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结果：找到“Marketing Theory”相关内容24个，排序为按回复时间降序，搜索更多相关帖子请点击“高级”

图解顶层高效的营销体系设计
4 个回复 - 1148 次查看图解顶层营销理论设计图解顶层高效的营销设计图解如何构建顶层高效的营销体系Illustrative Top Marketing Theory Design关键词：营销、市场、Marketing, Market, 1.世界百年营销理论2.追溯营销策略起源3.营销策略 ...2019-5-11 08:45 - Mujahida - 现金交易版

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For
2 个回复 - 806 次查看 Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity In this book distinguished theorist and author Shelby D. Hunt analyzes the ma ...2023-2-16 14:13 - 知行堂小斯 - 商学院

[免费下载] Marketing - Theory, Evidence, Practice
11 个回复 - 3823 次查看 Marketing: Theory, Evidence, Practice Byron Sharp Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David Corkindale, Nick Danenberg,Charles Graham, Nicole Hartnett, Rachel Kennedy,Marianthi ...2015-7-20 01:28 - behappie - 市场营销

【2015新书】Creating Value: The Theory and Practice of Marketing
47 个回复 - 4278 次查看【2015新书】Creating Value: The Theory and Practice of Marketing Semiotics Research Book 图书名称：Creating Value: The Theory and Practice of Marketing Semiotics Research Author 作者：Laura R. Osw ...2015-3-10 00:08 - kychan - 管理科学

The general theory of marketing ethics: A partial test of the model
2 个回复 - 384 次查看【作者(必填)】 S.J. Vitell[/backcolor]，S.D. Hunt[/backcolor] 【文题(必填)】The general theory of marketing ethics: A partial test of the model[/backcolor] 【年份(必填)】1993 【全文链接或数据库名 ...2019-3-20 13:57 - kunpop - 求助成功区

International marketing strategy and theory 4th & 5th ppt cases
0 个回复 - 950 次查看 International marketing strategy and theory 4th & 5th ppts and cases.2019-1-8 10:38 - sy8227 - 市场营销

Group Marketing Theory, Mechanisms, and Dynamics.
1 个回复 - 1032 次查看【作者(必填)】Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, and Dianwen Wang 【文题(必填)】Group Marketing: Theory, Mechanisms, and Dynamics. 【年份(必填)】2017 【全文链接或数据库 ...2017-12-24 19:44 - qj8866 - 求助成功区

Global Marketing : Contemporary Theory, Practice, and Cases, Second Edition
54 个回复 - 4229 次查看 English | 2017 | ISBN: 1138807885 | 726 Pages | PDF | 23 MB Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. ...2017-7-1 23:19 - igs816 - 市场营销

【2010】 Marketing Theory: Foundations, Controversy, Strategy, and Resource-adva
55 个回复 - 5658 次查看【2010】Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory Book 图书名称：Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory Autho ...2015-5-27 07:42 - kychan - 管理科学

【21世纪的理论与实践】Electronic Marketing: Theory and Practice for 21c.
11 个回复 - 1412 次查看 Electronic Marketing: Theory and Practice for the Twenty-First Century by John O'Connor (Author), Eamonn Galvin (Author), Martin Evans (Author) Written by leading players in both industry ...2016-10-21 04:33 - cmwei333 - 商学院

A general theory of marketing ethics.
3 个回复 - 1902 次查看【作者(必填)】Hunt S D, Vitell S. 【文题(必填)】A general theory of marketing ethics. 【年份(必填)】1986 【全文链接或数据库名称(选填)】2015-8-6 22:00 - tangjianxiang - 求助成功区

Marketing Theory: A Student Text
1 个回复 - 637 次查看 As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books ...2023-2-16 14:19 - 知行堂小斯 - 市场营销

Alexander Chernev, Strategic Marketing Management: Theory and Practice
2 个回复 - 315 次查看【作者(必填)】Alexander Chernev 【文题(必填)】Strategic Marketing Management: Theory and Practice 【年份(必填)】2018 【全文链接或数据库名称(选填)】2022-10-11 14:21 - CDA108071 - 文献求助专区

求：《Global Marketing: Contemporary Theory, Practice, and Cases 》
1 个回复 - 978 次查看 ~ Ilan Alon (作者), Eugene D. Jaffe (作者), Donata Vianelli (作者) [*]出版社: McGraw Hill Higher Education (2012年3月1日) [*]平装: 624页 [*]语种：英语 [*]ISBN: 0078029279 [*]条形码: 978007 ...2014-3-3 14:13 - 唐宋元清 - 悬赏大厅

求人 Global Marketing: Contemporary Theory
0 个回复 - 565 次查看 Global Marketing: Contemporary Theory2017-9-18 10:38 - chld2008 - 新手入门区

求pdf书The Sage Handbook of Marketing Theory
0 个回复 - 1203 次查看多谢2015-6-19 08:17 - kiertzsche - 爱问频道

Competition and Cooperation in Marketing Channel Choice: Theory and Application
1 个回复 - 644 次查看【作者(必填)】 Anne T. Coughlan 【文题(必填)】Competition and Cooperation in Marketing Channel Choice: Theory and Application 【年份(必填)】1985 【全文链接或数据库名称(选填)】http://pubsonline.i ...2014-12-11 22:58 - linzima - 文献求助专区

Marketing communications and protection motivation theory:
1 个回复 - 922 次查看【作者(必填)】Magdalena Cismaru, Anne M. Lavack 【文题(必填)】Marketing communications and protection motivation theory: Examining consumer decision-making 【年份(必填)】 2006 【全文链接或数据库 ...2014-12-7 11:15 - tuming468 - 求助成功区

Marketing Theory:A Student Text
0 个回复 - 1821 次查看 The first edition of Marketing Theory: A Student Text first appeared in 2000 in order to fulfil the need for an advanced text to be used in capstone courses in marketing by students who had studied ...2014-5-25 13:30 - ccfenghuang - 市场营销

Alderson's functionalism and the development of marketing theory
1 个回复 - 640 次查看 Hostiuck, K. T. , & Kurtz, D. L. (1973). Alderson's functionalism and the development of marketing theory. Journal of Business Research, 1(2), 141-156.2014-3-14 12:05 - fancymarshal - 求助成功区

求The past and the future of business marketing theory
1 个回复 - 697 次查看【作者(必填)】Ian F. Wilkinsona, b, , , Louise C. Young 【文题(必填)】The past and the future of business marketing theory 【年份(必填)】Volume 42, Issue 3, April 2013, Pages 394–404 【全文 ...2013-11-18 09:10 - moorefen - 求助成功区

求Development of B2B marketing theory
1 个回复 - 597 次查看【作者(必填)】Amjad Hadjikhania, , Peter LaPlaca 【文题(必填)】Development of B2B marketing theory 【年份(必填)】2013 【全文链接或数据库名称(选填)】http://www.sciencedirect.com/science/artic ...2013-11-16 11:16 - moorefen - 求助成功区

求助：Game theory in marketing science uses and limitations
1 个回复 - 936 次查看【作者(必填)】Kalyan Chatterjee, Gary L. Lilien 【文题(必填)】Game theory in marketing science uses and limitations 【年份(必填)】1986 【全文链接或数据库名称(选填)】http://www.sciencedirect.c ...2012-3-14 16:04 - higherren - 求助成功区

[下载]The Advanced Dictionary of Marketing: Putting Theory to Use
0 个回复 - 1770 次查看这本参考书不错，特别是对看英文著作和写英文论文有帮助。有个朋友说，看看词条就想写点什么文章，好像有点夸张的This book focuses on key concepts, grouped into four categories: concepts, laws, th ...2008-10-10 03:18 - riversmall - 市场营销

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