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Principles of Marketing Global Edition 17E
106 个回复 - 24095 次查看
Title: Principles of Marketing, Global Edition, 17th Edition
Author: Dr. Philip T. Kotler
Length: 736 pages
Edition: 17th edition
Language: English
Publisher: Pearson Education Limited
Publicati ...
2017-8-10 14:49 - shuiyaoziliao - 市场营销
Psychology and Marketing投稿经历
8 个回复 - 5975 次查看
Psychology and Marketing,是wiley公司旗下期刊,是ABS检索3级期刊,ABDC检索A级期刊,以及SSCI心理学2区和商学3区期刊,其名声在学术界特别是做消费者行为的人中反响还是不错,一年12期,中国大陆作者目测应该在
5% ...
2021-5-4 10:25 - jettgao - 学术道德监督
Principles of Marketing 18th Global Edition
7 个回复 - 1379 次查看
For principles of
marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketpl ...
2022-10-28 11:02 - oliver560 - 市场营销
Handbook of Service Marketing Research
3 个回复 - 817 次查看
'This is an essential resource for managers and scholars interested in services
marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy t ...
2023-2-16 14:25 - 知行堂小斯 - 市场营销
Marketing Theory: A Student Text
1 个回复 - 652 次查看
As a relatively young, applied discipline, one major challenge for
marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books ...
2023-2-16 14:19 - 知行堂小斯 - 市场营销
Marketing Hacks 2017
10 个回复 - 637 次查看
BookRix GmbH | English | 2017 | ISBN-10: 374380
537
5 | 109 pages | ePUB
Starting and growing a business is hard work, time consuming and can be expensive. This handbook helps you to master your mar ...
2018-11-21 16:10 - igs816 - 经管书评
Essentials of Services Marketing 3e
20 个回复 - 8509 次查看
Title: Essentials of Services Marketing, Global 3rd Edition
Author: Christopher H. Lovelock, Jochen Wirtz
Length: 720 pages
Edition: 3
Language: English
Publisher: Pearson
Publication Date: 2017 ...
2017-7-12 12:21 - shuiyaoziliao - 市场营销