结果:找到“service marketing”相关内容54个,排序为按回复时间降序,搜索更多相关帖子请点击“高级
Essentials of Services Marketing 3e
20 个回复 - 8498 次查看 Title: Essentials of Services Marketing, Global 3rd Edition Author: Christopher H. Lovelock, Jochen Wirtz Length: 720 pages Edition: 3 Language: English Publisher: Pearson Publication Date: 2017 ...2017-7-12 12:21 - shuiyaoziliao - 市场营销
Handbook of Service Marketing Research
3 个回复 - 2930 次查看 Handbook of Service Marketing Research2022-5-12 19:22 - 知行堂小斯 - 市场营销
Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed.
12 个回复 - 788 次查看 Services Marketing: Integrating Customer Focus Across the Firm, Third European Edition Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler About the Author Alan Wilson is Profe ...2018-10-15 22:44 - slowry - 版权审核区(不对外开放)
服务营销原版教材:SERVICES MARKETING:Integrating Customer Focus Across the Firm
41 个回复 - 10127 次查看 最近本人一直在看,泽丝曼尔第六版,现在国内都是第五版的,感觉比克里斯托弗·洛夫洛克写的更容易懂,供大家分享2013-6-3 22:43 - 无知的人 - 制度经济学
【独家发布】Services Marketing: Integrating Customer Focus Across the Firm 7e
8 个回复 - 3440 次查看 Title: Services Marketing: Integrating Customer Focus Across the Firm, 7th Edition Author: Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml Length: 672 pages Edition: 7 Student Language: English ...2017-3-10 09:54 - shuiyaoziliao - 市场营销
AI in Marketing, Sales and Service
20 个回复 - 870 次查看 Palgrave Macmillan (November 24, 2018) | ISBN: 3319899562 | 271 pages | PDF AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash ...2018-10-28 11:47 - igs816 - 经管书评
Services Marketing - Christopher H Lovelock & Jochen Wirtz
9 个回复 - 4510 次查看 服务营销系列第六版《Services Marketing: People, Technology, Strategy》 Christopher H Lovelock & Jochen Wirtz Format: Paperback, 672 pages, 6th International ed Edition Published In: United St ...2015-6-15 01:26 - rd770448182 - 市场营销
No Small Change: Why Financial Services Needs A New Kind of Marketing
16 个回复 - 714 次查看 Wiley | 2018 | ISBN: 978-1-119-37803-7 | 315 pages | PDF **** 本内容被作者隐藏 ****2018-6-27 10:55 - igs816 - 经管书评
求书 Handbook of Service Marketing Research
8 个回复 - 1569 次查看 求书一本“Handbook of Service Marketing Research” by Roland T. Rust, Ming-Hui Huang2014-8-23 12:34 - cof209 - 悬赏大厅
求 Services Marketing: People, Technology, Strategy 8th edition
11 个回复 - 2108 次查看 求: Services Marketing: People, Technology, Strategy (8th edition) by Jochen Wirtz (Author), Christopher Lovelock (Author) 书本链接: https://www.amazon.com/Services-Marketing-People-Technolo ...2017-7-26 15:37 - tinboy - 求助成功区
服务营销 原书第6版=Services marketing 中文版本pdf.
0 个回复 - 3 次查看 《服务营销》(原书第6版) 作者:(美)瓦拉瑞尔 A.泽斯曼尔 玛丽.乔.比特纳 德伟恩 D.格兰姆勒 张金成 白长虹 等译 出版社:机械工业出版社 ...2020-3-5 10:08 - 古月云林夕 - 版权审核区(不对外开放)
专著:The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
8 个回复 - 2641 次查看 【作者(必填)】Edited by: Robert F. Lusch; Stephen L. Vargo 【文题(必填)】The Service-Dominant Logic of Marketing: Dialog,Debate, and Directions 【年份(必填)】2006 【全文链接或数据库名称(选填) ...2013-1-20 13:36 - It's - 求助成功区
求助:journal of service marketing 投稿模板 悬赏50个论坛币,谢谢呢
0 个回复 - 595 次查看 求助:journal of service marketing 投稿模板,投稿要求。谢谢呢。。2019-9-13 21:49 - zll527 - 悬赏大厅
Services Marketing 5 edition
1 个回复 - 514 次查看 2019-6-19 21:13 - kelly890 - 爱问频道
Testing 1-2-3 Experimental Design with Applications in Marketing and Service Ope
0 个回复 - 831 次查看 【作者(必填)】JOHANNES LEDOLTER AND ARTHUR J.SWERSEY 【文题(必填)】 Testing 1-2-3 Experimental Design with Applications in Marketing and Service Operations 【年份(必填)】 2007 (Stanford Business B ...2018-1-24 09:18 - shaojiqiu - 文献求助专区
求Services Marketing: People, Technology, Strategy
1 个回复 - 1013 次查看 Services Marketing: People, Technology, Strategy Christopher Lovelock (Author), Jochen Wirtz (Author)2014-2-11 10:51 - 鲛人泣月 - 悬赏大厅
services marketing 欧洲第二版
0 个回复 - 844 次查看 请问谁有这本书告诉我一声,万分感激啊!2017-1-25 00:14 - zhuoying.w - 爱问频道
【作为服务的营销技术:经验证的创造价值技巧】 Marketing Technology as a Service
4 个回复 - 1152 次查看 Marketing Technology as a Service: Proven Techniques that Create Value Laurie Young (Editor), Bev Burgess (Editor) Despite the fact that vast engineering networks are the foundations of mode ...2016-12-29 19:30 - cmwei333 - 商学院
Destination marketing and the service-dominant logic: A resource-based operation
2 个回复 - 663 次查看 【作者(必填)】 [*]Nathaniel D. Linea, , Author Vitae, [*]Rodney C. Runyan 【文题(必填)】Destination marketing and the service-dominant logic: A resource-based operationalization of strategic ma ...2016-12-8 11:54 - xiaodoudou2079 - 求助成功区
【新兴市场的服务营销案例】 Services Marketing Cases in Emerging Markets (2016)
5 个回复 - 1444 次查看 Services Marketing Cases in Emerging Markets An Asian Perspective Editors: Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen Presents unique case studies from the services sector in emerging ma ...2016-11-9 18:11 - cmwei333 - 商学院
【电信业务营销】Customer-Centered Telecommunications Services Marketing
5 个回复 - 970 次查看 Customer-Centered Telecommunications Services Marketing (Artech House Telecommunications Library) by Karen G. Strouse (Author) In today's telecommunications services industry, rapidly chan ...2016-10-20 00:41 - cmwei333 - 商学院
Essentials of Services Marketing pdf_Essentials of Services Marketing下载
2 个回复 - 1344 次查看 Essentials of Services Marketing pdf_Essentials of Services Marketing下载 Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English ...2016-10-18 15:09 - 浪子彦青 - 休闲灌水
Experimental Design with Applications in Marketing and Service Operations
0 个回复 - 1090 次查看 【作者(必填)】 JohannesLedolter and Arthur J. Swersey 【文题(必填)】Testing 1 - 2 - 3 Experimental Design with Applications in Marketing and Service OperationsStanford Business Books 【年份(必填 ...2016-7-31 23:47 - 聚猴子 - 文献求助专区
Services Marketing Text and Cases
2 个回复 - 945 次查看 Services Marketing Text and Cases Second Edition Steve Baron and Kim Harris Published by PALGRAVE MACMILLAN,20032015-11-13 19:09 - toughxiaoqiang - 商学院
《金融服务营销手册》中英文版financial services marketing handbook
3 个回复 - 5926 次查看 Name:The Financial Services Marketing HandBook-Tactics and Techniques That Produce Results Author:Evelyn Ehrlich Punished Time:2004 Glance:The financial industry is under constant pressure to ...2010-4-28 02:12 - enjoynshare - 金融学(理论版)
Services Marketing Management
3 个回复 - 1888 次查看 Services Marketing Management – 10 Mar 2006 by Peter Mudie (Author), Angela Pirrie (Author) Paperback: 280 pages Publisher: Routledge; 3 edition (10 Mar. 2006) Language: English ISBN-10: 075 ...2015-6-12 19:04 - rd770448182 - 市场营销
Supporting New Product or Service Introductions: Location, Marketing, and Word o
2 个回复 - 991 次查看 急需这篇文章,谢谢帮忙 【作者(必填)】Vahideh Sadat AbediMihaylo College of Business and Economics, California State University Fullerton, Fullerton, California 92831 vabedi@fullerton.edu, Oded Berm ...2014-10-13 21:02 - a20060770 - 求助成功区
Supporting New Product or Service Introductions: Location, Marketing, and Word o
1 个回复 - 912 次查看 【作者(必填)】 Vahideh Sadat Abedi Mihaylo College of Business and Economics, California State University Fullerton, Fullerton, California 92831 vabedi@fullerton.edu, Oded Berman Rotman School ...2014-10-10 23:13 - pplain - 求助成功区
Tracking the evolution of the services marketing literature
1 个回复 - 890 次查看 Elsevier: Fisk, R. P., Brown, S. W., & Bitner, M. J. (1993). Tracking the evolution of the services marketing literature. Journal of Retailing, 69(1), 61-103.2014-10-5 14:25 - fancymarshal - 求助成功区
Exit services marketing-enter service marketing
1 个回复 - 840 次查看 Gummesson, E. (2007). Exit services marketing-enter service marketing. Journal of Customer Behaviour, 6(2), 113-141. http://www.ingentaconnect.com/content/westburn/jcb/2007/00000006/00000002/art00002 ...2014-10-3 11:04 - fancymarshal - 求助成功区
The Financial Services Marketing HandBook(Ehrlich,2004)
10 个回复 - 2630 次查看 8论坛币 The Financial Services Marketing HandBook(Ehrlich,2004)-Tactics and Techniques That Produce Results [*]by Evelyn Ehrlich,2009-8-9 18:43 - linmao001 - 金融学(理论版)
求:Service Industries Marketing: New Approaches
0 个回复 - 1068 次查看 ~ Gillian Hogg (编者), Mark Gabbott (编者) [*]出版社: Frank Cass Publishers (1998年8月1日) [*]丛书名: Special Issue of the Services Industries Journal [*]精装: 184页 [*]语种: 英语 [*]ISBN: ...2014-4-16 11:19 - 唐宋元清 - 悬赏大厅
Relationship marketing of services—growing interest, emerging perspectives
1 个回复 - 1740 次查看 Springer Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of marketing science, 23(4), 236-245.2014-4-9 17:56 - fancymarshal - 求助成功区
Relationship approach to marketing in service contexts
1 个回复 - 1266 次查看 Elsevier Gronroos, C. (1990). Relationship approach to marketing in service contexts: the marketing and organizational behavior interface. Journal of business research, 20(1), 3-11.2014-4-9 18:00 - fancymarshal - 求助成功区
[文献] 专著:The Service-Dominant Logic of Marketing: Dialog, Debate, and Direct
0 个回复 - 1373 次查看 【作者(必填)】[/backcolor]Edited by: Robert F. Lusch; Stephen L. Vargo[/backcolor] 【文题(必填)】[/backcolor]The Service-Dominant Logic of Marketing: Dialog, Debate, and Direct 【年份(必填)】200 ...2014-4-9 17:06 - wmswl - 悬赏大厅
【10币】(2009,Jay)The Professional's Guide to Financial Services Marketing
8 个回复 - 2894 次查看 Author:Jay Nagdeman, Name: "The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches" Wiley | 2009-04-27 | ISBN: 0470410795 | 288 pages | PDF ...2010-4-28 10:54 - enjoynshare - 金融学(理论版)
《Service marketing》作者是Christopher Lovelock
26 个回复 - 7134 次查看 这本书国内没有第六版2010-3-7 20:25 - 桑弘羊 - 商学院
求Service Management and Marketing: Customer Management in Service Competition
0 个回复 - 773 次查看 Service Management and Marketing: Customer Management in Service Competition Christian Gronroos (Author)2014-2-13 09:08 - 鲛人泣月 - 悬赏大厅
求Services Marketing: People, Technology, Strategy
0 个回复 - 883 次查看 Services Marketing: People, Technology, Strategy Christopher H. Lovelock, Jochen Wirtz Pearson/Prentice Hall, 2007 - 648 页2014-2-11 13:29 - 鲛人泣月 - 悬赏大厅
求 The Service Revolution and the Transformation of Marketing Science
1 个回复 - 1186 次查看 【作者(必填)】Roland T. Rust Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742 Ming-Hui Huang Department of Information Management, College of Management, Na ...2014-2-4 22:28 - pplain - 求助成功区
[下载]Marketing of high-tech products, services and innovations
2 个回复 - 2967 次查看 ,以前发的是不是我没压缩,对不起,降价[/Point] [本帖因为无内容,大家暂时不要购买,请发贴者尽快编辑修正。]<br>shwany &nbsp;对此出售贴进行购买者&nbsp;quietlamb&nbsp;金钱&nbsp;+6,出售者&nbsp;d ...2009-5-25 23:00 - dth9 - 创业论坛
一套英国的Marketing of Services试卷
5 个回复 - 1507 次查看 2011-10-11 02:10 - 新琦士 - 市场营销
&lt;Service marketing&gt;作者是Christopher Lovelock
4 个回复 - 2253 次查看 这本书国内很少见的,贡献前半部分,有需要的我再传2010-3-7 20:19 - 桑弘羊 - 商学院
Leveraging Relationship Marketing in Service Industries
2 个回复 - 902 次查看 【作者(必填)】Mende, Martin 【文题(必填)】Leveraging Relationship Marketing in Service Industries in Light of Customer Attachment Styles 【年份(必填)】2008 【全文链接或数据库名称(选填)】http: ...2013-7-20 09:10 - rockaby - 求助成功区
The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy……
0 个回复 - 866 次查看 【作者(必填)】Shelby D. Hunt and Sreedhar Madhavaram 【文题(必填)】The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory 【年份(必填)】2006 ...2013-1-20 12:59 - It's - 文献求助专区
Journal of Professional Services Marketing 文献求助
2 个回复 - 1381 次查看 The Impact of Perceived Physical Environments on Customers' Satisfaction and Return Intentions Kyungro Chang Journal of Professional Services Marketing Volume 21, Issue 2, 2000 http://www ...2011-7-21 14:50 - xiaojia0459 - 求助成功区
[下载]Marketing of high-tech products, services and innovations
3 个回复 - 2217 次查看  2009-5-18 11:58 - dth9 - 创业论坛