【社会营销的市场划分】 Segmentation in Social Marketing (2016) 9 个回复 - 1536 次查看
Segmentation in Social Marketing
Process, Methods and Application
Editors: Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki
Provides a single, comprehensive resource on the segmentati ...2016-11-11 16:07 - cmwei333 - 商学院
【社会营销的形成性研究】Formative Research in Social Marketing (2016) 0 个回复 - 1374 次查看
Formative Research in Social Marketing
Innovative Methods to Gain Consumer Insights
Editors: Krzysztof Kubacki, Sharyn Rundle-Thiele
Brings together in one scholarly resource a range of for ...2016-10-14 23:51 - cmwei333 - 金融学(理论版)