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产品与品牌管理，英语资料 129页，product and brand management
3 个回复 - 657 次查看 2022-1-19 18:20 - harensh - 国民经济管理

战略品牌管理The luxury brand strategy challenge,Luxury and cosmic management
3 个回复 - 1388 次查看战略品牌管理The luxury brand strategy challenge,Luxury and cosmic management 1 luxury（2）。pdf 2 luxury.pdf 3 social networks.pdf 4 5 brand psychoa.pdf 7 logo（2）。pdf 8 consumer psycholog ...2022-4-30 12:01 - Kathy-202109 - 现金交易版

Brand Management Research, theory and practice (Tilde Heding, Charlotte F. Knudt
1 个回复 - 436 次查看 Brand Management Research, theory and practice (Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre) Brand Management Research, theory and practice (Tilde Heding, Charlotte F. Knudtzen, Mogens Bje ...2022-7-16 22:50 - hugohugo0000 - Forum

战略品牌管理第四版（Strategic Brand Management）书和课件
29 个回复 - 17631 次查看【作者(必填)】凯文·莱恩·凯勒【文题(必填)】战略品牌管理第四版（Strategic Brand Management）书和课件书最好是PDF版（最好是中文，英文也可）最重要的是课件！书都可以是次要的！我想要课件！拜托啦 ...2015-3-21 14:24 - lilpan - 求助成功区

[超级爆]品牌管理Strategic Brand Management, 4 edition_Kevin Lane Keller
134 个回复 - 24864 次查看 [超级爆系列]品牌管理（第4版的国际版） Kevin Lane Keller, "Strategic Brand Management, 4 edition（Global edition)" English | ISBN: 0132664259, 0273779419 | 2012 | 600 pages | PDF | 20 MB 【作者简 ...2014-4-11 13:25 - saintsophia - 商学院

【B2B 品牌管理】B2B Brand Management
2 个回复 - 1336 次查看书籍信息: 标题: B2B Brand Management 语言: English 格式: pdf 大小: 5.0M 页数: 367 年份: 2006 作者: Philip Kotler, Waldemar Pfoertsch 版次: 1 出版社: Springer2017-11-20 11:10 - 瘦瘦三国 - 市场营销

【免费英文好书】B2B Brand Management[美] 科特勒，[德] 弗沃德
83 个回复 - 10644 次查看 B2B Brand Management 作者: Philip Koter / Waldemar Pfoertsch 出版社: Springer Verlag 出版年: 2006 页数: 357 ISBN: 9783540253600 Book Contents This is one of the first books to probe deeply ...2015-4-30 09:26 - inankai - 市场营销

品牌经理的经营管理战略(Brand manager's operation strategy)
0 个回复 - 652 次查看品牌经理的经营管理战略 Brand manager's operation strategy Agenda:1. 部门职能2. 组织结构3. 岗位职责4. S.O.P5. 方案分类6. 目标任务7. 作业原则2019-7-24 21:17 - Mujahida - 现金交易版

【独家发布】【2016】The Routledge Companion to Contemporary Brand Management
25 个回复 - 2740 次查看【2016】The Routledge Companion to Contemporary Brand Management Book 图书名称：The Routledge Companion to Contemporary Brand Management Author 作者： Francesca Dall’Olmo Riley, Jaywant Singh, Ch ...2018-5-7 09:22 - kychan - 市场营销

Kevin_Lane_Keller－Strategic_Brand_Management品牌管理（第4版全球版）
4 个回复 - 2516 次查看品牌管理（第4版全球版） Kevin_Lane_Keller－Strategic_Brand_Management__Building，_Measuring，_and_Managing_Brand_Equity，_4th_Edition－（Global edition)Prentice_Hall_（2012）2017-9-25 17:51 - jeffyangsir - 市场营销

【免费帝】Keller_strategic brand management_4th书&资料
20 个回复 - 5325 次查看【以下资料皆为自网络，仅供个人学习使用，不得用于商业用途。如若喜欢，请购买正版。】 strategic brand management_keller第4版，包括英文教材、英文教师手册、英文PPT、中文PPT共4个资料。下载地址： http:// ...2016-3-3 08:25 - yuanlicun - 市场营销

2022《Journal of Brand Management》录用流程
18 个回复 - 3809 次查看第一次撰写英文并投稿，顺利录用。研究主题：知识产权相关研究方法：文献综述审稿时间：投稿 2021.10.21 初审 2021.10.21-2021.11.21 第一轮外审 2021.11.21-2021.12.21 退修 2022.1.4-2022.2.11 第二轮 ...2022-7-13 21:19 - 18756443163 - 学术道德监督

Elliot, R., Percy, L. and S. Pervan (2015) Strategic Brand Management, (3rd Ed.)
1 个回复 - 1309 次查看求Elliot, R., Percy, L. and S. Pervan (2015) Strategic Brand Management, (3rd Ed.) Oxford University Press: Oxford. 电子版，不是第三版也可以，谢谢！2018-12-8 17:32 - gxy66 - 市场营销

Strategic Brand Management Building Measuring and Managing Brand Equity4
2 个回复 - 1241 次查看 Strategic Brand Management Building, Measuring, and Managing Brand Equity Global Edition2018-5-21 14:03 - 天丶奇 - MBA专版

Luxury Brand Management download 下载
0 个回复 - 1177 次查看 Luxury Brand Management: A World of Privilege Michel Chevalier 很经典的一般关于luxury的书，法国行业基础书。目前只有前面部分，完全可以对这个产业有明确认知，它全面系统的阐述了这个行业理解，很准 ...2016-10-22 17:32 - rebeccawinner - 市场营销

Brand Management Research, theory and practice
1 个回复 - 1664 次查看 Brand Management Research, theory and practice Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre First published 2009 by Routledge2015-11-13 19:01 - toughxiaoqiang - 商学院

急求 <Managerial Economics and Strategy> Perloff , Brand 300论坛币
7 个回复 - 2057 次查看求 Managerial Economics and Strategy 英文电子版，pdf 或epub.[/backcolor] 作者: [/backcolor]Jeffrey M. Perloff[/backcolor] [/backcolor](Author)[/backcolor], [/backcolor]James A. Brander[/backcolor ...2013-8-28 14:26 - 王gc - 悬赏大厅

Advanced Brand Management：Managing Brands in a Changing World 2E 2010
0 个回复 - 776 次查看找了好久的一本书，分享2016-5-3 03:35 - pierreleetop - 金融学（理论版）

The New Strategic Brand Management (Kapferer, 2012)
1 个回复 - 677 次查看 2012版，共18章，有详细内容。2016-3-3 20:42 - 活在岩缝中 - 经管书评

Strategic Brand Management, Keller K
1 个回复 - 951 次查看 Strategic Brand Management, Keller K 很難找根本找不到啊~2015-10-19 05:52 - Dylanlam - 休闲灌水

Understanding the interplay between brand and innovation management
6 个回复 - 1194 次查看【作者(必填)】 [*]Tim Oliver Brexendorf, Barry Bayus, Kevin Lane Keller 【文题(必填)】Understanding the interplay between brand and innovation management: findings and future research directions ...2015-10-9 23:44 - rockaby - 求助成功区

Vertical Brand Portfolio Management: Strategies for Integrated Brand Management
12 个回复 - 1771 次查看 Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies ...2015-2-19 21:45 - 大家开心 - 创新与战略管理

Strategic Brand Management, Global edition, 4e
1 个回复 - 2105 次查看 Brand Management入门用书 [/backcolor]Strategic Brand Management: Global Edition, 4E[/backcolor]Kevin Keller[/backcolor]ISBN-10: 0273779419[/backcolor]ISBN-13: 9780273779414[/backcolor]Pearson[/backco ...2015-7-15 11:01 - griko - 市场营销

大众汽车金融（中国）有限公司招聘Brand Management Intern（北京）
0 个回复 - 1286 次查看 Brand Management Intern(北京总部，Brand Relationship and Corpo) [*]工作地点：北京 [*]有效日期：2014年12月08日至 2015年01月07日 [*]招聘人数：多人 [*]职位性质：兼职/实习 ...2014-12-9 09:00 - easy_zj - 经管类求职与招聘

Strategic Brand Management (Kevin Lane Keller)
11 个回复 - 9388 次查看 Strategic Brand Management (Kevin Lane Keller) [*] [*]Hardcover: 600 pages [*]Publisher: Prentice ...2013-9-12 13:26 - landlord21 - 市场营销

求strategic brand management （kevin lane keller）
4 个回复 - 2579 次查看各位有没有strategic brand management kevin lane keller，考试要用2014-5-23 01:39 - 偶尔犯犯罪 - 市场营销

【精彩讲义】Strategic Brand Management－英语课件
4 个回复 - 3303 次查看【精彩讲义】Strategic Brand Management－英语课件全部PPT！2010-3-29 21:19 - rockaby - 市场营销

B2B Brand Management （Kotler）
3 个回复 - 2238 次查看 Kotler英文版品牌管理最新著作B2B Brand Management2009-12-10 03:33 - heaven_fan - 市场营销

The New Strategic Brand Management 4th edition
12 个回复 - 5621 次查看 The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition by Kapferer, Jean-Noël.2009-8-22 11:47 - only1023 - 市场营销

求 <Managerial Economics and Strategy> Perloff , Brand 200论坛币奖励
0 个回复 - 1516 次查看求 Managerial Economics and Strategy 电子版，pdf 或epub. 作者: Jeffrey M. Perloff (Author), James A. Brander (Author) http://www.amazon.ca/Managerial-Economics-Strategy-Jeffrey-Perloff/dp/03215 ...2013-8-27 06:01 - 王gc - 会计与财务管理

Towards Effective Place Brand Management: Branding European Cities and Regions
4 个回复 - 1395 次查看 Towards Effective Place Brand Management: Branding European Cities and Regions2011-11-19 21:55 - liao.jinhong - 市场营销

【管理】Brand Management and Strategies Against Counterfeits
71 个回复 - 8904 次查看 1 论文标题：Brand Management and Strategies Against Counterfeits 2 作者信息：Yi Qian 3 出处和链接（比如，NBER working paper No.11000）：Issued in March 2012 4 摘要：In this paper, I provide a ...2012-3-8 00:34 - kmrd - 论文版

brand management & consumer behavior & marketing action 4
18 个回复 - 2527 次查看 2012-5-11 01:47 - jenniferchina92 - 市场营销

international brand management of Chinese companies
4 个回复 - 1601 次查看 1 Introduction.............................................................................................1 1.1 Problem statement .................................................................... ...2012-5-30 06:21 - justinyangyang - 市场营销

Complete Idiot's Guide to Brand Management
1 个回复 - 1489 次查看【资料名称】：Complete Idiot's Guide to Brand Management 【资料作者】：Patricia F. Nicolino (Author) 【资料来源】：Alpha 【出版时间】: 2000 【资源格式】: PDF 【发表原因】: 论坛首发，搜索无重复 ...2010-4-7 20:59 - tombell - 商学院

customer-centered brand management
0 个回复 - 2164 次查看哈佛商业评论四十年最佳文章——《customer-centered brand management》[/backcolor] [/backcolor]2012-3-9 21:22 - hbdldx - 市场营销

Brand_Management
0 个回复 - 890 次查看 Brand_Management2012-1-18 16:25 - lzx0210 - 金融学（理论版）

文献求助 Strategic Brand-Culture Fit: A conceptual framework for brand managemen
1 个回复 - 1391 次查看题目：Strategic Brand-Culture Fit: A conceptual framework for brand management 期刊：Journal of Brand Management 15, 312-321 (May 2008)2011-11-26 23:19 - wangyongle1225 - 文献求助专区

[下载]strategic brand management
16 个回复 - 6917 次查看 ------------------------------------------------------------------ 是个很有用的PPT，美中不足的是没有书籍。 1. Name 2. &n ...2007-3-23 07:54 - MEI眼泪 - 商学院

Hilton Hotels: Brand Differentiation through Customer Relationship Management
0 个回复 - 2731 次查看【案例名称】Hilton Hotels: Brand Differentiation through Customer Relationship Management 【作者】Lynda M. Applegate, Gabriele Piccoli, Chekitan S. Dev 【页数】18 【格式】PDF 【语言】英语 ...2011-8-17 12:42 - 案例库 - 案例库

Does brand management of corporate reputation translate into higher value?
3 个回复 - 1141 次查看 Does brand management of corporate reputation translate into higher market value? Authors:Smith, Katherine Taken1 Smith, Murphy2 Kun Wang3 Source:Journal of Strategic Marketing; Jun2010, Vol ...2011-3-7 12:02 - Elisa129 - 文献求助专区

Vault - Marketing and Brand Management
2 个回复 - 1503 次查看 Chapter 1: Functional Overview 5 Brand Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Advertising . . . . . . . . . . . . . . . . . . . . . . . . ...2010-12-20 05:37 - swjswj11 - 金融学（理论版）

Handbook on Brand and Experience Management
2 个回复 - 1574 次查看 Handbook on Brand and Experience Management2009-10-1 15:49 - 草原的苍狼 - 运营管理（物流与供应链管理）

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