结果:找到“MARKETING THEORY”相关内容12个,排序为按回复时间降序,搜索更多相关帖子请点击“高级
图解顶层高效的营销体系设计
4 个回复 - 1162 次查看 图解顶层营销理论设计图解顶层高效的营销设计图解如何构建顶层高效的营销体系Illustrative Top Marketing Theory Design关键词: 营销、市场、Marketing, Market, 1.世界百年营销理论2.追溯营销策略起源3.营销策略 ...2019-5-11 08:45 - Mujahida - 现金交易版
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For
2 个回复 - 907 次查看 Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity In this book distinguished theorist and author Shelby D. Hunt analyzes the ma ...2023-2-16 14:13 - 知行堂小斯 - 商学院
[免费下载] Marketing - Theory, Evidence, Practice
11 个回复 - 3909 次查看 Marketing: Theory, Evidence, Practice Byron Sharp Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David Corkindale, Nick Danenberg,Charles Graham, Nicole Hartnett, Rachel Kennedy,Marianthi ...2015-7-20 01:28 - behappie - 市场营销
Group Marketing Theory, Mechanisms, and Dynamics.
1 个回复 - 1058 次查看 【作者(必填)】Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, and Dianwen Wang 【文题(必填)】Group Marketing: Theory, Mechanisms, and Dynamics. 【年份(必填)】2017 【全文链接或数据库 ...2017-12-24 19:44 - qj8866 - 求助成功区
【2010】 Marketing Theory: Foundations, Controversy, Strategy, and Resource-adva
55 个回复 - 5751 次查看 【2010】Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory Book 图书名称:Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory Autho ...2015-5-27 07:42 - kychan - 管理科学
【21世纪的理论与实践】Electronic Marketing: Theory and Practice for 21c.
11 个回复 - 1470 次查看 Electronic Marketing: Theory and Practice for the Twenty-First Century by John O'Connor (Author), Eamonn Galvin (Author), Martin Evans (Author) Written by leading players in both industry ...2016-10-21 04:33 - cmwei333 - 商学院
Marketing Theory:A Student Text
0 个回复 - 1856 次查看 The first edition of Marketing Theory: A Student Text first appeared in 2000 in order to fulfil the need for an advanced text to be used in capstone courses in marketing by students who had studied ...2014-5-25 13:30 - ccfenghuang - 市场营销
Alderson's functionalism and the development of marketing theory
1 个回复 - 650 次查看 Hostiuck, K. T. , & Kurtz, D. L. (1973). Alderson's functionalism and the development of marketing theory. Journal of Business Research, 1(2), 141-156.2014-3-14 12:05 - fancymarshal - 求助成功区
求The past and the future of business marketing theory
1 个回复 - 720 次查看 【作者(必填)】Ian F. Wilkinsona, b, , , Louise C. Young 【文题(必填)】The past and the future of business marketing theory 【年份(必填)】Volume 42, Issue 3, April 2013, Pages 394–404 【全文 ...2013-11-18 09:10 - moorefen - 求助成功区
求Development of B2B marketing theory
1 个回复 - 605 次查看 【作者(必填)】Amjad Hadjikhania, , Peter LaPlaca 【文题(必填)】Development of B2B marketing theory 【年份(必填)】2013 【全文链接或数据库名称(选填)】http://www.sciencedirect.com/science/artic ...2013-11-16 11:16 - moorefen - 求助成功区
Marketing Theory: A Student Text
1 个回复 - 754 次查看 As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books ...2023-2-16 14:19 - 知行堂小斯 - 市场营销
求pdf书The Sage Handbook of Marketing Theory
0 个回复 - 1219 次查看 多谢2015-6-19 08:17 - kiertzsche - 爱问频道