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结果：找到“JMR”相关内容45个，排序为按回复时间降序，搜索更多相关帖子请点击“高级”

【免费】Journal of Marketing Research(JMR)最佳论文--Paul E. Green Award历年文章
51 个回复 - 19733 次查看 JM上的文章，每年评选一次，从过去发表过的所有文章里头评选出最优秀的一篇来。如果，我是说如果，没有足够时间阅读或者浏览JM上所有文章的话，从我今天发布的几个奖项里头挑选一些来读可以算是一条捷径。大师们 ...2010-1-18 19:59 - linc87 - 市场营销

求几篇JMR上营销方面好的英文文献可以说非常紧急了
10 个回复 - 957 次查看平时不看英文文献突然要找简直一脸萌币，求大神帮找JMR或者其他营销方面的顶级期刊上的好的英文文献，或者甩来链接我自己去知网下，感谢！2017-6-17 19:31 - fayehui - 求助成功区

求助已经JMR已经发表的文献- The Completeness Heuristic: Product Shape Completen
1 个回复 - 870 次查看求正式发表的版本急谢谢 Julio Sevilla and Barbara E. Kahn (2014) The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption. Journal of Marke ...2014-3-28 15:06 - mashuang3a - 求助成功区

寻找一篇JMR的论文
3 个回复 - 756 次查看【作者(必填)】L Mcalister，R Srinivasan，N Jindal，AA Cannella 【文题(必填)】advertising effectiveness the moderating effect of firm strategy 【年份(必填)】2015 【全文链接或数据库名称(选填)】JS ...2016-5-25 18:09 - gaominggm2008 - 求助成功区

JMR文献求助
8 个回复 - 1276 次查看【作者(必填)】Liyin Jin, Qian Xu, and Ying Zhang 【文题(必填)】Climbing the Wrong Ladder: The Mismatch between Consumers' Preference for Sub-Goal Sequences and Actual Goal Performance 【年份(必填 ...2015-3-9 15:07 - 恩夏 - 求助成功区

Cross-Selling Sequentially Ordered Products_JMR2005.pdf
3 个回复 - 2217 次查看 2009-2-25 01:53 - iwomma - 市场营销

JMR文献求助
3 个回复 - 580 次查看【作者(必填)】Jan-Benedict E.M. Steenkamp and Alberto Maydeu-Olivares 【文题(必填)】Stability and Change in Consumer Traits: Evidence From a Twelve-Year Longitudinal Study, 2002–2013 【年份(必填 ...2015-3-16 00:03 - 恩夏 - 求助成功区

求JMR最新文献一篇
1 个回复 - 1742 次查看【作者(必填)】Hongshuang (Alice) Li and P.K. Kannan 【文题(必填)】Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment 【年份(必 ...2014-3-18 11:10 - pplain - 求助成功区

急求JMR forthcoming--The Completeness Heuristic: Product Shape Completeness
4 个回复 - 1093 次查看文章名字： The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference and Consumption author: Julio Sevilla , Barbara E. Kahn website: http://journals.a ...2013-11-12 14:34 - mashuang3a - 求助成功区

JMR2007论文一篇
2 个回复 - 871 次查看【作者(必填)】Darke, P.R., Ritchie, R.J.B. 【文题(必填)】The defensive consumer: Advertising deception, defensive processing, and distrust Journal of Marketing Research,volume 44, issue1,page:114- ...2013-2-7 10:21 - yaoyaomama - 求助成功区

大神们，请问哪里才能看到国外的市场营销专业期刊？比如JCR，JMR，MR等
4 个回复 - 5279 次查看大神们，请问哪里才能看到国外的市场营销专业期刊？比如JCR，JMR，MR等，想看点最新的论文，苦寻渠道无果，穷，官方的实在订阅不起！2018-7-13 11:11 - 他时望德邻5 - 市场营销

JMR市场营销论文解析
0 个回复 - 870 次查看求Park, J. I. K., & John, D. R. (2014). I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance. Journal of Marketing Research, 51(2), 233-247论文解析！谢谢2018-3-20 13:33 - Zyh199409 - 市场营销

人大经济论坛要发展成中国的EJMR吗？
4 个回复 - 3988 次查看那讨论的话题能不能更广泛，更具有经济学意味呢？学术道德监督每天的帖子就是讨论期刊+投稿，日复一日让人心烦，除此之外真的没有什么更重要的吗？我觉得人大经济论坛要往资料分享+学术讨论+学界工作这方面发展。 ...2016-7-18 18:44 - 99nini99 - 学术道德监督

求JMR一篇：Online Social Interactions
5 个回复 - 869 次查看【作者(必填)】Yubo Chen, Qi Wang, Jinhong Xie 【文题(必填)】Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning 【年份(必填)】2011, Journal of Market ...2012-12-28 00:27 - allord - 求助成功区

求最新JMR文献一篇
1 个回复 - 827 次查看 Andrew T. Stephen, Jeff Galak (2012). The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace. Journal of Marketing Research: Vol. 49, No. 5, pp. 624-639 ...2012-10-30 20:36 - pplain - 求助成功区

JMR上的一些品牌相关论文--免费
18 个回复 - 3883 次查看自己在数据库里边下的一些有关品牌方面的论文，共享下2010-6-2 12:55 - guanwei8986 - 市场营销

求 JM 和 JMR最新的几篇文章，谢谢
4 个回复 - 1773 次查看 The Effects Of Brand Name Structure On Brand Extension Evaluations And Parent Brand Dilution Sanjay Sood, Kevin Lane Keller Journal of Marketing Research Accepted for publication: 1–32. Posted onl ...2012-2-22 10:37 - mashuang3a - 求助成功区

JMR2001_Index Construction with Formative Indicators An
2 个回复 - 1689 次查看 2009-2-25 01:10 - iwomma - 市场营销

求 JMR Self-threat and Product Failure: How Internal Attributions of Blame Impac
0 个回复 - 1550 次查看 Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior Lea Dunn, Darren W. DahlJournal of Marketing Research Accepted for publication: 1–44. doi ...2012-5-8 15:22 - mashuang3a - 文献求助专区

求 3篇 ----最新 JMR和JM 文章，
7 个回复 - 1150 次查看 Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior Lea Dunn, Darren W. DahlJournal of Marketing Research Accepted for publication: 1–44. doi :1 ...2012-5-5 10:01 - mashuang3a - 文献求助专区

求最新JMR文献一篇
3 个回复 - 995 次查看【作者(必填)】Norris I. Bruce, 1 1Associate Professor of Marketing, University of Texas at Dallas.norris.bruce@utdallas.edu Natasha Zhang Foutz, 2 2Assistant Professor of Commerce, McIntire School of ...2012-3-15 17:26 - pplain - 求助成功区

求JMR文献一篇，有链接
9 个回复 - 1366 次查看【作者(必填)】Matteo De Angelis, 1 1Visiting Assistant Professor of International Business, University of Wisconsin-Milwaukee, 3202 N. Maryland Avenue, Milwaukee, WI 53211 and Research Fellow in Marke ...2012-1-5 22:26 - pplain - 求助成功区

求 JMR-Implementing Changes in Marketing Strategy
7 个回复 - 1348 次查看 Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions Shikhar Sarin, Goutam Challagalla, Ajay K. Kohli Journal of Marketing Research Acce ...2012-1-19 09:16 - mashuang3a - 求助成功区

a bargaining theory of distribution channels_JMR2003.pdf
3 个回复 - 2034 次查看 2009-2-25 02:08 - iwomma - 市场营销

Creating Local Brands in Multilingual International Markets_JMR2001.pdf
5 个回复 - 1883 次查看 2009-2-25 02:06 - iwomma - 市场营销

[感谢偶园Q]JMR上一篇外文的Web Appendix
2 个回复 - 1799 次查看谢谢大家的热心帮助，祝大家学习快乐！！！2010-3-28 22:27 - liujun197987 - 文献求助专区

the Impact of Standrads Competition on Consumers_JMR 2006.pdf
2 个回复 - 1679 次查看 2009-2-25 02:03 - iwomma - 市场营销

Retailer Manufacturers and inidvidual consumers_JMR2005.pdf
1 个回复 - 1592 次查看 2009-2-25 02:08 - iwomma - 市场营销

JMR2001_Why Some New Products Are More Successful than Others _David H Henard
1 个回复 - 1625 次查看 2009-2-25 01:11 - iwomma - 市场营销

JMR2001_Does Doing Good Always Lead to Doing Better Consumer Reactions to Corpor
1 个回复 - 2189 次查看 2009-2-25 01:09 - iwomma - 市场营销

Kalman Filter Estimation of New Product Diffusion Models_JMR1997.pdf
0 个回复 - 1703 次查看 2009-2-25 02:02 - iwomma - 市场营销

Buyers Subjective Perceptions of Price_JMR 1973.pdf
0 个回复 - 1543 次查看 2009-2-25 02:00 - iwomma - 市场营销

Understanding Reference-Price Shoppers-A Within- and Cross_Category Analysis_JMR
0 个回复 - 1641 次查看 2009-2-25 01:58 - iwomma - 市场营销

Waiting for the Web- How Screen Color Affects Time Perception_JMR2004.pdf
0 个回复 - 1837 次查看 2009-2-25 01:40 - iwomma - 商学院

The Use of Visual Mental Imagery in New Product Design_JMR1999
0 个回复 - 1279 次查看 2009-2-25 01:40 - iwomma - 商学院

JMR2004_Valuing Customers_Sunil Gupta et al
0 个回复 - 1599 次查看 2009-2-25 01:11 - iwomma - 市场营销

JMR2001_Satisfaction, Repurchase Intent, and Repurchase Behavior Investigating t
0 个回复 - 1359 次查看 2009-2-25 01:10 - iwomma - 市场营销

JMR2000_Internet Recommendation Systems_Asim Ansari
0 个回复 - 1216 次查看 2009-2-25 01:08 - iwomma - 市场营销

JMR2000_Control Mechanisms and the Relationship Life Cycle Implications for Safe
0 个回复 - 1550 次查看 2009-2-25 01:08 - iwomma - 市场营销

JMR2000_A Multiple-Layer Model of Market-Oriented Organizational Culture Measure
0 个回复 - 1427 次查看 2009-2-25 01:07 - iwomma - 市场营销

JMR2000_Consumer Choice Between Hedonic and Utilitarian Goods_Ravi Dhar
0 个回复 - 1337 次查看 2009-2-25 01:07 - iwomma - 市场营销

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