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Marketing Research：JHU 学习课件
1 个回复 - 933 次查看 Marketing Research：JHU 学习课件 Marketing Research：JHU 学习课件主要参考教材： 1>.Marketing Research 9th 2>.The Practice of Social Research 10th 3>.The Practice of Social Research 12th ...2022-5-14 16:41 - lily-2021 - 现金交易版

营销调研（第7版）阿尔文·伯恩斯习题答案
5 个回复 - 1918 次查看图书封面习题答案 ANSWERS TO END-OF-CHAPTER QUESTIONS 1. What is marketing? Explain the role of marketing research in the process of marketingmanagement. Reviewquestion. This question requi ...2021-9-26 14:17 - zht505540914 - 现金交易版

【Marketing Research 】市场调查研究与数据分析+配套的专业的市场分析工具+培训视频
2 个回复 - 1022 次查看市场调查研究与数据分析+配套的专业的市场分析工具+培训视频这是作者在学习、工作实践中，参加外部培训、开展内部培训的经验总结资料整理汇总，未经作者同意，不得转载！！作者QQ：2725848194。欢迎共同学习、 ...2019-11-12 20:51 - Mujahida - 现金交易版

【商业调研】Business Research Methods & Essentials of Marketing Research
95 个回复 - 11307 次查看【Business Research Methods】William G. Zikmund 2009 | ISBN: 1439080674 | 696 pages 免费分享 This best-selling text continues in its eighth edition to provide the most current and comprehensive ...2012-9-13 22:55 - wangzcstar - 商学院

Handbook of Research Methods for Marketing Management (2021)
6 个回复 - 1258 次查看书籍Handbook of Research Methods for Marketing Management (2021) 作者： Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle 出版时间：2021年10月出版社：Edward Elgar Publishing 内容 ...2022-2-18 12:06 - douer2016007 - 管理科学

Handbook of Service Marketing Research
3 个回复 - 3027 次查看 Handbook of Service Marketing Research2022-5-12 19:22 - 知行堂小斯 - 市场营销

Schwarz2020_Book_PythonForMarketingResearchAndA
3 个回复 - 1578 次查看 2021-4-12 17:53 - 風芮柘 - python论坛

Marketing scales handbook : multi-item measures for consumer insight research. V
18 个回复 - 5104 次查看 The most recent book in the long-running Marketing Scales Handbook series is Volume 7. It picks up where Volume 6 ended and, as was true with that book, the scales in the new volume are overwhelmingly ...2014-11-14 04:36 - 大家开心 - 市场营销

Marketing Research with IBM SPSS Statistics - A Practical Guide
63 个回复 - 7107 次查看 Marketing Research with IBM® SPSS Statistics: A Practical Guide by Karine Charry English | 29 July 2016 | ISBN: 1472477456 | 264 Pages | AZW3/MOBI/EPUB/PDF (conv) | 52.53 MB Marketing resea ...2016-7-25 15:57 - igs816 - SPSS论坛

【2019新书】R For Marketing Research and Analytics, 2nd Edition
17 个回复 - 3836 次查看 R For Marketing Research and Analytics, 2nd ed by Chris Chapman (Author), Elea McDonnell Feit (Author) About the Author Chris Chapman PhD is a Principal Quantitative Researcher at Google, and an ...2019-4-16 04:54 - slowry - 金融学（理论版）

Marketing Research: An Applied Approach 15th
13 个回复 - 2973 次查看 Book: Marketing Research: An Applied Approach Author: Malthotra, Nunan, Birks Publisher: Pearson Year: 20172018-7-24 03:20 - wmwong - 市场营销

marketing research an applied orientation 7th edition
1 个回复 - 788 次查看 marketing research an applied orientation 7th edition 第七版pdf分享2022-6-13 18:17 - shysb - 站务与外事

Marketing Research: An Applied Orientation 6e - Naresh K. Malhotra 英文原版 PDF
47 个回复 - 17747 次查看人大论坛上的人都太牛逼了，一些我翻烂了互联网想尽各种歪主意都找不到的更新资源在这里居然都能找到下载，我开始严重怀疑大家是否是把自己购买的、学校自己制作的资源无私奉献出来了…… Anyway，研还是要考论坛 ...2014-7-9 21:32 - XSStudio - 市场营销

Handbook of Research on Decision-Making Techniques in Financial Marketing
1 个回复 - 550 次查看【作者(必填)】Hasan Dincer and Serhat Yuksel 【文题(必填)】Handbook of Research on Decision-Making Techniques in Financial Marketing 及附件【年份(必填)】2020 【全文链接或数据库名称(选填)】10 ...2021-4-30 01:22 - hkswen - 文献求助专区

SAS学习资料,Marketing Research Methods in SAS
5 个回复 - 2238 次查看 以前有几个人都发过,但都下不下来....现在给大家分享一下~~~<font color="#000000 ...2008-10-29 23:59 - yueayaya - 商业数据分析

求电子书Research Handbook of Innovation and Creativity for Marketing Management
3 个回复 - 1079 次查看 Shiu, E. (2017), Research Handbook of Innovation and Creativity for Marketing Management, Edward Elgar Publishing. ISBN: 9780857937940 非常感谢！！！！2020-8-30 02:40 - evehanabi - 求助成功区

营销调研方法论基础英文10版Marketing Research: Methodological Foundations
21 个回复 - 8603 次查看营销调研方法论基础(Marketing Research: Methodological Foundations )最新英文10版，作者：Iacobucci, Dawn & Churchill, Gilbert A. Jr 。这是电子原版不是影印版，非常清楚，论坛似乎没有，好不容易找到，需要的 ...2013-8-26 13:36 - dwlyf - 市场营销

【学习笔记】1. R for Marketing Research and Analytics, by Chris N. Chapm ...
2 个回复 - 595 次查看 1. R for Marketing Research and Analytics, by Chris N. Chapman and Elea McDonnell Feit; 2. Discrete Choice Methods with Simulation, by Kenneth E Train 3. An introduction to Mathematical Analysis for E ...2019-12-27 08:20 - YWGL - Forum

Marketing Research,10th edition
6 个回复 - 3436 次查看 McDaniel,C. and Gates, R.(2013), Marketing Research,10th edition,John Wiley & Sons,Inc,ISBN 978-1118-808849 DescriptionIn , authors Carl McDaniel and Roger Gates share their industry experience ...2015-10-11 07:28 - 愿系未来 - 灌水吧

【学习笔记】求助marketing research, global edition. pearson出版社
0 个回复 - 296 次查看求助marketing research, global edition. pearson出版社2019-11-13 18:56 - heyjude234 - Forum

Exploring Marketing Research, 11th Edition
11 个回复 - 3011 次查看 English | 2016 | ISBN: 1305263804 | 656 Pages | PDF Exploring Marketing Research, 11th Edition, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to ...2018-4-18 10:29 - igs816 - 市场营销

【市场调查教材】 LooseLeaf for Essentials of Marketing Research (2016, 4e)
21 个回复 - 3225 次查看 LooseLeaf for Essentials of Marketing Research, 4TH EDITION By Joseph Hair, Jr. and Mary Celsi and Robert Bush and David Ortinau Essentials of Marketing Research delivers a concise, up-to-da ...2016-12-7 03:36 - cmwei333 - 商学院

Sponsored Search Auctions: Research Opportunities in Marketing
3 个回复 - 491 次查看【作者(必填)】Song Yao and Carl F. Mela 【文题(必填)】Sponsored Search Auctions: Research Opportunities in Marketing 【年份(必填)】2009 【全文链接或数据库名称(选填)】https://www.nowpublishers ...2019-5-24 02:50 - dreamtree - 求助成功区

how to publish CB research based on Experiments in the Top Marketing Journals
3 个回复 - 1089 次查看 how to publish CB research based on Experiments in the Top Marketing Journals Cornelia (Connie) Pechmann, University ofCalifornia Irvine2019-2-26 15:13 - 盟国9 - 市场营销

Pricing strategy: A review of 22 years of marketing research
2 个回复 - 633 次查看【作者(必填)】Mario Kienzler a, Christian Kowalkowski a, b 【文题(必填)】Pricing strategy: A review of 22 years of marketing research 【年份(必填)】2017 【全文链接或数据库名称(选填)】https:// ...2019-3-1 10:03 - pplain - 求助成功区

Modern Marketing Research
0 个回复 - 652 次查看谁有这本书的电子版？ Modern Marketing Research: Concepts, Methods and Cases is a popular marketing researchtextbook written by three professors at the Ross School of Business, University of Michiga ...2019-2-24 16:00 - Mujahida - 文献求助专区

Modern Marketing Research
0 个回复 - 498 次查看谁有这本书的电子版？ Modern Marketing Research: Concepts, Methods and Cases is a popular marketing researchtextbook written by three professors at the Ross School of Business, University of Michi ...2019-2-1 10:30 - Mujahida - 爱问频道

Book: Marketing Research: An Applied Approach
2 个回复 - 1896 次查看 Book: Marketing Research: An Applied Approach2018-7-24 18:25 - timmyou2004 - 市场营销

The Relative Impact of Marketing, Research-and-Development, and Operations Capab
1 个回复 - 527 次查看【作者(必填)】Alexander Krasnikov and Satish Jayachandran 【文题(必填)】The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance 【年份(必填)】20 ...2018-11-4 20:34 - victorbian - 求助成功区

Marketing Research 7e by Alvin C Burns
11 个回复 - 5602 次查看 by Alvin C Burns (Author), Ronald F. Bush (Author) Product Details Hardcover: 496 pages Publisher: Prentice Hall; 7 edition (January 7, 2013) Language: English ISBN-10: 0133074676 ISB ...2015-8-7 10:51 - shuiyaoziliao - 管理科学

Marketing Research with IBM SPSS Statistics : A Practical Guide
31 个回复 - 4168 次查看 English | 2016 | ISBN: 1472477456 | 265 Pages | PDF Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the out ...2018-8-17 00:14 - igs816 - SPSS论坛

Marketing Research: An Applied Approach by Naresh K. Malhotra
30 个回复 - 4261 次查看 English | 12 Jun. 2017 | ISBN: 1292103124 | 976 Pages | PDF (True) | 22 MB Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of t ...2017-6-8 14:10 - igs816 - 市场营销

求助下载英文文献：journal of marketing research一篇
5 个回复 - 2602 次查看题目：The New Ecommerce Imperative: Data-Led Customer-Obsession作者: Selma Avdic 时间: 6/26/2018 期刊：journal ofmarketing research2018-7-3 09:09 - yuhongfan - 文献求助专区

悬赏下载英文文献，期刊：journal of marketing research，journal of marketing
8 个回复 - 2550 次查看 1.题目：The New Ecommerce Imperative: Data-Led Customer-Obsession作者: Selma Avdic 时间: 6/26/2018 期刊：journal ofmarketing research2018-7-3 09:03 - yuhongfan - 文献求助专区

求助Journal of Marketing Research文献1篇
1 个回复 - 836 次查看【作者(必填)】Yue Wu, Kaifu Zhang, and V. Padmanabhan 【文题(必填)】 Matchmaker Competition and Technology Provision 【年份(必填)】2018 【全文链接或数据库名称(选填)】http://journals.ama.org/d ...2018-4-17 17:21 - 石头加油 - 求助成功区

Marketing Research: an applied orientation 6th edition
3 个回复 - 3350 次查看这是我目前读到的最全面清晰易懂的市场营销调研类书籍，与大家分享。 Marketing Research: An Applied OrientationAuthor: Naresh K. Malhotra Publication Date: July 17, 2009 | ISBN-10: 0136085431 | ISBN-13: ...2015-10-6 17:32 - 小恶魔君君 - 市场营销

Marketing Research 9th edition by Carl McDaniel Jr. Gates
7 个回复 - 2839 次查看这个是第九版，和第十版差别不大，官方高清PDF2015-12-29 07:34 - prakashliu - 管理科学

求助：Marketing Research:An Applied Orientation 6th edition配套数据
0 个回复 - 953 次查看急求 Marketing Research:An Applied Orientation 6th edition by Naresh K. Malhotra 配套数据及讲义非常感谢2017-11-25 20:45 - 好久没改名了 - 数据求助

求书 Handbook of Service Marketing Research
8 个回复 - 1588 次查看求书一本“Handbook of Service Marketing Research” by Roland T. Rust, Ming-Hui Huang2014-8-23 12:34 - cof209 - 悬赏大厅

【免费】Journal of Marketing Research(JMR)最佳论文--Paul E. Green Award历年文章
51 个回复 - 19890 次查看 JM上的文章，每年评选一次，从过去发表过的所有文章里头评选出最优秀的一篇来。如果，我是说如果，没有足够时间阅读或者浏览JM上所有文章的话，从我今天发布的几个奖项里头挑选一些来读可以算是一条捷径。大师们 ...2010-1-18 19:59 - linc87 - 市场营销

R for Marketing Research and Analytics
112 个回复 - 12780 次查看 This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, ...2015-4-2 06:12 - 大家开心 - R语言论坛

Research Handbook of Marketing in Emerging Economies
11 个回复 - 1857 次查看 Edward Elgar Publishing | 2017 I ISBN ISBN 978 1 78471 316 4 | 326 pages | PDF true | 8.4 M **** 本内容被作者隐藏 ****2017-10-28 21:55 - igs816 - 市场营销

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research
1 个回复 - 715 次查看 Lamberton A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry 2016 【全文链接或数据库名称(选填)】2017-10-21 10:06 - wuxianbobo - 求助成功区

营销调研原版教材Basic+Marketing+Research+with+Excel
19 个回复 - 6140 次查看楼主自购的，pdf彩色原版（第三版），国内市场普遍第二版，供大家分享哦2013-8-23 09:06 - 无知的人 - 制度经济学

Essentials of Marketing Research (Global Edition)
13 个回复 - 6867 次查看 Essentials of Marketing Research, Global Edition Naresh K. Malhotra, Georgia Institute of TechnologyISBN-10: 1292060166 • ISBN-13: 9781292060163©2015 • Pearson • Paper, 468 ppP ...2015-7-22 00:42 - behappie - 市场营销

【2008】 Statistics for Marketing and Consumer Research
38 个回复 - 4086 次查看【2008】 Statistics for Marketing and Consumer Research Book 图书名称： Statistics for Marketing and Consumer Research Author 作者： Mario Mazzocchi Publisher 出版社： SAGE Publications Ltd ...2015-7-18 18:38 - kychan - 市场营销

Marketing Research with SAS Enterprise Guide
40 个回复 - 3657 次查看 English | 2016 by Routledge | ISBN: 1409426769 | 317 Pages | PDF | 20 MB Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the r ...2017-7-9 22:52 - igs816 - SAS专版

求第八版marketing research essentials
12 个回复 - 2356 次查看求McDaniel 和 Gates的 Marketing Research Essentials 第八版，英文版的，谢谢！ps：我有第九版的pdf，但老师要第八版的，所以只能拜托大家了！2016-1-30 05:10 - 年年岁岁 - 悬赏大厅

basic marketing research
0 个回复 - 527 次查看新手教程有没有相关中文书推荐2017-3-17 15:13 - xjmlyl - 灌水吧

Review of Marketing Research [6卷全]
157 个回复 - 22286 次查看 "The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which ...2010-5-9 01:01 - mumu7656 - 市场营销

Statistics for Marketing and Consumer Research
1 个回复 - 966 次查看 Measurement errors and data for consumer research Outline • The problem of measurement in relation to consumer research • Measurement scales and data types • Two data-sets ...2017-2-19 06:05 - TYYX_2000 - 计量经济学与统计软件

Handbook of Pricing Research in Marketing
162 个回复 - 20045 次查看【资料名称】：Handbook of Pricing Research in Marketing 【资料作者】：Vithala R. Rao 【出版社】：Edward Elgar Pub 【简介及目录】： **** 本内容被作者隐藏 **** List of contributors vii ...2011-2-22 14:11 - 旷野的呼唤 - 商学院

2015年新书+R for Marketing Research and Analytics
12 个回复 - 3973 次查看 R for Marketing Research and Analytics is the perfect book for those interested in driving success for their business and for students looking to get an introduction to R. While many books take a pu ...2015-6-29 08:07 - andywang - R语言论坛

R for Marketing Research and Analytics
8 个回复 - 2672 次查看 R for Marketing Research and Analytics This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point o ...2015-3-20 21:01 - tigerwolf - R语言论坛

【市场调查教材，国际版】 Marketing Research (2016, 8e) by Burns, Bush
36 个回复 - 4598 次查看 Marketing Research, Global Edition, 8/E Alvin C. Burns, Louisiana State University Ronald F. Bush, University of West Florida Marketing Research: The Fundamentals The Eighth Edition of M ...2016-12-7 03:43 - cmwei333 - 商学院

求marketing research：an applied orientation这本书资源
0 个回复 - 1369 次查看如题～求这本书！好心人能给我不2016-10-17 03:13 - 哈喽1212 - 跨学科讨论区

【社会营销的形成性研究】Formative Research in Social Marketing (2016)
0 个回复 - 1387 次查看 Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights Editors: Krzysztof Kubacki, Sharyn Rundle-Thiele Brings together in one scholarly resource a range of for ...2016-10-14 23:51 - cmwei333 - 金融学（理论版）

【定性市场研究，教学视频】Lynda - Qualitative Marketing Research
3 个回复 - 1465 次查看 Lynda - Qualitative Marketing Research Size: 141 MB | Duration: 1h 0m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch Learn what your customers really want. Use qualitative marketi ...2016-10-7 07:04 - cmwei333 - 商学院

Marketing Research (11th Edition) by D.A. Aaker, V. umar, R. Leone, G.S. Day
1 个回复 - 4056 次查看 Marketing Research, 11th Edition David A. Aaker, V. Kumar, Robert Leone, George S. Day Marketing Research, 11th Edition prepares marketing students to make data driven business decisions. Wi ...2016-9-27 11:38 - cmwei333 - 金融学（理论版）

Handbook of qualitative research methods in Marketing
7 个回复 - 3700 次查看市场研究计量方法的极好教材。 Russell W. Belk - Handbook of Qualitative Research Methods in Marketing Edward Elgar Publishing | 2007 | ISBN: 1845421000, 1847209580 | Pages: 595 | PDF | 2.59 MB The ...2009-11-19 17:14 - DEXA - 计量经济学与统计软件

【独家发布】Marketing Research with IBM® SPSS Statistics
4 个回复 - 1905 次查看 Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the sta ...2016-5-8 09:04 - ReneeBK - SPSS论坛

Marketing Research: An Applied Orientation and SPSS
0 个回复 - 1210 次查看 Product Details [*]Hardcover: 811 pages [*]Publisher: Prentice Hall; 5 edition (July 1 2008) [*]Language: English [*]ISBN-10: 0137155964 [*]ISBN-13: 978-0137155965 [*]Product Dimensions: 3.8 x ...2016-5-8 08:22 - ReneeBK - SPSS论坛

Marketing Research 求书啊，澳洲用的
1 个回复 - 951 次查看【作者(必填)】David A. Aaker, V. Kumar, George S. Day, Meredith Lawley, David Stewart 【文题(必填)】Marketing Research: The Second Pacific Rim Edition 【年份(必填)】April 2007 【全文链接或数据库 ...2016-3-29 11:57 - 龙牙孤殇 - 文献求助专区

求Journal of Marketing Research文献一篇
5 个回复 - 1817 次查看【作者(必填)】Simone Wies and Christine Moorman 【文题(必填)】Going Public: How Stock Market Listing Changes Firm Innovation Behavior 【年份(必填)】Volume 52, Issue 5 (October 2015) Journal of Mar ...2016-3-19 12:11 - super0007 - 求助成功区

Essentials of Marketing Research 3rd Edition
3 个回复 - 1548 次查看 by Jr., Joseph Hair (Author), Mary Wolfinbarger (Author), Robert Bush (Author), David Ortinau (Author) Essentials of Marketing Research concisely delivers an up-to-date review of a broad ...2015-12-25 15:36 - shuiyaoziliao - 市场营销

文献求助+guilt in Marketing Research: An Elicitation-Consumption Perspective
2 个回复 - 914 次查看【作者(必填)】Antonetti, Paolo1 Baines, Paul2 【文题(必填)】Guilt in Marketing Research: An Elicitation-Consumption Perspective and Research Agenda. 【年份(必填)】2015,International Journal of M ...2016-1-13 11:12 - bailin8019 - 求助成功区

Marketing Research An Applied Approach, 3rd Edition.pdf
4 个回复 - 1815 次查看 Third Edition Marketing Research An Applied Approach Naresh K. MalhotraDavid F. Birks2016-1-7 05:40 - Ahu_Finance - 市场营销

Journal of Marketing和Journal of Marketing Research最新文章网络版
38 个回复 - 15474 次查看对于American Markeing Association最顶尖的两本期刊Journal of Marketing和Journal of Marketing Research 不少朋友应该都比较有兴趣，但是有时因为没有可利用的数据库所以想看上面的文章，却找不到全文实际上 ...2010-5-16 13:24 - mmkktt - 市场营销

求Basic Marketing Research by Gilbert A. Churchill 7th edition
1 个回复 - 1411 次查看请问哪位有Basic Marketing Research by Gilbert A. Churchill 7th edition。不胜感激！！！2015-6-8 05:48 - cfreal - 悬赏大厅

分享书籍Marketing Research Methods in SAS
3 个回复 - 1299 次查看分享Marketing Research Methods in SAS (SAS 9.2Ed) [Kuhfeld,W.F.2009]2015-10-22 13:04 - yuwen820523 - SAS专版

Exploring Marketing Research
0 个回复 - 646 次查看 2015-10-29 10:02 - Nicolle - winbugs及其他软件专版

marketing research_an applied orientation 6e Malhotra
1 个回复 - 1234 次查看 marketing research_an applied orientation 6e Malhotra2015-10-21 22:28 - lxdemail - 市场营销

How to write a Marketing Research paper in APA style.
2 个回复 - 1172 次查看 1. Instructions file: APA sample paper. 2. Sample paper file: AMA-e+Communication-Chris 请享用，想到美国留学的学子们或许需要。2015-9-7 20:16 - Chrisguam888 - 市场营销

International Marketing Research
3 个回复 - 1201 次查看 International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of internatio ...2015-7-27 08:35 - barnard1938 - 商学院

【独家发布】Marketing Research Kit for Dummies
3 个回复 - 742 次查看 2015-6-10 13:39 - jiilcumt - 经管书评

Marketing Research An Applied Approach
97 个回复 - 8976 次查看 **** 本内容被作者隐藏 ****2011-11-11 12:37 - 夕阳牧马人 - 求助成功区

Journal of Marketing Research文献一篇
1 个回复 - 1469 次查看【作者(必填)】Hongju Liu 【文题(必填)】Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?. 【年份(必填)】2010 【全文链接或数据库名称(选填)】http://journals.ama.org ...2015-4-21 15:24 - 石头加油 - 求助成功区

Journal of Marketing Research文献一篇
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