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大数据 Creating Value with Big Data Analytics: Making Smart Marketing Decisions
199 个回复 - 24617 次查看 2016年最新教材，降价出售期已过，想要随时跟踪最新好书，请点击头像下方“加关注”。关注成功后，查看这里即可：三步走把千本好书“一网打尽”！。 [相关阅读] 【经典教材系列】（资料汇总帖，附链接，持续添加 ...2016-1-27 08:12 - wwqqer - Hadoop论坛

Marketing Strategy Based on First Principles and Data Analytics
2 个回复 - 1319 次查看 Marketing Strategy Based on First Principles and Data Analytics 2017 ed. Edition- Robert W. Palmatier2018-2-7 08:59 - dirtycar - 会计与财务管理

Big Data Analytics Applications in Business and Marketing
3 个回复 - 750 次查看 Big Data Analytics Applications in Business and Marketing 20222021-12-26 13:07 - sky021 - 商业数据分析

A dynamic capability view of marketing analytics: Evidence from UK firms
1 个回复 - 403 次查看【作者(必填)】 G Cao，Y Duan，A El Banna 【文题(必填)】 A dynamic capability view of marketing analytics: Evidence from UK firms【年份(必填)】 2019 【全文链接或数据库名称(选填)】https://www.sci ...2022-1-17 09:46 - tk489663 - 求助成功区

求 Marketing Analytics: Strategic Models and Metrics
3 个回复 - 2460 次查看作者：Stephan Sorger2013-9-29 14:48 - 乌鸦杜子腾 - 悬赏大厅

Principles of Marketing Engineering and Analytics
2 个回复 - 724 次查看大数据分析marketing数据的教材，可以用作快速入门。2021-8-3 23:10 - Dylanhunter - 投资人（实务版）

【2019新书】R For Marketing Research and Analytics, 2nd Edition
17 个回复 - 3540 次查看 R For Marketing Research and Analytics, 2nd ed by Chris Chapman (Author), Elea McDonnell Feit (Author) About the Author Chris Chapman PhD is a Principal Quantitative Researcher at Google, and an ...2019-4-16 04:54 - slowry - 金融学（理论版）

Marketing Analytics Data-driven Techniques with Microsoft Excel
4 个回复 - 3673 次查看 Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory ...2014-4-29 02:30 - 大家开心 - 数据分析与数据挖掘

marketing strategy - based on first principles and data analytics (2017)
3 个回复 - 1767 次查看 marketing strategy - based on first principles and data analytics (2017) (.pdf)2018-4-2 09:04 - loneshark - 数据分析与数据挖掘

【学习笔记】1. R for Marketing Research and Analytics, by Chris N. Chapm ...
2 个回复 - 545 次查看 1. R for Marketing Research and Analytics, by Chris N. Chapman and Elea McDonnell Feit; 2. Discrete Choice Methods with Simulation, by Kenneth E Train 3. An introduction to Mathematical Analysis for E ...2019-12-27 08:20 - YWGL - Forum

Cutting Edge Marketing Analytics
22 个回复 - 1571 次查看 Pearson | English | 2015 | ISBN-10: 0133552527 | 320 pages | PDF Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analyt ...2018-3-3 21:25 - igs816 - 经管书评

Handbook of Marketing Analytics
39 个回复 - 1808 次查看 Edward Elgar Publishing | 2018 | ISBN 978 1 78471 674 5 | 713 pages | PDF **** 本内容被作者隐藏 ****2018-3-27 14:48 - igs816 - 经管书评

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
33 个回复 - 1735 次查看 English | 7 May 2018 | ISBN: 0789759608 | 272 Pages | EPUB Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? B ...2018-5-21 15:17 - igs816 - 经管书评

Marketing Data Science: Modeling Techniques in Predictive Analytics PDF
8 个回复 - 4769 次查看 PDF version。 Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python. Thomas W. Miller Absolutely good material for marketing and data science study. Enjoy! Sorr ...2016-12-15 20:06 - haolle - python论坛

Cutting Edge Marketing Analytics: Real World Cases
2 个回复 - 2389 次查看 By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox FT Press Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analy ...2018-6-15 13:22 - ekscheng - 市场营销

Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards
0 个回复 - 688 次查看 Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboard ...2018-12-6 22:17 - alldoing1 - SQL及关系型数据库数据分析

Data Analytics in Digital Marketing
2 个回复 - 1120 次查看 Data Analytics in Digital Marketing2018-11-24 04:16 - lvjignxiang - 数据交流中心

marketing analytics (2018)
13 个回复 - 3196 次查看 [attach]24504972018-4-13 07:38 - loneshark - 数据分析与数据挖掘

Marketing Strategy: Based on First Principles and Data Analytics
31 个回复 - 1518 次查看 English | 31 Jan. 2017 | ISBN: 1137526238 | 288 Pages | PDF This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. ...2018-4-2 11:03 - igs816 - 经管书评

Digital Analytics for Marketing
16 个回复 - 868 次查看 Routledge | English | 2018 | ISBN-10: 1138190675 | 416 pages | PDF This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement bes ...2018-6-30 22:10 - igs816 - 经管书评

【5000币】Marketing Strategy: Based on First Principles and Data Analytics
5 个回复 - 999 次查看【作者(必填)】【文题(必填)】 Marketing Strategy: Based on First Principles and Data Analytics 【年份(必填)】【全文链接或数据库名称(选填)】 https://www.amazon.com/Marketing-Strategy-Ba ...2018-1-29 22:41 - pertain - 求助成功区

R for Marketing Research and Analytics
112 个回复 - 12222 次查看 This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, ...2015-4-2 06:12 - 大家开心 - R语言论坛

Cult of Analytics : Data Analytics for Marketing, Second Edition
18 个回复 - 985 次查看 English | 2016 | ISBN: 1138837997 | 217 Pages | PDF | 6.3 MB Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will l ...2017-12-3 23:17 - igs816 - 经管书评

Marketing Analytics Roadmap Methods, Metrics, and Tools
41 个回复 - 4845 次查看 Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know tha ...2015-7-19 18:51 - 大家开心 - 市场营销

Creating Value with Big Data Analytics making smarter marketing Decisions
6 个回复 - 1250 次查看【作者(必填)】 [*]Verhoef, P.C., Kooge, E. & N. Walk 【文题(必填) Creating Value with Big Data Analytics making smarter marketing Decisions, Routledge, 2016. 【年份(必填)】 2016 【全文链接或数 ...2016-11-1 01:07 - 预言者的辅佐官 - 求助成功区

对Marketing Analytics感兴趣的同学可以加我
1 个回复 - 675 次查看对Marketing Analytics感兴趣的同学可以加我我的主页 https://zhouyonglong.wordpress.com/2017-6-5 20:16 - abcdefgzyl - 新手入门区

Marketing Analytics: A Practical Guide to Real Marketing Science
10 个回复 - 2147 次查看 https://www.amazon.ca/gp/search?index=books&linkCode=qs&keywords=97807494741882016-6-3 08:53 - Nicolle - winbugs及其他软件专版

2015年新书+R for Marketing Research and Analytics
12 个回复 - 3822 次查看 R for Marketing Research and Analytics is the perfect book for those interested in driving success for their business and for students looking to get an introduction to R. While many books take a pu ...2015-6-29 08:07 - andywang - R语言论坛

R for Marketing Research and Analytics
8 个回复 - 2601 次查看 R for Marketing Research and Analytics This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point o ...2015-3-20 21:01 - tigerwolf - R语言论坛

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and P
1 个回复 - 2014 次查看 [*]Title: Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python [*]Author: Thomas W. Miller [*]Length: 480 pages [*]Edition: 1 [*]Language: English [*]Publishe ...2016-10-15 11:21 - hewenji - python论坛

营销分析：基于EXCEL的数据驱动技术（英文原版 Marketing Analytics ）
4 个回复 - 2909 次查看 Marketing Analytics: Data-Driven Techniques with Microsoft Excel 营销分析：基于EXCEL的数据驱动技术 2014年出版，高清，非扫描 I Using Excel to Summarize Marketing Data . . . . . . . . . 1 1 Slicin ...2015-11-2 22:47 - dsj1205 - 商学院

CustomerExperienceAnalyticsforMarketing
1 个回复 - 1002 次查看 2016-1-19 17:51 - pandamengbnu - 数据分析与数据挖掘

Inductive Fuzzy Classification in Marketing Analytics by Michael Kaufmann
5 个回复 - 1721 次查看 To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classificatio ...2014-9-16 19:23 - 大家开心 - 数据分析与数据挖掘

Data Analytics for Marketing Decision Support - by IBM
0 个回复 - 1194 次查看 Data Analytics for Marketing Decision Support - by IBM Methodology, common models and case studies. Very useful summarized tutorial. Color slides.2012-12-15 15:39 - gmat_rw - 数据分析与数据挖掘

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