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Principles of Marketing Global Edition 17E
106 个回复 - 24095 次查看
Title: Principles of Marketing, Global Edition, 17th Edition
Author: Dr. Philip T. Kotler
Length: 736 pages
Edition: 17th edition
Language: English
Publisher: Pearson Education Limited
Publicati ...
2017-8-10 14:49 - shuiyaoziliao - 市场营销
Psychology and Marketing投稿经历
8 个回复 - 5975 次查看
Psychology and Marketing,是wiley公司旗下期刊,是ABS检索3级期刊,ABDC检索A级期刊,以及SSCI心理学2区和商学3区期刊,其名声在学术界特别是做消费者行为的人中反响还是不错,一年12期,中国大陆作者目测应该在5% ...
2021-5-4 10:25 - jettgao - 学术道德监督
Marketing Hacks 2017
10 个回复 - 637 次查看
BookRix GmbH | English | 2017 | ISBN-10: 3743805375 | 109 pages | ePUB
Starting and growing a business is hard work, time consuming and can be expensive. This handbook helps you to master your mar ...
2018-11-21 16:10 - igs816 - 经管书评
Essentials of Services Marketing 3e
20 个回复 - 8509 次查看
Title: Essentials of Services Marketing, Global 3rd Edition
Author: Christopher H. Lovelock, Jochen Wirtz
Length: 720 pages
Edition: 3
Language: English
Publisher: Pearson
Publication Date: 2017 ...
2017-7-12 12:21 - shuiyaoziliao - 市场营销
Global Marketing 7th by svend
11 个回复 - 7905 次查看
English | 22 Jun. 2016 | ISBN: 1292100117 | 872 Pages | PDF | 32.05 MB
"All good marketing is local. Global companies know this and are going "glocal".There is ...
2017-10-29 23:04 - igs816 - 市场营销
Global Marketing (9th Edition) (Global Edition)
46 个回复 - 11123 次查看
2016 | ISBN: 1292150769 | English | 627 pages | PDF | 118 M
For courses in global marketing.
Familiarizes Readers with Global Marketing and the Global Business Environment
Marking the 20th an ...
2017-7-27 14:13 - igs816 - 市场营销
Handbook on Ethics and Marketing
3 个回复 - 3193 次查看
Handbook on Ethics and Marketing
About the AuthorEdited by Alexander Nill, Professor of Marketing and International Business, University of Nevada, Las Vegas, US
[*]出版社 : ...
2022-4-11 13:16 - 知行堂小斯 - 市场营销
The SAGE Handbook of Marketing Ethics
2 个回复 - 3135 次查看
The SAGE Handbook of Marketing EthicsEdited by:
[*]Lynne Eagle - James Cook University, Australia
[*]Stephan Dahl - James Cook University, Australia
[*]Patrick De Pelsmacker - University of Antwerp ...
2022-4-12 19:11 - 知行堂小斯 - 市场营销
ETHICS IN SOCIAL MARKETING
3 个回复 - 3105 次查看
ETHICS IN SOCIAL MARKETING
Alan R. Andreasen, Editor
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to br ...
2022-4-12 19:09 - 知行堂小斯 - 市场营销
International Marketing, 4th Edition (UK Edition)
12 个回复 - 2903 次查看
2014 | ISBN: 0077148150 | English | 682 pages | PDF
Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout ...
2018-10-31 14:49 - igs816 - 市场营销
Marketing Management 15 Global edition
50 个回复 - 19196 次查看
ISBN: 1292092629, 0133856461 | 832 Pages | PDF | 41.15 MB
by Philip T Kotler (Author), Kevin Lane Keller (Author)
© Pearson Education Limited 2016
The rights of Philip Kotler and ...
2015-11-16 14:19 - shuiyaoziliao - 市场营销
原版pdf Business Marketing Management B2B 11e
2 个回复 - 300 次查看
Business Marketing Management B2B 11e by Michael D. Hutt (Author), Thomas W. Speh (Author)
原版pdf
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11 ...
2022-9-6 16:00 - 莹莹姐呀 - 经管书评