【免费】品牌管理大师KK的经典论文Building strong brands in a modern marketing 4 个回复 - 4464 次查看
Building strong brands in a modern marketing communications
environment
Kevin Lane Keller*
E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 100 Tuck Hall,
Hanover, ...2015-8-15 12:53 - owen105 - 市场营销