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结果：找到“marketing service”相关内容54个，排序为按回复时间降序，搜索更多相关帖子请点击“高级”

Handbook of Service Marketing Research
3 个回复 - 924 次查看 'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy t ...2023-2-16 14:25 - 知行堂小斯 - 市场营销

Essentials of Services Marketing 3e
20 个回复 - 8596 次查看 Title: Essentials of Services Marketing, Global 3rd Edition Author: Christopher H. Lovelock, Jochen Wirtz Length: 720 pages Edition: 3 Language: English Publisher: Pearson Publication Date: 2017 ...2017-7-12 12:21 - shuiyaoziliao - 市场营销

Handbook of Service Marketing Research
3 个回复 - 3025 次查看 Handbook of Service Marketing Research2022-5-12 19:22 - 知行堂小斯 - 市场营销

Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed.
12 个回复 - 788 次查看 Services Marketing: Integrating Customer Focus Across the Firm, Third European Edition Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler About the Author Alan Wilson is Profe ...2018-10-15 22:44 - slowry - 版权审核区（不对外开放）

服务营销原版教材：SERVICES MARKETING：Integrating Customer Focus Across the Firm
41 个回复 - 10290 次查看最近本人一直在看，泽丝曼尔第六版，现在国内都是第五版的，感觉比克里斯托弗·洛夫洛克写的更容易懂，供大家分享2013-6-3 22:43 - 无知的人 - 制度经济学

【独家发布】Services Marketing: Integrating Customer Focus Across the Firm 7e
8 个回复 - 3594 次查看 Title: Services Marketing: Integrating Customer Focus Across the Firm, 7th Edition Author: Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml Length: 672 pages Edition: 7 Student Language: English ...2017-3-10 09:54 - shuiyaoziliao - 市场营销

AI in Marketing, Sales and Service
20 个回复 - 906 次查看 Palgrave Macmillan (November 24, 2018) | ISBN: 3319899562 | 271 pages | PDF AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash ...2018-10-28 11:47 - igs816 - 经管书评

Services Marketing - Christopher H Lovelock & Jochen Wirtz
9 个回复 - 4705 次查看服务营销系列第六版《Services Marketing: People, Technology, Strategy》 Christopher H Lovelock & Jochen Wirtz Format: Paperback, 672 pages, 6th International ed Edition Published In: United St ...2015-6-15 01:26 - rd770448182 - 市场营销

No Small Change: Why Financial Services Needs A New Kind of Marketing
16 个回复 - 747 次查看 Wiley | 2018 | ISBN: 978-1-119-37803-7 | 315 pages | PDF **** 本内容被作者隐藏 ****2018-6-27 10:55 - igs816 - 经管书评

求书 Handbook of Service Marketing Research
8 个回复 - 1587 次查看求书一本“Handbook of Service Marketing Research” by Roland T. Rust, Ming-Hui Huang2014-8-23 12:34 - cof209 - 悬赏大厅

服务营销原书第6版=Services marketing 中文版本pdf.
0 个回复 - 3 次查看《服务营销》（原书第6版）作者：（美）瓦拉瑞尔 A.泽斯曼尔玛丽.乔.比特纳德伟恩 D.格兰姆勒张金成白长虹等译出版社：机械工业出版社 ...2020-3-5 10:08 - 古月云林夕 - 版权审核区（不对外开放）

专著：The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
8 个回复 - 2666 次查看【作者(必填)】Edited by: Robert F. Lusch; Stephen L. Vargo 【文题(必填)】The Service-Dominant Logic of Marketing: Dialog,Debate, and Directions 【年份(必填)】2006 【全文链接或数据库名称(选填) ...2013-1-20 13:36 - It's - 求助成功区

求助：journal of service marketing 投稿模板悬赏50个论坛币，谢谢呢
0 个回复 - 611 次查看求助：journal of service marketing 投稿模板，投稿要求。谢谢呢。。2019-9-13 21:49 - zll527 - 悬赏大厅

Services Marketing 5 edition
1 个回复 - 524 次查看 2019-6-19 21:13 - kelly890 - 爱问频道

Testing 1-2-3 Experimental Design with Applications in Marketing and Service Ope
0 个回复 - 847 次查看【作者(必填)】JOHANNES LEDOLTER AND ARTHUR J.SWERSEY 【文题(必填)】 Testing 1-2-3 Experimental Design with Applications in Marketing and Service Operations 【年份(必填)】 2007 (Stanford Business B ...2018-1-24 09:18 - shaojiqiu - 文献求助专区

求 Services Marketing: People, Technology, Strategy 8th edition
11 个回复 - 2159 次查看求： Services Marketing: People, Technology, Strategy (8th edition) by Jochen Wirtz (Author), Christopher Lovelock (Author) 书本链接： https://www.amazon.com/Services-Marketing-People-Technolo ...2017-7-26 15:37 - tinboy - 求助成功区

求Services Marketing: People, Technology, Strategy
1 个回复 - 1045 次查看 Services Marketing: People, Technology, Strategy Christopher Lovelock (Author), Jochen Wirtz (Author)2014-2-11 10:51 - 鲛人泣月 - 悬赏大厅

求services marketing 欧洲第二版
0 个回复 - 853 次查看请问谁有这本书告诉我一声，万分感激啊！2017-1-25 00:14 - zhuoying.w - 爱问频道

【作为服务的营销技术：经验证的创造价值技巧】 Marketing Technology as a Service
4 个回复 - 1172 次查看 Marketing Technology as a Service: Proven Techniques that Create Value Laurie Young (Editor), Bev Burgess (Editor) Despite the fact that vast engineering networks are the foundations of mode ...2016-12-29 19:30 - cmwei333 - 商学院

Destination marketing and the service-dominant logic: A resource-based operation
2 个回复 - 679 次查看【作者(必填)】 [*]Nathaniel D. Linea, , Author Vitae, [*]Rodney C. Runyan 【文题(必填)】Destination marketing and the service-dominant logic: A resource-based operationalization of strategic ma ...2016-12-8 11:54 - xiaodoudou2079 - 求助成功区

【新兴市场的服务营销案例】 Services Marketing Cases in Emerging Markets (2016)
5 个回复 - 1459 次查看 Services Marketing Cases in Emerging Markets An Asian Perspective Editors: Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen Presents unique case studies from the services sector in emerging ma ...2016-11-9 18:11 - cmwei333 - 商学院

【电信业务营销】Customer-Centered Telecommunications Services Marketing
5 个回复 - 986 次查看 Customer-Centered Telecommunications Services Marketing (Artech House Telecommunications Library) by Karen G. Strouse (Author) In today's telecommunications services industry, rapidly chan ...2016-10-20 00:41 - cmwei333 - 商学院

Essentials of Services Marketing pdf_Essentials of Services Marketing下载
2 个回复 - 1365 次查看 Essentials of Services Marketing pdf_Essentials of Services Marketing下载 Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English ...2016-10-18 15:09 - 浪子彦青 - 休闲灌水

Experimental Design with Applications in Marketing and Service Operations
0 个回复 - 1100 次查看【作者(必填)】 JohannesLedolter and Arthur J. Swersey 【文题(必填)】Testing 1 - 2 - 3 Experimental Design with Applications in Marketing and Service OperationsStanford Business Books 【年份(必填 ...2016-7-31 23:47 - 聚猴子 - 文献求助专区

Services Marketing Text and Cases
2 个回复 - 982 次查看 Services Marketing Text and Cases Second Edition Steve Baron and Kim Harris Published by PALGRAVE MACMILLAN,20032015-11-13 19:09 - toughxiaoqiang - 商学院

《金融服务营销手册》中英文版financial services marketing handbook
3 个回复 - 5969 次查看 Name：The Financial Services Marketing HandBook-Tactics and Techniques That Produce Results Author：Evelyn Ehrlich Punished Time：2004 Glance：The financial industry is under constant pressure to ...2010-4-28 02:12 - enjoynshare - 金融学（理论版）

Services Marketing Management
3 个回复 - 2000 次查看 Services Marketing Management – 10 Mar 2006 by Peter Mudie (Author), Angela Pirrie (Author) Paperback: 280 pages Publisher: Routledge; 3 edition (10 Mar. 2006) Language: English ISBN-10: 075 ...2015-6-12 19:04 - rd770448182 - 市场营销

Supporting New Product or Service Introductions: Location, Marketing, and Word o
2 个回复 - 1008 次查看急需这篇文章，谢谢帮忙【作者(必填)】Vahideh Sadat AbediMihaylo College of Business and Economics, California State University Fullerton, Fullerton, California 92831 vabedi@fullerton.edu, Oded Berm ...2014-10-13 21:02 - a20060770 - 求助成功区

Supporting New Product or Service Introductions: Location, Marketing, and Word o
1 个回复 - 924 次查看【作者(必填)】 Vahideh Sadat Abedi Mihaylo College of Business and Economics, California State University Fullerton, Fullerton, California 92831 vabedi@fullerton.edu, Oded Berman Rotman School ...2014-10-10 23:13 - pplain - 求助成功区

Tracking the evolution of the services marketing literature
1 个回复 - 903 次查看 Elsevier: Fisk, R. P., Brown, S. W., & Bitner, M. J. (1993). Tracking the evolution of the services marketing literature. Journal of Retailing, 69(1), 61-103.2014-10-5 14:25 - fancymarshal - 求助成功区

Exit services marketing-enter service marketing
1 个回复 - 846 次查看 Gummesson, E. (2007). Exit services marketing-enter service marketing. Journal of Customer Behaviour, 6(2), 113-141. http://www.ingentaconnect.com/content/westburn/jcb/2007/00000006/00000002/art00002 ...2014-10-3 11:04 - fancymarshal - 求助成功区

The Financial Services Marketing HandBook(Ehrlich,2004)
10 个回复 - 2676 次查看 8论坛币 The Financial Services Marketing HandBook(Ehrlich,2004)-Tactics and Techniques That Produce Results [*]by Evelyn Ehrlich,2009-8-9 18:43 - linmao001 - 金融学（理论版）

2009－The Professional Guide toFinancial Services Marketing
17 个回复 - 3443 次查看 2010-1-28 02:40 - hiderm - 金融学（理论版）

求：Service Industries Marketing: New Approaches
0 个回复 - 1098 次查看 ~ Gillian Hogg (编者), Mark Gabbott (编者) [*]出版社: Frank Cass Publishers (1998年8月1日) [*]丛书名: Special Issue of the Services Industries Journal [*]精装: 184页 [*]语种：英语 [*]ISBN: ...2014-4-16 11:19 - 唐宋元清 - 悬赏大厅

Relationship marketing of services—growing interest, emerging perspectives
1 个回复 - 1758 次查看 Springer Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of marketing science, 23(4), 236-245.2014-4-9 17:56 - fancymarshal - 求助成功区

Relationship approach to marketing in service contexts
1 个回复 - 1284 次查看 Elsevier Gronroos, C. (1990). Relationship approach to marketing in service contexts: the marketing and organizational behavior interface. Journal of business research, 20(1), 3-11.2014-4-9 18:00 - fancymarshal - 求助成功区

[文献] 专著：The Service-Dominant Logic of Marketing: Dialog, Debate, and Direct
0 个回复 - 1454 次查看【作者(必填)】[/backcolor]Edited by: Robert F. Lusch; Stephen L. Vargo[/backcolor] 【文题(必填)】[/backcolor]The Service-Dominant Logic of Marketing: Dialog, Debate, and Direct 【年份(必填)】200 ...2014-4-9 17:06 - wmswl - 悬赏大厅

【10币】(2009,Jay)The Professional's Guide to Financial Services Marketing
8 个回复 - 2956 次查看 Author：Jay Nagdeman, Name： "The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches" Wiley | 2009-04-27 | ISBN: 0470410795 | 288 pages | PDF ...2010-4-28 10:54 - enjoynshare - 金融学（理论版）

《Service marketing》作者是Christopher Lovelock
26 个回复 - 7230 次查看这本书国内没有第六版2010-3-7 20:25 - 桑弘羊 - 商学院

求Service Management and Marketing: Customer Management in Service Competition
0 个回复 - 796 次查看 Service Management and Marketing: Customer Management in Service Competition Christian Gronroos (Author)2014-2-13 09:08 - 鲛人泣月 - 悬赏大厅

求Services Marketing: People, Technology, Strategy
0 个回复 - 891 次查看 Services Marketing: People, Technology, Strategy Christopher H. Lovelock, Jochen Wirtz Pearson/Prentice Hall, 2007 - 648 页2014-2-11 13:29 - 鲛人泣月 - 悬赏大厅

求 The Service Revolution and the Transformation of Marketing Science
1 个回复 - 1206 次查看【作者(必填)】Roland T. Rust Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742 Ming-Hui Huang Department of Information Management, College of Management, Na ...2014-2-4 22:28 - pplain - 求助成功区

[下载]Marketing of high-tech products, services and innovations
2 个回复 - 3071 次查看 ,以前发的是不是我没压缩,对不起,降价[/Point] [本帖因为无内容,大家暂时不要购买,请发贴者尽快编辑修正。]<br>shwany  对此出售贴进行购买者 quietlamb 金钱 +6,出售者 d ...2009-5-25 23:00 - dth9 - 创业论坛

一套英国的Marketing of Services试卷
5 个回复 - 1521 次查看 2011-10-11 02:10 - 新琦士 - 市场营销

<Service marketing>作者是Christopher Lovelock
4 个回复 - 2820 次查看这本书国内很少见的，贡献前半部分，有需要的我再传2010-3-7 20:19 - 桑弘羊 - 商学院

Leveraging Relationship Marketing in Service Industries
2 个回复 - 915 次查看【作者(必填)】Mende, Martin 【文题(必填)】Leveraging Relationship Marketing in Service Industries in Light of Customer Attachment Styles 【年份(必填)】2008 【全文链接或数据库名称(选填)】http: ...2013-7-20 09:10 - rockaby - 求助成功区

The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy……
0 个回复 - 885 次查看【作者(必填)】Shelby D. Hunt and Sreedhar Madhavaram 【文题(必填)】The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory 【年份(必填)】2006 ...2013-1-20 12:59 - It's - 文献求助专区

Journal of Professional Services Marketing 文献求助
2 个回复 - 1402 次查看 The Impact of Perceived Physical Environments on Customers' Satisfaction and Return Intentions Kyungro Chang Journal of Professional Services Marketing Volume 21, Issue 2, 2000 http://www ...2011-7-21 14:50 - xiaojia0459 - 求助成功区

波士顿《China Automobile Marketing And Service Summit 2003》20页
0 个回复 - 1686 次查看 2010-10-3 17:05 - holy4666 - 创新与战略管理

J.P.Morgan--Advertising and Marketing Services
3 个回复 - 1494 次查看 2010-6-2 20:58 - changyier - 金融学（理论版）

[下载]Marketing of high-tech products, services and innovations
3 个回复 - 2231 次查看 2009-5-18 11:58 - dth9 - 创业论坛

The Impact Of Marketing Advisory Service Recommendations On Producers' Mark...
0 个回复 - 240 次查看 2005-10-23 07:55 - 平均可变成本882 - Forum

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