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(原创大学毕业论文)旅游企业网络广告方法与策略研究(1.5万字)
4 个回复 - 4105 次查看 Abstract With the rapid development of the Internet, the online advertising market is growing at an alarming rate growth, the effectiveness of the online advertising is increasingly important. Faci ...2014-11-28 11:37 - 蓝色土耳其2013 - 现金交易版
(原创大学毕业论文)论网络广告策划(1.2万字)
5 个回复 - 2111 次查看 AbstractWith the rapid development of Internet and upgrade, online media grown. Internet advertising also gradually highlight it different from traditional media . With its diverse forms, transmission ...2014-11-28 11:30 - 蓝色土耳其2013 - 现金交易版
Measuring the Return to Online Advertising: Estimation and Inference of Endogeno
1 个回复 - 901 次查看 Measuring the Return to Online Advertising:Estimation and Inference of Endogenous Treatment EffectsShakeeb Khan1, Denis Nekipelov2, Justin Rao3AbstractIn this paper we aim to conduct inference on the ...2019-6-16 00:42 - xuehe - 计量经济学与统计软件
Fraud Prevention in Online Digital Advertising
7 个回复 - 618 次查看 English | PDF | 2017 | 61 Pages | ISBN : 3319567926 The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this br ...2018-3-15 10:36 - igs816 - 经管书评
Television Advertising and Online Word-of-Mouth: An Empirical Investigation
1 个回复 - 774 次查看 【作者(必填)】BL Fossen, DA Schweidel 【文题(必填)】Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity 【年份(必填)】2016 【全文链接或数据库名称 ...2016-10-4 11:08 - pplain - 求助成功区
Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Cli
1 个回复 - 563 次查看 【作者(必填)】 Yu (Jeffrey) Hu, Jiwoong Shin and Zhulei Tang 【文题(必填)】 Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action 【年份(必填)】 ...2015-11-19 15:04 - timesever - 求助成功区
Online Display Advertising: Targeting and Obtrusiveness
1 个回复 - 832 次查看 【作者(必填)】 Avi Goldfarb Catherine Tucker 【文题(必填)】 Online Display Advertising: Targeting and Obtrusiveness 【年份(必填)】 2011 【全文链接或数据库名称(选填)】 http://pubsonline.inf ...2014-11-26 16:02 - mzpzjh - 求助成功区
LASER: a scalable response prediction platform for online advertising
1 个回复 - 1477 次查看 标题: LASER: a scalable response prediction platform for online advertising 作者: Deepak Agarwal Bo Long Jonathan Traupman Doris Xin Liang Zhang 发表时间: 201 ...2014-3-31 18:30 - dialyou - 求助成功区
The interactive advertising model: How users perceive and process online ads
1 个回复 - 777 次查看 【作者(必填)】Rodgers, S., & Thorson, E. 【文题(必填)】The interactive advertising model: How users perceive and process online ads 【年份(必填)】2000 【全文链接或数据库名称(选填)】http://www. ...2014-1-16 12:05 - yaoyaomama - 求助成功区
文献求助+Online Social Advertising via Influential Endorsers
1 个回复 - 972 次查看 【作者(必填)】Li, Yung-Ming; Lee, Yi-Lin; Lien, Nine-Jun 【文题(必填)】Online Social Advertising via Influential Endorsers 【年份(必填)】2012 【全文链接或数据库名称(选填)】2013-1-25 17:17 - wwltm - 求助成功区
英文文獻 Online social advertising via influential endorsers
1 个回复 - 1114 次查看 【作者(必填)】Li, Y.-M., Lee, Y.-L., Lien, N.J. 【文題(必填)】Online social advertising via influential endorsers 【年份(必填)】 Spring 2012, pp. 119-153. 【全文鏈接或數據庫名稱(選填)】http: ...2012-8-3 08:42 - don741026 - 求助成功区
[FREE]How Online Advertising Works
0 个回复 - 1490 次查看 Does a low level of clicks indicate that online display advertising has no impact on consumer behavior? The results of research conducted by comScore and presented in this paper show that this is not ...2009-7-18 12:02 - ribosome - 行业分析报告
【商业故事】Tencent’s Online Games, Advertising Revenue Fuel Profit Growth
3 个回复 - 924 次查看 source from:WSJ website TECH Tencent’s Online Games, Advertising Revenue Fuel Profit Growth Chinese Internet company’s net profit rises 22% in fourth quarter By JURO OSAWA March 17, 2016 5:5 ...2016-3-17 18:32 - william9225 - 真实世界经济学(含财经时事)
Detecting Click Fraud in Online Advertising: A Data Mining Approach
1 个回复 - 1534 次查看 A Click fraud{the deliberate clicking on advertisements with no real interest on the productor service o ered{is one of the most daunting problems in online advertising. Building an e ec ...2015-2-10 16:56 - EchoEstelle - Hadoop论坛
Sales Excellence Analyst – Greater China Advertising and Online division
0 个回复 - 1051 次查看 Sales Excellence Analyst – Greater China Advertising and Online divisionResponsibilities: Discover what is happening in key agencies with regard to the consideration of competitive campaigns or new ...2012-3-23 17:49 - pppao - 经管类求职与招聘