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Essentials of Services Marketing 3e
20 个回复 - 8596 次查看 Title: Essentials of Services Marketing, Global 3rd Edition Author: Christopher H. Lovelock, Jochen Wirtz Length: 720 pages Edition: 3 Language: English Publisher: Pearson Publication Date: 2017 ...2017-7-12 12:21 - shuiyaoziliao - 市场营销
20 个回复 - 8596 次查看 Title: Essentials of Services Marketing, Global 3rd Edition Author: Christopher H. Lovelock, Jochen Wirtz Length: 720 pages Edition: 3 Language: English Publisher: Pearson Publication Date: 2017 ...2017-7-12 12:21 - shuiyaoziliao - 市场营销
Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed.
12 个回复 - 788 次查看 Services Marketing: Integrating Customer Focus Across the Firm, Third European Edition Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler About the Author Alan Wilson is Profe ...2018-10-15 22:44 - slowry - 版权审核区（不对外开放）
12 个回复 - 788 次查看 Services Marketing: Integrating Customer Focus Across the Firm, Third European Edition Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler About the Author Alan Wilson is Profe ...2018-10-15 22:44 - slowry - 版权审核区（不对外开放）
服务营销原版教材：SERVICES MARKETING：Integrating Customer Focus Across the Firm
41 个回复 - 10290 次查看 最近本人一直在看，泽丝曼尔第六版，现在国内都是第五版的，感觉比克里斯托弗·洛夫洛克写的更容易懂，供大家分享2013-6-3 22:43 - 无知的人 - 制度经济学
41 个回复 - 10290 次查看 最近本人一直在看，泽丝曼尔第六版，现在国内都是第五版的，感觉比克里斯托弗·洛夫洛克写的更容易懂，供大家分享2013-6-3 22:43 - 无知的人 - 制度经济学
【独家发布】Services Marketing: Integrating Customer Focus Across the Firm 7e
8 个回复 - 3594 次查看 Title: Services Marketing: Integrating Customer Focus Across the Firm, 7th Edition Author: Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml Length: 672 pages Edition: 7 Student Language: English ...2017-3-10 09:54 - shuiyaoziliao - 市场营销
8 个回复 - 3594 次查看 Title: Services Marketing: Integrating Customer Focus Across the Firm, 7th Edition Author: Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml Length: 672 pages Edition: 7 Student Language: English ...2017-3-10 09:54 - shuiyaoziliao - 市场营销
Services Marketing - Christopher H Lovelock & Jochen Wirtz
9 个回复 - 4705 次查看 服务营销系列第六版《Services Marketing: People, Technology, Strategy》 Christopher H Lovelock & Jochen Wirtz Format: Paperback, 672 pages, 6th International ed Edition Published In: United St ...2015-6-15 01:26 - rd770448182 - 市场营销
9 个回复 - 4705 次查看 服务营销系列第六版《Services Marketing: People, Technology, Strategy》 Christopher H Lovelock & Jochen Wirtz Format: Paperback, 672 pages, 6th International ed Edition Published In: United St ...2015-6-15 01:26 - rd770448182 - 市场营销
No Small Change: Why Financial Services Needs A New Kind of Marketing
16 个回复 - 747 次查看 Wiley | 2018 | ISBN: 978-1-119-37803-7 | 315 pages | PDF **** 本内容被作者隐藏 ****2018-6-27 10:55 - igs816 - 经管书评
16 个回复 - 747 次查看 Wiley | 2018 | ISBN: 978-1-119-37803-7 | 315 pages | PDF **** 本内容被作者隐藏 ****2018-6-27 10:55 - igs816 - 经管书评
求 Services Marketing: People, Technology, Strategy 8th edition
11 个回复 - 2159 次查看 求： Services Marketing: People, Technology, Strategy (8th edition) by Jochen Wirtz (Author), Christopher Lovelock (Author) 书本链接： https://www.amazon.com/Services-Marketing-People-Technolo ...2017-7-26 15:37 - tinboy - 求助成功区
11 个回复 - 2159 次查看 求： Services Marketing: People, Technology, Strategy (8th edition) by Jochen Wirtz (Author), Christopher Lovelock (Author) 书本链接： https://www.amazon.com/Services-Marketing-People-Technolo ...2017-7-26 15:37 - tinboy - 求助成功区
【新兴市场的服务营销案例】 Services Marketing Cases in Emerging Markets (2016)
5 个回复 - 1459 次查看 Services Marketing Cases in Emerging Markets An Asian Perspective Editors: Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen Presents unique case studies from the services sector in emerging ma ...2016-11-9 18:11 - cmwei333 - 商学院
5 个回复 - 1459 次查看 Services Marketing Cases in Emerging Markets An Asian Perspective Editors: Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen Presents unique case studies from the services sector in emerging ma ...2016-11-9 18:11 - cmwei333 - 商学院
【电信业务营销】Customer-Centered Telecommunications Services Marketing
5 个回复 - 986 次查看 Customer-Centered Telecommunications Services Marketing (Artech House Telecommunications Library) by Karen G. Strouse (Author) In today's telecommunications services industry, rapidly chan ...2016-10-20 00:41 - cmwei333 - 商学院
5 个回复 - 986 次查看 Customer-Centered Telecommunications Services Marketing (Artech House Telecommunications Library) by Karen G. Strouse (Author) In today's telecommunications services industry, rapidly chan ...2016-10-20 00:41 - cmwei333 - 商学院
Services Marketing Text and Cases
2 个回复 - 982 次查看 Services Marketing Text and Cases Second Edition Steve Baron and Kim Harris Published by PALGRAVE MACMILLAN,20032015-11-13 19:09 - toughxiaoqiang - 商学院
2 个回复 - 982 次查看 Services Marketing Text and Cases Second Edition Steve Baron and Kim Harris Published by PALGRAVE MACMILLAN,20032015-11-13 19:09 - toughxiaoqiang - 商学院
服务营销 原书第6版=Services marketing 中文版本pdf.
0 个回复 - 3 次查看 《服务营销》（原书第6版） 作者：（美）瓦拉瑞尔 A.泽斯曼尔 玛丽.乔.比特纳 德伟恩 D.格兰姆勒 张金成 白长虹 等译 出版社：机械工业出版社 ...2020-3-5 10:08 - 古月云林夕 - 版权审核区（不对外开放）
0 个回复 - 3 次查看 《服务营销》（原书第6版） 作者：（美）瓦拉瑞尔 A.泽斯曼尔 玛丽.乔.比特纳 德伟恩 D.格兰姆勒 张金成 白长虹 等译 出版社：机械工业出版社 ...2020-3-5 10:08 - 古月云林夕 - 版权审核区（不对外开放）
求Services Marketing: People, Technology, Strategy
1 个回复 - 1045 次查看 Services Marketing: People, Technology, Strategy Christopher Lovelock (Author), Jochen Wirtz (Author)2014-2-11 10:51 - 鲛人泣月 - 悬赏大厅
1 个回复 - 1045 次查看 Services Marketing: People, Technology, Strategy Christopher Lovelock (Author), Jochen Wirtz (Author)2014-2-11 10:51 - 鲛人泣月 - 悬赏大厅
Essentials of Services Marketing pdf_Essentials of Services Marketing下载
2 个回复 - 1365 次查看 Essentials of Services Marketing pdf_Essentials of Services Marketing下载 Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English ...2016-10-18 15:09 - 浪子彦青 - 休闲灌水
2 个回复 - 1365 次查看 Essentials of Services Marketing pdf_Essentials of Services Marketing下载 Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English ...2016-10-18 15:09 - 浪子彦青 - 休闲灌水
《金融服务营销手册》中英文版financial services marketing handbook
3 个回复 - 5969 次查看 Name：The Financial Services Marketing HandBook-Tactics and Techniques That Produce Results Author：Evelyn Ehrlich Punished Time：2004 Glance：The financial industry is under constant pressure to ...2010-4-28 02:12 - enjoynshare - 金融学（理论版）
3 个回复 - 5969 次查看 Name：The Financial Services Marketing HandBook-Tactics and Techniques That Produce Results Author：Evelyn Ehrlich Punished Time：2004 Glance：The financial industry is under constant pressure to ...2010-4-28 02:12 - enjoynshare - 金融学（理论版）
Services Marketing Management
3 个回复 - 2000 次查看 Services Marketing Management – 10 Mar 2006 by Peter Mudie (Author), Angela Pirrie (Author) Paperback: 280 pages Publisher: Routledge; 3 edition (10 Mar. 2006) Language: English ISBN-10: 075 ...2015-6-12 19:04 - rd770448182 - 市场营销
3 个回复 - 2000 次查看 Services Marketing Management – 10 Mar 2006 by Peter Mudie (Author), Angela Pirrie (Author) Paperback: 280 pages Publisher: Routledge; 3 edition (10 Mar. 2006) Language: English ISBN-10: 075 ...2015-6-12 19:04 - rd770448182 - 市场营销
Tracking the evolution of the services marketing literature
1 个回复 - 903 次查看 Elsevier: Fisk, R. P., Brown, S. W., & Bitner, M. J. (1993). Tracking the evolution of the services marketing literature. Journal of Retailing, 69(1), 61-103.2014-10-5 14:25 - fancymarshal - 求助成功区
1 个回复 - 903 次查看 Elsevier: Fisk, R. P., Brown, S. W., & Bitner, M. J. (1993). Tracking the evolution of the services marketing literature. Journal of Retailing, 69(1), 61-103.2014-10-5 14:25 - fancymarshal - 求助成功区
Exit services marketing-enter service marketing
1 个回复 - 846 次查看 Gummesson, E. (2007). Exit services marketing-enter service marketing. Journal of Customer Behaviour, 6(2), 113-141. http://www.ingentaconnect.com/content/westburn/jcb/2007/00000006/00000002/art00002 ...2014-10-3 11:04 - fancymarshal - 求助成功区
1 个回复 - 846 次查看 Gummesson, E. (2007). Exit services marketing-enter service marketing. Journal of Customer Behaviour, 6(2), 113-141. http://www.ingentaconnect.com/content/westburn/jcb/2007/00000006/00000002/art00002 ...2014-10-3 11:04 - fancymarshal - 求助成功区
2009－The Professional Guide toFinancial Services Marketing
17 个回复 - 3443 次查看 2010-1-28 02:40 - hiderm - 金融学（理论版）
17 个回复 - 3443 次查看 2010-1-28 02:40 - hiderm - 金融学（理论版）
The Financial Services Marketing HandBook(Ehrlich,2004)
10 个回复 - 2676 次查看 8论坛币 The Financial Services Marketing HandBook(Ehrlich,2004)-Tactics and Techniques That Produce Results [*]by Evelyn Ehrlich,2009-8-9 18:43 - linmao001 - 金融学（理论版）
10 个回复 - 2676 次查看 8论坛币 The Financial Services Marketing HandBook(Ehrlich,2004)-Tactics and Techniques That Produce Results [*]by Evelyn Ehrlich,2009-8-9 18:43 - linmao001 - 金融学（理论版）
Relationship marketing of services—growing interest, emerging perspectives
1 个回复 - 1758 次查看 Springer Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of marketing science, 23(4), 236-245.2014-4-9 17:56 - fancymarshal - 求助成功区
1 个回复 - 1758 次查看 Springer Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of marketing science, 23(4), 236-245.2014-4-9 17:56 - fancymarshal - 求助成功区
【10币】(2009,Jay)The Professional's Guide to Financial Services Marketing
8 个回复 - 2955 次查看 Author：Jay Nagdeman, Name： "The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches" Wiley | 2009-04-27 | ISBN: 0470410795 | 288 pages | PDF ...2010-4-28 10:54 - enjoynshare - 金融学（理论版）
8 个回复 - 2955 次查看 Author：Jay Nagdeman, Name： "The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches" Wiley | 2009-04-27 | ISBN: 0470410795 | 288 pages | PDF ...2010-4-28 10:54 - enjoynshare - 金融学（理论版）
求Services Marketing: People, Technology, Strategy
0 个回复 - 891 次查看 Services Marketing: People, Technology, Strategy Christopher H. Lovelock, Jochen Wirtz Pearson/Prentice Hall, 2007 - 648 页2014-2-11 13:29 - 鲛人泣月 - 悬赏大厅
0 个回复 - 891 次查看 Services Marketing: People, Technology, Strategy Christopher H. Lovelock, Jochen Wirtz Pearson/Prentice Hall, 2007 - 648 页2014-2-11 13:29 - 鲛人泣月 - 悬赏大厅
[下载]Marketing of high-tech products, services and innovations
2 个回复 - 3071 次查看 ,以前发的是不是我没压缩,对不起,降价[/Point] [本帖因为无内容,大家暂时不要购买,请发贴者尽快编辑修正。]<br>shwany 对此出售贴进行购买者 quietlamb 金钱 +6,出售者 d ...2009-5-25 23:00 - dth9 - 创业论坛
2 个回复 - 3071 次查看 ,以前发的是不是我没压缩,对不起,降价[/Point] [本帖因为无内容,大家暂时不要购买,请发贴者尽快编辑修正。]<br>shwany 对此出售贴进行购买者 quietlamb 金钱 +6,出售者 d ...2009-5-25 23:00 - dth9 - 创业论坛
Journal of Professional Services Marketing 文献求助
2 个回复 - 1402 次查看 The Impact of Perceived Physical Environments on Customers' Satisfaction and Return Intentions Kyungro Chang Journal of Professional Services Marketing Volume 21, Issue 2, 2000 http://www ...2011-7-21 14:50 - xiaojia0459 - 求助成功区
2 个回复 - 1402 次查看 The Impact of Perceived Physical Environments on Customers' Satisfaction and Return Intentions Kyungro Chang Journal of Professional Services Marketing Volume 21, Issue 2, 2000 http://www ...2011-7-21 14:50 - xiaojia0459 - 求助成功区
J.P.Morgan--Advertising and Marketing Services
3 个回复 - 1494 次查看 2010-6-2 20:58 - changyier - 金融学（理论版）
3 个回复 - 1494 次查看 2010-6-2 20:58 - changyier - 金融学（理论版）
[下载]Marketing of high-tech products, services and innovations
3 个回复 - 2231 次查看 2009-5-18 11:58 - dth9 - 创业论坛
3 个回复 - 2231 次查看 2009-5-18 11:58 - dth9 - 创业论坛
