结果：找到“R for marketing”相关内容232个，排序为按回复时间降序，搜索更多相关帖子请点击“高级”
Behavioral Analysis for Marketing Decisions：JHU学习课件1 个回复 - 975 次查看 Behavioral Analysis for Marketing Decisions：JHU学习课件 更详细的内容，请参考下面的截图说明！ Behavioral Analysis for Marketing Decisions：JHU学习课件 1>.Behavioral Analysisfor Marketing De ...2022-5-14 16:28 - lily-2021 - 现金交易版
Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginn
17 个回复 - 1011 次查看 English | PDF | 2017 | 136 Pages | ISBN : 1484228472 | 7.22 MB Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues t ...2017-6-21 13:54 - igs816 - 经管书评
17 个回复 - 1011 次查看 English | PDF | 2017 | 136 Pages | ISBN : 1484228472 | 7.22 MB Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues t ...2017-6-21 13:54 - igs816 - 经管书评
【经典教材系列】Building Models for Marketing Decisions
127 个回复 - 11045 次查看 经典教材降价出售期已过，想要随时跟踪最新好书，请点击头像下方“加关注”。关注成功后，查看这里即可：三步走把千本好书“一网打尽”！。 [相关阅读] 【经典教材系列】（资料汇总帖，附链接，持续添加中） ...2015-11-24 11:11 - wwqqer - 市场营销
127 个回复 - 11045 次查看 经典教材降价出售期已过，想要随时跟踪最新好书，请点击头像下方“加关注”。关注成功后，查看这里即可：三步走把千本好书“一网打尽”！。 [相关阅读] 【经典教材系列】（资料汇总帖，附链接，持续添加中） ...2015-11-24 11:11 - wwqqer - 市场营销
Handbook of Research Methods for Marketing Management (2021)
6 个回复 - 1257 次查看 书籍Handbook of Research Methods for Marketing Management (2021) 作者： Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle 出版时间：2021年10月 出版社：Edward Elgar Publishing 内容 ...2022-2-18 12:06 - douer2016007 - 管理科学
6 个回复 - 1257 次查看 书籍Handbook of Research Methods for Marketing Management (2021) 作者： Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle 出版时间：2021年10月 出版社：Edward Elgar Publishing 内容 ...2022-2-18 12:06 - douer2016007 - 管理科学
Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS)
1 个回复 - 209 次查看 Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS) Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS) 发帖人，商学院-博士学生（研究方向：市场 ...2022-7-16 21:56 - hugohugo0000 - Forum
1 个回复 - 209 次查看 Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS) Behavioural Research for Marketing A Practitioners Handbook (JULIAN. ADAMS) 发帖人，商学院-博士学生（研究方向：市场 ...2022-7-16 21:56 - hugohugo0000 - Forum
Marketing Scales Handboo Multi-Item Measures for Consumer Insight Research (Gord
1 个回复 - 280 次查看 Marketing Scales Handboo Multi-Item Measures for Consumer Insight Research (Gordon C. Bruner II) Marketing Scales Handboo Multi-Item Measures for Consumer Insight Research (Gordon C. Bruner II) ...2022-7-16 21:50 - hugohugo0000 - Forum
1 个回复 - 280 次查看 Marketing Scales Handboo Multi-Item Measures for Consumer Insight Research (Gordon C. Bruner II) Marketing Scales Handboo Multi-Item Measures for Consumer Insight Research (Gordon C. Bruner II) ...2022-7-16 21:50 - hugohugo0000 - Forum
Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Te
1 个回复 - 470 次查看 Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Teeroovengadum) Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Teeroovengadum) 发 ...2022-7-12 03:58 - hugohugo0000 - Forum
1 个回复 - 470 次查看 Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Teeroovengadum) Handbook of Research Methods for Marketing Management (Robin Nunkoo, Viraiyan Teeroovengadum) 发 ...2022-7-12 03:58 - hugohugo0000 - Forum
Statistics for Marketing and Consumer Research (Mario Mazzocchi)
1 个回复 - 323 次查看 Statistics for Marketing and Consumer Research (Mario Mazzocchi) Statistics for Marketing and Consumer Research (Mario Mazzocchi) 发帖人，商学院-博士学生（研究方向：市场营销），上传的资料，除 ...2022-7-6 06:15 - hugohugo0000 - Forum
1 个回复 - 323 次查看 Statistics for Marketing and Consumer Research (Mario Mazzocchi) Statistics for Marketing and Consumer Research (Mario Mazzocchi) 发帖人，商学院-博士学生（研究方向：市场营销），上传的资料，除 ...2022-7-6 06:15 - hugohugo0000 - Forum
【BCG】new oppoutunities for brand marketing operation
3 个回复 - 474 次查看 2022-3-8 10:44 - ribosome - 行业分析报告
3 个回复 - 474 次查看 2022-3-8 10:44 - ribosome - 行业分析报告
【Gartner】Marketing predictions 2022 forging new connections
2 个回复 - 444 次查看 2022-1-27 09:21 - ribosome - 行业分析报告
2 个回复 - 444 次查看 2022-1-27 09:21 - ribosome - 行业分析报告
暨南经济讲坛-Information Asymmetry, Marketing Skills and Age at Marriage
13 个回复 - 1389 次查看 [/td][/tr] [/table]2013-3-6 11:46 - Toyotomi - 暨南大学经济学院
13 个回复 - 1389 次查看 [/td][/tr] [/table]2013-3-6 11:46 - Toyotomi - 暨南大学经济学院
analyst有用的入门书--《Market Data Mining Techniques for Marketing Sales》
28 个回复 - 4953 次查看 本帖最后由 meixue1983 于 2011-3-4 09:31 编辑 入门级别的data mining for marketing, 就科普还是不错的...至少我当了3年的biz analyst..基本上分析方法不外乎就那些....<BR><br>squarekiss 金 ...2008-9-4 14:00 - yezhen100 - 经管书评
28 个回复 - 4953 次查看 本帖最后由 meixue1983 于 2011-3-4 09:31 编辑 入门级别的data mining for marketing, 就科普还是不错的...至少我当了3年的biz analyst..基本上分析方法不外乎就那些....<BR><br>squarekiss 金 ...2008-9-4 14:00 - yezhen100 - 经管书评
【2010】 Handbook of Marketing Scales: Multi-Item Measures for Marketing
71 个回复 - 11058 次查看 如果您喜欢我的帖，就请加“+关注”哦 马上抢沙发 希望您喜欢我的免费发布 支持我 加我 关注我 http://bbs.pinggu.org/z_guanzhu.php?action=add&fuid=3727866 【2010】 Handbook of Marketing Scales: Mul ...2015-11-12 07:44 - kychan - 市场营销
71 个回复 - 11058 次查看 如果您喜欢我的帖，就请加“+关注”哦 马上抢沙发 希望您喜欢我的免费发布 支持我 加我 关注我 http://bbs.pinggu.org/z_guanzhu.php?action=add&fuid=3727866 【2010】 Handbook of Marketing Scales: Mul ...2015-11-12 07:44 - kychan - 市场营销
Marketing scales handbook : multi-item measures for consumer insight research. V
18 个回复 - 5104 次查看 The most recent book in the long-running Marketing Scales Handbook series is Volume 7. It picks up where Volume 6 ended and, as was true with that book, the scales in the new volume are overwhelmingly ...2014-11-14 04:36 - 大家开心 - 市场营销
18 个回复 - 5104 次查看 The most recent book in the long-running Marketing Scales Handbook series is Volume 7. It picks up where Volume 6 ended and, as was true with that book, the scales in the new volume are overwhelmingly ...2014-11-14 04:36 - 大家开心 - 市场营销
【2019新书】Hands-On Data Science for Marketing
35 个回复 - 6778 次查看 Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R by Yoon Hyup Hwang (Author) About the Author Yoon Hyup Hwang is a seasoned data s ...2019-5-3 20:31 - slowry - 金融学（理论版）
35 个回复 - 6778 次查看 Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R by Yoon Hyup Hwang (Author) About the Author Yoon Hyup Hwang is a seasoned data s ...2019-5-3 20:31 - slowry - 金融学（理论版）
【2019新书】R For Marketing Research and Analytics, 2nd Edition
17 个回复 - 3834 次查看 R For Marketing Research and Analytics, 2nd ed by Chris Chapman (Author), Elea McDonnell Feit (Author) About the Author Chris Chapman PhD is a Principal Quantitative Researcher at Google, and an ...2019-4-16 04:54 - slowry - 金融学（理论版）
17 个回复 - 3834 次查看 R For Marketing Research and Analytics, 2nd ed by Chris Chapman (Author), Elea McDonnell Feit (Author) About the Author Chris Chapman PhD is a Principal Quantitative Researcher at Google, and an ...2019-4-16 04:54 - slowry - 金融学（理论版）
英文课本 Framework for Marketing Manage 6th edition Kotler & Keller
5 个回复 - 2647 次查看 ISBN-13: 978-0133871319 ISBN-10: 01338713122015-9-18 22:19 - DBHer - 市场营销
5 个回复 - 2647 次查看 ISBN-13: 978-0133871319 ISBN-10: 01338713122015-9-18 22:19 - DBHer - 市场营销
The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New V
3 个回复 - 945 次查看 【作者(必填)】TORSTEN, BORNEMANN, PHILIPP, et al. 【文题(必填)】The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy 【年份(必填)】2 ...2020-2-11 08:59 - 金鱼fish - 求助成功区
3 个回复 - 945 次查看 【作者(必填)】TORSTEN, BORNEMANN, PHILIPP, et al. 【文题(必填)】The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy 【年份(必填)】2 ...2020-2-11 08:59 - 金鱼fish - 求助成功区
Understanding the Effects of Plural Marketing Structures on Alliance Performance
3 个回复 - 567 次查看 【作者(必填)】Guo, Zhaoyang, Fang, et al 【文题(必填)】Understanding the Effects of Plural Marketing Structures on Alliance Performance[/backcolor] 【年份(必填)】 2016. 【全文链接或数据库名称(选 ...2020-2-11 08:57 - 金鱼fish - 求助成功区
3 个回复 - 567 次查看 【作者(必填)】Guo, Zhaoyang, Fang, et al 【文题(必填)】Understanding the Effects of Plural Marketing Structures on Alliance Performance[/backcolor] 【年份(必填)】 2016. 【全文链接或数据库名称(选 ...2020-2-11 08:57 - 金鱼fish - 求助成功区
A Framework for Marketing Mmanagement
0 个回复 - 501 次查看 A Framework for Marketing Mmanagement2020-11-11 14:27 - zmr。。。 - 新手入门区
0 个回复 - 501 次查看 A Framework for Marketing Mmanagement2020-11-11 14:27 - zmr。。。 - 新手入门区
Test bank for Marketing An Introduction 11th Edition by Gary Armstrong
1 个回复 - 1909 次查看 2018-4-29 09:41 - cucumber0928 - 市场营销
1 个回复 - 1909 次查看 2018-4-29 09:41 - cucumber0928 - 市场营销
Data Mining Techniques For Marketing, Sales, and Customer Relationship Managemen
1 个回复 - 717 次查看 2020-9-19 09:30 - yjycxf - 数据分析与数据挖掘
1 个回复 - 717 次查看 2020-9-19 09:30 - yjycxf - 数据分析与数据挖掘
求电子书Research Handbook of Innovation and Creativity for Marketing Management
3 个回复 - 1079 次查看 Shiu, E. (2017), Research Handbook of Innovation and Creativity for Marketing Management, Edward Elgar Publishing. ISBN: 9780857937940 非常感谢！！！！2020-8-30 02:40 - evehanabi - 求助成功区
3 个回复 - 1079 次查看 Shiu, E. (2017), Research Handbook of Innovation and Creativity for Marketing Management, Edward Elgar Publishing. ISBN: 9780857937940 非常感谢！！！！2020-8-30 02:40 - evehanabi - 求助成功区
Alternative Marketing Approaches For Entrepreneurs, 2018
1 个回复 - 1120 次查看 Bjerke, B., (2018) Alternative Marketing Approaches for Entrepreneurs, Edward Elgar Publishing. 需要的可以下载2020-8-30 02:48 - evehanabi - 商学院
1 个回复 - 1120 次查看 Bjerke, B., (2018) Alternative Marketing Approaches for Entrepreneurs, Edward Elgar Publishing. 需要的可以下载2020-8-30 02:48 - evehanabi - 商学院
Consumer Behaviour: Implications for Marketing Strategy
3 个回复 - 1619 次查看 【作者(必填)】Quester[/backcolor] 【文题(必填)】Consumer Behaviour: Implications for Marketing Strategy[/backcolor] 【年份(必填)】2013[/backcolor] 【全文链接或数据库名称(选填)】2017-7-28 19:11 - 京华遥比日0 - 文献求助专区
3 个回复 - 1619 次查看 【作者(必填)】Quester[/backcolor] 【文题(必填)】Consumer Behaviour: Implications for Marketing Strategy[/backcolor] 【年份(必填)】2013[/backcolor] 【全文链接或数据库名称(选填)】2017-7-28 19:11 - 京华遥比日0 - 文献求助专区
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital
47 个回复 - 7403 次查看 Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important ...2015-7-12 10:51 - 大家开心 - 市场营销
47 个回复 - 7403 次查看 Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important ...2015-7-12 10:51 - 大家开心 - 市场营销
Youtube for Business Online Video Marketing for a
0 个回复 - 580 次查看 Youtube for Business Online Video Marketing for a2020-7-7 12:29 - 卢华超 - 数据交流中心
0 个回复 - 580 次查看 Youtube for Business Online Video Marketing for a2020-7-7 12:29 - 卢华超 - 数据交流中心
【学习笔记】大家好：-）
求Marketing Paul Baines (oxford university pres ...
0 个回复 - 462 次查看 大家好：-） 求Marketing Paul Baines (oxford university press) ～谢谢～2020-4-6 21:12 - StaWberryBear - Forum
0 个回复 - 462 次查看 大家好：-） 求Marketing Paul Baines (oxford university press) ～谢谢～2020-4-6 21:12 - StaWberryBear - Forum
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
4 个回复 - 393 次查看 【作者(必填)】Pranav Jindal, Ting Zhu, Pradeep Chintagunta, Sanjay Dhar 【文题(必填)】Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types 【年份(必填)】2019 【全文 ...2020-3-16 12:13 - oldoak - 求助成功区
4 个回复 - 393 次查看 【作者(必填)】Pranav Jindal, Ting Zhu, Pradeep Chintagunta, Sanjay Dhar 【文题(必填)】Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types 【年份(必填)】2019 【全文 ...2020-3-16 12:13 - oldoak - 求助成功区
Future Model for Marketing 3.0
0 个回复 - 5 次查看 chapter 2 Future Model for Marketing 3.0 Source : Kotler,P(2013). Marketing 3.0-From Products to Customers to the Human Spirit,Wiley., p28-47.2020-2-23 15:14 - 黑桃皇后 - Forum
0 个回复 - 5 次查看 chapter 2 Future Model for Marketing 3.0 Source : Kotler,P(2013). Marketing 3.0-From Products to Customers to the Human Spirit,Wiley., p28-47.2020-2-23 15:14 - 黑桃皇后 - Forum
【学习笔记】Day 8 about the marketing performance of Tesla
0 个回复 - 392 次查看 Day 8 about the marketing performance of Tesla2020-2-10 23:52 - 2324_1569498000 - Forum
0 个回复 - 392 次查看 Day 8 about the marketing performance of Tesla2020-2-10 23:52 - 2324_1569498000 - Forum
【学习笔记】1. R for Marketing Research and Analytics, by Chris N. Chapm ...
2 个回复 - 595 次查看 1. R for Marketing Research and Analytics, by Chris N. Chapman and Elea McDonnell Feit; 2. Discrete Choice Methods with Simulation, by Kenneth E Train 3. An introduction to Mathematical Analysis for E ...2019-12-27 08:20 - YWGL - Forum
2 个回复 - 595 次查看 1. R for Marketing Research and Analytics, by Chris N. Chapman and Elea McDonnell Feit; 2. Discrete Choice Methods with Simulation, by Kenneth E Train 3. An introduction to Mathematical Analysis for E ...2019-12-27 08:20 - YWGL - Forum
Buzz marketing for movies
1 个回复 - 390 次查看 【作者(必填)】mohr 【文题(必填)】Buzz marketing for movies 【年份(必填)】2007 【全文链接或数据库名称(选填)】https://www.sciencedirect.com/science/article/pii/S00076813070005232020-1-29 17:22 - pplain - 求助成功区
1 个回复 - 390 次查看 【作者(必填)】mohr 【文题(必填)】Buzz marketing for movies 【年份(必填)】2007 【全文链接或数据库名称(选填)】https://www.sciencedirect.com/science/article/pii/S00076813070005232020-1-29 17:22 - pplain - 求助成功区
【学习笔记】求助《Marketing for hospitality and Tourism(7th)》
2016年，的 ...
0 个回复 - 284 次查看 求助《Marketing for hospitality and Tourism(7th)》 2016年，的电子版是否可以找到。2020-1-18 20:35 - bfy22 - Forum
0 个回复 - 284 次查看 求助《Marketing for hospitality and Tourism(7th)》 2016年，的电子版是否可以找到。2020-1-18 20:35 - bfy22 - Forum
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Ope
5 个回复 - 926 次查看 【作者(必填)】 【文题(必填)】Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations 【年份(必填)】2017 【全文链接或数据库名称(选填)】2019-6-20 18:13 - mayipai - 求助成功区
5 个回复 - 926 次查看 【作者(必填)】 【文题(必填)】Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations 【年份(必填)】2017 【全文链接或数据库名称(选填)】2019-6-20 18:13 - mayipai - 求助成功区
MS最新文献：Sequential Learning in Designing Marketing Campaigns for Market
0 个回复 - 640 次查看 Sequential Learning in Designing Marketing Campaigns for Market Entry Somayeh Moazeni , Boris Defourny , Monika J. Wilczak Published Online:31 Dec 2019https://doi.org/10.1287/mnsc.2019.33842020-1-2 22:18 - red123star - 案例库
0 个回复 - 640 次查看 Sequential Learning in Designing Marketing Campaigns for Market Entry Somayeh Moazeni , Boris Defourny , Monika J. Wilczak Published Online:31 Dec 2019https://doi.org/10.1287/mnsc.2019.33842020-1-2 22:18 - red123star - 案例库
【独家发布】Artificial Intelligence for Marketing: Practical Applications
4 个回复 - 1778 次查看 **** 本内容被作者隐藏 ****2017-8-12 07:05 - Reader's - winbugs及其他软件专版
4 个回复 - 1778 次查看 **** 本内容被作者隐藏 ****2017-8-12 07:05 - Reader's - winbugs及其他软件专版
【学习笔记】请问谁有“Artificial Intelligence for Marketing: Practical A ...
0 个回复 - 311 次查看 请问谁有“Artificial Intelligence for Marketing: Practical Applications\" 一书？ 可分享吗？2020-1-2 14:54 - andytong2011 - Forum
0 个回复 - 311 次查看 请问谁有“Artificial Intelligence for Marketing: Practical Applications\" 一书？ 可分享吗？2020-1-2 14:54 - andytong2011 - Forum
A Framework for Marketing Management 6e - Philip Kotler-2
10 个回复 - 4055 次查看 2017-1-11 23:57 - cocktail7777777 - 市场营销
10 个回复 - 4055 次查看 2017-1-11 23:57 - cocktail7777777 - 市场营销
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods...
20 个回复 - 4450 次查看 Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments by Ralf T. Kreutzer (Author) About the Author Ralf T. Kreutzer is a Professor of Marketin ...2019-5-4 10:33 - slowry - 金融学（理论版）
20 个回复 - 4450 次查看 Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments by Ralf T. Kreutzer (Author) About the Author Ralf T. Kreutzer is a Professor of Marketin ...2019-5-4 10:33 - slowry - 金融学（理论版）
【Excel】Excel 2016 for Marketing Statistics (2016)
10 个回复 - 2377 次查看 Excel 2016 for Marketing Statistics A Guide to Solving Practical Problems Authors: Thomas J. Quirk, Eric Rhiney Suitable for undergraduates or graduate students Includes 167 color screen ...2016-10-5 10:26 - cmwei333 - 金融学（理论版）
10 个回复 - 2377 次查看 Excel 2016 for Marketing Statistics A Guide to Solving Practical Problems Authors: Thomas J. Quirk, Eric Rhiney Suitable for undergraduates or graduate students Includes 167 color screen ...2016-10-5 10:26 - cmwei333 - 金融学（理论版）
【市场调查教材】 LooseLeaf for Essentials of Marketing Research (2016, 4e)
21 个回复 - 3224 次查看 LooseLeaf for Essentials of Marketing Research, 4TH EDITION By Joseph Hair, Jr. and Mary Celsi and Robert Bush and David Ortinau Essentials of Marketing Research delivers a concise, up-to-da ...2016-12-7 03:36 - cmwei333 - 商学院
21 个回复 - 3224 次查看 LooseLeaf for Essentials of Marketing Research, 4TH EDITION By Joseph Hair, Jr. and Mary Celsi and Robert Bush and David Ortinau Essentials of Marketing Research delivers a concise, up-to-da ...2016-12-7 03:36 - cmwei333 - 商学院
Eye Tracking for Visual Marketing
4 个回复 - 505 次查看 【作者(必填)】Michel Wedel and Rik Pieters 【文题(必填)】Eye Tracking for Visual Marketing 【年份(必填)】2008 【全文链接或数据库名称(选填)】https://www.nowpublishers.com/article/Details/MKT-0 ...2019-5-23 02:40 - dreamtree - 求助成功区
4 个回复 - 505 次查看 【作者(必填)】Michel Wedel and Rik Pieters 【文题(必填)】Eye Tracking for Visual Marketing 【年份(必填)】2008 【全文链接或数据库名称(选填)】https://www.nowpublishers.com/article/Details/MKT-0 ...2019-5-23 02:40 - dreamtree - 求助成功区
Digital Marketing Management: A Handbook for the Current (or Future) CEO
16 个回复 - 826 次查看 January 27, 2015 | English | ISBN-10: 1606499246, ISBN-13: 978-1606499245 | 170 pages | PDF The book's target is the executive or middle manager who needs to understand how to incorporate digital ...2018-5-11 10:38 - igs816 - 经管书评
16 个回复 - 826 次查看 January 27, 2015 | English | ISBN-10: 1606499246, ISBN-13: 978-1606499245 | 170 pages | PDF The book's target is the executive or middle manager who needs to understand how to incorporate digital ...2018-5-11 10:38 - igs816 - 经管书评
B2B Marketing Automation Platforms：A Marketer’s Guide-49页
1 个回复 - 574 次查看 B2B Marketing Automation Platforms：A Marketer’s Guide-49页2019-1-10 11:46 - sfbzx - 行业分析报告
1 个回复 - 574 次查看 B2B Marketing Automation Platforms：A Marketer’s Guide-49页2019-1-10 11:46 - sfbzx - 行业分析报告
AI for marketing and product innovation (2018)
4 个回复 - 1286 次查看 AI for marketing and product innovation - powerful new tools for predicting trends, connecting with customers, and closing sales (2018) (.epub)2018-12-24 10:30 - loneshark - Forum
4 个回复 - 1286 次查看 AI for marketing and product innovation - powerful new tools for predicting trends, connecting with customers, and closing sales (2018) (.epub)2018-12-24 10:30 - loneshark - Forum
Ultimate Guide to Email Marketing for Business
14 个回复 - 745 次查看 English | May 22nd, 2018 | ASIN: B07BSDX4W5, ISBN: 1599186233 | 224 Pages | EPUB Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's b ...2018-5-16 15:46 - igs816 - 经管书评
14 个回复 - 745 次查看 English | May 22nd, 2018 | ASIN: B07BSDX4W5, ISBN: 1599186233 | 224 Pages | EPUB Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's b ...2018-5-16 15:46 - igs816 - 经管书评
The Marketing Performance Blueprint
8 个回复 - 412 次查看 首次借贵宝地发帖，望各位乡亲有钱的捧个钱场、没钱的捧个热闹。2018-12-5 08:41 - rip - 经管书评
8 个回复 - 412 次查看 首次借贵宝地发帖，望各位乡亲有钱的捧个钱场、没钱的捧个热闹。2018-12-5 08:41 - rip - 经管书评
【2017新书】Artificial Intelligence for Marketing: Practical Applications
8 个回复 - 1977 次查看 [*]Title: Artificial Intelligence for Marketing: Practical Applications [*]Author: Jim Sterne [*]Length: 368 pages [*]Edition: 1 [*]Language: English [*]Publisher: Wiley [*]Publication Date: 2 ...2017-8-11 10:54 - jasonwu24 - python论坛
8 个回复 - 1977 次查看 [*]Title: Artificial Intelligence for Marketing: Practical Applications [*]Author: Jim Sterne [*]Length: 368 pages [*]Edition: 1 [*]Language: English [*]Publisher: Wiley [*]Publication Date: 2 ...2017-8-11 10:54 - jasonwu24 - python论坛
Integrating Information Technology and Marketing for Better Customer Value
1 个回复 - 438 次查看 【作者(必填)】Normada Devi Bheekharry, Upasana Gitanjali Singh 【文题(必填)】Integrating Information Technology and Marketing for Better Customer Value[/backcolor] 【年份(必填)】2019 【全文链 ...2019-1-14 22:07 - hpeng520 - 求助成功区
1 个回复 - 438 次查看 【作者(必填)】Normada Devi Bheekharry, Upasana Gitanjali Singh 【文题(必填)】Integrating Information Technology and Marketing for Better Customer Value[/backcolor] 【年份(必填)】2019 【全文链 ...2019-1-14 22:07 - hpeng520 - 求助成功区
sas design of experiments for direct marketing lecture note
14 个回复 - 2945 次查看 sas design of experiments for direct marketing Efficient Experimentation [*]practical and technical definitions of efficiency Testing a Single Factor [*]hypothesis testing [*]experiment ...2013-10-20 02:32 - duoweisa - 商业数据分析
14 个回复 - 2945 次查看 sas design of experiments for direct marketing Efficient Experimentation [*]practical and technical definitions of efficiency Testing a Single Factor [*]hypothesis testing [*]experiment ...2013-10-20 02:32 - duoweisa - 商业数据分析
Introduction to Social Media Marketing A Guide for Absolute Beginners
17 个回复 - 1199 次查看 **** 本内容被作者隐藏 ****2017-9-6 09:55 - Nicolle - winbugs及其他软件专版
17 个回复 - 1199 次查看 **** 本内容被作者隐藏 ****2017-9-6 09:55 - Nicolle - winbugs及其他软件专版
Marketing AI™: From Automation to Revenue Performance Marketing
0 个回复 - 489 次查看 【作者(必填)】Greg Grdodian (Author), Stevan Roberts (Author) 【文题(必填)】Marketing AI™: From Automation to Revenue Performance Marketing 【年份(必填)】2016 【全文链接或数据库名称(选填) ...2018-11-11 13:11 - mayipai - 文献求助专区
0 个回复 - 489 次查看 【作者(必填)】Greg Grdodian (Author), Stevan Roberts (Author) 【文题(必填)】Marketing AI™: From Automation to Revenue Performance Marketing 【年份(必填)】2016 【全文链接或数据库名称(选填) ...2018-11-11 13:11 - mayipai - 文献求助专区
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Ope
0 个回复 - 694 次查看 【作者(必填)】 Ilya Kat 【文题(必填)】Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations 【年份(必填)】2017 【全文链接或数据库名称(选填)】https://www.amazon ...2018-11-11 13:09 - mayipai - 文献求助专区
0 个回复 - 694 次查看 【作者(必填)】 Ilya Kat 【文题(必填)】Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations 【年份(必填)】2017 【全文链接或数据库名称(选填)】https://www.amazon ...2018-11-11 13:09 - mayipai - 文献求助专区
Marketing Automation for Dummies
5 个回复 - 1003 次查看 English | April 4, 2014 | ISBN: 9781118772225 | 312 pages | PDF Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramatically ...2018-10-25 14:30 - igs816 - 市场营销
5 个回复 - 1003 次查看 English | April 4, 2014 | ISBN: 9781118772225 | 312 pages | PDF Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramatically ...2018-10-25 14:30 - igs816 - 市场营销
[推荐]Data Mining Techniques : For Marketing, Sales, and Customer Relationship Man
129 个回复 - 27314 次查看 Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management by Michael J. A. Berry, Gordon S. Linoff (Paperback - April 5, 2004) Editorial Reviews Review "The book thorou ...2005-1-14 10:00 - hanszhu - 计量经济学与统计软件
129 个回复 - 27314 次查看 Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management by Michael J. A. Berry, Gordon S. Linoff (Paperback - April 5, 2004) Editorial Reviews Review "The book thorou ...2005-1-14 10:00 - hanszhu - 计量经济学与统计软件
The Experience Logic as a New Perspective for Marketing Management
6 个回复 - 1390 次查看 English | PDF | 2018 | 221 Pages | ISBN : 3319775499 This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimul ...2018-4-18 11:05 - igs816 - 市场营销
6 个回复 - 1390 次查看 English | PDF | 2018 | 221 Pages | ISBN : 3319775499 This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimul ...2018-4-18 11:05 - igs816 - 市场营销
Advance selling with double marketing efforts in a newsvendor framework
1 个回复 - 623 次查看 【作者(必填)】Yongsheng[/backcolor] HongyanLi[/backcolor] [/backcolor]AndersThorstenson[/backcolor] 【文题(必填)】Advance selling with double marketing efforts in a newsvendor framework 【年 ...2018-10-11 11:22 - dongying2009 - 求助成功区
1 个回复 - 623 次查看 【作者(必填)】Yongsheng[/backcolor] HongyanLi[/backcolor] [/backcolor]AndersThorstenson[/backcolor] 【文题(必填)】Advance selling with double marketing efforts in a newsvendor framework 【年 ...2018-10-11 11:22 - dongying2009 - 求助成功区
The Handbook of Marketing Strategy for Life Science Companies
23 个回复 - 1055 次查看 2018 | ISBN-10: 081537688X, 0815376901 | 231 pages | PDF The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the ...2018-8-21 14:14 - igs816 - 经管书评
23 个回复 - 1055 次查看 2018 | ISBN-10: 081537688X, 0815376901 | 231 pages | PDF The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the ...2018-8-21 14:14 - igs816 - 经管书评
Intelligent Support Systems for Marketing Decisions
2 个回复 - 297 次查看 [ 本帖最后由 xdfhz 于 2018-8-13 10:04 编辑 ] 出版 springer 2002年9月 514页（30币求助） 目录 Preface. Part I: Marketing Decisions. 1. Decision Analysis and Support. 2. The Structure of Marketing D ...2018-8-13 06:02 - xdfhz - 求助成功区
2 个回复 - 297 次查看 [ 本帖最后由 xdfhz 于 2018-8-13 10:04 编辑 ] 出版 springer 2002年9月 514页（30币求助） 目录 Preface. Part I: Marketing Decisions. 1. Decision Analysis and Support. 2. The Structure of Marketing D ...2018-8-13 06:02 - xdfhz - 求助成功区
Marketing Strategies for Foreign Expansion of Companies Originating in Small and
2 个回复 - 450 次查看 【作者(必填)】 Gabrielsson P, Gabrielsson M, Seppälä T. 【文题(必填)】 Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of ...2018-5-30 18:11 - 肖bin学经济 - 求助成功区
2 个回复 - 450 次查看 【作者(必填)】 Gabrielsson P, Gabrielsson M, Seppälä T. 【文题(必填)】 Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of ...2018-5-30 18:11 - 肖bin学经济 - 求助成功区
Digital Analytics for Marketing
16 个回复 - 976 次查看 Routledge | English | 2018 | ISBN-10: 1138190675 | 416 pages | PDF This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement bes ...2018-6-30 22:10 - igs816 - 经管书评
16 个回复 - 976 次查看 Routledge | English | 2018 | ISBN-10: 1138190675 | 416 pages | PDF This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement bes ...2018-6-30 22:10 - igs816 - 经管书评
Marketing Plan Templates for Enhancing Profits
14 个回复 - 788 次查看 English | 2016 | ISBN: 1631572741 | 229 Pages | PDF This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving ...2018-6-27 13:28 - igs816 - 经管书评
14 个回复 - 788 次查看 English | 2016 | ISBN: 1631572741 | 229 Pages | PDF This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving ...2018-6-27 13:28 - igs816 - 经管书评
Marketing For Dummies 5th Edition
24 个回复 - 1231 次查看 English | 2017 | ISBN: 1119365570 | 408 pages | EPUB The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting ...2018-5-30 10:00 - igs816 - 经管书评
24 个回复 - 1231 次查看 English | 2017 | ISBN: 1119365570 | 408 pages | EPUB The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting ...2018-5-30 10:00 - igs816 - 经管书评
Marketing Management For Non-Marketing Managers: Improving Returns on Marketing
16 个回复 - 2677 次查看 English | ISBN: 1937352676 | 2017 | 352 pages | PDF | 3 MB Although marketing“related expenses are a significant portion of most organizations budgets, it is often frustrating ...2017-11-4 21:18 - igs816 - 市场营销
16 个回复 - 2677 次查看 English | ISBN: 1937352676 | 2017 | 352 pages | PDF | 3 MB Although marketing“related expenses are a significant portion of most organizations budgets, it is often frustrating ...2017-11-4 21:18 - igs816 - 市场营销
【营销管理架构，最新国际版】 A Framework for Marketing Management (2016, 6e)
40 个回复 - 7088 次查看 A Framework for Marketing Management, Global Edition (6e) Philip Kotler A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined ...2017-1-22 08:51 - cmwei333 - 商学院
40 个回复 - 7088 次查看 A Framework for Marketing Management, Global Edition (6e) Philip Kotler A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined ...2017-1-22 08:51 - cmwei333 - 商学院
Identifying opinion leaders for marketing by analyzing online social networks
2 个回复 - 892 次查看 【作者(必填)】 Momtaz N J, Aghaie A, Alizadeh S 【文题(必填)】 Identifying opinion leaders for marketing by analyzing online social networks 【年份(必填)】 2011 谢谢！2014-10-21 16:48 - gaoxiaolei - 求助成功区
2 个回复 - 892 次查看 【作者(必填)】 Momtaz N J, Aghaie A, Alizadeh S 【文题(必填)】 Identifying opinion leaders for marketing by analyzing online social networks 【年份(必填)】 2011 谢谢！2014-10-21 16:48 - gaoxiaolei - 求助成功区
Alternative Marketing Approaches for Entrepreneurs
11 个回复 - 709 次查看 Edward Elgar Publishing | 2018 | ISBN 978 1 78643 894 2 | 312 pages | PDF **** 本内容被作者隐藏 ****2018-3-28 22:50 - igs816 - 经管书评
11 个回复 - 709 次查看 Edward Elgar Publishing | 2018 | ISBN 978 1 78643 894 2 | 312 pages | PDF **** 本内容被作者隐藏 ****2018-3-28 22:50 - igs816 - 经管书评
【数字营销，Dummies 丛书】 Digital Marketing For Dummies (2017)
10 个回复 - 3842 次查看 Digital Marketing For Dummies Ryan Deiss, Russ Henneberry Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide ...2017-1-8 05:19 - cmwei333 - 商学院
10 个回复 - 3842 次查看 Digital Marketing For Dummies Ryan Deiss, Russ Henneberry Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide ...2017-1-8 05:19 - cmwei333 - 商学院
[【最新书籍】Marketing for Hospitality and Tourism(7th edition)
10 个回复 - 3030 次查看 What’s New in the Seventh Edition The 7th edition of Marketing for Hospitality and Tourism is a landmark entry in the long successful history of the market leader. With the 7th edition, great c ...2018-1-17 18:56 - jessicakou - 商学院
10 个回复 - 3030 次查看 What’s New in the Seventh Edition The 7th edition of Marketing for Hospitality and Tourism is a landmark entry in the long successful history of the market leader. With the 7th edition, great c ...2018-1-17 18:56 - jessicakou - 商学院
Looking for "consumer behavior & marketing strategy" 9th
1 个回复 - 752 次查看 Hello, who has the book named as "consumer behavior and marketing strategy" 9th by Peter and Olson [*]Publisher: McGraw-Hill Education; 9 edition (December 21, 2009) Can you share with me? Thank ...2018-2-20 15:09 - wmwong - 市场营销
1 个回复 - 752 次查看 Hello, who has the book named as "consumer behavior and marketing strategy" 9th by Peter and Olson [*]Publisher: McGraw-Hill Education; 9 edition (December 21, 2009) Can you share with me? Thank ...2018-2-20 15:09 - wmwong - 市场营销
部分Test bank for Marketing An Introduction 11th Edition by Gary Armstrong
1 个回复 - 1244 次查看 部分 Marketing An Introduction 11版 Test bank for Marketing An Introduction 11th Edition by Gary Armstrong and Philip Kotler2018-1-11 10:56 - cucumber0928 - 市场营销
1 个回复 - 1244 次查看 部分 Marketing An Introduction 11版 Test bank for Marketing An Introduction 11th Edition by Gary Armstrong and Philip Kotler2018-1-11 10:56 - cucumber0928 - 市场营销
Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount an
1 个回复 - 670 次查看 【作者(必填)】Nicole Koschate-Fischer, Isabel V. Stefan, Wayne D. Hoyer 【文题(必填)】Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects 【年份( ...2017-12-25 21:51 - hpeng520 - 求助成功区
1 个回复 - 670 次查看 【作者(必填)】Nicole Koschate-Fischer, Isabel V. Stefan, Wayne D. Hoyer 【文题(必填)】Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects 【年份( ...2017-12-25 21:51 - hpeng520 - 求助成功区
【2016新书】Excel 2016 for Marketing Statistics
107 个回复 - 6719 次查看 **** 本内容被作者隐藏 ****2016-10-25 08:11 - ReneeBK - winbugs及其他软件专版
107 个回复 - 6719 次查看 **** 本内容被作者隐藏 ****2016-10-25 08:11 - ReneeBK - winbugs及其他软件专版
R for Marketing Research and Analytics
112 个回复 - 12779 次查看 This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, ...2015-4-2 06:12 - 大家开心 - R语言论坛
112 个回复 - 12779 次查看 This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, ...2015-4-2 06:12 - 大家开心 - R语言论坛
Cult of Analytics : Data Analytics for Marketing, Second Edition
18 个回复 - 1117 次查看 English | 2016 | ISBN: 1138837997 | 217 Pages | PDF | 6.3 MB Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will l ...2017-12-3 23:17 - igs816 - 经管书评
18 个回复 - 1117 次查看 English | 2016 | ISBN: 1138837997 | 217 Pages | PDF | 6.3 MB Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will l ...2017-12-3 23:17 - igs816 - 经管书评
求文献A balanced scorecard for marketing
0 个回复 - 680 次查看 【作者(必填)】António Pimenta Da Ga 【文题(必填)】A balanced scorecard for marketing 【年份(必填)】2017 【全文链接或数据库名称(选填)】https://www.inderscienceonline.com/doi/pdf/10.1504/IJBPM ...2017-11-25 14:40 - makerit - 文献求助专区
0 个回复 - 680 次查看 【作者(必填)】António Pimenta Da Ga 【文题(必填)】A balanced scorecard for marketing 【年份(必填)】2017 【全文链接或数据库名称(选填)】https://www.inderscienceonline.com/doi/pdf/10.1504/IJBPM ...2017-11-25 14:40 - makerit - 文献求助专区
(free) Data Mining and Market Intelligence for Optimal Marketing Returns
15 个回复 - 4863 次查看 Data Mining and Market Intelligence for Optimal Marketing Returns (Hardcover)by Susan Chiu (Author), Domingo Tavella (Author) Hardcover: 280 pages Publisher: Butterworth-Heinemann (April 28, 2008) ...2009-7-16 13:11 - yhongl12 - 数据分析与数据挖掘
15 个回复 - 4863 次查看 Data Mining and Market Intelligence for Optimal Marketing Returns (Hardcover)by Susan Chiu (Author), Domingo Tavella (Author) Hardcover: 280 pages Publisher: Butterworth-Heinemann (April 28, 2008) ...2009-7-16 13:11 - yhongl12 - 数据分析与数据挖掘
