结果：找到“The 4 A’s of Marketing”相关内容163个，排序为按回复时间降序，搜索更多相关帖子请点击“高级”
营销调研（第7版） 阿尔文·伯恩斯 习题答案5 个回复 - 1856 次查看 图书封面 习题答案 ANSWERS TO END-OF-CHAPTER QUESTIONS 1. What is marketing? Explain the role of marketing research in the process of marketingmanagement. Reviewquestion. This question requi ...2021-9-26 14:17 - zht505540914 - 现金交易版
Essentials of marketing communications Jim Blythe 3e
6 个回复 - 797 次查看 [/td][td][/td][/tr] [/table]2017-7-10 02:18 - beningermany - 经管书评
6 个回复 - 797 次查看 [/td][td][/td][/tr] [/table]2017-7-10 02:18 - beningermany - 经管书评
【独家发布】【2015新书】The Handbook of Persuasion and Social Marketing
38 个回复 - 3179 次查看 【2015新书】The Handbook of Persuasion and Social Marketing Book 图书名称：The Handbook of Persuasion and Social Marketing Author 作者：David W. Stewart Publisher 出版社：Praeger Page 页数： 10 ...2015-7-12 18:40 - kychan - 经管书评
38 个回复 - 3179 次查看 【2015新书】The Handbook of Persuasion and Social Marketing Book 图书名称：The Handbook of Persuasion and Social Marketing Author 作者：David W. Stewart Publisher 出版社：Praeger Page 页数： 10 ...2015-7-12 18:40 - kychan - 经管书评
【论文分享】A HISTORY OF THE DEFINITION OF MARKETING
2 个回复 - 2395 次查看 A HISTORY OF THE DEFINITION OF MARKETING 作者：J. David Lichtenthal and Leland L. Beik2022-2-21 22:16 - 知行堂小斯 - 市场营销
2 个回复 - 2395 次查看 A HISTORY OF THE DEFINITION OF MARKETING 作者：J. David Lichtenthal and Leland L. Beik2022-2-21 22:16 - 知行堂小斯 - 市场营销
The SAGE Handbook of Marketing Ethics
2 个回复 - 3134 次查看 The SAGE Handbook of Marketing EthicsEdited by: [*]Lynne Eagle - James Cook University, Australia [*]Stephan Dahl - James Cook University, Australia [*]Patrick De Pelsmacker - University of Antwerp ...2022-4-12 19:11 - 知行堂小斯 - 市场营销
2 个回复 - 3134 次查看 The SAGE Handbook of Marketing EthicsEdited by: [*]Lynne Eagle - James Cook University, Australia [*]Stephan Dahl - James Cook University, Australia [*]Patrick De Pelsmacker - University of Antwerp ...2022-4-12 19:11 - 知行堂小斯 - 市场营销
【经典教材系列】The Handbook of Persuasion and Social Marketing
104 个回复 - 15301 次查看 2014年最新教材（共1028页）降价出售期已过！想要随时跟踪最新降价好书，请点击头像下方“加关注”。关注成功后，查看这里即可：三步走把千本好书“一网打尽”！。 [相关阅读] 【经典教材系列】（资料汇总帖，附 ...2015-7-12 18:04 - wwqqer - 市场营销
104 个回复 - 15301 次查看 2014年最新教材（共1028页）降价出售期已过！想要随时跟踪最新降价好书，请点击头像下方“加关注”。关注成功后，查看这里即可：三步走把千本好书“一网打尽”！。 [相关阅读] 【经典教材系列】（资料汇总帖，附 ...2015-7-12 18:04 - wwqqer - 市场营销
点赞下载拜托啦！The_Effects_of_Emotional_Marketing_on_Consumer_Pro
5 个回复 - 476 次查看 下载一下吧~是情绪对于购买的影响，毕业论文用到的。主要方向是行为经济学，说不定有用！下载一下就有积分了~2022-9-6 23:59 - hmyyt7 - 行为经济学与实验经济学
5 个回复 - 476 次查看 下载一下吧~是情绪对于购买的影响，毕业论文用到的。主要方向是行为经济学，说不定有用！下载一下就有积分了~2022-9-6 23:59 - hmyyt7 - 行为经济学与实验经济学
comments on The_22_Immutable_Laws_of_marketing_英文版全
4 个回复 - 1797 次查看 comments on The_22_Immutable_Laws_of_marketing_英文版全2015-3-26 21:41 - linzhjbtx - 创新与战略管理
4 个回复 - 1797 次查看 comments on The_22_Immutable_Laws_of_marketing_英文版全2015-3-26 21:41 - linzhjbtx - 创新与战略管理
International Marketing Strategy The Country Of Origin Effect On Decision-Making
1 个回复 - 807 次查看 Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very ...2020-7-14 18:10 - ardon2000 - 站务与外事
1 个回复 - 807 次查看 Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very ...2020-7-14 18:10 - ardon2000 - 站务与外事
The Value of Purchase History Data in Target Marketing
1 个回复 - 596 次查看 【作者(必填)】 Peter E. Rossi[/backcolor] , [/backcolor]Robert E. McCulloch[/backcolor] , [/backcolor]Greg M. Allenby[/backcolor] 【文题(必填)】 The Value of Purchase History Data in Target Mar ...2020-6-25 14:40 - 下雨就打伞 - 求助成功区
1 个回复 - 596 次查看 【作者(必填)】 Peter E. Rossi[/backcolor] , [/backcolor]Robert E. McCulloch[/backcolor] , [/backcolor]Greg M. Allenby[/backcolor] 【文题(必填)】 The Value of Purchase History Data in Target Mar ...2020-6-25 14:40 - 下雨就打伞 - 求助成功区
Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets
11 个回复 - 2699 次查看 Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets by Ramendra Singh (Author, Editor) About the Author Ramendra Singh is Associate Professor in the Marketing Group at Ind ...2019-2-25 08:41 - slowry - 金融学（理论版）
11 个回复 - 2699 次查看 Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets by Ramendra Singh (Author, Editor) About the Author Ramendra Singh is Associate Professor in the Marketing Group at Ind ...2019-2-25 08:41 - slowry - 金融学（理论版）
求问有投过 Journal of the Academy of Marketing Science的吗
2 个回复 - 559 次查看 请问有投过Journal of the Academy of Marketing Science吗 不知道审稿周期多长2022-3-15 09:35 - 关山跃 - 论文版
2 个回复 - 559 次查看 请问有投过Journal of the Academy of Marketing Science吗 不知道审稿周期多长2022-3-15 09:35 - 关山跃 - 论文版
The Management of Marketing Costs
3 个回复 - 655 次查看 【作者(必填)】James W Culliton 【文题(必填)】The Management of Marketing Costs 【年份(必填)】Boston, Division of Research, Graduate School of Business Administration, Harvard Univ., 1948 【全 ...2021-2-14 10:54 - victorbian - 文献求助专区
3 个回复 - 655 次查看 【作者(必填)】James W Culliton 【文题(必填)】The Management of Marketing Costs 【年份(必填)】Boston, Division of Research, Graduate School of Business Administration, Harvard Univ., 1948 【全 ...2021-2-14 10:54 - victorbian - 文献求助专区
The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New V
3 个回复 - 908 次查看 【作者(必填)】TORSTEN, BORNEMANN, PHILIPP, et al. 【文题(必填)】The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy 【年份(必填)】2 ...2020-2-11 08:59 - 金鱼fish - 求助成功区
3 个回复 - 908 次查看 【作者(必填)】TORSTEN, BORNEMANN, PHILIPP, et al. 【文题(必填)】The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy 【年份(必填)】2 ...2020-2-11 08:59 - 金鱼fish - 求助成功区
Understanding the Effects of Plural Marketing Structures on Alliance Performance
3 个回复 - 541 次查看 【作者(必填)】Guo, Zhaoyang, Fang, et al 【文题(必填)】Understanding the Effects of Plural Marketing Structures on Alliance Performance[/backcolor] 【年份(必填)】 2016. 【全文链接或数据库名称(选 ...2020-2-11 08:57 - 金鱼fish - 求助成功区
3 个回复 - 541 次查看 【作者(必填)】Guo, Zhaoyang, Fang, et al 【文题(必填)】Understanding the Effects of Plural Marketing Structures on Alliance Performance[/backcolor] 【年份(必填)】 2016. 【全文链接或数据库名称(选 ...2020-2-11 08:57 - 金鱼fish - 求助成功区
the role of marketing
1 个回复 - 388 次查看 求助一篇文献Moorman C &Rust <br> the role of marketing JM 63 180_197 非常感谢2020-3-18 13:16 - 赵迈迈 - Forum
1 个回复 - 388 次查看 求助一篇文献Moorman C &Rust <br> the role of marketing JM 63 180_197 非常感谢2020-3-18 13:16 - 赵迈迈 - Forum
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
4 个回复 - 380 次查看 【作者(必填)】Pranav Jindal, Ting Zhu, Pradeep Chintagunta, Sanjay Dhar 【文题(必填)】Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types 【年份(必填)】2019 【全文 ...2020-3-16 12:13 - oldoak - 求助成功区
4 个回复 - 380 次查看 【作者(必填)】Pranav Jindal, Ting Zhu, Pradeep Chintagunta, Sanjay Dhar 【文题(必填)】Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types 【年份(必填)】2019 【全文 ...2020-3-16 12:13 - oldoak - 求助成功区
【学习笔记】Day 8 about the marketing performance of Tesla
0 个回复 - 385 次查看 Day 8 about the marketing performance of Tesla2020-2-10 23:52 - 2324_1569498000 - Forum
0 个回复 - 385 次查看 Day 8 about the marketing performance of Tesla2020-2-10 23:52 - 2324_1569498000 - Forum
【2015新书】Creating Value: The Theory and Practice of Marketing
47 个回复 - 4280 次查看 【2015新书】Creating Value: The Theory and Practice of Marketing Semiotics Research Book 图书名称：Creating Value: The Theory and Practice of Marketing Semiotics Research Author 作者：Laura R. Osw ...2015-3-10 00:08 - kychan - 管理科学
47 个回复 - 4280 次查看 【2015新书】Creating Value: The Theory and Practice of Marketing Semiotics Research Book 图书名称：Creating Value: The Theory and Practice of Marketing Semiotics Research Author 作者：Laura R. Osw ...2015-3-10 00:08 - kychan - 管理科学
专著：The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
8 个回复 - 2641 次查看 【作者(必填)】Edited by: Robert F. Lusch; Stephen L. Vargo 【文题(必填)】The Service-Dominant Logic of Marketing: Dialog,Debate, and Directions 【年份(必填)】2006 【全文链接或数据库名称(选填) ...2013-1-20 13:36 - It's - 求助成功区
8 个回复 - 2641 次查看 【作者(必填)】Edited by: Robert F. Lusch; Stephen L. Vargo 【文题(必填)】The Service-Dominant Logic of Marketing: Dialog,Debate, and Directions 【年份(必填)】2006 【全文链接或数据库名称(选填) ...2013-1-20 13:36 - It's - 求助成功区
求Advertising, Promotion, and other aspects of Integrated Marketing 10th
0 个回复 - 694 次查看 [*]Paperback: 635页 [*]出版社: Cengage Learning; 10 (2017年8月7日) [*]语种： English [*]ISBN-10: 9781337282659 [*]ISBN-13: 978-1337282659 [*]ASIN: 1337282650 [*]产品尺寸及重量: 21.6 x 2.5 x 27 ...2019-8-6 13:08 - 1302202030 - 市场营销
0 个回复 - 694 次查看 [*]Paperback: 635页 [*]出版社: Cengage Learning; 10 (2017年8月7日) [*]语种： English [*]ISBN-10: 9781337282659 [*]ISBN-13: 978-1337282659 [*]ASIN: 1337282650 [*]产品尺寸及重量: 21.6 x 2.5 x 27 ...2019-8-6 13:08 - 1302202030 - 市场营销
The 2019 International Conference of Marketing and International Business
0 个回复 - 1217 次查看 Submission Deadline Extension: August 1, 2019Changed Conference VenueChongqing Technology and Business UniversityChongqing University of Technology Library Multifunctional Conference Hall The Chongqin ...2019-7-11 17:28 - 西瓜西瓜000 - 学术资源/课程/会议/讲座
0 个回复 - 1217 次查看 Submission Deadline Extension: August 1, 2019Changed Conference VenueChongqing Technology and Business UniversityChongqing University of Technology Library Multifunctional Conference Hall The Chongqin ...2019-7-11 17:28 - 西瓜西瓜000 - 学术资源/课程/会议/讲座
Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predict
0 个回复 - 579 次查看 【作者(必填)】 【文题(必填)】Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning 【年份(必填)】2018 【全文链接或数据库名称(选填) ...2019-6-20 18:16 - mayipai - 文献求助专区
0 个回复 - 579 次查看 【作者(必填)】 【文题(必填)】Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning 【年份(必填)】2018 【全文链接或数据库名称(选填) ...2019-6-20 18:16 - mayipai - 文献求助专区
the 2019 International Conference of Marketing and International Business.
0 个回复 - 542 次查看 The Chongqing Technology and Business University (CTBU) is delighted to host the 2019 International Conference of Marketing and International Business. This conference includes the Management Internat ...2019-6-4 10:40 - 西瓜西瓜000 - 学术资源/课程/会议/讲座
0 个回复 - 542 次查看 The Chongqing Technology and Business University (CTBU) is delighted to host the 2019 International Conference of Marketing and International Business. This conference includes the Management Internat ...2019-6-4 10:40 - 西瓜西瓜000 - 学术资源/课程/会议/讲座
Best Practices in Marketing and their Impact on Quality of Life
1 个回复 - 742 次查看 Best Practices in Marketing and their Impact on Quality of LifeSeries: Applying Quality of Life Research: Alves, Helena; Vázquez, José Luis (Eds.) 2013, XIV, 260 p. 44 illus. ISBN 978-94 ...2013-7-11 23:39 - lyxxxz - 经管书评
1 个回复 - 742 次查看 Best Practices in Marketing and their Impact on Quality of LifeSeries: Applying Quality of Life Research: Alves, Helena; Vázquez, José Luis (Eds.) 2013, XIV, 260 p. 44 illus. ISBN 978-94 ...2013-7-11 23:39 - lyxxxz - 经管书评
The general theory of marketing ethics: A partial test of the model
2 个回复 - 385 次查看 【作者(必填)】 S.J. Vitell[/backcolor]，S.D. Hunt[/backcolor] 【文题(必填)】The general theory of marketing ethics: A partial test of the model[/backcolor] 【年份(必填)】1993 【全文链接或数据库名 ...2019-3-20 13:57 - kunpop - 求助成功区
2 个回复 - 385 次查看 【作者(必填)】 S.J. Vitell[/backcolor]，S.D. Hunt[/backcolor] 【文题(必填)】The general theory of marketing ethics: A partial test of the model[/backcolor] 【年份(必填)】1993 【全文链接或数据库名 ...2019-3-20 13:57 - kunpop - 求助成功区
The State of Influencer Marketing in Fashion, Luxury and Cosmetics 2018 Report
0 个回复 - 415 次查看 The State of Influencer Marketing in Fashion, Luxury and Cosmetics 2018 Report2019-2-27 16:20 - everbright2012 - 行业分析报告
0 个回复 - 415 次查看 The State of Influencer Marketing in Fashion, Luxury and Cosmetics 2018 Report2019-2-27 16:20 - everbright2012 - 行业分析报告
求书The history of marketing science
0 个回复 - 714 次查看 【作者(必填)】 Russell S. Winer and Scott A. Neslin 【文题(必填)】 The history of marketing science 【年份(必填)】 2014 【全文链接或数据库名称(选填)】 https://www.worldscientific.com/worlds ...2019-1-6 02:03 - 大明童鞋 - 文献求助专区
0 个回复 - 714 次查看 【作者(必填)】 Russell S. Winer and Scott A. Neslin 【文题(必填)】 The history of marketing science 【年份(必填)】 2014 【全文链接或数据库名称(选填)】 https://www.worldscientific.com/worlds ...2019-1-6 02:03 - 大明童鞋 - 文献求助专区
Creating value-in-use through marketing interaction: the exchange logic of relat
3 个回复 - 863 次查看 【作者(必填)】Ballantyne, David[/backcolor]1 Varey, Richard J[/backcolor] 【文题(必填)】Creating value-in-use through marketing interaction: the exchange logic of re ...2019-1-2 11:22 - jessicakou - 求助成功区
3 个回复 - 863 次查看 【作者(必填)】Ballantyne, David[/backcolor]1 Varey, Richard J[/backcolor] 【文题(必填)】Creating value-in-use through marketing interaction: the exchange logic of re ...2019-1-2 11:22 - jessicakou - 求助成功区
Seeding as Part of the Marketing Mix: Word-of-Mouth Progra
1 个回复 - 536 次查看 【作者(必填)】F Dost, U Phieler, M Haenlein, B Libai 【文题(必填)】Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods 【年份(必填)】2018 ...2018-12-14 11:14 - pplain - 求助成功区
1 个回复 - 536 次查看 【作者(必填)】F Dost, U Phieler, M Haenlein, B Libai 【文题(必填)】Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods 【年份(必填)】2018 ...2018-12-14 11:14 - pplain - 求助成功区
【实时社交媒体营销的力量】 The Power of Real-Time Social Media Marketing
12 个回复 - 1803 次查看 The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy (Author), Teri Thompson (Author) ...2016-12-23 10:27 - cmwei333 - 商学院
12 个回复 - 1803 次查看 The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy (Author), Teri Thompson (Author) ...2016-12-23 10:27 - cmwei333 - 商学院
【2015新书】Humanizing Big Data: Marketing at the Meeting of Data
40 个回复 - 6138 次查看 图书名称：[/backcolor]Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight 作者：Colin Strong 出版社：Kogan Page 页数：224 出版时间：2015 ...2015-4-12 08:59 - 牛尾巴 - 数据分析与数据挖掘
40 个回复 - 6138 次查看 图书名称：[/backcolor]Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight 作者：Colin Strong 出版社：Kogan Page 页数：224 出版时间：2015 ...2015-4-12 08:59 - 牛尾巴 - 数据分析与数据挖掘
Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predict
0 个回复 - 585 次查看 【作者(必填)】Magnus Unemyr and Martin Wass 【文题(必填)】Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning 【年份(必填)】2018 ...2018-11-9 18:03 - mayipai - 文献求助专区
0 个回复 - 585 次查看 【作者(必填)】Magnus Unemyr and Martin Wass 【文题(必填)】Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning 【年份(必填)】2018 ...2018-11-9 18:03 - mayipai - 文献求助专区
The Relative Impact of Marketing, Research-and-Development, and Operations Capab
1 个回复 - 510 次查看 【作者(必填)】Alexander Krasnikov and Satish Jayachandran 【文题(必填)】The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance 【年份(必填)】20 ...2018-11-4 20:34 - victorbian - 求助成功区
1 个回复 - 510 次查看 【作者(必填)】Alexander Krasnikov and Satish Jayachandran 【文题(必填)】The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance 【年份(必填)】20 ...2018-11-4 20:34 - victorbian - 求助成功区
The moderating role of social themes in cause-related marketing advertisements
1 个回复 - 421 次查看 【作者(必填)】Thamaraiselvan Natarajan, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam,Gladys Stephen 【文题(必填)】The moderating role of social themes in cause-related marketing advertisements[/ ...2018-11-1 12:39 - hpeng520 - 求助成功区
1 个回复 - 421 次查看 【作者(必填)】Thamaraiselvan Natarajan, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam,Gladys Stephen 【文题(必填)】The moderating role of social themes in cause-related marketing advertisements[/ ...2018-11-1 12:39 - hpeng520 - 求助成功区
The Handbook of Marketing Strategy for Life Science Companies
23 个回复 - 1025 次查看 2018 | ISBN-10: 081537688X, 0815376901 | 231 pages | PDF The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the ...2018-8-21 14:14 - igs816 - 经管书评
23 个回复 - 1025 次查看 2018 | ISBN-10: 081537688X, 0815376901 | 231 pages | PDF The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the ...2018-8-21 14:14 - igs816 - 经管书评
The relevance of cause-related marketing to post-purchase guilt alleviation
6 个回复 - 598 次查看 【作者(必填)】Susana Costa e Silva, [/backcolor]Carla Carvalho Martins[/backcolor] [/backcolor] 【文题(必填)】The relevance of cause-related marketing to post-purchase guilt alleviation[/backcolor] ...2018-4-24 11:15 - hpeng520 - 求助成功区
6 个回复 - 598 次查看 【作者(必填)】Susana Costa e Silva, [/backcolor]Carla Carvalho Martins[/backcolor] [/backcolor] 【文题(必填)】The relevance of cause-related marketing to post-purchase guilt alleviation[/backcolor] ...2018-4-24 11:15 - hpeng520 - 求助成功区
文献求助 “Greening” the marketing mix: do firms do it and does it pay off?
2 个回复 - 311 次查看 【作者(必填)】 CN Leonidou， CS Katsikeas， NA Morgan 【文题(必填)】“Greening” the marketing mix: do firms do it and does it pay off? 【年份(必填)】2013 , 41 (2) :151-170 【全文链接或数据库 ...2018-4-23 22:12 - hmnhmn - 文献求助专区
2 个回复 - 311 次查看 【作者(必填)】 CN Leonidou， CS Katsikeas， NA Morgan 【文题(必填)】“Greening” the marketing mix: do firms do it and does it pay off? 【年份(必填)】2013 , 41 (2) :151-170 【全文链接或数据库 ...2018-4-23 22:12 - hmnhmn - 文献求助专区
Cause-Related Marketing from the Nonproft’s Perspective: An International Compa
1 个回复 - 515 次查看 【作者(必填)】Debra Z. Basil, [/backcolor]Carolina O. C. Werle, Mary Runte [/backcolor] 【文题(必填)】Cause-Related Marketing from the Nonproft’s Perspective: An International Comparison: An Abstra ...2018-4-24 11:00 - hpeng520 - 求助成功区
1 个回复 - 515 次查看 【作者(必填)】Debra Z. Basil, [/backcolor]Carolina O. C. Werle, Mary Runte [/backcolor] 【文题(必填)】Cause-Related Marketing from the Nonproft’s Perspective: An International Comparison: An Abstra ...2018-4-24 11:00 - hpeng520 - 求助成功区
The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of
1 个回复 - 678 次查看 【作者(必填)】 Pounders, Kathrynn1 Seungae Lee2 Royne, Marla 【文题(必填)】 The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus 【年份(必填)】 201 ...2018-3-31 14:56 - bailin8019 - 求助成功区
1 个回复 - 678 次查看 【作者(必填)】 Pounders, Kathrynn1 Seungae Lee2 Royne, Marla 【文题(必填)】 The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus 【年份(必填)】 201 ...2018-3-31 14:56 - bailin8019 - 求助成功区
The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of
1 个回复 - 423 次查看 【作者(必填)】 Pounders, Kathrynn1 Seungae Lee2 Royne, Marla3 【文题(必填)】 The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus. 【年份(必填)】 20 ...2018-3-21 10:32 - bailin8019 - 求助成功区
1 个回复 - 423 次查看 【作者(必填)】 Pounders, Kathrynn1 Seungae Lee2 Royne, Marla3 【文题(必填)】 The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus. 【年份(必填)】 20 ...2018-3-21 10:32 - bailin8019 - 求助成功区
The Handbook of Persuasion and Social Marketing
3 个回复 - 1022 次查看 The Handbook of Persuasion and Social Marketing2017-2-20 03:28 - qqshh1230 - 微观经济学
3 个回复 - 1022 次查看 The Handbook of Persuasion and Social Marketing2017-2-20 03:28 - qqshh1230 - 微观经济学
Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount an
1 个回复 - 646 次查看 【作者(必填)】Nicole Koschate-Fischer, Isabel V. Stefan, Wayne D. Hoyer 【文题(必填)】Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects 【年份( ...2017-12-25 21:51 - hpeng520 - 求助成功区
1 个回复 - 646 次查看 【作者(必填)】Nicole Koschate-Fischer, Isabel V. Stefan, Wayne D. Hoyer 【文题(必填)】Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects 【年份( ...2017-12-25 21:51 - hpeng520 - 求助成功区
【公司营销管理】Enterprise Marketing Management: The New Science of Marketing
1 个回复 - 1106 次查看 书籍信息: 标题: Enterprise Marketing Management: The New Science of Marketing 语言: English 格式: pdf 大小: 1.4M 页数: 241 年份: 2003 作者: Dave Sutton, Tom Klein 版次: 1st 出版社: Wiley ...2017-11-20 11:16 - 瘦瘦三国 - 市场营销
1 个回复 - 1106 次查看 书籍信息: 标题: Enterprise Marketing Management: The New Science of Marketing 语言: English 格式: pdf 大小: 1.4M 页数: 241 年份: 2003 作者: Dave Sutton, Tom Klein 版次: 1st 出版社: Wiley ...2017-11-20 11:16 - 瘦瘦三国 - 市场营销
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research
1 个回复 - 701 次查看 Lamberton A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry 2016 【全文链接或数据库名称(选填)】2017-10-21 10:06 - wuxianbobo - 求助成功区
1 个回复 - 701 次查看 Lamberton A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry 2016 【全文链接或数据库名称(选填)】2017-10-21 10:06 - wuxianbobo - 求助成功区
Secrets of the Marketing Masters
5 个回复 - 1638 次查看 书名：Secrets of the Marketing Masters: What the Best Marketers Do — And Why It Works 作者：Dick Martin 出版：AMACOM 2009 ISBN：0814409431 格式：PDF；1.1MB；288页2009-11-23 09:16 - zhaohailei - 市场营销
5 个回复 - 1638 次查看 书名：Secrets of the Marketing Masters: What the Best Marketers Do — And Why It Works 作者：Dick Martin 出版：AMACOM 2009 ISBN：0814409431 格式：PDF；1.1MB；288页2009-11-23 09:16 - zhaohailei - 市场营销
Advertising Promotion and Other Aspects of Integrated Marketing Communications
7 个回复 - 4409 次查看 Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence A. Shimp (Author), J. Craig Andrews (Author) Hardcover: 752 pages Publisher: South-Western C ...2015-8-3 23:42 - behappie - 市场营销
7 个回复 - 4409 次查看 Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence A. Shimp (Author), J. Craig Andrews (Author) Hardcover: 752 pages Publisher: South-Western C ...2015-8-3 23:42 - behappie - 市场营销
Paths to and off purchase quantifying the impact of traditional marketing and on
2 个回复 - 652 次查看 【作者(必填)】Shuba Srinivasan, Oliver J. Rutz, Koen Pauwels 【文题(必填)】Paths to and off purchase quantifying the impact of traditional marketing and online customer activity 【年份(必填)】20 ...2017-4-5 11:09 - dongying2009 - 求助成功区
2 个回复 - 652 次查看 【作者(必填)】Shuba Srinivasan, Oliver J. Rutz, Koen Pauwels 【文题(必填)】Paths to and off purchase quantifying the impact of traditional marketing and online customer activity 【年份(必填)】20 ...2017-4-5 11:09 - dongying2009 - 求助成功区
Assessing the effects of sports marketing on stock returns:
1 个回复 - 537 次查看 【作者(必填)】Chen, Chun Da and C C Chen 【文题(必填)】Assessing the effects of sports marketing on stock returns: Evidence from the Nippon Professional Baseball series 【年份(必填)】2011 【全 ...2017-4-10 08:26 - peter001199 - 求助成功区
1 个回复 - 537 次查看 【作者(必填)】Chen, Chun Da and C C Chen 【文题(必填)】Assessing the effects of sports marketing on stock returns: Evidence from the Nippon Professional Baseball series 【年份(必填)】2011 【全 ...2017-4-10 08:26 - peter001199 - 求助成功区
The Marketing of Sport 课本
2 个回复 - 1186 次查看 The Marketing of Sport 作者：Beech & Chadwick2017-1-18 18:42 - jinengming - 制度经济学
2 个回复 - 1186 次查看 The Marketing of Sport 作者：Beech & Chadwick2017-1-18 18:42 - jinengming - 制度经济学
JM的 文章：Thematic Exploration of Digital, Social Media, and Mobile Marketing
2 个回复 - 861 次查看 【作者(必填)】Cait Lamberton and Andrew T. Stephen 【文题(必填)】 A ThematicExploration of Digital, Social Media, and Mobile Marketing: Research Evolutionfrom 2000 to 2015 and an Agenda for Future ...2017-2-13 16:09 - vicky_qin - 求助成功区
2 个回复 - 861 次查看 【作者(必填)】Cait Lamberton and Andrew T. Stephen 【文题(必填)】 A ThematicExploration of Digital, Social Media, and Mobile Marketing: Research Evolutionfrom 2000 to 2015 and an Agenda for Future ...2017-2-13 16:09 - vicky_qin - 求助成功区
【营销大全】 The Big Book of Marketing by Anthony G. Bennett
23 个回复 - 2635 次查看 The Big Book of Marketing by Anthony G. Bennett (Author) "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American ...2017-1-12 13:31 - cmwei333 - 商学院
23 个回复 - 2635 次查看 The Big Book of Marketing by Anthony G. Bennett (Author) "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American ...2017-1-12 13:31 - cmwei333 - 商学院
Engineering the Value Network of the Customer Interface and Marketing in the Dat
6 个回复 - 749 次查看 【作者(必填)】 【文题(必填)】 【年份(必填)】 【全文链接或数据库名称(选填)】2017-1-27 01:02 - glx0128 - 求助成功区
6 个回复 - 749 次查看 【作者(必填)】 【文题(必填)】 【年份(必填)】 【全文链接或数据库名称(选填)】2017-1-27 01:02 - glx0128 - 求助成功区
On the Simple Economics of Advertising, Marketing, and Product Design
1 个回复 - 741 次查看 【作者(必填)】 [*]Justin P. Johnson [*]David P. Myatt 【文题(必填)】On the Simple Economics of Advertising, Marketing, and Product Design 【年份(必填)】2006 【全文链接或数据库名称(选填)】http ...2016-11-28 12:41 - mzpzjh - 求助成功区
1 个回复 - 741 次查看 【作者(必填)】 [*]Justin P. Johnson [*]David P. Myatt 【文题(必填)】On the Simple Economics of Advertising, Marketing, and Product Design 【年份(必填)】2006 【全文链接或数据库名称(选填)】http ...2016-11-28 12:41 - mzpzjh - 求助成功区
Like the ad or the brand? Marketing stimulates different electronic word-of-mout
1 个回复 - 597 次查看 【作者(必填)】 Koen Pauwelsa, , , Zeynep Aksehirlia, Andrew Lackmanb 【文题(必填)】 Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and off ...2016-11-23 08:52 - yuanhaixia - 求助成功区
1 个回复 - 597 次查看 【作者(必填)】 Koen Pauwelsa, , , Zeynep Aksehirlia, Andrew Lackmanb 【文题(必填)】 Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and off ...2016-11-23 08:52 - yuanhaixia - 求助成功区
跪求《The luxury strategy : break the rules of marketing to build luxury brands
20 个回复 - 3543 次查看 本帖最后由 wanghaidong918 于 2013-1-13 02:10 编辑2012-4-13 22:54 - 路途卑客 - 悬赏大厅
20 个回复 - 3543 次查看 本帖最后由 wanghaidong918 于 2013-1-13 02:10 编辑2012-4-13 22:54 - 路途卑客 - 悬赏大厅
Honesty is the best policy: The effects of disclosure in word-of-mouth marketing
3 个回复 - 1136 次查看 【作者(必填)】Lisa J. Abendrotha* & James E. Heymana 【文题(必填)】Honesty is the best policy: The effects of disclosure in word-of-mouth marketing 【年份(必填)】2013 【全文链接或数据库名 ...2013-11-2 20:35 - pplain - 文献求助专区
3 个回复 - 1136 次查看 【作者(必填)】Lisa J. Abendrotha* & James E. Heymana 【文题(必填)】Honesty is the best policy: The effects of disclosure in word-of-mouth marketing 【年份(必填)】2013 【全文链接或数据库名 ...2013-11-2 20:35 - pplain - 文献求助专区
Lessons for pan-European marketing? The role of consumer preferences in fine-tu
2 个回复 - 631 次查看 【作者(必填)】Diamantopoulos, A., Schlegelmilch, B. B., & Du Preez, J. P. 【文题(必填)】 Lessons for pan-European marketing? The role of consumer preferences in fine-tuning the product-market fit. ...2016-8-28 09:03 - fancymarshal - 求助成功区
2 个回复 - 631 次查看 【作者(必填)】Diamantopoulos, A., Schlegelmilch, B. B., & Du Preez, J. P. 【文题(必填)】 Lessons for pan-European marketing? The role of consumer preferences in fine-tuning the product-market fit. ...2016-8-28 09:03 - fancymarshal - 求助成功区
Mobile marketing: the role of permission and acceptance
1 个回复 - 863 次查看 【作者(必填)】Barnes S J, Scornavacca E. 【文题(必填)】Mobile marketing: the role of permission and acceptance 【年份(必填)】International Journal of Mobile Communications, 2004, 2(2): 128-139. ...2015-2-21 11:25 - mktzzk - 求助成功区
1 个回复 - 863 次查看 【作者(必填)】Barnes S J, Scornavacca E. 【文题(必填)】Mobile marketing: the role of permission and acceptance 【年份(必填)】International Journal of Mobile Communications, 2004, 2(2): 128-139. ...2015-2-21 11:25 - mktzzk - 求助成功区
Emerging Business Online: Global Markets and the Power of B2B Internet Marketing
15 个回复 - 2544 次查看 Emerging Business Online: Global Markets and the Power of B2B Internet Marketing This book introduces ebocube (“Emerging Business Online”), a comprehensive, proven framework for Internet B2B ...2015-5-19 11:13 - 99rabbit - 管理科学
15 个回复 - 2544 次查看 Emerging Business Online: Global Markets and the Power of B2B Internet Marketing This book introduces ebocube (“Emerging Business Online”), a comprehensive, proven framework for Internet B2B ...2015-5-19 11:13 - 99rabbit - 管理科学
The Econometrics of Individual Risk.Credit, Insurance, and Marketing 2007
1 个回复 - 2276 次查看 20论坛币 Gourieroux & Jasiak 2007 The Econometrics of Individual Risk.Credit, Insurance, and Marketing The Econometrics of Individual Risk: Credit, Insurance, and Marketing Christian Gouriero ...2009-8-11 08:39 - linmao001 - 金融学（理论版）
1 个回复 - 2276 次查看 20论坛币 Gourieroux & Jasiak 2007 The Econometrics of Individual Risk.Credit, Insurance, and Marketing The Econometrics of Individual Risk: Credit, Insurance, and Marketing Christian Gouriero ...2009-8-11 08:39 - linmao001 - 金融学（理论版）
论坛首发！Converge: Transforming Business at the Intersection of Marketing
7 个回复 - 2264 次查看 To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolution ...2015-11-14 09:53 - exuan1991 - 金融学（理论版）
7 个回复 - 2264 次查看 To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolution ...2015-11-14 09:53 - exuan1991 - 金融学（理论版）
求助Yuan and marketing: The perception of Chinese owner-managers
2 个回复 - 1257 次查看 【作者(必填)】Wai-sum Siu 【文题(必填)】Yuan and marketing: The perception of Chinese owner-managers 【年份(必填)】 【全文链接或数据库名称(选填)】http://www.sciencedirect.com/science/article/ ...2012-10-5 10:39 - dayunan - 求助成功区
2 个回复 - 1257 次查看 【作者(必填)】Wai-sum Siu 【文题(必填)】Yuan and marketing: The perception of Chinese owner-managers 【年份(必填)】 【全文链接或数据库名称(选填)】http://www.sciencedirect.com/science/article/ ...2012-10-5 10:39 - dayunan - 求助成功区
求文献“How e-communities extend the concept of exchange in marketing”
3 个回复 - 663 次查看 Gruen T W, Osmonbekov T, Czaplewski A J. How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory[J]. Marketing Theory, 2005, ...2015-12-15 17:28 - 猎户星云 - 求助成功区
3 个回复 - 663 次查看 Gruen T W, Osmonbekov T, Czaplewski A J. How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory[J]. Marketing Theory, 2005, ...2015-12-15 17:28 - 猎户星云 - 求助成功区
Reciprocity in Relationship Marketing:A Cross-Cultural Examination of the
1 个回复 - 572 次查看 【作者(必填)】 Jessica J. Hoppner, David A. Griffith, and Ryan C 【文题(必填)】 Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Re ...2015-10-19 11:17 - 依水伊伊 - 求助成功区
1 个回复 - 572 次查看 【作者(必填)】 Jessica J. Hoppner, David A. Griffith, and Ryan C 【文题(必填)】 Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Re ...2015-10-19 11:17 - 依水伊伊 - 求助成功区
The Routledge Companion to the Future of Marketing
11 个回复 - 3595 次查看 Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a ...2015-8-6 13:02 - 大家开心 - 市场营销
11 个回复 - 3595 次查看 Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a ...2015-8-6 13:02 - 大家开心 - 市场营销
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
0 个回复 - 1563 次查看 有同学要是对 The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 有兴趣。可以看看这份PPT和书。 可惜没有又整本书。要是有找到的同学麻烦给一个给我。2015-8-24 18:09 - ioncego1 - MBA专版
0 个回复 - 1563 次查看 有同学要是对 The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 有兴趣。可以看看这份PPT和书。 可惜没有又整本书。要是有找到的同学麻烦给一个给我。2015-8-24 18:09 - ioncego1 - MBA专版
Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doct
1 个回复 - 666 次查看 Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff (epub) In a cultural climate saturated by technology, marketing professionals have focused their energies on ...2015-8-21 09:05 - -Nathan - 经管书评
1 个回复 - 666 次查看 Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff (epub) In a cultural climate saturated by technology, marketing professionals have focused their energies on ...2015-8-21 09:05 - -Nathan - 经管书评
A general theory of marketing ethics.
3 个回复 - 1902 次查看 【作者(必填)】Hunt S D, Vitell S. 【文题(必填)】A general theory of marketing ethics. 【年份(必填)】1986 【全文链接或数据库名称(选填)】2015-8-6 22:00 - tangjianxiang - 求助成功区
3 个回复 - 1902 次查看 【作者(必填)】Hunt S D, Vitell S. 【文题(必填)】A general theory of marketing ethics. 【年份(必填)】1986 【全文链接或数据库名称(选填)】2015-8-6 22:00 - tangjianxiang - 求助成功区
求：The Routledge Companion to the Future of Marketing
1 个回复 - 790 次查看 ~ Luiz Moutinho (编者), Enrique Bigne (编者), Ajay K. Manrai (编者) [*]出版社: Routledge (2013年12月17日) [*]丛书名: Routledge Companions in Business, Management and Accounting [*]精装: 504页 ...2014-4-25 11:12 - 唐宋元清 - 悬赏大厅
1 个回复 - 790 次查看 ~ Luiz Moutinho (编者), Enrique Bigne (编者), Ajay K. Manrai (编者) [*]出版社: Routledge (2013年12月17日) [*]丛书名: Routledge Companions in Business, Management and Accounting [*]精装: 504页 ...2014-4-25 11:12 - 唐宋元清 - 悬赏大厅
The Why of the Buy: Consumer Behavior and Fashion Marketing
18 个回复 - 2117 次查看 Consumer behavior affects the fashion industry-in design, production, merchandising and promotion at all levels-as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior ...2015-7-22 20:09 - 大家开心 - 市场营销
18 个回复 - 2117 次查看 Consumer behavior affects the fashion industry-in design, production, merchandising and promotion at all levels-as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior ...2015-7-22 20:09 - 大家开心 - 市场营销
The Network Value of Products来自于《joural of marketing》0 个回复 - 1107 次查看 第一篇：The Network Value of Products来自于《joural of marketing》 时间：May 2013, Vol. 77, No. 3 (May 2013) pp. 1-14 第二篇：Leveraging Trends in Online Searches for Product Features in Market ...2015-3-25 22:02 - suzhenxingsu - 现金交易版
Mobile marketing the role of permission and acceptance
3 个回复 - 1157 次查看 【作者(必填)】[/backcolor]Barnes S J, Scornavacca E.[/backcolor] 【文题(必填)】[/backcolor]Mobile marketing: the role of permission and acceptance[/backcolor] 【年份(必填)】[/backcolor]Internati ...2015-3-3 10:35 - mktzzk - 文献求助专区
3 个回复 - 1157 次查看 【作者(必填)】[/backcolor]Barnes S J, Scornavacca E.[/backcolor] 【文题(必填)】[/backcolor]Mobile marketing: the role of permission and acceptance[/backcolor] 【年份(必填)】[/backcolor]Internati ...2015-3-3 10:35 - mktzzk - 文献求助专区
The Routledge Handbook of Tourism Marketing
8 个回复 - 1200 次查看 Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that ...2014-11-29 20:13 - 大家开心 - 市场营销
8 个回复 - 1200 次查看 Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that ...2014-11-29 20:13 - 大家开心 - 市场营销
【下载】Neuromarketing：Exploring the brain of the consumer
8 个回复 - 1894 次查看 版上发的太贵了，给大家分享一个。2011-11-11 09:58 - sandyfly - 行为经济学与实验经济学
8 个回复 - 1894 次查看 版上发的太贵了，给大家分享一个。2011-11-11 09:58 - sandyfly - 行为经济学与实验经济学
Engineering the Value Network of the Customer Interface and Marketing in the Dat
1 个回复 - 705 次查看 【作者】Key Pousttchi;Yvonne Hufenbach[/backcolor] 【文章标题】[/backcolor]Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment 【期刊名，年份，卷 ...2014-10-19 21:58 - 沉钟loa - 求助成功区
1 个回复 - 705 次查看 【作者】Key Pousttchi;Yvonne Hufenbach[/backcolor] 【文章标题】[/backcolor]Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment 【期刊名，年份，卷 ...2014-10-19 21:58 - 沉钟loa - 求助成功区
