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结果：找到“marketing book”相关内容71个，排序为按回复时间降序，搜索更多相关帖子请点击“高级”

【独家发布】【2015新书】The Handbook of Persuasion and Social Marketing
38 个回复 - 3244 次查看【2015新书】The Handbook of Persuasion and Social Marketing Book 图书名称：The Handbook of Persuasion and Social Marketing Author 作者：David W. Stewart Publisher 出版社：Praeger Page 页数： 10 ...2015-7-12 18:40 - kychan - 经管书评

Handbook on Ethics and Marketing
3 个回复 - 3210 次查看 Handbook on Ethics and Marketing About the AuthorEdited by Alexander Nill, Professor of Marketing and International Business, University of Nevada, Las Vegas, US [*]出版社 ‏ : ‎ ...2022-4-11 13:16 - 知行堂小斯 - 市场营销

The SAGE Handbook of Marketing Ethics
2 个回复 - 3151 次查看 The SAGE Handbook of Marketing EthicsEdited by: [*]Lynne Eagle - James Cook University, Australia [*]Stephan Dahl - James Cook University, Australia [*]Patrick De Pelsmacker - University of Antwerp ...2022-4-12 19:11 - 知行堂小斯 - 市场营销

【经典教材系列】The Handbook of Persuasion and Social Marketing
104 个回复 - 15878 次查看 2014年最新教材（共1028页）降价出售期已过！想要随时跟踪最新降价好书，请点击头像下方“加关注”。关注成功后，查看这里即可：三步走把千本好书“一网打尽”！。 [相关阅读] 【经典教材系列】（资料汇总帖，附 ...2015-7-12 18:04 - wwqqer - 市场营销

Handbook of Research Methods for Marketing Management (2021)
6 个回复 - 1258 次查看书籍Handbook of Research Methods for Marketing Management (2021) 作者： Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle 出版时间：2021年10月出版社：Edward Elgar Publishing 内容 ...2022-2-18 12:06 - douer2016007 - 管理科学

Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS)
1 个回复 - 209 次查看 Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS) Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS) 发帖人，商学院-博士学生（研究方向：市场 ...2022-7-16 21:56 - hugohugo0000 - Forum

Handbook of Qualitative Research Methods in Marketing (Russell W. Belk)
1 个回复 - 385 次查看 Handbook of Qualitative Research Methods in Marketing (Russell W. Belk) Handbook of Qualitative Research Methods in Marketing (Russell W. Belk) 发帖人，商学院-博士学生（研究方向：市场营销）， ...2022-7-16 21:54 - hugohugo0000 - Forum

Handbook of Marketing Scales (William O. Bearden, Richard G. Netemeyer, Kelly L.
1 个回复 - 555 次查看 Handbook of Marketing Scales (William O. Bearden, Richard G. Netemeyer, Kelly L. Haws) Handbook of Marketing Scales (William O. Bearden, Richard G. Netemeyer, Kelly L. Haws) 发帖人，商学院-博 ...2022-7-16 21:51 - hugohugo0000 - Forum

Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Te
1 个回复 - 470 次查看 Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Teeroovengadum) Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Teeroovengadum) 发 ...2022-7-12 03:58 - hugohugo0000 - Forum

Handbook of Service Marketing Research
3 个回复 - 3026 次查看 Handbook of Service Marketing Research2022-5-12 19:22 - 知行堂小斯 - 市场营销

Internet Marketing Essentials: A Comprehensive Digital Marketing Textbook
2 个回复 - 375 次查看回复留言+邮箱索取2018-12-10 15:52 - kawazhang - 休闲灌水

Schwarz2020_Book_PythonForMarketingResearchAndA
3 个回复 - 1578 次查看 2021-4-12 17:53 - 風芮柘 - python论坛

【2010】 Handbook of Marketing Scales: Multi-Item Measures for Marketing
71 个回复 - 11064 次查看如果您喜欢我的帖，就请加“+关注”哦马上抢沙发希望您喜欢我的免费发布支持我加我关注我 http://bbs.pinggu.org/z_guanzhu.php?action=add&fuid=3727866 【2010】 Handbook of Marketing Scales: Mul ...2015-11-12 07:44 - kychan - 市场营销

分享书籍Handbook of Marketing Scales V5
5 个回复 - 2325 次查看分享书籍Handbook of Marketing Scales V5 （密码是V5MSH_0217）2015-10-23 08:53 - yuwen820523 - 数据分析与数据挖掘

Marketing scales handbook : multi-item measures for consumer insight research. V
18 个回复 - 5104 次查看 The most recent book in the long-running Marketing Scales Handbook series is Volume 7. It picks up where Volume 6 ended and, as was true with that book, the scales in the new volume are overwhelmingly ...2014-11-14 04:36 - 大家开心 - 市场营销

Marketing Book 5th edition
2 个回复 - 1340 次查看作者： Michael J. Baker 可编辑文字版本，非影印版本，875页。2020-7-22 07:36 - bryan-zhb - 市场营销

Handbook of Research on Decision-Making Techniques in Financial Marketing
1 个回复 - 550 次查看【作者(必填)】Hasan Dincer and Serhat Yuksel 【文题(必填)】Handbook of Research on Decision-Making Techniques in Financial Marketing 及附件【年份(必填)】2020 【全文链接或数据库名称(选填)】10 ...2021-4-30 01:22 - hkswen - 文献求助专区

E-Book - Marketing 4.0 Moving fro Traditional to Digital - Philip Kotler
0 个回复 - 628 次查看 2021-4-28 09:19 - MrBallBall - 新手入门区

求电子书Research Handbook of Innovation and Creativity for Marketing Management
3 个回复 - 1079 次查看 Shiu, E. (2017), Research Handbook of Innovation and Creativity for Marketing Management, Edward Elgar Publishing. ISBN: 9780857937940 非常感谢！！！！2020-8-30 02:40 - evehanabi - 求助成功区

[E-Marketing Textbook 教材] Strauss & Frost. 2014(7e). Pearson.
3 个回复 - 1734 次查看 E-Marketing 网络营销与社会责任营销第7版 Strauss, J. & Frost, R. (2014). E-Marketing (7th ed.). Pearson.*目前国外出版社已不再卖国内；有需要的话，可使用电子书￥9.8 （此书有2版封面图片，为电子版和实体 ...2018-8-7 23:25 - JennaZHO - 市场营销

【学习笔记】询两本关系营销Book 1. Relationship marketing: a consumer e ...
1 个回复 - 401 次查看询两本关系营销Book 1. Relationship marketing: a consumer experience approach （2010） by Baron, Steve; Conway, Tony; Warnaby, Gary 2.Relationship marketing for competitive advantage (1998) 英文版 A ...2019-9-3 19:10 - 2669_1566304179 - Forum

【学习笔记】询两本关系营销Book 1. Relationship marketing: a consumer e ...
0 个回复 - 488 次查看询两本关系营销Book 1. Relationship marketing: a consumer experience approach （2010） by Baron, Steve; Conway, Tony; Warnaby, Gary 2.Relationship marketing for competitive advantage (1998) 英文版 A ...2019-9-2 17:41 - 2669_1566304179 - Forum

【学习笔记】询一本书关系营销Book Relationship marketing: a consumer exp ...
0 个回复 - 544 次查看询一本书关系营销Book Relationship marketing: a consumer experience approach by Baron, Steve; Conway, Tony; Warnaby, Gary2019-9-2 15:50 - 2669_1566304179 - Forum

Digital Marketing Management: A Handbook for the Current (or Future) CEO
16 个回复 - 826 次查看 January 27, 2015 | English | ISBN-10: 1606499246, ISBN-13: 978-1606499245 | 170 pages | PDF The book's target is the executive or middle manager who needs to understand how to incorporate digital ...2018-5-11 10:38 - igs816 - 经管书评

Handbook of Marketing Analytics
39 个回复 - 2024 次查看 Edward Elgar Publishing | 2018 | ISBN 978 1 78471 674 5 | 713 pages | PDF **** 本内容被作者隐藏 ****2018-3-27 14:48 - igs816 - 经管书评

Handbook of Marketing Scales
0 个回复 - 684 次查看【作者(必填)】 William O. Bearden； Richard G. Netemeyer； Kelly L. Haws 【文题(必填)】 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior ResearchThird Edition ...2019-1-9 17:26 - glx0128 - 文献求助专区

Book: Marketing Research: An Applied Approach
2 个回复 - 1895 次查看 Book: Marketing Research: An Applied Approach2018-7-24 18:25 - timmyou2004 - 市场营销

Book Title: Digital Marketing Strategy
4 个回复 - 1877 次查看 Book Title: Digital Marketing Strategy: An integrated approach to online marketing Author: Simon Kingsnorth Year: 2016 Publisher: KeganPage2018-7-27 02:55 - wmwong - 市场营销

The Handbook of Marketing Strategy for Life Science Companies
23 个回复 - 1055 次查看 2018 | ISBN-10: 081537688X, 0815376901 | 231 pages | PDF The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the ...2018-8-21 14:14 - igs816 - 经管书评

The Handbook of Persuasion and Social Marketing
3 个回复 - 1117 次查看 The Handbook of Persuasion and Social Marketing2017-2-20 03:28 - qqshh1230 - 微观经济学

求书 Handbook of Service Marketing Research
8 个回复 - 1588 次查看求书一本“Handbook of Service Marketing Research” by Roland T. Rust, Ming-Hui Huang2014-8-23 12:34 - cof209 - 悬赏大厅

Research Handbook of Marketing in Emerging Economies
11 个回复 - 1857 次查看 Edward Elgar Publishing | 2017 I ISBN ISBN 978 1 78471 316 4 | 326 pages | PDF true | 8.4 M **** 本内容被作者隐藏 ****2017-10-28 21:55 - igs816 - 市场营销

Xerox Book In Time-Marketing case-Harvard Business School
1 个回复 - 727 次查看 XeroxBookInTime-Marketing case HBS2017-9-1 04:12 - 易维 - 版权审核区（不对外开放）

Data Mining Cookbook - ModelingData for Marketing,
1 个回复 - 1029 次查看适合毕业生或者找工作阶段的同学2016-4-2 14:52 - 玩玩穿越 - 商业数据分析

【求助】Handbook of Marketing Decision Models
12 个回复 - 2686 次查看感谢wljames，书已经传到楼下。 springer 的书：Handbook of Marketing Decision Models2010-3-15 21:17 - cquuser - 求助成功区

Handbook of Pricing Research in Marketing
162 个回复 - 20044 次查看【资料名称】：Handbook of Pricing Research in Marketing 【资料作者】：Vithala R. Rao 【出版社】：Edward Elgar Pub 【简介及目录】： **** 本内容被作者隐藏 **** List of contributors vii ...2011-2-22 14:11 - 旷野的呼唤 - 商学院

【营销大全】 The Big Book of Marketing by Anthony G. Bennett
23 个回复 - 2674 次查看 The Big Book of Marketing by Anthony G. Bennett (Author) "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American ...2017-1-12 13:31 - cmwei333 - 商学院

Marketing 4th Textbook
5 个回复 - 1981 次查看 Marketing 4th Dhruv Grewal, PhD Babson College Michael Levy, PhD Babson College articles that relate to this textbook: ...2016-6-12 11:54 - stephenklk - MBA专版

Handbook of qualitative research methods in Marketing
7 个回复 - 3700 次查看市场研究计量方法的极好教材。 Russell W. Belk - Handbook of Qualitative Research Methods in Marketing Edward Elgar Publishing | 2007 | ISBN: 1845421000, 1847209580 | Pages: 595 | PDF | 2.59 MB The ...2009-11-19 17:14 - DEXA - 计量经济学与统计软件

求助 Handbook of Marketing Strategy一书
0 个回复 - 994 次查看【作者(必填)】 Shankar, Venkatesh and Gregory S. Carpenter (2012), Edward-Elgar Publishers (SC). 【文题(必填)】 Handbook of Marketing Strategy 【年份(必填)】 2012 【全文链接或数据库名称(选填)】2016-5-1 16:53 - elenaguo - 文献求助专区

《金融服务营销手册》中英文版financial services marketing handbook
3 个回复 - 5969 次查看 Name：The Financial Services Marketing HandBook-Tactics and Techniques That Produce Results Author：Evelyn Ehrlich Punished Time：2004 Glance：The financial industry is under constant pressure to ...2010-4-28 02:12 - enjoynshare - 金融学（理论版）

Internet Marketing Essentials A Comprehensive Digital Marketing Textbook
7 个回复 - 2313 次查看 Internet Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook features 13 chapters of content that teach you the princ ...2015-4-30 06:07 - 大家开心 - 商学院

求pdf书The Sage Handbook of Marketing Theory
0 个回复 - 1219 次查看多谢2015-6-19 08:17 - kiertzsche - 爱问频道

【独家发布】Facebook Marketing For Dummies
0 个回复 - 588 次查看 2015-6-10 11:06 - jiilcumt - 经管书评

电子书：Handbook of Pricing Research in Marketing
21 个回复 - 6561 次查看由于在另一个帖子里（见http://bbs.pinggu.org/thread-1164157-1-1.html），很多网友想要这本书，所以特意上传到了论坛中，请见附件。 Handbook of Pricing Research in Marketing 作者：Vithala R. Rao Hardc ...2011-8-31 08:43 - zhanghui123 - 市场营销

The Routledge Handbook of Tourism Marketing
8 个回复 - 1211 次查看 Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that ...2014-11-29 20:13 - 大家开心 - 市场营销

Principles of Marketing [13th Test Bank] [14th eBook] [15th eBook]
6 个回复 - 3615 次查看全都平卖!2014-5-27 14:37 - csmasd123 - 市场营销

Marketing Textbook: Blue Ocean Strategy
0 个回复 - 1595 次查看 Blue Ocean Strategy （高清非扫描版）: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim, Renée Mauborgne Harvard Business Press “Since the dawn of the in ...2014-9-24 03:02 - qzhchristina - 市场营销

The Financial Services Marketing HandBook(Ehrlich,2004)
10 个回复 - 2676 次查看 8论坛币 The Financial Services Marketing HandBook(Ehrlich,2004)-Tactics and Techniques That Produce Results [*]by Evelyn Ehrlich,2009-8-9 18:43 - linmao001 - 金融学（理论版）

Handbook of Pricing Research in Marketing
2 个回复 - 908 次查看 Handbook of Pricing Research in Marketing Edited by Vithala R. Rao Cornell University2014-1-25 17:16 - Johnwang20 - 版权审核区（不对外开放）

[下载][Wiley] Data Mining Cookbook (Modeling Data for Marketing Risk and CRM)
7 个回复 - 4390 次查看难得的一本教你怎样建模的好书! China-pub 购书网卖96元!!!! 基本信息内容简介作译者封面查看评论(0) 勘误建议 Book information: Increase profits and reduce costs by utilizing th ...2009-8-6 22:57 - stonee111 - 数据分析与数据挖掘

marketing textbook
0 个回复 - 1337 次查看希望能够帮助有需要的同学。。。2013-12-19 13:34 - ヴ小猪じ - 市场营销

Marketing research with SPSS ebook
7 个回复 - 2278 次查看 This is a very good book both for beginner and advanced learner in marketing data analysis. Name: Marketing Research with SPSS (2008) Authors: Patrick De Pelsmacker (Author), Patrick Van Kenhove (A ...2013-6-1 17:06 - nhatbo - 市场营销

【独家发布】（高清）Facebook marketing 下载
87 个回复 - 6185 次查看 Facebook marketing 亚马逊4.5颗星内容：You’ll Learn How To: • Get started fast with Facebook, even if you’re new to it• Develop winning Facebook marketing strategies• Mast ...2012-12-28 16:16 - Zubang - 休闲灌水

Breakthrough Marketing Plans book
1 个回复 - 1231 次查看 Name: Breakthrough Marketing Plans: How to stop wasting time and start driving growth Author: Tim Calkins (2008)2013-6-17 23:01 - nhatbo - 市场营销

[下载]Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relatio
22 个回复 - 10571 次查看 Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management by Olivia Parr Rud "In the years following World War II, the United States experienced an economic boom... ...2005-1-14 08:43 - hanszhu - 计量经济学与统计软件

求原书pdf电子版 The Handbook of Marketing Research by Grover & Vriens
0 个回复 - 1371 次查看 The Handbook of Marketing Research: Uses, Misuses, and Future Advances 2006 Rajiv Grover and Marco Vriens2013-4-13 13:05 - bloodlife - 悬赏大厅

【高清首发】The CIM Handbook of Strategic Marketing
3 个回复 - 983 次查看 By COLIN EGAN, Professor of Strategic Management, Leicester Business School Description The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and ...2012-4-15 16:07 - xjqxxjjqq - 经管书评

求书 Handbook of Marketing and Finance Shankar Ganesan
5 个回复 - 1072 次查看书名：Handbook of Marketing and Finance 作者：Shankar Ganesan， Karl Eller Professor of Marketing, University of Arizona, US 出版日期: July 31, 2012 ISBN-10: 1849802726 ISBN-13: 978-1849802727 ...2012-12-18 10:03 - hanaoxue - 悬赏大厅

Ebook 分享：Data Mining and Market Intelligence for Optimal Marketing Returns
5 个回复 - 2021 次查看 [*]Marketing Spending Models and Optimization[*]Metrics Overview[*]Multi-channel Campaign Performance Reporting and Optimization[*]Understanding the Market through Marketing Research[*]Data and Statis ...2010-8-8 10:24 - Boy2010 - 数据分析与数据挖掘

Data Mining Cookbook (Sas Program) - Modeling Data For Marketing, Risk, And Cust
5 个回复 - 3541 次查看 [此贴子已经被作者于2007-3-18 7:52:49编辑过]2007-2-7 02:48 - hostingca - 商业数据分析

E-book：career in marketing research
2 个回复 - 1739 次查看 FREE!!!the book covers basic knowledges that should be grasped as the premises to be a market researcher candidate in North America. SPSS is of ...2009-3-6 22:28 - 4rain - SPSS论坛

市场营销审计手册（英文版）The Marketing Audit Handbook
0 个回复 - 2374 次查看 The Marketing Audit Handbook The marketing audit How to use the checklists List 1 Marketing strategy and planning List 2 Product/service range List 3 The service element in marketing List 4 Comp ...2010-2-10 10:16 - HYC0817 - 市场营销

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