内容 ...2022-2-18 12:06 - douer2016007 - 管理科学

Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS)
1 个回复 - 202 次查看 Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS) Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS) 发帖人，商学院-博士学生（研究方向：市场 ...2022-7-16 21:56 - hugohugo0000 - Forum

Handbook of Qualitative Research Methods in Marketing (Russell W. Belk)
1 个回复 - 375 次查看 Handbook of Qualitative Research Methods in Marketing (Russell W. Belk) Handbook of Qualitative Research Methods in Marketing (Russell W. Belk) 发帖人，商学院-博士学生（研究方向：市场营销）， ...2022-7-16 21:54 - hugohugo0000 - Forum

Handbook of Marketing Scales (William O. Bearden, Richard G. Netemeyer, Kelly L.
1 个回复 - 537 次查看 Handbook of Marketing Scales (William O. Bearden, Richard G. Netemeyer, Kelly L. Haws) Handbook of Marketing Scales (William O. Bearden, Richard G. Netemeyer, Kelly L. Haws) 发帖人，商学院-博 ...2022-7-16 21:51 - hugohugo0000 - Forum

Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Te
1 个回复 - 460 次查看 Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Teeroovengadum) Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Teeroovengadum) 发 ...2022-7-12 03:58 - hugohugo0000 - Forum

Handbook of Service Marketing Research
3 个回复 - 2935 次查看 Handbook of Service Marketing Research2022-5-12 19:22 - 知行堂小斯 - 市场营销

【2010】 Handbook of Marketing Scales: Multi-Item Measures for Marketing
71 个回复 - 10422 次查看如果您喜欢我的帖，就请加“+关注”哦马上抢沙发希望您喜欢我的免费发布支持我加我关注我 http://bbs.pinggu.org/z_guanzhu.php?action=add&fuid=3727866 【2010】 Handbook of Marketing Scales: Mul ...2015-11-12 07:44 - kychan - 市场营销

分享书籍Handbook of Marketing Scales V5
5 个回复 - 2188 次查看分享书籍Handbook of Marketing Scales V5 （密码是V5MSH_0217）2015-10-23 08:53 - yuwen820523 - 数据分析与数据挖掘

Marketing scales handbook : multi-item measures for consumer insight research. V
18 个回复 - 5068 次查看 The most recent book in the long-running Marketing Scales Handbook series is Volume 7. It picks up where Volume 6 ended and, as was true with that book, the scales in the new volume are overwhelmingly ...2014-11-14 04:36 - 大家开心 - 市场营销

Handbook of Research on Decision-Making Techniques in Financial Marketing
1 个回复 - 459 次查看【作者(必填)】Hasan Dincer and Serhat Yuksel 【文题(必填)】Handbook of Research on Decision-Making Techniques in Financial Marketing 及附件【年份(必填)】2020 【全文链接或数据库名称(选填)】10 ...2021-4-30 01:22 - hkswen - 文献求助专区

求电子书Research Handbook of Innovation and Creativity for Marketing Management
3 个回复 - 1061 次查看 Shiu, E. (2017), Research Handbook of Innovation and Creativity for Marketing Management, Edward Elgar Publishing. ISBN: 9780857937940 非常感谢！！！！2020-8-30 02:40 - evehanabi - 求助成功区

Digital Marketing Management: A Handbook for the Current (or Future) CEO
16 个回复 - 800 次查看 January 27, 2015 | English | ISBN-10: 1606499246, ISBN-13: 978-1606499245 | 170 pages | PDF The book's target is the executive or middle manager who needs to understand how to incorporate digital ...2018-5-11 10:38 - igs816 - 经管书评

Handbook of Marketing Analytics
39 个回复 - 1933 次查看 Edward Elgar Publishing | 2018 | ISBN 978 1 78471 674 5 | 713 pages | PDF **** 本内容被作者隐藏 ****2018-3-27 14:48 - igs816 - 经管书评

Handbook of Marketing Scales
0 个回复 - 679 次查看【作者(必填)】 William O. Bearden； Richard G. Netemeyer； Kelly L. Haws 【文题(必填)】 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior ResearchThird Edition ...2019-1-9 17:26 - glx0128 - 文献求助专区

The Handbook of Marketing Strategy for Life Science Companies
23 个回复 - 1025 次查看 2018 | ISBN-10: 081537688X, 0815376901 | 231 pages | PDF The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the ...2018-8-21 14:14 - igs816 - 经管书评

The Handbook of Persuasion and Social Marketing
3 个回复 - 1026 次查看 The Handbook of Persuasion and Social Marketing2017-2-20 03:28 - qqshh1230 - 微观经济学

求书 Handbook of Service Marketing Research
8 个回复 - 1571 次查看求书一本“Handbook of Service Marketing Research” by Roland T. Rust, Ming-Hui Huang2014-8-23 12:34 - cof209 - 悬赏大厅

Research Handbook of Marketing in Emerging Economies
11 个回复 - 1703 次查看 Edward Elgar Publishing | 2017 I ISBN ISBN 978 1 78471 316 4 | 326 pages | PDF true | 8.4 M **** 本内容被作者隐藏 ****2017-10-28 21:55 - igs816 - 市场营销

【求助】Handbook of Marketing Decision Models
12 个回复 - 2640 次查看感谢wljames，书已经传到楼下。 springer 的书：Handbook of Marketing Decision Models2010-3-15 21:17 - cquuser - 求助成功区

Handbook of Pricing Research in Marketing
162 个回复 - 19628 次查看【资料名称】：Handbook of Pricing Research in Marketing 【资料作者】：Vithala R. Rao 【出版社】：Edward Elgar Pub 【简介及目录】： **** 本内容被作者隐藏 **** List of contributors vii ...2011-2-22 14:11 - 旷野的呼唤 - 商学院

Handbook of qualitative research methods in Marketing
7 个回复 - 3680 次查看市场研究计量方法的极好教材。 Russell W. Belk - Handbook of Qualitative Research Methods in Marketing Edward Elgar Publishing | 2007 | ISBN: 1845421000, 1847209580 | Pages: 595 | PDF | 2.59 MB The ...2009-11-19 17:14 - DEXA - 计量经济学与统计软件

求助 Handbook of Marketing Strategy一书
0 个回复 - 982 次查看【作者(必填)】 Shankar, Venkatesh and Gregory S. Carpenter (2012), Edward-Elgar Publishers (SC). 【文题(必填)】 Handbook of Marketing Strategy 【年份(必填)】 2012 【全文链接或数据库名称(选填)】2016-5-1 16:53 - elenaguo - 文献求助专区

《金融服务营销手册》中英文版financial services marketing handbook
3 个回复 - 5927 次查看 Name：The Financial Services Marketing HandBook-Tactics and Techniques That Produce Results Author：Evelyn Ehrlich Punished Time：2004 Glance：The financial industry is under constant pressure to ...2010-4-28 02:12 - enjoynshare - 金融学（理论版）

求pdf书The Sage Handbook of Marketing Theory
0 个回复 - 1206 次查看多谢2015-6-19 08:17 - kiertzsche - 爱问频道

电子书：Handbook of Pricing Research in Marketing
21 个回复 - 6501 次查看由于在另一个帖子里（见http://bbs.pinggu.org/thread-1164157-1-1.html），很多网友想要这本书，所以特意上传到了论坛中，请见附件。 Handbook of Pricing Research in Marketing 作者：Vithala R. Rao Hardc ...2011-8-31 08:43 - zhanghui123 - 市场营销

The Routledge Handbook of Tourism Marketing
8 个回复 - 1201 次查看 Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that ...2014-11-29 20:13 - 大家开心 - 市场营销

The Financial Services Marketing HandBook(Ehrlich,2004)
10 个回复 - 2632 次查看 8论坛币 The Financial Services Marketing HandBook(Ehrlich,2004)-Tactics and Techniques That Produce Results [*]by Evelyn Ehrlich,2009-8-9 18:43 - linmao001 - 金融学（理论版）

Handbook of Pricing Research in Marketing
2 个回复 - 908 次查看 Handbook of Pricing Research in Marketing Edited by Vithala R. Rao Cornell University2014-1-25 17:16 - Johnwang20 - 版权审核区（不对外开放）

求原书pdf电子版 The Handbook of Marketing Research by Grover & Vriens
0 个回复 - 1354 次查看 The Handbook of Marketing Research: Uses, Misuses, and Future Advances 2006 Rajiv Grover and Marco Vriens2013-4-13 13:05 - bloodlife - 悬赏大厅

【高清首发】The CIM Handbook of Strategic Marketing
3 个回复 - 973 次查看 By COLIN EGAN, Professor of Strategic Management, Leicester Business School Description The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and ...2012-4-15 16:07 - xjqxxjjqq - 经管书评

求书 Handbook of Marketing and Finance Shankar Ganesan
5 个回复 - 1059 次查看书名：Handbook of Marketing and Finance 作者：Shankar Ganesan， Karl Eller Professor of Marketing, University of Arizona, US 出版日期: July 31, 2012 ISBN-10: 1849802726 ISBN-13: 978-1849802727 ...2012-12-18 10:03 - hanaoxue - 悬赏大厅

市场营销审计手册（英文版）The Marketing Audit Handbook
0 个回复 - 2359 次查看 The Marketing Audit Handbook The marketing audit How to use the checklists List 1 Marketing strategy and planning List 2 Product/service range List 3 The service element in marketing List 4 Comp ...2010-2-10 10:16 - HYC0817 - 市场营销

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