《战略品牌管理(第5版)凯文·莱恩·凯勒 习题答案
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习题答案
Chapter 1Brands and BrandManagementLearning Objectives1. Define “brand,” state how brand differs from a product, andexplain what brand equity is.2. Summarize why brands a ...
2021-9-13 09:40 - zht505540914 - 现金交易版