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Branding and Marketing Communication：JHU学习课件，Keller Strategic Brand Manag
2 个回复 - 1102 次查看 Branding and Marketing Communication：JHU学习课件主要参考教材： Keller Strategic Brand ManagementBuilding,Measuring,and Managing Brand Equity Global Edition Branding and Marketing Communic ...2022-5-15 17:25 - Lala-20200 - 现金交易版

Advertising and Promotion:An Integrated Marketing Communications Perspective 11E
2 个回复 - 1616 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - Has ...2020-9-4 12:47 - 白馒头 - 教师之家与经管教育

Essentials of marketing communications Jim Blythe 3e
6 个回复 - 797 次查看 [/td][td][/td][/tr] [/table]2017-7-10 02:18 - beningermany - 经管书评

Qualitative Research Methods in Public Relations and Marketing Communication (Ch
1 个回复 - 263 次查看 Qualitative Research Methods in Public Relations and Marketing Communication (Christine Daymon, Immy Holloway) Qualitative Research Methods in Public Relations and Marketing Communication (Christ ...2022-7-16 22:37 - hugohugo0000 - Forum

Advertising An Integrated Marketing Communications Perspective 4th Australian Ed
6 个回复 - 1330 次查看 Advertising An Integrated Marketing Communications Perspective 4th Australian Edition2020-8-6 09:33 - Fionaforest - 市场营销

Advertising and Promotion:An Integrated Marketing Communications Perspective 11e
1 个回复 - 1674 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective 11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - H ...2020-9-3 23:43 - 白馒头 - 市场营销

Advertising and Promotion: An Integrated Marketing Communications Perspective
31 个回复 - 2924 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective by George E Belch English | 20 Feb. 2017 | ISBN: 1259548147 | 897 Pages | PDF | 428.65 MB To effectively plan, imple ...2017-3-11 15:14 - igs816 - 版权审核区（不对外开放）

Strategic Integrated Marketing Communications, Third Edition
1 个回复 - 638 次查看 Routledge | English | 2018 | ISBN-10: 1138058327 | 320 pages | PDF The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a discip ...2018-6-30 21:59 - igs816 - 经管书评

Integrated Advertising, Promotion and Marketing Communications, Global 8th ed
11 个回复 - 1157 次查看 Pearson | English | 2018 | ISBN-10: 1292222697 | 509 Pages | PDF | 59.94 mb by Kenneth E. Clow (Author), Donald E. Baack (Author) Integrated advertising and marketing communications taught thr ...2018-1-8 13:28 - igs816 - 经管书评

Integrated Advertising, Promotion, and Marketing Communications 8e
3 个回复 - 2239 次查看 Pearson | English | 2018 | ISBN-10: 1292222697 | 509 Pages | PDF | 59.94 mb by Kenneth E. Clow (Author), Donald E. Baack (Author) Integrated advertising and marketing communications taught through ...2018-1-8 00:05 - shuiyaoziliao - 市场营销

Advertising and Promotion:An Integrated Marketing Communications Perspective 11e
1 个回复 - 1129 次查看 Advertising and Promotion: An Integrated Marketing Communications Perspective11th Edition By George Belch and Michael Belch ISBN10: 1259548147 ISBN13: 9781259548147 Copyright: 2018 - H ...2020-9-3 23:30 - 白馒头 - 市场营销

【学习笔记】今天为了一本marketing communication还上不去网搞得心态快崩了， ...
0 个回复 - 315 次查看今天为了一本marketing communication还上不去网搞得心态快崩了，好在书下下来了2020-1-10 19:13 - celloland - Forum

Marketing Communications Discovery, creation and conversations.
5 个回复 - 2434 次查看 Marketing Communications Discovery, creation and conversations. 7th edn. Fill, C. (2016) 有人求此书，正好我有，分享之！2017-10-11 22:10 - AlexFortitude - 市场营销

求 marketing communication:discover creation and communication 7ed 2016 的书
1 个回复 - 887 次查看作者是Fill, C. & Turnbull, S. (2016)2017-9-30 17:54 - 沉月中天 - 市场营销

Advertising Promotion and Other Aspects of Integrated Marketing Communications
7 个回复 - 4409 次查看 Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence A. Shimp (Author), J. Craig Andrews (Author) Hardcover: 752 pages Publisher: South-Western C ...2015-8-3 23:42 - behappie - 市场营销

求Integrated Advertising, Promotion, and Marketing Communications
9 个回复 - 3872 次查看书名：Integrated Advertising, Promotion, and Marketing Communications 版本：5th 作者：Kenneth E. Clow, Donald E. Baack 谁有此书告诉我一声，不甚感激啊！！！2013-1-8 11:36 - cmd212 - 市场营销

CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS 15e
4 个回复 - 2791 次查看 by by Christian Arens, Michael F. Weigold, William F. Arens Presenting Advertising as it is actually Practiced. Known for its current examples the author's ability to pull from real-world experienc ...2016-8-29 13:04 - shuiyaoziliao - 市场营销

请问 Marketing Communications 7th Edition Chris Fill 这本书有中文版么？
0 个回复 - 682 次查看 RT~~ 还有Global Maketing and Advertising Understanding Cultural Paradoxes 这一本书有么？？谢谢啦2017-2-5 19:55 - 卡姆拉 - 爱问频道

请问 Marketing Communications 7th Edition Chris Fill 这本书有中文版么？
0 个回复 - 1209 次查看 RT~~ 还有Global Maketing and Advertising Understanding Cultural Paradoxes 这一本书有么？？谢谢啦2017-1-31 05:04 - 卡姆拉 - 市场营销

求marketing communications 7th edition
2 个回复 - 828 次查看如图，谁有此书告诉我一声，万分感激啊2016-10-3 03:30 - zhuoying.w - 文献求助专区

【电信业务营销】Customer-Centered Telecommunications Services Marketing
5 个回复 - 970 次查看 Customer-Centered Telecommunications Services Marketing (Artech House Telecommunications Library) by Karen G. Strouse (Author) In today's telecommunications services industry, rapidly chan ...2016-10-20 00:41 - cmwei333 - 商学院

Integrated Advertising,Promotion,and Marketing communications
28 个回复 - 6422 次查看 Kenneth E.Clow and Dinald Baack Integrated Adveitising,promotion,and marketing communications 5th edition 2012 ISBN:9780132538961 修Advertising and marketing strategy教授要求我们的课本找了好长 ...2013-9-13 09:56 - viewya - 市场营销

IMC整合营销教材：Essentials of Marketing Communications_Chris Fill
9 个回复 - 3726 次查看 IMC-Essentials of Marketing Communications-Chris Fill.2015-1-21 23:43 - claireyangqc - 市场营销

The business model in entrepreneurial marketing: A communication perspective on
1 个回复 - 696 次查看【作者(必填)】Maria Wallnöfer, Fredrik Hacklin 【文题(必填)】The business model in entrepreneurial marketing: A communication perspective on business angels' opportunity interpretation ...2015-12-28 20:46 - jimengyang - 求助成功区

Advertising and promotion : an integrated marketing communications perspective
1 个回复 - 1631 次查看【作者(必填)】 George E. Belch & Michael A. Belch 【文题(必填)】求 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch 10th Edtion ...2015-9-4 12:26 - 城/cy - 版权审核区（不对外开放）

跪求“Integrated Marketing Communications” William Chitty
1 个回复 - 973 次查看 {{{{{高分悬赏}}}}}} 跪求“Integrated Marketing Communications” William Chitty 3rd Asia Pacific Edition 如有，可留言。论坛币可协商。2015-8-3 09:39 - johnny1234 - 市场营销

Marketing communications and protection motivation theory:
1 个回复 - 923 次查看【作者(必填)】Magdalena Cismaru, Anne M. Lavack 【文题(必填)】Marketing communications and protection motivation theory: Examining consumer decision-making 【年份(必填)】 2006 【全文链接或数据库 ...2014-12-7 11:15 - tuming468 - 求助成功区

Marketing Communications A European Perspective, 5 edition
3 个回复 - 2242 次查看 Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers ...2014-5-29 14:52 - 大家开心 - 市场营销

Communication & Marketing Trend Under the New Consumption Era_cn
1 个回复 - 1392 次查看 Communication & Marketing Trend Under the New Consumption Era_cn2014-5-21 14:17 - 落羽杉 - 商学院

求Marketing Communications: Engagements, Strategies and Practice
0 个回复 - 728 次查看 Marketing Communications: Engagements, Strategies and Practice Chris Fill FT Prentice Hall, 2005 - 911 页2014-2-10 11:10 - 鲛人泣月 - 悬赏大厅

Word-of-mouth marketing influence on offline and online communications: Evidence
1 个回复 - 1212 次查看 1 【作者(必填)】Lars Groeger & Francis Buttle 【文题(必填)】 Word-of-mouth marketing influence on offline and online communications: Evidence from case study research 【年份(必填)】Volume 20 ...2014-1-26 07:52 - mktzzk - 求助成功区

悉尼大学硕士课程Marketing Communication课件
5 个回复 - 3593 次查看这是悉尼大学硕士课程Marketing Communication课件，课件制作精美而详细，适合自学。如果大家喜欢的话请回帖，还可以上传悉尼大学其他的营销课程（共20多门，包括消费者行为学、消费心理学、市场调研、品牌营销等 ...2010-4-4 12:52 - wsyuuu - 市场营销

【市场营销】Marketing Management & Marketing Communications
127 个回复 - 13474 次查看【Global Marketing Management】Masaaki (Mike) Kotabe and Kristiaan HelsenISBN: 0470381116 | 2010 | 752 pages **** 本内容被作者隐藏 **** Global Marketing Management prepares students to become ef ...2012-8-27 11:39 - wangzcstar - 市场营销

求：Marketing Communications: Contexts, Strategies and Applications
0 个回复 - 695 次查看作者:Chris Fill2013-5-15 15:27 - 帅到被追杀 - 悬赏大厅

The Democratisation Of Internet Cause Marketing Communication: A Strategic ...
0 个回复 - 174 次查看 2005-7-1 08:38 - 激励理论448 - Forum

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